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"Give me a fulcrum, and I can pry the earth!" This is an exaggerated description of the power of the principle of leverage. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Under the principle of leverage, it is easy to achieve four or two thousand pounds.

For example, a very small enterprise can achieve rapid development several times faster than that of normal business blocks through financial leverage, that is, expanding the scale of debt.

That's the magic of financial leverage!

Of course, there are pros and cons to leverage. If it is used well, it can naturally shorten the development time and make the company bigger and stronger faster. However, the vast majority of countless failed companies are due to misjudging their own operating capabilities and market trends, blindly increasing financial leverage, and finally, because the capital chain is broken, and becoming a bankrupt loser.

In the history of the development of small partner companies, it was low leverage at the beginning, and basically no financial leverage was used, but with the development to a certain extent. In addition, the company is fighting against different opponents on multiple fronts, which naturally requires more funds. Therefore, we gradually began to try to increase leverage, so that the scale of the company can expand at a faster rate under the effect of financial leverage.

So far, the asset scale of the partner company has increased to 8 billion yuan, and the debt scale has also reached about 4 billion yuan, that is, the debt ratio is 50%, double the financial leverage!

Most of the financial leverage is a line of credit without collateral. In addition, there is also a loan of 1 billion yuan, which is a secured loan obtained by a small partner company with real estate as collateral.

Because the small partner company has a large number of real estate assets in its hands, the scale of collateral has been increasing. Therefore, if the partner needs to use the funds, he naturally chooses to use his real estate as collateral to obtain cash. After that, the bank will repay the principal and interest of the loan through the profit. Release the pledge of the property. After the pledge is released, the value of the property will be re-assessed according to the market price. It can then be used as collateral to obtain a loan.

So. As long as the real estate industry has been growing, the small partner company can obtain the scale of loans, and the growth can snowball. It is also that small partners can have collateral to obtain bank loans, so there is no need to attract external venture capital and venture capital.

For small partner companies, they are currently the three major carriages, which continue to contribute profits. The first profit machine is online games, and the second largest profit machine is film and television and theatrical distribution. The third largest profit machine is the newly established investment firm.

A large number of loans, coupled with the ability of small partner companies to make profits, far exceed the speed of debt repayment. caused a small partner company, far from the slogan of surpassing Disney, it seems to be ...... It's a big closer!

The scale of Disney can reach 100 billion US dollars, and the current capital scale of the partner company has reached a real billion US dollars in US dollars.

Compared with the comprehensive entertainment and media giants listed in the United States, Disney, Warner, Columbia, and Viacom, it is naturally far from enough.

However, in terms of capital scale, compared with emerging film companies such as Lionsgate and DreamWorks, it is already a company of the same scale.

Of course. Such a comparison is a bit unfair, just as the partner company is not comparable with Disney, Warner, Columbia, and Viacom for the time being, because of these integrated entertainment media giants. The film business is only a small piece, and in essence, its business is more supported by the big man of the media. Basically, these giants with a relatively long history, after years of capital operation and mergers and acquisitions, are no longer just film and television companies.

And simple film and television companies such as Lionsgate and DreamWorks, due to their relatively small scale, may fall into crisis if a blockbuster fails. After all. Lionsgate and DreamWorks are not even a billion dollars in size. The cash in hand is only about 100 million US dollars all year round.

But. Compared with Lionsgate and DreamWorks, the little partner company bullied them again.

After all, the initial structure of the partner company was created with the goal of comprehensive entertainment media giants such as Disney and Warner. Not to mention that the partner company has online game assets with more stable profits and faster growth. is just a theatrical asset, which is far beyond Lionsgate and DreamWorks.

Lionsgate and DreamWorks are pure film companies that don't run theaters. The reason is simple - the United States prohibits film and television companies from operating theaters and producing films at the same time. Therefore, the film and television industry can only choose one of the two, either operating a theater chain or operating a producer.

The original intention of separating production from cinemas was to anti-monopoly and avoid some film giants, which have an advantage in production and monopolize the cinema distribution market.

Although the anti-monopoly idea is correct, it is not conducive to a company's fight against market risks.

Cinemas and producers have their own difficulties and risks! If it operates both theaters and production, it is advantageous for the company itself to resist market risks and avoid investment losses. Moreover, operating theaters and producers at the same time is also more conducive to development and growth, and has a larger pattern.

……

According to the past year, the total operating income of the partner company has exceeded 4.8 billion yuan, and the net profit has also exceeded more than 2.3 billion yuan.

"The little partner company is in danger right now!" At the company's new year's shareholders and staff meeting, Wang Qinian suddenly said.

"Dangerous?"

All of a sudden, many optimistic employees were stunned.

"Yes, dangerous!" Wang Qinian said, "Although we have found outlets for online games, film and television, cinemas and financial investment, we are making money in a steady stream, and we seem to be very successful tactically!" Strategically, however, we are still very difficult...... For example, building an ecosystem is just a slogan. The little partner is an entertainment ecology, which means that users can receive our entertainment services on the Internet, cinemas, DVDs, Walkmans, MP3s, TVs, magazines, libraries and so on. But in reality, our services, including online games, novels, comics, music, film and television, only cover 30 million people! There is still a market of 1.3 billion people in the country, and we have not yet occupied ......"

Wang Qinian said this, which made many employees applaud at once!

There are 30 million users who have become consumers of small partners, movies, TV series, novels, music, comics, games, this is the data after removing repeated consumption.

For example, someone plays online games, watches TV series, reads novels, listens to music, watches movies, and reads comics, but the partner company only counts him as a user, and although he has a wide range of interests, he is still only one user.

In addition, there are 100 million registered users of the Partner Pass account, but the vast majority of them are not consumers of entertainment content on the Partner Platform. Many people just use ha0123, TT voice and other software, although they contribute traffic, but they do not consume.

In addition, there is also a certain amount of water in the 100 million registered users, because some users are repeatedly registered.

Just like Tencent announced at this time that QQ users have exceeded 400 million, but these 400 million are only registered users, many of them have repeatedly registered many accounts by one person, and the real users who log in to QQ every day are actually only tens of millions of people.

In terms of user scale, the partner company is only second only to Tencent, which is obviously strategically at a disadvantage.

The profits of the partner company, which far exceed that of Tencent, are tactical successes.

Tactical success often leads to only a short period of brilliance. Sustained tactical success is required for strategic success to be possible.

But from the beginning, it is a big pattern and a big strategy, then, for a long time in the future, there will be one victory after another in tactics.

"Compared to the country's population of more than 1.3 billion, we have only made 30 million people our customers! This means that our opponents can continue to stake their ground in places that we have not covered, encircle users and markets, and in the future, if they develop strongly, they can reverse the customers we have attracted to them. After all, the vast majority of our customers are not die-hard fans, real die-hard fans, optimistically estimated at only one million! Wang Qinian asked, "If the 29 million neutral users are attracted away by others, and there is still the support of 1 million die-hard fans, can we survive?" ”

For a while, I muttered a little: "Apple was so miserable that it was only supported by hardcore fans, and it was still not bankrupt!" ”

"Apple didn't go bankrupt, because it was Steve Jobs who found Gates and asked Bill Gates to give him hundreds of millions of dollars in capital to save Apple, which was about to go bankrupt. Wang Qinian asked.

Suddenly, everyone was silent, although they felt that what Wang Qinian said was a bit pessimistic, after all, the small partner company is still in the real day, and the profits, revenues and users are all continuing to grow...... Anachronistic!

However, who called Wang Qinian the boss, he wants to be prepared for danger in times of peace, and everyone has nothing to say.

"So, we should attack!" Wang Qinian emphasized, "Attack in all aspects, continue to get more users, and convert users into consumers of entertainment products, even die-hard fans!" ”

Hearing Wang Qinian say this, all of a sudden, the company's shareholders and key employees applauded.

The offense is good, the small partner company has been full of wolf thinking, through a series of actions such as burning money investment, advertising and mergers and acquisitions, the small partner company has been consolidating its own advantages. In the future, in order to maintain the advantage for a longer time, it is necessary to make the product matrix and platform territory cover a wider range! (To be continued)

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