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In the conversation between Wang Qinian and Ren Zhonglun, he lightly promoted the cooperation intention of the two companies. Pen % fun % Pavilion www.biquge.info

Of course, this is just an intention, and Wang Qinian can directly make the decision. Although Ren Zhonglun is the head of the enterprise, the state-owned enterprise is not his family, so he still needs to go to the Shanghai Film Group for a meeting to discuss.

After the internal approval of Shanghai Film Group, it may be necessary to apply to a higher competent department before it can be approved.

Of course, Wang Qinian still hopes that this cooperation will pass smoothly, the veteran animation company under Shanghai Film, Shangmei Film was a sensation in the world at the beginning, at the beginning of reform and opening up, China engaged in cultural diplomacy, and it was also the animation of Shangmei Film that was screened to the outside world, which can often usher in full applause.

But since "Baolian Lantern", although Shangmei Film exists, it has changed under the tide of marketization.

Wang Qinian hopes that through the cooperation of the partner company to keep up with Meiying, he will save this old animation company. Even if it is an OEM, it is much better to OEM for domestic enterprises than for overseas enterprises.

In the field, the premiere ceremony was still in full swing, and director Chen Jiashang and the crew were interacting with the media and the audience, a lively scene.

Next, Zhang Liangying took the stage and slowly sang the theme song of "Painting Heart" under the excellent stage lighting effect!

The reason why Zhang Liangying later had a nickname called "Dolphin Ji" is because she is very talented and can sing the effect of dolphin sounds.

At the premiere of "Painted Skin", although she did not show off her dolphin voice, she still relied on the soul-penetrating "Painted Heart" to make countless live audiences fall in love with it.

In addition, the actors of the "Painted Skin" crew are also willing to be green leaves and dance with them on the spot, which makes the singing of "Painted Heart" more atmospheric.

With the end of the singing of "Painting the Heart". The audience remembered the applause.

"Well, very exciting! After listening to the live singing of "Painting Heart", everyone must be looking forward to the "Painted Skin" movie! Next, let's enjoy the blockbuster film "Painted Skin" that director Chen Jiashang and the crew have dedicated to us! The host of the scene slowly exited.

The movie "Painted Skin" was released, and the atmosphere of "Painted Heart" was mobilized. The audience quickly began to enter the play......

Wang Sheng, played by Chen Kun, is loyal to his wife Pei Rong played by Zhang Jingjing. But at the same time, the demon fox Xiaowei played by Yang Weiwei has also been tempting Wang Sheng, even unscrupulous.

Li Xie plays Pang Yong, a border general who once had a crush on Pei Rong. Of course, Pang Yong chose to leave in order to fulfill Wang Sheng and Pei Rong, and met Xia Bing played by Sun Li on the rivers and lakes.

Since people are constantly dying, people still suspect that there are youkai. So, everyone began to investigate the truth about the monster......

Against the background of classical stories. packaged a poignant love story.

After the premiere day, "Painted Skin" was discussed almost everywhere on the Internet, and at the same time, the theme song of "Painted Heart" was also downloaded by thousands of viewers on their mobile phones, as a ringtone......

……

From September 19th, the box office of "Painted Skin" on the premiere day was 23 million!

Next, within five days. "Painted Skin" has a cumulative box office of more than 60 million, with an average of 12 million box office per day. It really shook the entire film market.

However, the one-on-one show will soon come to an end, and on September 23, the movie "Myth" starring Jackie Chan began to premiere and promote.

""Myth" conservatively estimates that the domestic box office should be hundreds of millions of yuan!" Jackie Chan said confidently. "The overseas box office target is $100 million!"

"Mythology" has Jackie Chan as the starring role, and with the joining of South Korea's No. 1 beauty Kim Hee-sun, the box office appeal is still very amazing. The box office of "Myth" exceeded 26 million on the first day, breaking the box office record of "Painted Skin" again!

Next, the box office comparison of the two in the first week. "Painted Skin" was released four days in advance, so the weekly box office was as high as 82 million yuan, beating the weekly box office of "Myth" of 50 million yuan!

Therefore, under the confrontation between the two blockbusters, other movies in the same period are bleak.

Including the investment of small partner companies, Andy Lau's "Children's Dream" had a box office of more than 1 million on the first day. The Hollywood blockbuster "Fantastic Four" only had a box office of 3 million on the first day......

The two blockbusters have been killed until eleven, and they are still overwhelming.

However, the box office potential of "Painted Skin" is even more amazing, and "Painted Skin" continues to hold strong when "Myth" gradually weakens!

Until October, after the box office results of the movie were known, "Myth" only won a total box office of 97 million yuan, and the goal of breaking 100 million yuan at the box office has not yet been achieved.

However, under the full marketing of "Painted Skin" by the small partner company, the final box office was as high as 22.6 billion yuan!

Stir!

After the box office was released, it caused a huge sensation in the industry!

As a result, the movie reviews were very lively, and the partner company casually invested in a movie "Painted Skin", which actually defeated the same big production, "Myth" starring Jackie Chan and Kim Hee-sun!

Moreover, it is not beyond a little bit, the box office of "Painted Skin" is equivalent to two "Myths"!

Is Jackie Chan old? Or, is the little partner company too powerful? Or is there a huge treasure in "Liao Zhai"?

All of a sudden, the CEOs, screenwriters and directors of the Chinese film industry began to buy a copy of "Liao Zhai" in bookstores, as if they wanted to find a movie script that could sell well in this famous collection of stories!

In fact, there is no gap in quality between the two films "Painted Skin" and "Mythology", and they are both very qualified commercial blockbusters. "Myth" lost because the marketing was not done well.

"Painted Skin" is more localized, so it is inevitable that the local box office will be strong!

And "Myth" is international, Europe and the United States have a general response to this film, but Asian regions, such as South Korea, are very fond of "Myth".

But it didn't work!

If the box office results in Europe, the United States and Japan are good, maybe "Myth" will not be a hit. However, the so-called internationalization has only achieved good results in Chinese mainland, Hong Kong, Taiwan and South Korea. Obviously, this is not a successful international operation!

When Wang Qinian returned to the capital, he saw Jackie Chan, and Jackie Chan seemed a little lost, the movie "Myth". The target is the mainland box office and the global box office.

But in terms of the mainland box office, it has lost to "Painted Skin"!

As for the global box office? The box office of "Myth" in Hong Kong and Taiwan is very average, with a box office of 18 million in Hong Kong. The Taiwanese market has a box office of $700,000!

As for South Korea, it is okay, because of the factor that Kim Hee-sun, the first beauty in South Korea, joined, "Myth" has 540,000 viewers in South Korea...... For the exclusionary Korean market. has already achieved good box office results in Chinese films in recent years.

As for the North American box office, not long after the release of "Myth", audiences expressed no interest. Compared with others, North American audiences are more interested in the big scenes of Zhang Yimou's "Hero".

Therefore, the total box office of "Myth" in the global market is expected to be only 1.6 billion yuan, which is equivalent to a global box office of 20 million US dollars, which is too far away from the claimed box office of 100 million US dollars!

So much so that a lot of commentators. are all laughing at Jackie Chan's old brother!

Of course, Jackie Chan didn't think it was his own problem, but complained vigorously, saying that Korean actors had poor acting skills and low level, which led to the quality of "Myth" not achieving the expected results.

"Wang Sheng, your company is really amazing!" Jackie Chan gave a thumbs up and said, "In the past, Golden Harvest was at its peak. It's not as good as your friends! ”

In fact, Jackie Chan turned against Golden Harvest. I also began to regret it a little, thinking that it was a lose-lose move. After leaving Golden Harvest, Jackie Chan's several movies may not be better than those of Golden Harvest.

At least, Jackie Chan's internationalization was promoted by Golden Harvest in the past!

After Jackie Chan left. Golden Harvest is naturally damaged. But Jackie Chan himself did not benefit......

Wang Qinian said with an indifferent smile: "This is the continuous growth of China's economy for many years, and it has gradually begun to activate the consumption potential of film and television culture. In the future, with the audience within the city, the income will be higher and higher. The box office market will also grow rapidly. Now, the mainland market is similar to the Hong Kong film market in the sixties and seventies, and the golden age has just begun! ”

"It seems that investing in cinemas should be a good business!" Jackie Chan couldn't help but be very interested, "Film investment, the risk is still too big, and the movie theater can make money no matter what movie is a big hit!" ”

In fact, psychologically, Jackie Chan did not admire the high box office of his partner's company's movies. It is mainly believed that the success of the operation of the partner company is mainly reflected in the fact that the partner company not only has its own cinema chain, but also can have a good relationship with other cinema chains in the Chinese film market.

Other movie theater chains are business-oriented, and whoever has a high box office will be released, and whoever can't do it will reduce the number of shows.

However, the little partner theater will inevitably be biased towards their own movies and give some of the right scenes. For example, one-third of the box office of the movie "Painted Skin" was contributed by the theater chain of the partner company.

The small partner cinema itself only occupies less than one percent of the domestic film box office market. It can be seen that the partner company is indeed partial to its own company's works.

Seeing Jackie Chan's heart for the movie theater line, Wang Qinian suddenly suggested: "Movie theaters are actually not easy to manage, and many domestic theater chains, due to poor management, have poor attendance, and there are not a few people who lose money." Small movie theaters are even more difficult to survive. If Jackie Chan wants to open a movie theater, it is better to cooperate with our partner cinema chain, and we will join forces together to invest in Jackie Chan's partner cinema! Usually affiliated to the small partner cinema line, saving a lot of costs in management. In the future, when Jackie Chan promotes in the mainland, he can hold activities in Jackie Chan's partner theaters to build momentum for movie theaters. In addition, Jackie Chan's friends in the theater have set up a special screening hall to screen some of the classic movies of the big brother back then, and they will never stop generating box office! Other movie theaters are operated just like ordinary movie theaters! ”

After hearing this, Jackie Chan's eyes couldn't help but light up and said, "Good idea!" ”

The little partner company is not bad for money, and opening a movie theater is only tens of millions, if you can win over Jackie Chan, you can give it away for nothing. But it is estimated that it is impossible to win over Jackie Chan, after all, he wants to be famous, rich, and connected, what does he rely on? and specifically tie up Jackie Chan and give away the shares of a movie theater for nothing, it is expected that Jackie Chan may not really pay attention to it afterwards.

Therefore, the partner company really discussed with Jackie Chan to establish a joint venture Jackie Chan Companion Cinema, and in the future, it may even expand to become the best cinema chain.

Jackie Chan Friends Cinema is expected to open 16 viewing halls with more than 3,000 seats. The cinema retains a viewing hall all year round, dedicated to Jackie Chan movies.

In addition, the cinema will also open a shopping mall to take advantage of the traffic of the cinema to bring popularity to the mall.

The total area is expected to exceed 10,000 square meters, and the investment budget is not less than 50 million yuan!

According to the negotiation between the two parties, Jackie Chan's personal brand is considered an investment of 10 million yuan, and in addition, Jackie Chan will cash another 10 million yuan and obtain 40% of the equity. In addition, the small partner company invested 40 million yuan and obtained 60% equity. It can be said that in this cooperation project, Jackie Chan actually took advantage.

However, the partner company is not at a loss, and it can be linked to Jackie Chan, assuming that Jackie Chan goes to BJ once a year to do publicity, and brings the influence of Jackie Chan's partner theater, it is far more than the discount given to Jackie Chan by this partner company!

For example, in general business activities, if you invite Jackie Chan to make a show, you have to pay at least a few million yuan in appearance fees, right? Jackie Chan came to the cinema a few times to do publicity, but it was actually worth tens of millions of yuan to give him shares. (To be continued......)

ps: The first update, thank you for the support of Da Piao and Cha Zai'an monthly pass!

Chapter 366: Painted Skins and Myths:

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