The first strength of Korean brokerage companies is the all-round multi-faceted exhibition of stars. ~~~~ Korean stars and Japanese stars are generally film and television songs, if you count radio broadcasting, TV hosting, advertising photography, it is almost a six-dimensional exhibition.

Like the well-known Korean girl group Girls' Generation, the members are in full bloom in TV dramas, movies, singing, broadcasting, hosting, and advertising, and maintain at least one member in front of the public every week. Such frequent exposure naturally allowed Girls' Generation to maintain its popularity.

And this kind of exhibition is almost unimaginable in the United States. There are very few American artists who can play the amphibious, and at the same time, there are only those who can play the amphibious. Like Michael. Jackson's status in the music industry is so high, no one is willing to invite him to star in a movie if he wants to make a movie, so he can only play a cameo role in "Men in Black".

And if an actor can get to the front line on the big screen, he will never be willing to fall and return to the small screen to take over the TV series. Unless it's like Charlie. Xin, who was so scandalous that he couldn't gain a foothold in the film industry, was forced to return to the TV field. But even so, he is still paid the highest among TV stars, earning $1.25 million per episode.

But even Charlie. Xin can earn more than 20 million a year with this, but compared to Tom. Cruise, Brad. Pete, Hugh. Jackman, Robert Jr. Downey, a first-line movie star, often has a salary of 30 or 40 million yuan, plus box office dividends, and the treatment is still much worse.

This is also the reason why Hollywood A-list movie stars will never return to take over TV series, not only the salary is not as good as what they earn from making movies. And the influence is also greatly inferior. Because even if the TV series star is popular, his influence is limited. For example, the six leading actors in "Friends" should be famous all over the world, but their commercial value is far less than that of first-line movie stars.

In addition to the fact that Hollywood movie stars usually don't go back to acting in TV series, it is often difficult for singers to make achievements in TV or film. Just like the well-known Jia boss Justin. On a whim, Timberlake gave up his record career and went to Hollywood to make movies. But after making two low-budget comedies, his acting skills have not been recognized by the industry. In the end, I had to slip back and continue to make records.

In comparison, Japan, South Korea, Hong Kong, and many stars are film and television song exhibitions, such as Liu Dehua, Liang Wei, Li Ming, Guo Fucheng and so on. are all film and television songs. Even Wu Junru and Zhou Yan took advantage of the big sales of the record back then. launched his own record, which can be regarded as a capricious crossover.

Let the artist's film and television songs be fully exhibited, which will help him increase his popularity and maximize his commercial value. It seems that Liu Dehua started acting in movies after he became popular in a TV series. At the same time, he began to release his own records. Only one of these three will be successful. can help him gather a lot of popularity. And if the film and television songs are exhibited together. The effect is even more incredible.

For artists, popularity means money. If you are famous, you will be beneficial, but who will pay attention to you if you are not famous?!

Another advantage of a Korean brokerage firm. It's a long contract. Han Jin's contract with Huaxing now, he feels that the 3+2 contract is a bit long. However, the contracts signed by Korean agencies and artists are usually more than ten years. Celebrities generally debut at the age of seventeen or eighteen, and the ten-year contract will be twenty-seven or eighteen years old after the end.

For example, most Korean stars are youth idols, and the corresponding fans are teenagers and twenties. How can anyone like a twenty-seven or eighteen-year-old idol again? Coupled with the fact that Korean stars are changing so quickly, and teenagers are the ones who like the new and hate the old, there is no idol group that can persist for ten years and still be popular.

The signing of a ten-year brokerage contract between a Korean agency and an artist is tantamount to exhausting their acting youth. By the time they are twenty-seven or eighteen years old, their commercial value has long been exhausted. By then, even if the contract is terminated, the brokerage company will have already replaced their place with someone else.

Such a contract can maximize the interests of the agency and squeeze out the last bit of value of the artist. Coupled with the high commission, the brokerage company can make a lot of money.

……

What Han Jin told Zhang Guozhong was a new rule that integrates the two strengths of CAA and the two strengths of S.M.

The first is the artist classification system, with big-name stars and small-name artists, each with its own level. Finally, according to different levels, different brokerage contracts are signed to agree on the amount of commission. The commission for small stars and newcomers is 15% to 6o%, and the commission for big stars is 5% to 1o%. The contract signing is also different, at least five years for big-name stars, and at least more than ten years for small-name stars and artists.

The second is the company's responsibility system, all the affairs of the artist are arranged by the company, the agent is strictly trained before taking up the post, and at least three people must accompany him to attend any event, and the external caliber is completely consistent.

In this way, it is equivalent to clenching your fists, and the power of punching out is naturally stronger than the power of hitting with both hands, and it can also better deal with various problems in the outside world.

The third is the package sales system, where the brokerage company signs as many people as possible, and then takes the initiative to contact the business to provide the best talent for the production company to meet their needs. Sell as many people as you can.

After Han Jin finished speaking, he looked at Zhang Guozhong and Li Xiaolin, both of them were as stupid as thunderous toads.

They really didn't expect Han Jin to talk so much to them, which was completely beyond their expectations. None of them were orthodox agents before, they were all halfway monks, and they may have read some books about agents, but in terms of professionalism, theory, and ideas, they are definitely not as good as Han Jin.

They now feel that Han Jin is the agent of the Eight Classics, and the two of them are Tang Seng and Sun Wukong, who came to learn scriptures from Han Jin, the Buddha.

"How is it, Mr. Zhang, do you still approve of my idea?" Han Jin asked Zhang Guozhong with a smile.

Zhang Guozhong blinked, to be honest. Han Jin said it too fast just now, and he couldn't even keep up. I just felt that after listening to him, my head felt swelling.

"Uh...... Mr. Han said it so well. He said with some embarrassment, Han Jin knew a lot more than him. In comparison, he is a half-person who doesn't understand anything.

"Do you agree with what I said?" Han Jin asked with a smile again.

Zhang Guozhong didn't understand much about what theories, what models, and what numbers, but he remembered the three things Han Jin said.

"Mr. Han, these three of you are good, but I'm afraid it will be difficult to implement." Zhang Guozhong thought for a while.

"Oh?! Where there is difficulty. Could you please give me some pointers? Han Jin asked.

Zhang Guozhong nodded. After sorting out the language, he said to Han Jin, "First of all, the term of the contract is too long, but I'm afraid that many people are not used to such constraints." Second. There are too many rakes for small stars and newcomers. I'm afraid that they are not used to being exploited like this. Third. Both the package sale and the company's responsibility are inexperienced, and it remains to be seen whether it can be implemented. That's what I thought about first, and that's not right. Please bear with me. ”

Han Jin waved his hand, "No, no, it's very good, very good." He smiled.

"First, the contract is too long, which I don't deny. But if you think about it, if you only sign a three-year contract with an artist, it will take at least one year to train from a newcomer to a small-name artist, another year to consolidate and expand, and it will be the third year when he makes money. Can the cost paid by the company in the previous two years be earned back? ”

"Second, the company takes too much commission, which I don't deny, because the company pays more. After our company signs an artist, it will never be like other companies. We want them to keep them exposed and topical, I want them to appear in the media at least once a week, whether it's radio, television, newspapers, magazines, posters, concerts, in short, I want to let them be exposed frequently to maintain their topicality. ”

"We also have to package the artists holistically, from their clothing, costumes, dress, to their conversation, their temperament, and even the way they walk, I want to make them feel completely new. Mr. Zhang, how much do you think the company should pay if this is the case, and does it need more returns? ”

Zhang Guozhong couldn't help but be a little surprised when he heard Han Jin's words. If you really do what Han Jin said, then I am afraid that it will be a rotten wood, and it will be able to be cultivated into a big star.

"The contract period cannot be shortened, and the company's commission cannot be reduced." Han Jin finally said, "There are so many people in Hong Kong who want to be popular, they can judge whether they sign a contract or not." In this world, there are gains and losses. If you want to ask for a high return without paying, there is nothing so cheap. ”

Zhang Guozhong heard Han Jin say this, and couldn't help but nod with deep feelings. The reason why he gave up his shadow dancer and chose to join Yongsheng Entertainment Company is also because the current agency is not easy to do.

Because those artists who signed into the company didn't want him to take too much commission. Everyone came over by looking at each other's faces, and the friendship was originally very good, but when it came to money, there was trouble.

Many people are not used to paying broker commissions, and after getting the money, they are used to squinting themselves, letting Zhang Guozhong bother to help them take over the business, but in the end they hardly get any benefits. In the end, the money was not made, but his friends offended a lot, and it was very boring for Zhang Guozhong to do it himself.

Moreover, Zhang Guozhong himself is thin-skinned, and he is a face-saving person. Liu Dehua has said that Zhang Guozhong is his agent, and he has not taken a dime in the first six years. This certainly shows that Zhang Guozhong is a good person, but for professional managers, it is obviously not in accordance with the rules for him to do so.

Han Jin still believes in the words of his brother who settles accounts, friendship is friendship, and money is money. Managers help artists pull so many jobs, but in the end they don't receive a dime, which in itself is a very unhealthy business practice, and it is not worth promoting.

In addition, Zhang Guozhong and the others arranged for artists to perform in Nanyang or in Hong Kong, they were all just small fights, and they couldn't become any climate at all.

Because they have neither their own production company nor their own performance venue, they can only beg for three meals and two meals in the cracks. He was tired of this beggar-like business model.

Zhang Guozhong wants to make a big one, but he has no funds and no connections. To start his own production company, the starting capital is at least three or four million Hong Kong dollars, and he can't make up so much money at all. Moreover, even if he had so much money, he didn't dare to invest it like that. Making movies is risky, and you need to be cautious when investing.

hesitated and hesitated, but in the end he decided to take advantage of the shade with his back against the big tree, and chose to join Han Jin, the Yongsheng Entertainment Company. Especially after learning that he had his own cinema, Zhang Guozhong didn't want to wait any longer, and he immediately asked Zhou Yan to bring him over.

Now that he sees Han Jin and listens to what he said, Zhang Guozhong feels that he has really lived in vain in the first half of his life, and no young man can understand it.

"Mr. Han, what you said does make sense. Okay, I want to join Yongsheng Entertainment, I hope you can take me in. Zhang Guozhong finally said.

"Good!" Han Jin smiled and nodded, he felt very embarrassed to be able to put Zhang Guozhong's government, "Then how much does your shadow dancer sell for?" ”

"No money, my Shadow Dancer should have been disbanded." Zhang Guozhong waved his hand and smiled, "Now the three of us happen to be unofficial and light." (To be continued!)

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