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"Mr. Ren, I think the historical burden cannot be simply understood as a burden, but it is actually a valuable asset!" Wang Qinian said, "If there is a project that makes full use of human resources, it will turn waste into treasure!" ”

"How to solve the problem of funding?" Ren Zhonglun smiled bitterly. Pen "Fun" Pavilion www.biquge.info

This is not the 90s, when local governments let banks lend money to companies that can't afford to pay their salaries, which caused banks to have unprecedented bad debts.

Then, after the outbreak of the financial crisis in '98, China's banking system began to reform in a market-oriented manner, and gradually, the absurdity of local governments asking banks to lend money to companies that could not repay their debts became impossible.

At this time, the film and television industry had a small market and meager profits. Even for an old film giant like Shanghai Film, it is relatively difficult to get a loan due to its relatively low operating efficiency. Therefore, the main means of making money in Shangying are to cooperate with foreign-funded enterprises, foreign capital contributes money, and domestic film companies provide venues and labor to earn a little hard money.

/Nothing/Wrong/For example, the theater chain that has a lot of movies is a joint venture with Hollywood. There are countless joint venture studios.

This is somewhat similar to SAIC, which is China's largest and later the world's largest producer of cars. However, most of its factories are joint ventures with auto giants in the United States and Europe, and various joint venture brand cars such as BMW, Volkswagen, and Mercedes-Benz contribute to the mainstream of its profits. SAIC's own brand cars have an almost negligible market share.

Many enterprises have adopted this joint venture method to attract investment. However, investment promotion has gradually become the foundry of overseas giants, and its own brands and original products have been completely lost, which is a bit more than worth the loss.

Shangmeiying, a famous animation film company under Shanghai Film, has been OEM for animation companies in Japan and the United States since the original animated film "Baolian Lantern". There are fewer and fewer original works of their own. Even the copyrights of many classic ink animations in the past have been bought by Japanese and American companies. For many years in the future, Shangmei Film will have almost no original works of its own, and its main business is OEM for overseas animation companies, which has to be said to be a big sadness.

"I admire Shangmeiying's action production level, if Mr. Ren doesn't object. The little partner company can entrust the animation production of "Ethereal Journey" to Shangmeiying! Wang Qinian said with a smile.

"TV animation?" Ren Zhonglun asked.

"No, animated movies!" Wang Qinian said, "If you want to do it, you can make a big movie, with a budget of 50 million!" ”

"A 50 million-level investment?!" Ren Zhonglun couldn't help but be taken aback.

You must know that the budget of Shangmeiying's animated film "Baolian Lantern" was only 12 million yuan. The production of 12 million yuan was invested in more than 300 staff members back then, and some of them can be called masters of ink animation. In terms of animation alone, there are 150,000 pairs of hype, as well as more than 2,000 animation backgrounds. More than 2,000 shots. There are more than 50 characters. In terms of music, the star mechanism is also adopted, allowing singers in the Chinese market to dub movie characters and create theme songs.

In addition, "Baolian Lantern" has CCTV, Dragon TV and other media across the country to promote it on the news for free.

It is precisely for this reason that "Baolian Lantern" set a box office record of 29 million that year, and it is still so. It is still the highest box office record for domestic animated films.

To this day, "Baolian Lantern" is still regarded as an irreproducible success, which needs to be in the right place at the right time. At the beginning, the media could promote domestic films without money. The location is naturally released in the domestic market, and the people are the audience's expectations for "Baolian Lantern".

Later, the film market became more and more market-oriented, and labor costs could not be as low as before, and a work of the quality of "Baolian Lantern" could not be done without 50 million.

Even if a 50 million yuan animation is invested, the level of "Baolian Lantern". But the box office can pay off. It's also a daunting task.

So far, there is no animated film in China, and the box office performance has surpassed "Baolian Lantern"!

Not to mention that domestic animation has not broken this box office record, it is imported animation, and it has not broken the record of "Baolian Lantern" so far.

Because, the interest of domestic audiences in animated films is also average. It is also impossible for the theater chain to push for the sake of dismal attendance. As a result of various factors, it is no longer possible for later animated films to earn both word-of-mouth and box office like "Baolian Lantern".

And because the record of "Baolian Lantern" has been unbreakable for a long time, it has almost become a myth. However, Ququ's box office of 29 million firmly occupies the first place in the historical box office, and the record has not been broken for many years. It can be seen how depressed the domestic animated film market is!

At the beginning, Disney's anime "Mulan", which tried to occupy the Chinese market with Chinese elements, encountered the terrible opponent sniper of "Baolian Lantern", and only achieved a box office of 10 million yuan.

The animated film "Mulan" is actually very well-made, but the mistake is to misunderstand the aesthetic taste of the Chinese audience, and make an animation that is neither Chinese nor foreign, and is very inconsistent with the aesthetics of the Chinese audience, so it is naturally difficult to get a high box office. In fact, after Disney hit the streets in the Chinese market, for example, the later "Frozen" set a record for animated films with a box office of $127.4 billion, but it was still on the street when it was released in the Chinese market.

In fact, there are also blockbuster movies in the Chinese market, such as "Pleasant Goat" and "Bear Infested" in China, which were later best-sellers. There are also Hollywood animations, such as DreamWorks' "Kung Fu Panda", "Crazy Primitives", and "How to Train Your Dragon" are all blockbuster works.

In a sense, in terms of imported animated films, Chinese audiences like DreamWorks animation more than Disney's.

Hearing that Wang Qinian said that he wanted to cooperate with Meiying in animation, Ren Zhonglun couldn't help but show interest.

50 million animation, if handed over to the OEM of Shangmeiying, an order for an animation can support the employees in Shangmeiying for at least one year. Not to mention, in addition to feeding the workers, Shangmei Film Studio still has OEM profits.

As for the market risk, it is borne by the partner company. After all, the animation of "Ethereal Journey", even if it is made, is an animated film produced by a small partner company!

"If the first part of the animated film "Ethereal Journey" goes well, then there will be more than one in the future!" Wang Qinian smiled.

"What?" Ren Zhonglun seriously considered this cooperation intention.

Assuming that many animated films of "Ethereal Journey" can be produced, and the orders are handed over to Shangmei Studio, wouldn't Shangmei Film find a long-term meal ticket?

The art film studio, which was originally loss-making and needed subsidies from the group company, will become a big profit-maker and feed back to other loss-making brother units of the group. (To be continued......)

Chapter 365 Cooperation on the Film:

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