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In general, there are many factors that affect the box office of a movie, and piracy is really only one aspect. Pen ~ fun ~ pavilion www.biquge.info however, the cinema chain always needs to have a way to deal with the impact. For example, the popularity of televisions, video recorders and DVDs was the first wave to hit the box office market that year. But beginning in the '60s, American cinema chains began to open multiplexes and sell DVDs, books, merchandise and snacks as a weapon against the popularity of televisions and VCRs. After that, there was the impact of piracy, offline video disc piracy, and pirated download resources on the Internet, which became a greater threat than before. Developed countries such as the United States, because the film and television industry is supported by some rich and powerful media giants, the crackdown on piracy is harsh. Not only do they crack down on those who create and distribute pirated copies, but even users who download pirated copies on the Internet will be prosecuted and fined exorbitantly when they are discovered. Downloading a song or a movie at random is often a sky-high fine of tens of thousands of dollars. It is precisely because of this that copyright protection in the United States has almost reached the point of madness, so that piracy in the United States in the Internet age is almost rare. At least, most people in the United States will not be stupid enough to pirate America's own films, television, music, and books, because they will be discovered and prosecuted at any time, and the cost of breaking the law is too expensive. However, in almost every developing country, the level of copyright protection is very mediocre, and it is only when the national economy develops to a certain extent that innovation is the driving force of the next wave of development that copyright protection will begin to become stricter. However, in addition to copyright protection, the quality of the film itself, as well as the adoption of new technologies that allow cinemas to have a cinematic experience that cannot be provided outside of cinemas, is also a key factor. "We can try to introduce Canadian IMAX technology. Build an IMAX Cinema! Wang Qinian said, "At present, IMAX's movie-watching experience. You can only enjoy it in the cinema! "IMAX......" Yu Dong nodded. It's not really a new technology. In the 60s, three Canadian inventors had already demonstrated their invention of a multi-projector large-screen projection system at the World's Fair, but due to the immaturity of the technology at the time, the display was not very good. However, later these inventors did not give up on continuing to improve the technology. For a long time, IMAX has participated in various exhibitions. and technology demonstration, commercial application, and application in the cinema market, it was not until the late 90s. For example, such as 1998's "Tyrannosaurus Rex: Return to the White Age", 2001's "Ghost Castle", and Disney's IMAX version of "Fantasia 2000" produced in the same year, gradually, IMAX theaters began to expand on a small scale. At present, China is engaged in digital cinema. But there isn't an IMAX cinema yet. This is mainly due to the fact that the investment cost is too expensive, and a single set of IMAX projection equipment is as high as $1 million ~ $1.5 million. If it's every viewing hall. All engage in a set of IMAX equipment, a movie theater with more than 10 viewing halls, and the investment in IMAX equipment alone is definitely not less than 100 million yuan! And now many theater companies, the net worth of the entire company is not 100 million, and it is precisely because of this that IMAX is still in the legend and has not entered the popularization stage. But Wang Qinian knows that the future of traditional cinemas. The box office figures aren't very good. IMAX has become a new growth point, and many audiences have entered the cinema. It's to experience a completely different movie-watching experience, not IMAX! After the IMAX plan was proposed by Wang Qinian. It will take a long time to implement. After all, the partner company and IMAX did not have any cooperative relationship in the past. It is estimated that communication and negotiation are still required for relevant cooperation. By the way, Wang Qinian casually searched for the code of IMAX, and the development was already a company listed in the United States. So, before cooperating with IMAX, the partner value investment company tried to buy 100,000 shares of IMAX stock at a cost of $10 per share. Moreover, IMAX is still in a state of long-term loss, and it seems that the years of losing money are far more than the years of making money when it was listed in the 90s. In previous years, it was almost delisted because the stock price was below $1 for many trading days, but as the stock market gradually warmed, IMAX's stock price did not rise 100 times like NetEase, but it also rose 10 times from the bottom below $1. It is precisely because of this that it has risen too much, and Wang Qinian is a little hesitant, so he only bought 100,000 shares and invested $1 million, which is equivalent to the price of a set of IMAX projection equipment. …… Although China's film industry is currently facing difficulties such as the impact of piracy and the sharp decline in the number of movie theaters, it has come out of the trough and gradually began to recover growth. After all, for nearly ten years, the market size of 1 billion yuan has fluctuated, which is actually excessive depression and is far underestimated. For a long time, it was only restorative growth. Since the implementation of the box office sharing mechanism in China in 94, the statistical box office data shows that in most years, the total box office of the country is less than 1 billion box office data. In 98, driven by "Titanic", it hit a new high. For four consecutive years, the total box office was less than 1 billion. Since 2003, driven by a number of blockbusters, it has broken through the 1 billion mark, but the total box office is only a little more than 1.1 billion yuan. As for 2004, the total domestic box office data was slightly higher than the original history, reaching 16.5 billion yuan. This is already a rapid development, and the size of the box office market has increased by 50% in one year! Some people in the industry, a little unbelievable! It has grown by 50% in one year, which is faster than many profiteering industries, and the growth data of real estate, coal, import and export, retail and other industries are not as beautiful as the film industry. The only one that can steadily surpass the growth rate of the film market is probably the Internet industry! This data is not only because the investment in film production is gradually starting to heat up, but also because the cancellation of the quota limit for imported films for Hong Kong films is also beneficial to stimulate box office growth. In addition, more than 30 theater companies across the country, including small partner theaters, have begun to expand the number of theaters and the scale of the screen, which is also one of the factors that vigorously stimulate the growth of box office data. In the past year, the partner company has been relatively low-key in terms of film investment, but in terms of theater scale, it has expanded rapidly. So far, the company has 10 cinemas, which are located in the four most economically developed first-tier cities in China. The total operating area of the theater has exceeded 40,000 square meters. The pace of expansion of the small partner theater has been very firm. Every year, 5 new cinemas are steadily added, and each cinema is invested in the bustling and prosperous prime area of the big city. This concept is also because of Wang Qinian's insistence! Perhaps, other small cities invest in movie theaters and buy property much cheaper. For the same investment, in underdeveloped areas, you can invest in 5 times the area of cinemas, but this is not actually economical. Because, after the theater opens, there must be enough attendance in order to make a profit. However, in economically underdeveloped areas, housing prices are cheaper, but the attendance rate is low, which will make the box office income of many theaters chicken, not to mention profit, that is, to feed the employees of the theater, and paying wages has also become a problem. Therefore, the theaters of the small partner company currently give priority to the prime location in the first-tier cities. As the layout of the first-tier city market has begun to saturate, it will gradually expand to the second- and third-tier cities, and then expand to areas with relatively backward economic development. (To be continued)...