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In August 2004, the number of online games operating in China exceeded 150, of which 100 games were newly launched this year, and more than 10 new games were launched every month!

Three years ago, the number of online games operated by all game companies in China was only a dozen or so. Pen? Interesting? Pavilion wWw. ｂiquge。 Even in 2003, there were only about 50 games in operation in the entire game market.

This year, the number of new games released in the game market is actually twice as many as the number of old games in operation combined! Many companies in the game industry are shouting "market bubbles"!

The reason why online games have become so popular is because Xiaoyou, Shengda, Tencent, NetEase and other companies have made real money in the online game market, which is eye-catching! As a result, stimulated by the money-making effect, a bunch of new companies began to pour into the market.

A large number of newcomers in the game industry rushed to the market, which naturally made some old people who entered the market in the early years shout for bubbles! In fact, it is mainly because the pressure of competition has increased, and some old rivers and lakes with insufficient strength, insufficient preparation, and poor mentality have begun to be unable to hold on.

As for the strong who are fully prepared, they will not be afraid of competition, let alone shout about "bubbles"!

And the small partner company naturally disdains the so-called "bubble"! It is estimated that in 2004, the size of China's online game market will be about 3 billion yuan. Ququ is 3 billion yuan, which is already an incredible data in the eyes of many people. But in Wang Qinian's eyes, this number is insignificant, and the future online game industry is conservatively estimated to be an annual output value of 100 billion yuan, and a profiteering industry that contributes tens of billions of yuan of net profit to the entire industry!

Calling the game industry saturated now is obviously a rat's eye!

Not to mention anything else, home broadband is still in the popularization period, and a large number of new Internet users are added every month. According to statistics, domestic netizens are the most willing to spend money on online games. So, how can online games reach a saturation period?

In addition to the 6 high-quality online games that have been operated by the partner company, the mass-produced online games have also entered a period of explosive growth.

Since 2004, the company has been releasing 5 new games to the market almost every month. This makes the number of online games currently operated by the partner company break through the 50 mark......

One-third of the online games operating in the market are from small partner companies. This is still a small partner company controlling the rhythm, shutting down some of the most popular street games every month, and launching some new games to test the waters.

These mass-produced games. Most of them couldn't survive the beta test period and stopped operating due to low popularity. But there are still 10 games that stick to it. The number of daily active players remains between 10,000~300,000.

For the operation of the game, the number of game servers that the partner company has prepared has exceeded 3,000 sets! In terms of the number of servers, the number of partner companies almost exceeds the sum of the industry!

If all the servers of the partner company are filled, it can accommodate 10 million players online at the same time. Of course, this is also unrealistic.

In general. All the games owned by the little partner company. Although the average daily active players exceeded 10 million, all servers. At the same time, the peak number of online players was only 2 million at its peak!

This is definitely a terrifying number. Because, according to market statistics, the current domestic online games. The average total number of players online per hour is only about 3.5 million.

In other words, almost two-thirds of online game players are attracted to partner companies!

In one month, the online game project of the partner company has created a turnover of more than 220 million yuan, and the net profit has reached 150 million yuan.

At present, the partner company has monopolized 60% of the domestic online game market share, and with the continuous investment of new games, the market share is still growing naturally.

You must know that even Shengda Company, relying on the two top ten popular games of "Legend" and "Bubble Hall", only occupies about 23% of the game market.

This shows how successful the little partner company is!

After grabbing a lot of profits, Wang Qinian was not carried away by profits, but was prepared for danger in times of peace. Make some precautionary layouts.

Because, the market pattern has changed between them!

It's no longer a game with fewer players and more players, any garbage game can make money. In the future, even some boutique games may not be profitable.

Because, if you want to gain players, you need to spend money to promote a game work, and the most successful publicity is naturally to buy traffic online.

But everyone buys traffic to compete for players, which will make traffic more and more expensive!

"Now our partner company, it seems, is so successful in the Internet and entertainment industry! But, in fact, if we are a little careless, it is likely to start going downhill! Once a downhill trend is formed, it is very difficult to reverse! ”

In an internal email to the company's employees and shareholders, Mr. Wang declared that "the Internet industry, for example, has begun to take a turn! Money, not the key! Even qualified products may not be successful! The key to success, in addition to being excellent, also needs traffic and users! Without traffic and users, it is impossible to gain living space for Internet products. And traffic and users are bought with money. Everyone is buying traffic, and the future trend of traffic is getting more and more expensive. If we used to spend a few cents to get a user, we may have to spend dozens of dollars to get a user by buying traffic in the future. Therefore, we have to attack and buy some platforms with high traffic directly before the traffic price increase is not so much! Just like we want to avoid rising house prices and rents, so it's a reason to buy a lot of properties directly......"

Traffic and users!

This is the foundation of the Internet industry!

In fact, the most expensive game products of the small partner company are not the cost of Internet bandwidth and server every month, but the cost of purchasing traffic advertising. Every month, the advertisements put by partner companies on the market exceed 50 million yuan, and in the future, the cost of buying traffic will become more and more expensive!

In order to save costs, a better way for small partner companies is to acquire, and use the acquisition method to get more traffic and users. Such a price is much stronger than spending money to buy traffic and fattening a large number of competitors!

"Yu Dong, how's the hao123网址navigation talking?" Wang Qinian asked on the phone.

"Still talking, however, Li Xingping changed his words, when he talked to him last year, he only asked for 20 million yuan, plus the formal staff of the partner company. Not long ago, he quoted 50 million yuan, and now it seems that Baidu is also interested in hao123, so he is going to increase the price again! Yu Dong said a little dissatisfied.

"You tell him, 100 million, I'll give him 100 million! Sell it, sell it, don't sell it, this is the last offer! Wang Qinian said a little annoyed.

hao123!

A completely non-technical website has to pay such a big price!

However, it is precisely because this website is so simple that there is no way to go beyond it...... Therefore, it is worth buying at such an expensive price!

If it is a project that requires a steady stream of capital to upgrade technology and introduce talents, such a high purchase price may need to be hesitant! (To be continued.) (。 ))

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