"Yo, Boss Shen, you went to the mainland, Zhao Yun became Zhang Fei." As soon as Luo Weiming saw Shen Chong, he teased: "This black look looks like an old farmer, but he can't be a little white face." ”

"I haven't seen you for two months, Lao Luo, you are still so poor." Shen Chong smiled and stood up to greet him, "A few people sit casually." ”

Shen Chong went to the mainland on May 21, and when he returned to Hong Kong, it was already July 23, and he stayed for more than two months.

Along with Luo Weiming, there are also Lin Niantong, the new editor-in-chief of "First Film Review", and Chen Baisheng, who returned after the Hong Kong International Film Festival.

"Ah Chong, long time no see." Chen Baisheng hugged Shen Chong warmly, then looked at him and asked, "How does it feel to go to the mainland?" ”

"Eight words." After beckoning them all to sit down, Shen Chong unhurriedly raised two fingers and said, "There is a lot of waste to be rebuilt, and the potential is huge." ”

"That's what Mr. Shen said." Lin Niantong, a thin scholar with glasses, agreed: "I feel the same way, the mainland is not prosperous, but the film market is extremely huge. ”

"How big?" As soon as Luo Weiming sat down, he began to take out the cigarette case, and asked while opening it: "I heard that eating in the mainland is a problem, do they still have spare money to watch movies?" ”

"Lao Luo, you haven't been to the mainland, you haven't experienced it personally, and you don't understand what you say." Shen Chong said: "I only need to report a number, and I can scare you to death." ”

"Say it." Luo Weiming lit a cigarette and threw the lighter on the table, looking calm.

"January to May of this year." Shen Chong cooperated with him and said calmly: "The number of moviegoers in the mainland is 1.2o billion. (Note 1)

Luo Weiming was really shocked by this number, he hurriedly put down his cigarette and coughed violently.

"So many?" Chen Baisheng was also surprised.

"There are so many." Shen Chong nodded affirmatively and said, "This is the number I got from the Film Bureau of the Ministry of Culture, which is absolutely true and reliable." ”

"1.2o billion people in 5 months, isn't it more than 2.5o billion in the whole year?" Chen Baisheng hurriedly calculated, gasped, and exclaimed: "Even if each movie ticket only costs one dollar, it is a box office of more than 2oo billion, how much is it equivalent to Hong Kong dollars?" ”

"The exchange rate between the renminbi and the Hong Kong dollar is 1:3. 3 or so. Shen Chong continued to say lightly: "It is equivalent to more than 7oo Hong Kong dollars, which is equivalent to more than 1.5o billion US dollars." (Note 2)

When Luo Weiming heard this, he coughed violently again.

"Lao Luo, are you okay?" Shen Chong pretended to be concerned and said, "Do you want to see a doctor?" ”

Luo Weiming waved his hand, he picked up the tea on the table, drank two sips, and finally stopped, but his face was already red, "Boss Shen, you are trying to scare me to death." ”

"I don't have it." Shen Chong exclaimed and said, "It's obvious that you smoke too much, it's time to quit." ”

"Ah Chong, is there really such a big box office in the mainland?" Chen Baisheng ignored the ridicule of the two, and he questioned: "This is impossible, the North American film market last year did not exceed 5o US dollars." ”

"Of course not so much." Lin Niantong knew the consumption level in the mainland, and he smiled to solve his doubts: "Mainland movie tickets are very cheap, only a dime, and there are often people who evade tickets, and many places are free screenings, and there are a lot of moviegoers, but the box office income is not high, and I estimate that it is difficult to reach hundreds of millions." ”

"It's still Editor-in-Chief Lin who knows how to do it."

"Boss Shen." When Luo Weiming heard this, he pointed at Shen Chong and said hatefully: "You deliberately deceived me again!" ”

Shen Chong spread his hands, laughed, and said, "You are too timid, and you are poor, you can't blame me when you see money." ”

Everyone laughed, Luo Weiming was helpless, and he laughed too.

"With a population of 100 million and more than 2oo million moviegoers a year, it can be seen that mainland audiences are very enthusiastic about movies." After laughing, Shen Chong adjusted his tone and said seriously: "Everyone, if the magazine can enter the mainland market, as long as one thousandth of people subscribe, each issue can sell 1oo million copies, this is a very huge market, we must pay attention to it." ”

"However, Hong Kong magazines have always been forbidden to be sold in the mainland, and the censorship is strict." Lin Niantong said: "When you pass the customs, you can't even bring pieces of paper. ”

"The current maximum sales of "Film Age" are only 60,000 and 5, if you can sell 1oo copies...... Luo Weiming shook his head and looked at it, and after a while, he said: "Boss Shen, if you can sell 1oo copies of the magazine, my Lao Luo will not only work for you in this life, but also in the next life." ”

"Lao Luo, you are insincere! Everyone else is a cow and a horse, you only come to work. Shen Chong snorted, opened the Wen Jiàn folder in front of him, took out a piece of paper, put it up and displayed it, and said, "Look at it, what is this?" ”

"With the approval of the Hong Kong and Macao Working Committee of Guangdong Province, the Hong Kong-published Cinema Times magazine is allowed to be sold on the Guangzhou-Kowloon Express and can be mailed back to the mainland by subscription (which can be paid for by overseas relatives and friends through guò Hong Kong and Macao, overseas relatives and friends to pay for the subscription back to the mainland) and imported ...... by the Guangzhou branch of the China National Books Import and Export Corporation" (Note 3)

Chen Baisheng, who was closest to Shen Chong, hadn't finished reading it yet, Luo Weiming had already jumped up, he snatched the text, looked at it over and over again, and deliberately rubbed the seal below.

"Lao Luo." Lin Niantong was amused by his actions and said: "This is an official document, not an antique, who dares to fake it?" Take it for me to see. ”

"Mr. Shen, you are amazing!" Luo Weiming gave him the text, then hugged his fists, bowed to Shen Chong, and said: "The ability to drill camps everywhere, my old Luo admires the five-body throwing to the ground." ”

"You admire the wrong person." Shen Chong laughed and said, "I didn't get this official document, it was Rover who got it. ”

"Rover?" Luo Weiming was stunned for a moment and said; "Where did he get that?"

"He's a good guy." Shen Chong nodded, and said with emotion: "The last time I interviewed Run Run Shaw, no one could do anything, as soon as he contacted him, it was done, this time I sent him back to Guangdong to collect information, but I didn't expect him to meet Liao Gong, the director of the Central Hong Kong and Macao Affairs Office, and I don't know what he said or did, in short, I got this official document." ”

A few people were amazed and amazed by Rover's bad luck.

"Rover got the official document, why didn't he notify me?" Luo Weiming was dissatisfied and said, "Can I still rob him of his credit?" ”

"Not really." Shen Chong hurriedly explained: "Although there is Liao's public relations, but the mainland runs the approval documents, the procedures are very cumbersome, when I passed through Guangzhou, he was still running the process, I accompanied him for several days to toss, and finally got it, and then brought it back by the way." ”

"It is very troublesome for the mainland to get approval documents." Lin Niantong also said: "Even to buy a piece of meat, you have to find someone to stamp it." ”

"As the saying goes, good things come in pairs." Shen Chong carefully put away the official document, took out a new one, and said with a smile: "Rover went to the mainland and made a great contribution, and I, as the boss, can't lag behind." Look, here's what I got it. ”

Luo Weiming rushed over, looked at it, and said, "Interview permit?" ”

"yes." Shen Chong proudly showed off, pointed to the official seal below, and said: "This is a license issued by the Ministry of Culture, which allows "Film Times" and "First Film Review" to interview all film studios in the mainland. ”

"Mr. Shen, show me." Lin Niantong immediately stretched out his hand and took it.

Luo Weiming didn't know much about the rules of the mainland, but seeing Shen Chong's pride and Lin Niantong's eagerness, he also knew that this permit was not trivial, and asked, "What's the use of this?" ”

"Because I didn't have this thing, I stayed in Shanghai for a few months, and I didn't even enter the door of the Shanghai Film Studio." Lin Niantong took the permit and said: "The mainland is different from Hong Kong, if you want to interview, you must have this thing." ”

"The mainland does not have the right to overseas journalists." Shen Chong said: "So I'm the first and only one. ”

"That's a good thing." Chen Baisheng squinted his eyes and said: "The news published by our magazine is all exclusive news, and the sales are definitely bullish." ”

"That's not necessarily, Hong Kong people are not very interested in mainland movies." Luo Weiming has been the editor-in-chief for so long, and he has figured out the preferences of readers, and said: "Mainland movies, released in Hong Kong, are very dismal at the box office, like the Silver City Cinema in Kwun Tong, the attendance rate is less than 4%. ”

"Things will always change, this matter is not urgent, it needs to be considered in the long run." Shen Chong was noncommittal about this, he said sternly: "Reporters who go to the mainland, you must choose carefully, this permit only allows you to interview film studios, you must not find some stunned young people, go to the mainland to touch other things, when you are treated as a spy, the magazine will be in big trouble." ”

These people are all experienced, and they nodded silently when they heard the words, and the atmosphere in the conference room was solemn.

After a while, Lin Niantong looked at the bright red seal of the Ministry of Culture under the permit and asked, "Mr. Shen went back to the mainland this time and went to Beijing?" ”

"yes, in Beijing for a week." Shen Chong took out a photo from his pocket, motioned it to everyone, and half-sang and half-said: "I love Beijing**, ** on the sun rises." How's that, handsome or not? ”

The photo was taken by the Polaroid camera, Shen Chong turned his back to **, clenched his fist with one hand, and was full of spirit.

The three of them were very interested, and took turns to look at it, Luo Weiming looked at it last, he flicked the photo with his finger, and said: "Boss Shen, you said that you went to Huangshan to film, and in a blink of an eye, you went to Beijing again, it seems that you have an adventure in the mainland." ”

"It's just fate." Shen Chong didn't want to talk deeply, so he responded lightly, then took back the photo and said, "Okay, let's talk about business, and tell me everything about the magazine." ”

Luo Weiming reported first, and he talked in detail about the recent situation of "Film Times".

At the height of the popularity of "Crazy Robbery", only "Film Times" interviewed Xu Anhua, used her as a cover, and successfully exceeded 60,000 sales in Hong Kong, and became famous in a fight, although there were slight ups and downs in the middle of the issue, but soon maintained the bottom line of 60,000 and began to move towards 70,000, in addition, overseas subscribers also passed the 10,000 mark.

The Shaw Brothers movie scene is no longer good, and although the sales of "Film Times" are not as good as "Southland Movie", the momentum is fierce, and it has the reputation of the most popular and authoritative film magazine in Hong Kong.

The sales volume is high, the fame is greater, and there are more businesses to advertise, "Film Times" can already maintain the balance of payments, and there is no longer a need for Shen Chong to continue large-scale blood transfusions.

And the Taiwan version of "Film Times", the inaugural issue also came out, but before the situation was opened, more than 1,000 copies were sold, and it was only popular in a small circle.

Shen Chong doesn't care about the Taiwan version, it's just a tool to gather talents during the special period, and it will definitely merge with the Hong Kong head office in the future, and he doesn't care whether he can make a profit or not.

Lin Niantong's report on "The First Film Review" surprised Shen Chong very much.

The first issue of First Film Review sold more than 10,000 copies, of which 60 percent were outside Hong Kong.

In the third issue, Akira Kurosawa was used as the cover, and the sales volume more than doubled, soaring directly to more than 30,000 copies.

In the third issue, Shen Chong also pointed fingers, and in the fourth issue, from planning to acting, he was in the mainland, completely at the mercy of Lin Nian.

Lin Niantong also played a big move, he actually invited the two aces of the Shaw Brothers, Li Hanxiang and Zhang Che, to get the two of them together for an interview, and then took a face-to-face, full of "ace to ace" photo as a cover.

Li Hanxiang was the top brand of the Shaw Brothers in the 60s, and movies such as "Diao Chan", "Jiangshan Beauty", "Liang Shanbo and Zhu Yingtai" swept the whole Southeast Asia, and the limelight was unlimited.

Zhang Che was the boss of the Shaw Brothers in the seventies, and "One-Armed Knife", "Ma Yongzhen", "Stabbing Horse", etc., are all Shaw Brothers classics with far-reaching influence, opening up a new era of Chinese martial arts films.

Li Hanxiang is known for his softness, Zhang Che is known for his masculinity, the two are famous, and they are both big men with the same temperament, plus there are many protégés and disciples, they are the two major masters recognized in the film industry.

Now both of them are old, entering the end of their careers, the magazine uses these two people as covers, which is not only very commemorative, but also full of gimmicks, so it has not been a few days, and more than 20,000 copies have been sold in Hong Kong alone, and the sales of the third issue are just around the corner.

"There's no problem with sales." After Lin Niantong finished the report, he said: "But the high-quality manuscript is still insufficient, and one-third of the content of each issue of the magazine is written by our editors, which is not conducive to the diversification of the magazine's content." ”

"yes." Shen Chong took the pen and tapped lightly on the notebook, frowned and said: "I also have a headache about this problem, the manuscript of the appointment always jumps the vote, and the level of the submitted manuscript is uneven, which does not meet the requirements of the magazine." ”

"Ah Chong." Chen Baisheng said: "I have an idea, it may be useful, but it costs money. ”

Luo Weiming snorted and said; "Is Boss Shen still short of money?"

"Brother Chen, you come and take a look." Shen Chong also smiled and said, "Money is not a problem. ”

"I think there are few manuscripts, mainly because the information is too closed and there is a lack of communication, so the magazine can hold an international film critics' festival, and use this name to bring film critics from all over the world together to do a seminar and communicate with each other, so that it is not only convenient to make appointments, but also to expand the influence of the magazine."

"That's a good idea." Lin Niantong agreed: "And you can publish a journal." ”

"It's really good." Shen Chong put down the pen and said, "Let Brother Chen take care of the preparations for this." ”

――――――――――――――――――――

Note 1: In 1979, the number of moviegoers in Chinese mainland was 29.3 billion.

Note 2: In 1979, the US dollar was against the renminbi1. 55 to 4 dollars. 6。

Note 3: In 1979, Lev founded the magazine "Chinese and Foreign Pictures" in Hong Kong to be sold in the mainland.

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