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Buying a few websites to suppress the shock, Wang Qinian is not just joking. Pen & Fun & Pavilion www.biquge.info

Wang Qinian is absolutely real!

In fact, even if there is no surprise attack by Shengda, the small partner company will have a big move in the online literature market sooner or later, and now, this big move is ahead of schedule!

The reason for the previous large-scale mergers and acquisitions was because the competitors were not worth mentioning, and the mergers and acquisitions were better than concentrating on running a website.

However, these websites, which cannot be compared with the starting point, are acquired by other capitals and receive large-scale capital injections, but they will pose a threat to the starting point.

Therefore, the little partner company is forced to go crazy!

In terms of capital advantages, small partner companies are currently not inferior to others. It was not necessary before, but now that it is really done, it will inevitably be a big move that will affect the future industry pattern!

In December 2004, the network station and the physical publishing department of the company were merged into one to form the Little Partner Literature Group.

Although the chairman of the literary group is Chen Sanqiang, the editor-in-chief who is in charge of the physical publishing department, well, he is now Chairman Chen. As for where he is now, he has obtained the position of CEO of the literary group.

After the distribution was completed, the small partner literature group quickly launched the merger and acquisition and integration business.

"Hello, Ms. Huang, first meeting!" After getting off the plane and then taking the car, to Jinjiang, a third-tier city in the south, although he was a little tired, he seemed very excited, after all, letting him preside over ≦the acquisition is not only a trust, but also a right. Imagine, he can have the right to sign a check for tens of millions of yuan, and if he is an ordinary person, he may want to run away with the money. However, he will not be now, after all, he is not only famous in the company of his friends. At present, his annual salary, publishing and game dividends, and equity dividends, with an annual income of two or three million, are unlikely to take risks. To embezzle this public money and flee privately.

"Hello, Mr. He Zai, I have read your "The Legend of Wukong", it is really well written, and I am also very moved!" Ms. Huang smiled, "Before, I was still a fan of you. ”

"Oh, really?" Now he is a little fluttering.

The creator of a website that was about to be acquired was actually his fan. So expect the negotiations to go relatively smoothly, right?!

Although Ms. Huang claims to be a fan of Jin He Zai, in terms of money, she still has to compare. The two sides talked for three days, and finally, the team of Jinjiang.com, including Ms. Huang, was convinced, and everyone agreed to sell the website for 20 million!

Jinjiang does not have a clear major shareholder. It was built by a large number of enthusiasts together and acquired at 20 million. After the Jinjiang people signed, how they divided the money, whether they would tear up the war, it was none of the business of the partner company.

In December 2004, Little Partner Literature acquired Jinjiang Original Network, the largest women's station, at a tempting price of 20 million yuan in cash.

Jinjiang original network. Originally, it was a small BBS original trial sword pavilion of Jinjiang Telecom, and later, in view of the fact that there are already many original novels and authors on BBS, it was upgraded to Jinjiang original network.

Jinjiang was formally established in August 2003. Although the traffic and user scale cannot be compared with the starting point, phantom sword and other wars, it has a place in the women's literature market.

The acquisition of Jinjiang by the partner company for 20 million yuan seems to be very expensive at the moment. However, considering the layout of the entire industrial chain and the enhancement of market share, the acquisition is still very worthwhile.

After stunting Jinjiang's grassroots team with 20 million yuan, and after giving them cash to buy the website, the partner company continued to hire them to operate the website and develop Jinjiang into the overlord of the women's original station. It is expected that after the acquisition, the editors in Jinjiang will receive a stable salary, and the authors will have a huge space for development.

Friends have game and film and television resources, and by joining the big family, fiction writers will have the opportunity to enter the more promising game and film and television industry in the future.

Not only to lure the profits, but also to think about the future of Jinjiang for the sake of the righteous flicker, in the end, Jinjiang was successfully included in the small partner company!

Of course, in fact, the current online literature market has always been burning money to develop users. Even the starting point of the partner company is still burning money, and the money burned is mainly used to buy advertising and server expenses. As for the author's manuscript fee and editor's salary of the website, it can already be completely supported by reader subscriptions, and even has a slight surplus. If you don't pay attention to the reader experience and don't want to get more users, then you can immediately make a profit by reducing your investment. But it's not necessary!

Even if the starting point is a loss of money, the current annual net loss is only 20 million yuan, and the burning of money is not very fast, but the market size is growing rapidly. At present, the subscription revenue alone has exceeded 100 million yuan a year, with more than 10 million registered users and more than 1 million VIP readers. This data, even in a few years, is very beautiful. However, Wang Qinian knows that this is far from enough, and the potential of the online literature market has not yet been realized!

Whether it is the number of authors, the scale of readers, the current online literature relative to the future, or the initial stage. For example, a large number of original websites founded by grassroots webmasters, many of which have not yet gone out of business or been acquired by capital mergers, can know that the current market is not yet in the grassroots entrepreneurship stage. However, with the entry of Shengda and the beginning of mergers and acquisitions of small partners, the online literature market will soon enter the era of bloody fighting by Internet capital giants.

Originally, according to the scale of development of the starting point, after the market for novels dominated by male readers was saturated, it was natural to reach out to the female reading market. But now after the acquisition of Jinjiang, the starting point for the future is set to be limited to the male reading market. Jinjiang is limited to the women's reading market.

According to the scale of genuine subscription revenue, the current starting point accounts for more than 95% of the market size. With the help of the Phantom Sword Book Alliance, the annual subscription income is now only a small pattern of 3 million yuan, and there is no 3% of the market share.

As for other major websites, such as Skyhawk, Cuiweiju, Climbing, Fresh, Mingyang, Reading and Writing and other grassroots websites, the combined market size is less than 2% of the market share.

As for why not acquire these sites? Wang Qinian felt that he was not in the mood to pick up the rags at all. The starting point is made according to the starting point model in Wang Qinian's memory, plus there is money and technology, and the hegemony has been achieved. In the future, the opponent will not be able to catch up with the opponent who invests ten times the resources.

As for the acquisition of Jinjiang, because Jinjiang is a very distinctive website outside the starting point. At least, the content style on Jinjiang's website is very different from the starting point, but it also has a broad market.

At present, Jinjiang has not followed the trend to adopt the VIP fee model, but cultivates popularity with the website, and then recommends some excellent works for publication. This model made Jinjiang suffer a big loss later, and was originally the overlord of the female frequency station, but was signed by peers in the VIP charging mode, and a large number of female authors were poached.

In the end, in order to resist the poaching of peers, Jinjiang joined the VIP charging model relatively late. At this time and space, after the small partner company merged Jinjiang, it naturally adopted a charging model similar to the starting point, and introduced fan rewards, monthly passes and other mechanisms into Jinjiang.

Although, at first, some pure literary young women felt unhappy, thinking that after Jinjiang was acquired, it quickly began to be commercialized and turned into a commercial website. However, there is still the support of more female authors.

After all, Jinjiang's initial model also needed to attract popularity on the website, and then, physical publishing to make a profit. It can't be said that I don't care about the return of the manuscript fee at all. After the introduction of the VIP charging model, it is equivalent to lowering the threshold, and more authors can obtain income by charging online, which essentially stabilizes the authors. By stabilizing a large number of authors, it will naturally attract a large number of readers, and after that, a relatively good literary ecology will be formed.

The integration of the starting point, Jinjiang and the small partner book company, these three businesses have basically formed a stable complementary relationship.

The main station of the male frequency at the starting point, the works are more suitable for adapting games, as well as some large-scale fantasy-themed film and television dramas. Jinjiang.com's novels are more suitable for adapting emotional soap operas, which are very influential in the TV drama market.

Little Partner Book Company, due to the development of the original down-and-out editor Chen Sanqiang from scratch, is already the first in China in the field of comics, novels and other bestsellers, publishing 30 million books every year, and is already the absolute champion among private publishing companies. In fact, even compared with the country's large-scale publishing units, the small partner company also occupies an absolute advantage in the field of comic and novel publishing.

And the strategy of the publishing department in the future is not to make a profit, but to hit sales! Put the starting point, Jinjiang's novel. As well as the comic resources of the partner company, it will be published as a paper book to show the content to more readers and cultivate high-quality IP!

As for selling books to make money, the little partner company still can't look down on it. If the book business loses 100 million yuan a year, but can sell hundreds of millions of books, this is definitely more in line with the interests of the small partner company than publishing 30 million books and making a profit of 50 million yuan!

Why? Because the publication of paper books is also one of the touchstones to test the value of copyright. If a reader is moved by the story and is willing to spend money on the book, it means that the story has great potential.

In the future, the risk of adapting the story into entertainment products in the form of games, film and television, animation, etc., will naturally be relatively low.

Compared with the big entertainment market such as games, advantages, animation, etc., not only the market for online literature is insignificant, but also the physical book publishing is also insignificant!

After all, the physical book publishing market looks like tens of billions of yuan a year. However, the vast majority of these tens of billions of yuan are supported by textbooks and reference books. The scale of book publishing generated by real reader consumption is insignificant.

It can be said that in a few years, there may not be as many readers of online literature as there are readers in the real book consumption market. (To be continued.) )

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