With the stimulation of Double 11 in 2010, the partner company relied on the release of Xphone3 at the end of the year and began to quickly catch up with the global sales of iPhone. Pen & Fun & Pavilion www.biquge.info

Touchscreen phones are divided by operating system, and the XOS camp is currently far ahead, much stronger than the total number of touchscreen phones with other operating systems.

However, in terms of mobile phone brand shipments, it is still Apple's No. 1 iPhone sales. After all, the XOS camp has been licensed to a bunch of mobile phone manufacturers, and the partner companies have adopted a strategy similar to IBM's promotion of PC standards back then, or even more radical, adopting a low-threshold free license.

Even if XOS mobile phones involve some patent fees, they are not the fees charged by small partner companies, but a bunch of patents registered by some hardware manufacturers and established mobile communication giants. Even, Microsoft also has some technology patents, whether it is iOS, XOS or Android and other touchscreen mobile phones, in fact, they have to pay a part of the patent fees to Microsoft.

But Wang Qinian can still say that the XOS system itself is authorized for free, and even if the mobile phone manufacturer wants to pay the patent fee, it is Microsoft, Nokia, Qualcomm and other patent trolls who shamelessly ask for patent fees. Of course, now all countries in the world have anti-monopoly laws, assuming that there is no anti-monopoly law, it is not that patent trolls are looking for royalties, but that these old giants have been monopolizing technology, making it impossible for new companies to enter the market because of technical barriers.

Although there are some technical barriers to market competition, most of the most important technical standards are publicly available, and any manufacturer can use some technologies from giants such as Qualcomm, but if these technologies are adopted, each mobile phone needs to pay as little as a few dollars as these giants, as many as dozens of dollars for a mobile phone, or even hundreds of dollars in patent fees.

Why is the price of low-end mobile phones produced by some regular manufacturers more expensive than copycat mobile phones? It's not because regular manufacturers are inferior to copycat manufacturers. It's because countless patent trolls are too rogue to make a phone that hasn't come out yet, not including hardware. It is necessary to pay a patent fee of 200 yuan to feed the immortals from all walks of life in the world. Therefore, many mobile phones of normal manufacturers, as long as all the procedures are formal, the cost must be relatively expensive.

Of course. With the development of technology, some patents gradually pass the protection period, and the technology can have many choices, those patent trolls may reduce the patent licensing fee, or even free authorization, in order to attract manufacturers to adopt their technology.

In addition, it is a powerful manufacturer. He also registered a bunch of core patents, and then licensed technology to international giants. In this way, the patent cost that needs to be paid is reduced through the exchange of technology licenses.

For example, the partner company has XOS core patents, as well as more than 5,000 patents registered around touchscreen mobile phone technology. With these core patents as a confidence, the negotiation between partner companies and giants such as Qualcomm has also reduced the production cost of mobile phones for partner companies and the XOS camp.

Suppose there is no core patent of the partner company. I am afraid that the cost of domestic mobile phone manufacturers to produce mobile phones is at least 100 yuan higher. This is a small partner company, using its own patent advantages to negotiate with some international giants. It reduces the burden and brings advantages to many manufacturers in the XOS camp.

It is precisely because of Wang Qinian's strategic layout that he gives priority to the promotion of the XOS operating system and makes XOS a mainstream technical marker, for which reason. He had to take into account the interests of other manufacturers who made XOS phones. So, each generation of the Xphone is carried out in limited quantities.

Only 12 million units were produced in total for the first-generation Xphone, and only 36 million units were produced for the second-generation Xphone.

The third-generation Xphone, which is now withdrawn, is also limited, but the upper limit has been raised to 100 million units.

Once all 100 million units are produced, the Xphone3 will be discontinued immediately and will quickly become an out-of-print phone.

It is precisely because of this that the Xphone is limited, so although Big Brother is the best-selling in the entire camp, the little brothers from all walks of life are not hostile to the Xphone, but regard the Xphone as a banner! As long as the sales of Xphone are strong, other manufacturers in the same camp will have the confidence to dare to increase their efforts to produce Xos mobile phones.

The market performance of each generation of Xphone is in short supply, and assuming, if there is no limit, it should probably surpass the iPhone!

In essence, Wang Qinian believes that the Xphone is not inferior to the iPhone at all, and it is even a little ahead of the iPhone in terms of hardware configuration. In terms of user experience, the partner company is still relatively close to the needs of users, and constantly makes the best mobile phones according to user feedback.

In terms of ease of use, Xphone is arguably the best phone in the world.

However, I can't help but think so, even if Apple's mobile phones are more expensive, the hardware is worse, the experience effect is not as good as Xphone, and the number of apps is not as good as Xos. But it is still the most popular single mobile phone sold in the world, relying on a single company to produce a small number of star single mobile phones, it has propped up the iOS camp and made it one of the mainstream touchscreen operating systems.

So much so that in 2010, Apple's iPhone had just entered the Chinese market, and just by having the Unicom version, it sold more than one million units a year. Moreover, Apple's first entry into the Chinese market is mainly the iPhone 3G, which is a generation behind. Unicom has purchased a total of 2 million iPhone3G as a test of the waters, who would have thought that the fruit powder is blind, this kind of hardware is no longer a top product, and it has attracted a large number of package users to Unicom. Users of these packages, who pay two or three hundred yuan a month for a package and continue to pay in installments for two years, are more expensive than buying a mobile phone directly. It seems that Unicom has been stimulated by the good sales momentum of iPhone3G, and has increased the purchase of iPhone4, and it is expected that the iPhone4 directly purchased by Unicom alone will exceed 5 million.

In this regard, Wang Qinian's good impression of Unicom has been completely lost, isn't this an enemy? At present, domestic high-level leaders are encouraging independent mastery of core technology, and the XOS touch screen system developed by the small partner company has been a rare core technology in China in recent years. This is not to say that this technology is more high-tech than missiles and satellites.

Rather, the timing of the launch of this operating system coincided with the explosion of the mobile Internet. In addition, the commercial promotion was also very successful, and the actual product was produced from the beginning. It's a great time to stake your race. This, coupled with the support of a large number of hardware and software vendors, is expected to become the most mainstream operating system in the coming decades.

But Unicom is for its own small interests, with small calculations. began to lure the wolf into the house so early and introduced Apple's iPhone into the country. If it is introduced a few years later, iOS will be completely useless in the domestic market, and at that time, the application of XOS system is greatly rich. The Chinese version of the iPhone rarely has any applications, let alone a user scale, so Internet manufacturers are even more reluctant to develop applications for the iOS platform.

It's a pity......

Although it entered the Chinese market in 2010, a little later than many overseas markets, there are also many mainstream applications on the iOS platform. For example, mainstream Internet manufacturers such as QQ, Baidu, and Weibo quickly launched the iOS version of the app soon after the iPhone entered the Chinese market.

The only consolation is. The Apple iPhone sold in China is a castrated version, and some of the functions that the overseas version has, but the domestic Chinese Simplified Chinese version does not. The most feared by Wang Qinian is Applepay, Apple's electronic payment wallet.

Overseas ApplePay,Make Apple mobile phone users seem very tyrant,At least,Apple mobile phone users pay more conveniently than other smart means,Many applications released on the iOS platform,You can use ApplePay to pay by default,This function。 Let Apple's mobile phone form a perfect mobile Internet financial ecology.

You must know that the most upstream of the Internet field is nothing more than traffic entrances and payment channels. No traffic is neither there is the internet. And the payment determines the value of the Internet user. If the means of Internet payment are very backward, the gold content of the traffic is naturally very small, so that the Internet traffic in a region is worthless. In the early years, the value of Internet traffic in developed countries in Europe and the United States exceeded that of China's Internet traffic, and thousands of hits on the domestic Internet may not be worth 1 yuan. At that time, the traffic of developed countries such as Europe and the United States. Traffic with thousands of clicks can be purchased for at least a few tens of dollars.

The value of traffic, in addition to the average income and purchasing power level of visiting users, is deeply related to its payment environment.

At present, in the XOS ecological environment of the partner company, it is the beginning of the traffic entrance. For example, the official app download channel, as well as the browser, website navigation, etc., the most important traffic entrance is controlled in the hands of the partner company, so if you want to get users in the mobile Internet era, many Internet companies naturally pay money to the partner company to buy traffic.

At this stage, the income from advertising traffic can be compared with the profit from mobile phone sales. Selling a mobile phone, the profit of the small partner company is not very high, plus after-sales service, each mobile phone can eventually earn 10% of the net profit. That is to say, a consumer can roughly contribute 300 yuan of profit to the small partner company.

In terms of mobile phone traffic, on average, each user brings at least 1 yuan of income to the partner company every day. These revenues are not paid by consumers, but by advertisers who want to get users.

Relying on the advantage of this traffic entrance, the more XOS mobile phones are sold, the little partner is equivalent to mastering the efficient money printing machine.

However, now the small partner company plans to give up the profits of this money printing machine, but subsidize the profits earned by the traffic entrance to users, so that users of XOS mobile phones can save a lot of traffic costs. This also stimulates XOS mobile phone users to be motivated to access the Internet.

After this strategy was released, at the expense of the profits of small partners in the mobile Internet traffic entrance, in exchange for the user traffic of the XOS camp skyrocketed, so that the average traffic consumed by each user of XOS is almost comparable to the traffic of Apple users.

After paying this price, the small partner company will naturally have to earn it back through other means.

This other way is both Internet finance with the wallet as the core! (To be continued.) )