The development of the Internet has subverted many industries to a greater extent, and has created some new models. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Moreover, the biggest characteristic of Internet companies is that they are bold and dare to "subvert" any industry.

The so-called, subversion is both a snatch!

Changing the user's habits and experience makes competitors in traditional industries lose the entire market inexplicably.

The most typical subversion is that it is a touch screen mobile phone to subvert the feature phone.

Touchscreen phones subvert feature phones, a disruptive product that snatches food directly from traditional mobile phone giants. And, what is incredible is that the traditional mobile phone giants are really beaten and have no power to fight back.

But this kind of subversion is also a relatively rare scene in modern business society.

It is precisely because of the replacement of traditional mobile phones by touch screen mobile phones that the touch screen mobile phone industry chain in the tuyere is currently in a very prosperous and profitable environment.

After subverting the traditional feature phone, it brought great confidence to Internet companies, so much so that the Internet industry began to swell, thinking that it could do anything.

After that, the Internet industry began to ambitiously subvert automobiles, subvert home appliances, and subvert everything they thought could be subverted with Internet thinking.

In the next few years, even very successful entrepreneurs, who did not need any Internet thinking at all, were forced to follow the trend, saying that they had kept up with the times and started to engage in the Internet.

Because, after Internet companies subverted mobile phones, many traditional industries began to feel the crisis, so they had to take the initiative to start integrating into the Internet, so as to avoid being subverted overnight by opponents who did not know where they came from, and changed the market.

Although, the Internet mind is omnipotent, it is purely an illusion.

However, Internet thinking can indeed bring some changes to some industries. For example, the efficiency of the Internet industry in developing users is completely incomparable to that of traditional industries.

For example, many traditional industry giants. Decades and hundreds of years of development have accumulated tens of millions of users, and this market has become the boss. However, many companies in the Internet industry are hundreds of millions at every turn. Or even more than a billion users. Although, the benefits contributed by these users, as well as zombie users, cannot be avoided, so the quality of users may be a little flawed.

However, in terms of the speed and explosive growth of horse racing, traditional industries are not as good as Internet companies.

Like what. Traditional industries are likely to compete for more than a few decades, and many markets will form an oligopoly pattern. Therefore, market competition is similar to a marathon, not the one who runs fast at the beginning can become the final winner, but the one with good physical strength and stamina will be the winner.

The pattern of the Internet industry is often laid within a few years, and a market segment emerges, and it is possible to decide the winner within a few years. After the pattern is laid, latecomers will invest ten times and a hundred times the cost, and they may not be able to challenge the status of the industry leader.

The same logic is true in the financial industry, where many financial institutions want to develop tens of millions of users. It takes at least tens of thousands of employees, and after more than ten years of hard work, the scale of users can be fully accumulated to such a point.

Even insurance companies are engaged in pyramid schemes, where millions of insurance salesmen only bring tens of millions of new users and hundreds of millions of old users to the industry a year. Relying on the traditional word-of-mouth communication model to develop a business is very inefficient, single-digit to pull customers.

The Internet is geometrically multiplied by the number of customers, and millions of registered users may be registered in a day. Less than a year. It can create a super platform with hundreds of millions of users.

However, compared with traditional industries, it is more difficult for the Internet industry to make money, and many platforms with hundreds of millions of users still cannot make profits.

Looking at a lot of traditional industries counting money every day. Since its establishment, many Internet teams that have only seen burning money and not making money are naturally envious, jealous and hateful. Therefore, in order to make profits, the Internet industry often compares with traditional industries. Move the users and businesses of traditional industries to the Internet, use the Internet as a sharp weapon, compete for users with traditional industries, and fight asymmetric business wars.

Some scattered industries may be losing ground under the attack of Internet companies. For example, in China's retail industry, there is no monopolist of the scale of Wal-Mart in the United States, but a real plate of scattered sand, even if some of the top giants, annual sales are only tens of billions of yuan, just began to sprint to 100 billion revenue scale. And there are countless companies with retail digits.

It is precisely because the concentration of the retail industry is not enough and it is scattered, so it was quickly defeated by e-commerce.

Among so many traditional industries, finance is naturally the largest and most oily. However, the financial industry is not weak, especially the banking industry, the high threshold is terrible, and the concentration of users and customers is very high. Using Internet thinking to subvert any bank is purely self-defeating or a gimmick.

However, in the traditional financial industry, not only banks, but also securities, funds, trusts, insurance, leasing and any other field, the cake is very huge.

In particular, the scale of capital managed in the three major industries, such as banking, securities and insurance, which are nicknamed the "golden three fats", is enough to make countless industries kneel. For example, the domestic banking industry has more than 10 billion yuan of capital under management. Although industries such as securities and insurance are not as good as banks, the scale is also at the level of 10 trillion yuan.

The logic of making money in the financial industry is nothing more than a large amount of money pooled in one's own hands, and then, there are always countless ways to rub oil from customers' funds.

For example, a bank's main source of income is to collect interest rate differentials, borrow money from depositors at low interest rates, and then lend loans at higher interest rates to earn interest rate differentials. Suppose that in the 100 billion deposits, the interest rate difference between deposits and loans is 3%, then the interest rate difference alone is enough for the entire industry to earn 3 trillion yuan a year. Of the 3 trillion yuan of profits, it is assumed that half of them will be used to offset the loss of bad debts. Well, a year's banking business in China alone is enough to earn 1.5 trillion in profits.

Securities companies mainly earn a large amount of money management fees, fees or service fees and other expenses of various natures. Massive transactions in domestic stocks, futures, bonds and other markets generate a large number of friction costs (handling fees) every year. Only when the market is sluggish, the trading volume is scarce, and the annual handling fee is not even enough to cover office costs and employee salaries, then is the time when the securities company is in a depression and losing money.

Insurance business. Essentially, it is to borrow the customer's money in advance and defer repayment. For example, life insurance, you need to wait until the insured user retires before starting to gradually repay the principal and interest. In this process, the insurance company can use the capital that needs to be repaid to the user in the future as a floating deposit. Invest in bonds, properties, equities, etc., and take advantage of the time difference to maintain and increase the value to earn profits.

In short, the essence of finance is to make money with other people's money. Any corporate institution that manages the capital inside. Only a small amount is their own capital, and the vast majority is the customer's money.

Most financial institutions have borrowed more than 10 or 20 times the amount of money to operate, and during the economic boom, the financial industry naturally earns profits that far exceed economic growth. And the economic downturn, a large number of defaults and bad debts erupted, the most likely problem is the financial institutions.

In fact, as long as the financial industry can survive, it can earn far more than the average income of other industries in society in the long period of existence.

It's hard to find a history like the financial industry. But it has endured for a long time, and since its birth, it has been regarded as a profiteering industry, and it is still a profiteering industry.

Well, as long as there is no bankruptcy and liquidation, the financial industry is mostly awesome. Those unfortunate financial companies that have not resisted the crisis and gone bankrupt will not be able to enjoy the dividends of this industry.

So, Wang Qinian's view. The layout of the financial industry does not need to be greedy, but conservative. It seems to be an innovative business, but in fact, it is operated in a very stable and conservative way. This is both responsible for one's own future. It is also responsible for users who put money on the wallet account of the partner.

Internet finance was later hyped very hot, and because of the brutal growth without supervision, there were many scams in the field of Internet finance.

For example, some high interest rates attract users to invest eventually. But it is a P2P website where the platform boss rolls money and runs away, or, other unreliable platforms.

Because P2P has been exposed to the most negative news, the public once thought that P2P was Internet finance. Of course, this is misunderstood.

In essence, Internet finance is nothing more than the use of new Internet technologies to carry out a series of financial services. For example, online banking is Internet finance.

In fact, before China's major banks launched online banking, the Internet industry was in a depression. At that time, many companies were not profitable, for example, Tencent, Sina and other companies lost a lot in the early years, and began to rely on the value-added services of Monternet, so that they could get a little real money profit and get through the difficulties.

Online game companies such as Shengda became the most profitable money printing machine at the beginning, and in the case of many online companies losing money, online game companies have begun to make money. In addition to the charm of games, more importantly, online game companies were the first to establish recharge and payment channels. Before the online banking system was popularized, online game companies established Internet café top-up platforms, allowing Internet café owners to deposit money in advance on the corresponding accounts of online game companies, and then Internet café owners could sell virtual point cards to users. This is equivalent to the establishment of point card wholesale and retail channels in the form of agents. In this model, the cost of the channel is relatively expensive, and a lot of cash is consumed on the channel for the point card recharged by the user.

After the advent of online banking, the Internet has been a rainy day for a long time, and many companies have begun to gradually see the real income and profits.

In fact, online banking is the foundation of Internet finance, without the convenient transfer provided by online banking, the survival of many Internet companies is a problem, let alone engaging in Internet finance to subvert the financial industry.

Of course, in the future, many Internet finances generally have insufficient risk management or professional ethics problems. This is also the cause of many P2P websites in the future, often defaulting, and even the entire website closing down, and the owner of the website running away.

Later, the development of China's Internet finance was better, especially the risk control, which should be Ant Financial, which is the department of Alibaba. It is widely known that Alipay and Yuebao, which have the largest number of users, are both products of Ant Financial.

Now, Alipay has now appeared, but Yu'e Bao doesn't seem to have been released yet.

The model of Yu'e Bao is to introduce a money market fund, so that the third-party payment account is upgraded to a money market fund account. In addition to the daily settlement interest of the money market fund, and the interest is much higher than the central bank's one-year fixed deposit benchmark interest rate, the more important thing is that the funds on the Yu'e Bao account can be directly purchased and paid. The unused change is placed on Yue Bao and generates interest every day. And when you need money, you can use the cash of Yue Bao at any time.

This kind of innovation made the later Yu'e Bao rise rapidly to become the largest money market fund product in China. Even if the big banks such as ICBC and CCB, as well as the cargo base established by professional fund companies, the scale of their products is far from being comparable with Yu'e Bao.

After the success of Yu'e Bao, it not only increased the attractiveness of Alipay to users, but also consolidated Alipay's position in the Internet payment industry.

In addition, Ant Financial has also begun to gradually try other products with higher returns and higher risks than Yue Bao. Gradually, he began to get involved in insurance, securities, funds, banks, trusts and so on.

Wang Qinian does not plan to engage in some high-risk Internet financial products for the time being, but only plans to launch products similar to the later "Yue Bao".

Of course, to engage in money market funds, you also need to have a public fund license. The fastest way to have a license is naturally to acquire a public fund company.

In fact, as early as a few years ago, the partner company was talking to a small fund company in TJ City about the acquisition. That's right, this company became famous later, but now it is not much famous - Tianhong Fund! (To be continued.) )