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In late November 2004, "Dragon and Phoenix Fight" was successfully painted in China, and the box office reached 43 million yuan, exceeding the expectations of the partner company. Pen ~ fun ~ pavilion www.biquge.info

Since the domestic box office revenue of this film is all owned by the partner company, and the upstream and downstream of the entire industrial chain of the partner company are eaten, the profits of the film production, distribution and theater markets have been eaten.

On the whole, the movie "Dragon and Phoenix Fight" has brought at least 20 million revenue to the partner company. After deducting the cost of 15 million yuan, the profit was 5 million yuan.

Although it doesn't seem like a lot, you must know that the income of a movie is not as simple as a box office account.

Some of the revenue is outside the box office market, such as advertising revenue!

The opening and ending of the movie "Dragon and Phoenix Fight" have patch advertisements from small partner companies, the patch ads at the beginning are the publicity of hao123网址 home, and the patch ads at the end of the film are to warm up the movie "There Are No Thieves in the World".

The movie "There Are No Thieves in the World" is also about thieves, and it also has Liu Tianwang in the role. And next month, "No Thieves in the World" will be released, and now the publicity is warmed up, which can be called a hot iron.

The two patch ads before and after, although there are no advertising fees.

However, hao123 is a subsidiary of a small partner company, and it is appropriate to advertise its own company's products. And "No Thieves in the World" is invested by Huayi Brothers, and the partner company owns 20% of Huayi's equity, which not only sells Huayi's favor, but also benefits its own interests.

Of course, more importantly, the small partner company is conducting an experiment with movie placement advertising, if the experiment is more successful. In the future, the film placement advertisements of the partner company will be mainly used to promote the products of their own company. Instead of taking it out to collect advertising fees to make money.

Collect advertising fees to make money, although you get real money. However, build momentum for your company's products. It is possible to obtain greater benefits.

In addition, after the "Dragon and Phoenix" movie is drawn, non-box office revenue will also begin. The sales of video discs and TV rights also brought in more than 3 million yuan in revenue.

From a long-term point of view, the accumulation of a large number of film and television copyrights in the hands of small partner companies is also preparing for the layout of original video websites.

"Boss, something is wrong!" Jin He was a little flustered and broke into Wang Qinian's office.

"What's the big deal?" Wang Qinian felt inexplicable.

"Shengda Company ......" looked a little nervous.

"What happened to Shengda?" Wang Qinian was stunned.

"Shengda Company held a press conference and acquired the Phantom Sword Book Alliance for 20 million yuan!" Now he is afraid that Wang Qinian doesn't know what the Illusory Sword Book Alliance means, explained. "Phantom Sword Book Alliance is the second largest Chinese original site after our starting point, founded in May 2001, currently has 15 million PV views per day, more than 500,000 registered members, more than 3,000 writers, and more than 300 signed writers!"

Wang Qinian smiled indifferently and said: "So that's the case, do I want to buy a few websites to suppress the shock?" ”

"......" He felt speechless today.

In fact, Wang Qinian was an online writer before he crossed over, so he naturally paid special attention to the online literature market. Even if, for now. In the income of small partner companies, online literature does not occupy the mainstream, but. Wang Qinian did not despise this market, but attached great importance to it.

The little partner has a starting point, and the opponents at the starting point are also those, Wang Qinian is basically aware, and even, there are those well-known writers under the opponent's banner, Wang Qinian has paid attention to them.

How did Wang Qinian not know about the Phantom Sword Book Alliance? Due to the intervention of small partner companies, although the development of Chinese online literature is a little different from history, the trend is still similar in general.

And the starting point is because it was founded by a small partner company. Naturally, it is impossible to sell. This is part of the company's cultural strategy and business ecology, and it is not just not going to be sold. It will be further consolidated in the future.

Chen Tianjiao, the boss of Shengda, is actually quite ahead of his time in strategic vision. Merely. Influenced by the impetuous business culture of SH City, his patience in doing things is much lower than he imagined.

Some industries need to not make money all year round, or even burn money all the time to produce results. Shengda may have seen the future prospects of this market, so it invested. But often a lot of money has been spent in the past few years, hoping to mature quickly and produce results. If it is not as easy to produce results as imagined, the patience of the boss may run out, and it will gradually change from quarterly support to refrigeration and no longer support.

In this way, many promising projects did not survive to the end and became winners. On the contrary, some opponents in the same period were easier to survive to the end and gained a huge market share.

Because Wang Qinian is a reborn, he knows that there is a future for online literature. Not to mention anything else, it was later listed as an online literature concept stock, with a market value of nearly 10 billion yuan. Other companies such as People's Daily Online and Tianyin Holdings have online literature assets under their umbrellas.

And Wang Qinian knows that those listed online literature companies are actually not the strongest in the online literature market. The real powerhouse, on the contrary, has not been listed, but it is brewing a bigger move.

Because, the Internet literature in this era is much more prosperous than in history. Therefore, it strengthened Shengda's determination to enter online literature. It takes a long time to build your own website, find a reliable team, and operate maturely.

For the Internet, the most expensive may be the cost of time, and if you delay the results for a few years, you may miss the opportunity of the industry. It is precisely for this reason that Shengda announced the acquisition of the Phantom Sword Book Alliance, injected 100 million yuan into the Phantom Sword, and gave Phantom Sword support on the recharge system.

In this way, the phantom sword is equivalent to solving the weakest shortcoming - funds and recharge channels!

In November, on the Longkong Forum, the largest information exchange forum in the online literature industry, a post described: "Shengda entered the online literature market, merged with the Phantom Sword Book Alliance with 20 million yuan, and injected 100 million funds, and online literature is about to usher in the industry reshuffle!" ”

"According to industry insiders, dozens of well-known authors under the starting point of the small partner company have decided to transfer to the Phantom Sword Book League at a high price."

"The Fantasy Sword Book League has attracted martial arts writers, and many martial arts writers such as Cangyue and Feng Ge have joined the Fantasy Sword Book League at a price of 1,000 words and 1,000 yuan."

A series of big moves, all of which show that the Phantom Sword Book League after being rich is on the offensive!

With the support of the small partner company, the starting point has stabilized more than 100 backbone authors.

A large number of agreements on film and television copyrights and game adaptation rights have allowed many authors to earn as little as 50,000 yuan in copyright money, and as many as millions or millions of copyright transfer fees. Moisturizing things silently smashed 30 million yuan, which basically stabilized most of the front-line popular authors.

As for some authors, they hope to increase their value and make a little more money when they change jobs. The little partner company didn't stop it. Because, the little partner company is confident that it can do better in the future, and the author who left will come back sooner or later - but the phantom sword must fall!

Because the popular rule in the Internet market is that the strong are stronger, and the weak may be left with no bones when they fall. Therefore, the industry boss must go all out, or suppress or acquire those challengers!

The fateful battle between the starting point and the phantom sword, even if history has changed, is still unfolding as scheduled! (To be continued)

ps: The first update, thank you for the support of the declining brother monthly pass!

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