Modern video games have gradually developed from arcades, TV consoles, and PC stand-alone machines to the era of online games. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 And these games, including the online game market, have seen a slowdown in market growth.

So, the gaming industry is starting to look at mobile phones!

The user scale of mobile phones is more than that of PCs, and it is the Internet terminal product with the largest user group. It's just that the previous mobile phone technology is relatively backward, and it is not easy to make games with the ability to attract money.

However, with the advent of touchscreen mobile phones, the experience of mobile phone Internet access has changed qualitatively. It is precisely because of this that the space for the explosive growth of the mobile game market has actually been quietly opened.

Of course, in terms of the speed of explosion of the mobile game market, the Japanese market may be the fastest and most representative. Although the mobile game market existed before, it was not large. However, a qualitative change is about to happen next year!

In 2012, the Japanese mobile game market exploded. In the next few years, the performance of some mobile game companies in Japan will show explosive growth of 100 times and 1,000 times. From negligible revenue and profits, it has become a blind era of money grabbing.

Some listed Japanese mobile game companies have seen their market value rise dozens of times within a year, from less than $200 million to more than $10 billion. It is completely a counterattack of "30 years in Hedong and 30 years in Hexi, don't bully the poor youth".

It's not a two-game company outbreak, it's a collective outbreak of mobile games!

As long as a game is slightly playable, it quickly gains a large number of users. Moreover, a large number of users have never played traditional computer games and online games, and the first time they experience online games is mobile online games!

In other words, the popularity of mobile phones has brought a large number of novice users!

What user's money is the best to make, it is naturally a novice user who is not picky!

The reason why it is becoming more and more difficult to make money in the traditional game market is mainly because of the formation of a bunch of picky old birds, who are picky about games, so that few games can keep them for a long time.

The same is true of the mobile game market. The first new user is the best user for the company. After all, they are not picky eaters!

For the Japanese market, the installed base of TVs and PCs is only a few tens of millions. But. There are hundreds of millions of mobile phone users. Among them, more than 30% have replaced their mobile phones with touchscreen smartphones. So, in terms of the scale of users, the scale of mobile Internet users in Japan is now. has surpassed traditional Internet users. Even users who access the Internet on touchscreen mobile phones can already sit on an equal footing with PC users.

Therefore, the time is ripe to launch mobile games to the market and harvest the novices in the new market!

Between 2012 ~ 2013, it should belong to the most profitable era of mobile game companies in Japan. The R&D cost is relatively low, and the market competition is not too fierce. can almost develop a reliable mobile game, and you can make money quickly to earn hand cramps.

After a few years, a large number of mobile game companies have sprung up, and mobile game R&D talents have emerged. and the cost of advertising is skyrocketing. At that time, the profit margins of mobile games were constantly compressed.

Wang Qinian knows that the Japanese mobile game market is a little earlier than the blowout of the Chinese market. Even know the time of the tuyere, so naturally stand in the tuyere without hesitation, waiting to be blown into the sky!

If you don't launch a mobile game to grab money now, you're sorry for the tens of thousands of employees of your partner company, and you're sorry for the 1.3 billion and nearly 1.4 billion Chinese folks.

In short, the mobile game of the little partner is online. Grab money in the Japanese market!

Due to hardware and technology limitations, mobile games cannot be made with the same high quality as PC games and video games. But it must also have the characteristics of a mobile phone, for example, it is easy to use. Easy to operate, even novice users, who have never played PC games and TV games, can operate mobile games are classic mobile games.

The first mobile game launched by the company in the Japanese market is "Rose Girl"!

This IP not only has a large number of fans in China, but also has been selected for several years in Japan's cute war activities in recent years. are all small dolls in "Rose Girl" such as mercury lamps, emerald star stones, true red, etc. Especially on the Internet, there are a lot of puppet parties in some otaku cultural circles.

In the past ten years, relying on the IP of "Rose Girl", the partner company has reaped no less than 1 billion yen in profits in Japan.

Now, in the era of mobile games, it is natural to take out this IP to test the waters!

The mobile game version of "Rose Girl" features the main doll collection, cultivation, adventure, competition, amusement, after the player enters the game, he chooses his first natal puppet at the beginning, and after signing a contract with the puppet, he begins to cultivate his own natal puppet. Every day, you need to use black tea, snacks, toys, books, musical instruments and other gadgets to please the little puppet and get more favor from the little puppet. Sometimes, you need to watch TV or movies with the puppet.

Favorability affects the combat effectiveness of the puppet, for example, with a friendship of 1, the puppet can only exert 1% of its attributes during battle. As the interaction progresses, the puppet's favorability towards the protagonist grows, and it can gradually exert its full strength.

In addition, the strength can also be increased by the level of the puppet, and the protagonist adds various equipment to the puppet to increase the strength of the puppet.

Players log in to the game every day, and there will be some daily quests, main quests, side characters, and the like. The daily tasks are very simple, mainly to give food to the puppet, interact with the like, and increase the goodwill to complete it. The main quest is to increase the level of the puppet, collect multiple dolls, increase the puppet equipment, increase the total combat power, and so on.

Upgrading the dolls, as well as collecting more dolls, is an adventure. After the main story is activated, you will start to enter the dungeon maze and fight with the hanging objects. Winning a level will naturally give you experience points and dropped items.

Due to the limitations of the hardware level, the combat is naturally very rudimentary turn-based. It's like the general grade of "The Legend of Sword and Fairy" in the early years.

Even, in terms of animation and special effects, it is not as good as "The Legend of Sword and Fairy".

Fighting is mainly about the puppet, and the protagonist is not useless, and the puppet is seriously injured and damaged during the battle. The protagonist needs to be sewn up afterwards. The main character's skills are mainly sewing and alchemy, and you also need to constantly collect some alchemy materials, and if the doll is seriously damaged, or even dead, you need to use alchemy to repair it, and awaken the doll.

In short, if this game is a PC version, it naturally seems relatively backward and outdated. However, the current mobile games do not have very high requirements for technology, art, and animation.

It can be said that the more critical thing about mobile games is that there is a gimmick to attract the public to download and experience at the beginning, and after that, a part of the users can always be left. After that, there are various charging points to attract users to pay gradually.

In the mobile game of "Rose Girl", there are naturally many charging points. For example, after a normal player obtains the first puppet of their natal life, the subsequent puppets need to collect the necessary pieces of the puppet, as well as the Virgin of Rose, in order to activate the other dolls. Normal collection requires a bunch of tasks to complete, and it takes a long time to get a new puppet with all kinds of difficulties.

But......

Paying is different, players can choose to recharge and pay, and then, carry out "puppet summoning", that is, burn money for lottery. Not every time you invest resources and recharge the obtained ingots, you can directly summon the puppet. In most cases, you can only get Puppet Shards, or Rose Puppet Shards, or, with a little less luck, you may get more junk and useless normal resources. However, as long as the teenager is willing to burn money and get more dolls, it shouldn't be a problem. But as a sure mobile game, once you burn money, you will enter the point of no return. Nima joined the money burning competition, others burned more resources, and got a better competitive ranking, can you bear it? Others burned money and collected 5 dolls, but you only have 4, can you bear it? Other people's dolls, a god-level equipment, your puppet's ordinary equipment, can you endure it?

Eventually, it is possible to invest more and more resources.

Generally speaking, free-to-play games are actually the most expensive, and they attract local tyrants to spend money by undermining fairness among gamers.

A game that relies on non-point card recharge, but relies on the surrounding flooding, and the local tyrant players in a game burn money, and the game developers will feel scared!

……

The mobile version of the "Rose Maiden" app was first released in Japan, and was available for download online (Japan) and in stores.

The number of downloads of the "Rose Girl" app exceeded 100,000 in three days, ranking first in the Xos game download list in Japan.

Then, it continued to surge at a rate of tens of thousands per day......

After all, "Rose Girl" has accumulated a lot of hardcore fans before, and in addition, the cute puppet posters are very lethal to otaku.

Compared with other free apps, after capturing users, I don't know how long it will take to convert them into profits. There are many apps, even with hundreds of millions of users, but they have not been able to create value, but have been burning money to destroy value and consume investors' funds.

The power of game products is that they can bring cash flow quickly.

When the number of "Rose Maiden" players exceeded 100,000, players who had already started to recharge hundreds of thousands of yen every day. 1% of players who paid for downloads on the first day.

In the following days, the number of players who paid one after another also surged. As the number of players grew, Rose Maiden became a new topic on the Internet.

Because, in the game, there are friends and send puppet fragments in the game. The upper limit is to attract 20 friends and send 100 shards. The function of shards can be used to collect a certain number of shards to summon the corresponding puppet. Or upgrade the strength of an existing puppet.

This is a very scarce resource for players.

Therefore, countless players began to spread the word "Rose Maiden" in exchange for shards.

"Don't lie to you, "Rose Girl" is really a good mobile game, let's play together, when registering, the recommender enters the ID in my game, thank you!"

"Chachamaru, let's play "Rose Girl" together!"

"The True Red Queen is handsome!"

"Oh my God, my natal puppet is an emerald star stone, and it's cute, and I like the emerald star stone with a black belly the most!"

"Mercury lamp, mercury lamp! If you summon it again, you won't believe that you can't summon the mercury lamp! (To be continued.) )