Chapter 455: Brokerage Company

After the meeting, the managers of the nineteen theaters left 6 one after another, but Ji Fanghua was left by Han Jin. |[2][3][][x]}

"Manager Ji, in the future, you will still be the general manager of our cinema line, and you will work here in the future." Han Jin smiled at her and said that he knew that Ji Fanghua used to work in Shaw Brothers Cinemas, but now Shaw Brothers is about to close. Shaw Brothers Studios will also be leased out as a filming location for TVB and other film companies.

Ji Fanghua was stunned for a moment, knowing that the era that belonged to the Shaw Brothers had passed from now on, and couldn't help but nod with a gloomy expression.

"Okay, I'll guide you through the room." Han Jin said with a smile, and then took Ji Fanghua to her office.

The brand new office is not small, the scenery outside the window is also good, and the office facilities are very sound, and even the computers are configured. There was even a pot of cactus on the table, and the intimate design made Ji Fanghua feel very satisfied.

"Manager Ji is still satisfied, if there is anything that needs to be brought up?" Han Jin said to Ji Fanghua with a smile.

"Satisfied, satisfied, thank you, Jin Shao." Ji Fanghua nodded hurriedly. To be honest, she feels very satisfied to stay and continue to work as a theater manager.

After all, there are a number of cinemas in Hong Kong, and it is impossible for her to go to other companies to be a theater manager, or even to be a manager in other companies, because she only knows about movies, and she doesn't know much about other things. It's really hard to go out and find other jobs when you're old.

Han Jin also smiled, "Since that's the case, the company is relatively small now, and I haven't arranged an assistant for you yet." But it doesn't matter. The company is about to start hiring new people, and it won't take too much time to delay you. ”

"Oh, well, I can do it myself." Ji Fanghua nodded and said.

"It's better to have someone to help, we can't do our best to catch fish." Han Jin said with a smile, "Manager Ji, you are a talent, we can't tire you to the core." ”

When Ji Fanghua heard Han Jin say this, she couldn't help but feel a little embarrassed, but at the same time she felt very moved.

……

After accompanying Ji Fanghua to visit the company, he was planning to talk to her about the theater again. At this time. I saw Zhou Huimin walking over quickly. "Jin Shao, Mr. Zhou Yan is here with Mr. Zhang Guozhong and Mr. Li Xiaolin."

"Oh?!" Han Jin was stunned for a moment, and then greeted him with a happy smile. I saw Zhou Yan standing there with two people.

"Jin Shao!" Zhou Yan greeted with a smile. "I'll take Brother Zhong today. Brother Lin has come to visit you. ”

"Welcome, welcome, please come in. Come in! Han Jin greeted them warmly and let them into his office.

Ji Fanghua, Wang Jing and the others looked at this side suspiciously, not knowing why Han Jin came to them.

After entering the office, Han Jin asked Zhang Guozhong and the others to sit down, "Mr. Zhang, Mr. Li, I have admired the name for a long time, I am really fortunate to have it!" ”

"We have admired Mr. Han for a long time, and we will be fortunate to meet him." Zhang Guozhong said with a smile, there are not many people in Hong Kong who know him Zhang Guozhong, but there are few who don't know Han Jin.

Han Jin smiled slightly, waved his hand and said, "Mr. Zhang, I have won the award, I just have a slight reputation." ”

Zhang Guozhong also smiled, "Mr. Han, it's too modest." If you are only a little famous, then no one dares to say that you are a star. ”

Han Jin laughed, and after greeting him for a few more words, he finally asked, "Mr. Zhang, did my senior brother tell you everything I meant?" What do you think? ”

Zhang Guozhong smiled, "If I was boring, I wouldn't be here today." ”

Hearing him say this, Han Jin couldn't help but nod happily.

To run an entertainment company, the most important thing is not an artist, but a capable manager.

Capable managers can dig and win popular stars, and have the power to turn decay into magic, just like South Korea's S.M Entertainment Company and Japan's Genesys Agency, they have outstanding star-making ability, and all stars are just commodities for them. If the artist dares to resist, he will be directly blocked, and he has the power to kill and take away.

Zhang Guozhong undoubtedly has such power, and when Lau Dehua was still hidden, he had already shown his potential and helped him grow into one of the four kings of Hong Kong. It can be said that without Zhang Guozhong's insight and talent, Liu Dehua would have to work harder even if he could become famous.

Han Jin naturally knew Zhang Guozhong's ability, and now that he saw him come to defect, to be honest, it made him happier than accepting Zhou Run. After all, no matter how powerful my brother is, he is just one person. But Zhang Guozhong can train dozens and hundreds of stars for him.

In the golden age of Hong Kong films, there were many talents, and many high-quality artists were fleeting because they couldn't get too good resources. If Han Jin can collect these pearls from the sea, it will also be a great merit.

"Mr. Zhang is really happy." Han Jin said with a smile, "Then how much do you plan to ask for this shadow dancer company?" ”

Zhang Guozhong smiled, "Mr. Han, before this company is sold, I want to hear Mr. Han's opinion on the star agent." ”

Han Jin was stunned for a moment, and then smiled slightly, Zhang Guozhong came to test him. Interesting!

He probably saw that he was young and vigorous, so he was not very comfortable with himself. You may think that you have a lot of money and nothing to spare, so you will buy such a little-known small brokerage company. In that case, I'll give you a good shock.

If Han Jin is still a layman for the company's operation, but for music and managers, there is no better than him in the world.

He was the art director of Starfish Records, specializing in the management of Starfish's artists. What should and should not be done for a manager, how to help artists manage their careers, how to conduct public relations for artists, how to help companies make money, how to help themselves make money, how to help artists make money...... He knows all these things.

Han Jin then talked to Zhang Guozhong and Li Xiaolin, in order to do a good job in the position of manager, he specially studied the pros and cons of Korean brokerage companies and American brokerage companies, and created the artist management rules of Starfish Records into one, and managed the artists under Haixing Company in an orderly manner. Raised that jay from a hairy boy to a little king, and Han Jin can be said to have contributed a lot in it.

Han Jin knows that the situation in Hong Kong is different from that of South Korea and the United States. The management of artists by Korean agencies tends to be fully controlled, and no matter their careers, lives, and even relationships, they must be restricted, in short, they are like treating slaves. Moreover, the Korean brokerage company is also more ruthless, a record can be more than half, and the rest is divided by songwriters, record stores, artists, etc. Artists usually don't get more than 10% of the share.

The management of artists by American agencies is limited to the career side. He only gives advice on his life and love, and generally does not interfere in their private affairs. This is equivalent to putting the artist in the same position as the brokerage company, everyone is just cooperating with each other to make money, which is a business partner relationship. It's not a relationship of who works for whom.

Of course, that's it. It is also directed that some artists will inevitably open their minds for a while. The way to one's own death. For example, a generation of singer Whitney. Houston, who died of drug addiction; Justin, the little king of the United States. Bilbo also made all kinds of deaths, which made people hate and hate.

This behavior of the artist is in addition to causing heavy losses to himself. It also caused huge losses to the brokerage company. But there is no way, who makes the American brokerage company not as ruthless as the Korean brokerage company.

The current brokerage company model in Hong Kong is somewhat similar to that in the United States, where celebrities and brokerage companies are in a cooperative relationship, but this is generally for big-name stars like Han Jin.

Artists like Wu Junru, Liu Dehua, and Huang Rihua have a relationship with TVB, which is somewhat like the relationship between Korean artists and brokerage companies. You must unconditionally obey the company's arrangement, and if you resist the slightest, you will be in danger of being hidden.

Therefore, when Han Jin explained the manager, he also took this element into account.

He has made a fusion of the model of the American CAA brokerage company and the model of the Korean S.M brokerage company. Drawing on the strengths of the two, we have created a new manager model that is suitable for the national conditions of the mainland and the customs of Hong Kong.

The first trick is to sign a large number of artists at a more favorable price, and then package them up and sell them to the company.

Brokerage companies in the United States generally take a commission of 10%, but CAA brokerage companies only take 6%. For big-name celebrities, a concession of four percent could be hundreds of thousands or even millions of dollars. In the money-oriented entertainment industry, naturally which brokerage company can save him more money, he will choose which brokerage company to sign with.

Therefore, CAA, with its cheap commissions, signed a lot of people at the beginning of its establishment. Moreover, CAA not only signed artists, but also people who are not usually taken seriously, such as producers, screenwriters, and directors. Subsequently, the contracted person was sold to the company.

For example, Warner Pictures wanted to make a movie, and fell in love with the script of a screenwriter under CAA. While CAA sells scripts to it, it also sells its own directors, producers, and actors to it.

In this way, Warner Pictures saves a lot of time for casting, and the film can start shooting as soon as it is invested. The so-called time is money, and CAA is so considerate of the company, and natural people are more willing to cooperate with it. As a result, its signatories have obtained a large number of performance opportunities, which has also made people want to sign into the company, and it has also made more and more talents under CAA.

When it used this to monopolize the U.S. performance market, CAA changed its past docile and began to show its sharp fangs and ask the company for a salary increase. At that time, even if the production company wants to regret it, it will not be done, because CAA has monopolized the first-line producers, directors, screenwriters, and stars in the United States, and if he does not agree to do this, he may face a situation where no one is available.

Therefore, these companies can only obediently pay money in the end, so that CAA has been in the American entertainment industry since then, and the most conservative annual profit is estimated to be 300 million US dollars.

CAA's most powerful second trick is to be uniform, the artist's agent is not a single person, but the entire company. In this way, the company is responsible for running the artist's business. This prevents the artist from becoming too dependent on an agent, so that when the agent changes jobs, the artist will also leave.

It is very popular in American brokerage companies that a celebrity agent is solely responsible for the status of a celebrity, and when the brokerage company poachs a corner, as long as the celebrity agent is poached, the celebrity will usually come with him. Because they already have a tacit understanding of cooperation, celebrities are inseparable from their agents.

The CAA model can effectively avoid this situation, even if the agent is poached, but the star does not have to worry that his career will come to a standstill. Because his business planning is the responsibility of the company, not a single agent. Whether he walks or not will not affect the star's exhibition at all.

In addition, the classification of brokers by CAA brokerage companies, as well as the return of high salaries, are also one of the reasons why brokers will not change jobs lightly.

Ovitz, the founder of CAA, left the company and established another brokerage company by himself, but when he went to poach with CAA, he was surprised that it was precisely because of these terms that he set back then that he couldn't dig netbsp; This also illustrates the success of the CAA broker model. (To be continued!)

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