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August 2004, a hot summer. Pen, fun, pavilion www. biquge。 info

The long summer holidays are not only very busy in the film market, but also for young people, video games seem to attract their time and attention.

Among them, the e-sports competitions with official support and numerous media reports have attracted the attention of more than 10 million people.

The World Electronic Sports Championship (World Electronic Sports Championship) was held in South Korea, where e-sports enthusiasts from all over the world paid the most attention. Even though, many e-sports enthusiasts in China have been complaining about why China doesn't play games like WCG all year round. Of course, it's obviously not that there is no money, but that many high-level executives don't pay attention to esports.

But cultural celebrities and well-known entrepreneurs like Mr. Wang, who can give advice to the top executives, explained that the South Koreans launched the WCG (World Esports Championship), which aims to create the Olympics in the field of esports.

WCG is an e-sports event that not only attracts e-sports fans from all over the world, but also attracts the attention of players from all over the world. It has brought huge publicity opportunities to South Korea's game industry and consumer electronics industry. In addition, WCG is also similar to the Olympics in that it is the promotion of the country's brand. Foreign media have been smearing and demonizing us for a long time, but we have been able to let more people know more about them through various communication activities, which has also played a role in improving the overall image of the country similar to hosting the Olympic Games.

Obviously, Wang Qinian's book is effective, at least, BJ has held a few meetings, and the "e-sports Olympics" has been repeatedly mentioned by some high-level executives.

In China, due to the live broadcast of CCTV, the annual small partner e-sports competition, broadcast in the summer, will attract at least tens of millions of video gamers and e-sports enthusiasts to watch.

In addition, this event was also publicized and introduced by some media overseas.

Plus. The promotion of other traditional media and the Internet has made the annual e-sports even more powerful than the WCG (World Electronic Sports Championship) held in South Korea.

Of course, in order to expand its influence, the partner company gradually cooperated with many overseas companies to select professional players and participating teams in different regions. Next, the finals will be held in China.

At present, there are more than 30 countries that have signed up to participate in the e-sports of small partners, and because the publicity competition in these countries is not too fierce, it is basically easy to qualify.

On the contrary, China is the host, although there are more teams participating, but because more local teams are participating in the competition, it is more difficult to qualify.

Moreover, professional esports players in China. It is necessary to go through the vs battle platform seriously, and maintain a relatively high position in the ranking of various e-sports games for a long time before being eligible to sign up for e-sports competitions, so at present, Chinese players are also more professional, and low-level players are basically eliminated.

Among some overseas players, some are of a relatively low level. Of course, underrated masters. Naturally, there are also some of them. For example, some Korean professional players. After participating in WCG, he transferred to China to participate in the e-sports of his friends. It can be said that these WCG players are the main competitors of China's local esports players!

"This year, under the influence of Chinajoy and our partner e-sports, the attention of the game industry has increased greatly, and its popularity has also been activated." Lin Xiaoshu, CEO of the Little Partner Game Business Group, reported to Wang Qinian. "There are many high-level senior leaders who say that the tragedy of the ban on game consoles and the banning of the comic magazine "Drawing King" will never happen again!"

Wang Qinian nodded and said, "I hope so." I don't expect much help from the top management to the game industry, I just hope that not too many people will mess around! "A lot of creative entrepreneurship is basically mismanaged and unfortunately dies. Basically, many industries are chaotic and die if they are managed.

For this point, the small partner company has always been to the top management, if there are any suggestions, you can negotiate with the industry, and then, through the industry self-discipline to solve the problem, and correct some bad things. However, if the high-level management is in charge with great fanfare, it is easy to manage it indiscriminately, and even the vitality of the entire industry will be greatly damaged, and it will be managed.

For the suggestions of the small partner company, the senior management can also listen to it.

This year's small partner e-sports competition, because the small partner company suggested that the Olympic Games in the e-sports industry will be held in the near future, attracting competitive enthusiasts from all over the world to participate, and it is precisely because of this that the momentum is greater. Let the top management realize that the game industry has a huge influence in the world, and if China dominates the game industry, the top management will naturally protect it, not suppress it......

At present, the project of the Little Partner E-sports Competition not only includes the e-sports version of "The Great Sage" developed by the Little Partner Company itself, but also adds many internationally renowned e-sports games such as "CS", "StarCraft", "Warcraft", "Red Alert", "Need for Speed" and so on.

In addition, there will be some entertainment performances at the opening ceremony of the competition, as well as a small game exhibition, where some game manufacturers will show their products to players and enthusiasts who visit the competition during this period.

At present, not only Lenovo is participating in the sponsorship, but also Microsoft, Intel, AMD and many other international hardware manufacturers have sponsored small partner e-sports.

Even, as a traditional enterprise, Youngor, Li Ning and other clothing industries, as well as various beverage manufacturers Red Bull, Wang Laoji, Coca-Cola, have successively joined the sponsorship activities of small partner e-sports.

As a result, the number of esports players in this year's edition exceeded 1,000. The number of e-sports fans from all over the world who heard the news is also more than 5,000, and the number of e-sports fans in China is also tens of thousands. The scene of the e-sports competition is already hard to find.

The total amount of bonuses and prizes for e-sports has exceeded 20 million US dollars. The prize money for the winner of the game has even been raised to a height of $800,000.

In addition, some professional esports players and teams have also won sponsorship and advertising contracts, so esports stars have gradually begun to have an influence similar to that of sports stars.

In addition, the partner company also took this opportunity to show a variety of new games to players participating in e-sports - "Song and Dance Youth OL" and "Sea Tiger OL"!

The launch of the online version of "Song and Dance" almost caused a sensation.

Because, "Youth Musical" is an online game similar to the later "Dance Troupe". This game is similar to the previous dance machine, only. The dancing machine uses a dance mat, while "Song and Dance Youth OL" uses the arrow keys on the keyboard, according to the prompts in the game, press the arrow keys, and the characters in the game can dance every second.

Players are previously played in a competitive format, where multiple players can be in a virtual ballroom. Order a dance. After the dance starts, everyone presses the arrow keys together to see who has the higher accuracy of the keys. Only when the keys are pressed accurately and punctually can you dance the standard dance.

The game system then scores the crowds that participate in the competition. Playerscores are ranked by server.

This game is free-to-play, but there is a fee system for costumes and props in it. If you want to dress up the character more beautifully in the game, you need to buy it yourself. Or a friend gives you some expensive items.

Well, how expensive is it?

The virtual costumes and decorations in the game cost tens to hundreds of yuan per unit, which can be compared with the real costumes. Ordinary props, flowers or something, also need 2 yuan. Moreover, the partner company also sponsors advertising with some clothing companies, and many of the clothes purchased by players are branded. Li Ning, Youngor and so on. Offline clothing companies, in order to obtain embedded advertising in the game. Naturally, it is constantly throwing money. Because, the costumes in the game are constantly updated and change seasons!

Of course, the small partner company is the original "song ordering" system. There are a lot of free dance songs in the game, but they are usually more than a dozen songs such as "Little Apple", "Mice Love Rice", and so on. The song ordering system is a little more personal, and you can order songs that have been purchased by the partner company. For example, the latest song of the group girls. As dance music.

The price of a VIP customized dance music is 2 yuan, after ordering this song, it is equivalent to buying this dance music, and you can invite others to participate in the dance competition in the future, you can use those songs customized by yourself. And not free dance music.

This game is surprisingly popular!

After the display with the help of the small partner e-sports competition, it quickly became a hot mess. Within a week of its launch, it attracted 500,000 downloads and a maximum of more than 100,000 online players.

At the same time, most of the players in "Song and Dance Youth OL" are free, and less than one percent of the players buy various virtual props and VIP songs, but they fully satisfy their pretend psychology.

As a result, the consumption of thousands of local tyrants in the server of "Youth Singing and Dancing OL" is more than 500,000 yuan per day. Hardly as good as a popular paid game.

As for "Sea Tiger OL", it seems to be a little slower, in fact, it has been launched in May this year. Although there are comics, movies and television that have attracted a large number of fans, this game is not fundamentally different from other RPG online games, but there are certain differences in the plot setting and painting style. Therefore, "Sea Tiger OL", a masterpiece that cost 100 million yuan, was very slow in the early days of its launch, and it only attracted more than 200,000 players after three months of launch, with an average of about 50,000 online players per day, and the peak of the highest number of online players was 30,000.

According to the current revenue, the monthly revenue is expected to be 3 million yuan. The net profit is about one million, that is to say, if the revenue does not grow, it will take ten years for "Sea Tiger OL" to recover the R&D costs!

Just when the partner company thought that "Sea Tiger OL" would hit the streets, ...... "Sea Tiger OL" players have been growing unhurriedly. Since the start of charging fees in August, the number of players has not decreased, but has continued to grow steadily.

Many old players are attracted, and new players are introduced little by little.

Therefore, the state of "Sea Tiger OL." is rather strange, almost every week there is a small increase of five or six hundred, thousands, but the growth is not very fast. This continuous growth has allowed "Sea Tiger OL" to maintain a month-by-month increase in revenue for a long time in the future. After more than 80 months of continuous growth, "Sea Tiger OL" has experienced a decline in popularity. In the next few years, the slow-burning "Sea Tiger OL" has grown into one of the most popular online games......

Of course, that's all later! (To be continued.) )

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