"Film Age" can be sold in the mainland, although it is a good thing, but it is still quite complicated to operate, and you have to prepare early.

Magazines are currently traditional vertical typesetting, the mainland is accustomed to horizontal typesetting of simplified characters, if you want to sell up, you must make a special version of the mainland, and the factories that can print simplified characters in Hong Kong basically do not have zài, either take samples to the mainland to print, or open their own printing plants, no matter which one, it is a troublesome matter.

Shen Chong's ultimate goal in running a film magazine is to master the tools of public opinion that affect the film industry, but at this stage, its main function is to gather talents, and the current mechanism in the mainland is extremely rigid, and every person who goes out has to have a letter of introduction, and the talent cannot flow at all, and the only role of the magazine in selling to the mainland is to let mainland filmmakers have a window to understand Hong Kong films.

Therefore, Shen Chong followed the great man and ran all the way from Huangshan to Beijing, without mentioning the topic of selling magazines to the mainland, but only won the opportunity to interview mainland film studios.

Through the interview, he can easily get in touch with all kinds of film talents in the mainland and prepare for the future.

Shen Chong plans to poach reporters from the mainland, or recruit people like Rover who came to Hong Kong from the mainland to be reporters, in short, people who are familiar with the mainland, at the beginning of reform and opening up, the situation was complicated, and we must be careful to avoid stepping on landmines.

As for the Oriental Charm Film Company, it is not shocked.

"Crazy Robbery" successfully broke through the 10 million box office mark, and finally received 1o530,000, which was originally only in a theater on Broadway, and after two weeks of release, the box office was more than 5o, and Shen Chong's marketing package not only attracted a large number of audiences, but also doubled the ticket price, so it finally received more than 8o.

Xu Anhua has been hiding in Japan, Shen Chong went to the mainland again, "Crazy Robbery" is like a typhoon, roaring by, and now the times have changed, leaving only a legendary number, which is amazing.

Wang Jing is worthy of being a high-yield director of Kuaishou, he was a director for the first time, and he made the movie in more than a month, and when Shen Chong came back, the movie called "Chasing the Girl" was already waiting for the Shaw Brothers schedule.

Wang Jing is the on-the-job screenwriter of Shaw Brothers, his father is a famous director, and he is also the gold medal producer of TVB, and he has a close relationship with Shaw Brothers, and Shaw Brothers has also tasted the sweetness from "Crazy Robbery", so he is naturally very willing to continue to cooperate with Oriental Charm.

Although it is the company's second movie, Shen Chong didn't pay much attention to it, after the baptism of "Crazy Robbery", Zeng Lizhen and Jiang Zhiqiang are not novices, one is responsible for production, the other is responsible for the line, and with the support of Shaw Brothers' mature theater line, it is just right to exercise.

Wang Jing doesn't need to pay attention to it deliberately - he has a good father, he is also talented, and he can lower his profile to please the audience, in Hong Kong's commercial environment, he can be said to be like a fish in water, as long as he has a little opportunity, he can be brilliant, and he doesn't need Shen Chong's support at all.

As for Yu Yunkang's "Murder List" and Weng Weiquan's "Rules of Conduct", Shen Chong plans to talk to them in person before deciding how to shoot them, these two films, both in terms of quality and innovation, are very worth looking forward to.

The more high-quality movies, the better, otherwise when the Hong Kong Film Awards are launched next year, wouldn't "Crazy Robbery" be too lonely? Besides, the dominance of one family is definitely not a good thing for a start-up film award.

After dealing with the affairs accumulated by the magazine and the film company for two months, Shen Chong immediately let go of his hands and feet to integrate other resources.

The strangeness of his experience in the mainland, the wonder of the situation, can only be understood, not spoken, what is the impact of this experience on the future, Shen Chong himself has no bottom, but the plan is in the people, the success is in the sky, first make his own plate, bigger and stronger, and when the opportunity comes, the cake that can be grabbed will be big.

First reorganize the matrix technology investment company into a holding company, divest the Rubik's Cube business, and hand it over to the newly established "Kaiyuan Toys Co., Ltd." to operate, and then in the name of Li Kaiyuan, go to the mainland to invest and build factories, so as not to affect Shen Chong's film strategy plan for Taiwan.

Then he injected the shares of "Software Art Development Company" and "Activision Game Production Company" into Matrix Technology Holding Company to facilitate unified management.

Before entering the mainland, Shen Chong made arrangements for the line of Visica1c, which was pre-sale, experience version, and advertising, and when it was officially launched, it was supported by chain stores and had sufficient stocking, so after it was listed in mid-June, sales were hot, and more than 20,000 sets were sold in a month, each set of a packaging box, an instruction manual, and two floppy disks, the cost was low, and the price was as high as 99 US dollars, and the profit was amazing. (Note 1)

The application for Visica1c's spreadsheet patent has not yet been resolved, and it is expensive and not progressive.

As for the "personal software" sales chain joint venture with Festra, Shen Chong does not plan to continue to inject capital for the time being, this kind of sales platform, the larger the scale, the more powerful, but it is time-consuming, laborious and expensive to build.

So he changed his initial strategy, planning to attract some investors to play together, he only needs to maintain a controlling stake and ensure that his software and game business are not affected.

Compared with Visica1c, Shen Chong expects a higher Tetris, but because of a heavy mistake, the sales of the guide zhì are insufficient, and there is no style of a high-level gold-absorbing weapon.

Tetris was launched at the end of June, only a week later than the Visica1c, and only sold more than 10,000 units in more than 2o days, while there are millions of Atari VCS consoles on the market, compared to the two, this sales can be described as miserable.

It's not that it doesn't sell well, it's that it's out of stock on the market - Activision doesn't have the money to make game cartridges.

In 1979, game cartridges belonged to the high-tech industry, and only a few companies in the world could produce them, which was a typical seller's market, and these cheating companies stipulated that for each cassette produced, a deposit of $1o was required in advance. (Note 2)

Several of Activision's game engineers, when they were at Atari, were only responsible for design and research, regardless of manufacturing, and they didn't know anything outside the window, they didn't know about it, they didn't know, and Shen Chong didn't know about it...... Therefore, before going to the mainland, the money reserved for the company, after removing the publicity costs, can only produce more than 10,000 sets of Tetris.

These Tetris were sold out in a few days, but in 1979 there were no instant things like Alipay, and the head of the chain, Festella, whose main activity was on the East Coast, put all his energy on Visica1c, and Activision could not collect the payment in time to produce cassette.

Tech nerds are tech nerds, they saw that they had no money, so they didn't take the initiative to contact Festela to get the money back, but nested in a villa in Silicon Valley, and forgot to sleep and eat Tetris for more than 2o days......

This situation made Shen Chong very angry, so he simply injected capital again in the name of Matrix Technology Holding Company, diluted other people's shares, and then reorganized Activision, and found a headhunting company to dig a professional manager to come over, responsible for daily operations, management and research separation, upgrade Activision from a small workshop to a regular company, and then come up with the idea of "Tank Wars" and let these tech nerds toss.

Shen Chong came to the United States this time, and the first stop was Wall Street, the Iranian revolution has been born for more than half a year, and the Middle East is in turmoil, but unfortunately the price of oil is still rising slowly, with an increase of less than 1o in two months. (Note 3)

In this half-dead state, how to make quick money?

Why not invest in Microsoft and Apple......

So after Shen Chong finished handling his business, he went straight to Bellevue City, Seattle, Microsoft only has a dozen employees, the turnover is just over one million, and it has not yet been registered as a formal company, Bill Gates and Paul Allen as partners, holding all the shares of the company at a ratio of 6:4, after Shen Chong killed, spent 1oo US dollars, accounted for 3% of the shares, and became the third partner of the company.

Shen Chong has little interest in Microsoft, he invests in Microsoft, mainly in Bill Gates, no matter how much controversy there is, he is a rare business wizard in the history of computer software, as long as he follows him, the money is rolling, comfortable and easy, why not......

As for Apple, Shen Chong could only look at it and drool - after several rounds of financing, Apple's shares have been divided, and as long as he is not blind, he can see that Apple is in full swing, as long as it is listed, the original shares in his hand will definitely be valuable, and if he wants to acquire it, it will not only take time, but also cost money.

Shen Chong, with the mentality of collecting as much as he could, hired two stockbrokers and asked them to help keep an eye on the original shares of Apple, and then left the United States.

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Note 1: For this price, see Bricklin's interview.

Note 2: See Atari Shock.

Note 3: Oil prices rose by 14% throughout 1979 and only began to skyrocket in 198o.

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