Just when Han Jin was on his Japan tour, the Spring Festival box office battle in Hong Kong was also in full swing.

Golden Harvest's "Lucky Stars" has been leading the way from the beginning, and the box office has exceeded 10 million Hong Kong dollars within four days, showing a strong box office appeal.

And New Arts City's "Gong Xi Cai" followed, and it also exceeded 10 million Hong Kong dollars within a week. But compared with Golden Harvest's "Lucky Stars", it still loses a lot.

This drama is in charge of Ishida, the second boss of Xinyi City, and when he saw that the box office lagged behind Jiahe, he couldn't help but increase his publicity efforts and tried his best to urge the box office, but the effect was not very significant.

And he took up too much of the company's resources and occupied the entire theater chain, making other films unable to be released on schedule, which also caused dissatisfaction among other bosses of Xinyi City, burying the hidden danger of division in the future.

Yongsheng Entertainment's "Ghost Horse Flying Man" broke the 10 million mark only two days later than Xinyicheng's "Gong Xi Cai", and on the fifth day of release, in addition to Shaw Brothers allocated four more theaters to Yongsheng, some scattered theaters also rented copies for screening, and the total number of theaters screened reached 22.

After expanding the scale of release, "Ghost Horse and Flying Man" suddenly made a leap at the box office, and it followed "Gong Xi Cai" in Xinyicheng steadily, and the gap is constantly narrowing.

Shaw Brothers' "Goodbye Seven Days of Love", within a week of its release, only had a box office of more than 4 million Hong Kong dollars, far behind the other three film companies. The theater attendance rate is less than 50%, almost to the verge of losing money. Therefore, Shaw Brothers had no choice but to assign four cinemas to Yongsheng, and the other two cinemas to Golden Harvest.

Shaw and Golden Harvest in eighty-three years. In the face of the rising new art city, he has abandoned his previous suspicions and started to cooperate. Shaw Brothers Cinemas can show Golden Harvest movies, and Golden Harvest cinemas can also show Shaw Brothers movies. But in the end, it was Golden Harvest that took a bigger advantage.

Because after entering the 80s, Golden Harvest's investment in movies has become larger and larger, as if the investment in "Cannonball Speed" is as high as 40 million US dollars. The $40 million in the 80s, with a purchasing power almost equal to $400 million now, is definitely a large-scale system.

Because Golden Harvest dares to invest lavishly, the quality of the film is getting higher and higher. Compared with Golden Harvest, it looks at the world and has the ambition to enter Hollywood. Shaw Brothers has been cowering in Hong Kong. Even the market in Southeast Asia has almost been snatched up.

When Golden Harvest went to Spain, Italy, Rome and other places to film, Shaw Brothers still borrowed Shaw Brothers Studios for filming. When Golden Harvest's investment exceeded 40 million US dollars, the investment in a single Shaw Brothers film was less than 4 million Hong Kong dollars. Therefore, the quality of the movies is naturally very different, and the audience will naturally choose to vote with their feet. made the box office of Shaw Brothers' movies lower and lower.

Say it in good conscience. This "Goodbye Seven Days of Love" movie is still good. Er Dongsheng's performance has always been very delicate, and Wang Jixian, who just debuted, is indeed smart enough, but unfortunately facing the siege of the three strong films in the Spring Festival file. dwarfs this otherwise good movie.

In addition, Shaw Brothers has always been reluctant to spend money on publicity, which makes this movie even more unknown to the deep boudoir, and the box office is far behind the other three film companies, which is also reasonable.

……

After the release scale of "Ghost Horse and Flying Man" expanded, the box office soared, and the "Gong Xi Cai" in Xinyicheng was tightly bitten. To be honest, the quality of this drama is only average, it is a typical "chasing girls" movie, with a little campus theme, and a little science fiction elements, and it is a popular commercial film.

Although the movie "Gong Xi Cai" is also a comedy, it also adds a little preaching, teaching people to be kind to others in order to be blessed by the God of Wealth, so this movie is indeed higher in style.

But Hong Kong people actually prefer to play cheap, and the preaching in "Gong Xi Cai" does not move people's hearts. On the contrary, in "Lucky Stars", the five lucky stars tried their best to eat the tofu of the overlord flower; In "Ghost Horse and Flying Man", as well as Liu Qingyun's disgusting play, it is more in line with the taste of the younger generation in Hong Kong.

Therefore, two weeks after its release, the box office of "Lucky Stars" has exceeded the 20 million Hong Kong dollar mark. And Yongsheng Entertainment's "Ghost Horse Flying Man" also caught up with "Gong Xi Cai", and became the second place in the Spring Festival stalls with a difference of 100,000 Hong Kong dollars.

In the face of this situation, not only New Arts City Pictures did not expect it, but also film critics in Hong Kong. In their opinion, "Ghost Horse and Flying Man" is a ", pee, and fart" movie, with no style at all, the investment is not high, the lineup is not strong, and it is still scandal-ridden, so it should not achieve such a high box office.

And "Gong Xi Cai" is produced by Xinyi City, which must be a high-quality product, coupled with a strong star lineup, the reputation has always been very good, and it has a certain educational significance, a good movie like this should achieve a high box office.

But who would have thought that the current shape shì just flipped over, and the movies that were not expected to achieve high box office have now begun to take the lead; The movies that were expected to achieve high box office have now begun to lag behind, and they have caught Xinyicheng off guard.

The total investment of the movie "Gong Xi Cai" is more than 8 million Hong Kong dollars, in addition to paying the salaries of the two big stars Tan Yilin and Lin Zixiang, and the special effects in the movie also cost a lot of money.

Originally, it was expected that this movie could win the box office championship of the Spring Festival stalls and earn twenty or thirty million for everyone to celebrate the New Year. But now it is not only far surpassed by Golden Harvest's "Lucky Stars", but even Yongsheng's "Ghost Horse and Flying Man" has surpassed it.

It's okay to lose to Golden Harvest, after all, "Lucky Star Gaozhao" is also a large investment, not only has a strong star lineup, but also went to Japan to shoot locations. What's more important is that Golden Harvest is stronger than Xinyicheng, so it is more convincing to lose.

But losing to Yongsheng Entertainment is very dissatisfying, after all, "Ghost Horse and Flying Man" has no big stars. Although Zhong Chuhong is famous, actresses have always lacked box office appeal in Hong Kong, and no actress can take the lead alone.

Even when Du Qifeng recruited the three best actresses in Hong Kong at that time, Zhang Manyu, Mei Yanfang and Yang Ziqiong's "Three Heroes of the East", the box office ended fiascoly. did not exceed 2 million Hong Kong dollars, and the annual box office list fell out of the top 100.

The investment in the drama "Ghost Horse and Flying Man" is also very low, with a total investment of less than 3 million Hong Kong dollars. is mainly because Zhong Chuhong did not receive a salary, and Liu Dehua, Liu Qingyun, Wu Jiali and others did not receive a high salary, so more money was invested in the film producer.

is such a movie with a small investment and a weak cast, but it has defeated its own proud work, how can this not make Xinyicheng feel aggrieved and panicked.

Mai Jia, the owner of Xinyi City, convened a meeting overnight to discuss countermeasures, after all, it is understandable to lose to Jiahe, and it is unforgivable to lose to Yongsheng.

"Hey. You all speak. How so?! How could our "Gong Xi Cai" lose to Yongsheng's "Ghost Horse and Flying Man"? Mai Jia slapped the table and yelled, he was really unwilling.

You must know that "Best Partner" starring him and Xu Guanjie has been the annual box office champion for three consecutive years, and even old film companies such as Golden Harvest and Shaw Brothers have been defeated, but now they are counterattacked by Yongsheng Entertainment, a leather bag company. It's really unbearable.

In the face of Mai Jia's roar. Ishida was silent. But I was still very unwilling in my heart.

is silent because it was the Spring Festival schedule he tried his best to strive for, but now the movie has smashed the pot and was counterattacked by the small character of Yongsheng Entertainment Company. Naturally, he could not escape the blame.

is unwilling because he is unwilling to lose, his movie is good-looking and fun, and even adds the hottest ET elements at the moment. Why can't the box office compare to Yongsheng's nonsense "Ghost Horse and Flying Man".

Huang Baiming looked at Mai Jia, then at Shi Tian, waved his hand and said, "Okay, Mai Jia, you don't have to be too annoyed." In my opinion, now is not the time to hold accountable, let's think of a way to see how we can boost the box office, right? ”

"Well, what Bai Ming said makes sense." Mai Jia nodded, "Then let's talk about how to boost the box office." ”

"Do you want to stop the propaganda and put another week of advertising in the newspapers?" Ishida mentions.

"This ......" Huang Baiming couldn't help but hesitate.

It costs money to advertise in a newspaper, and a page of advertising costs tens of thousands of yuan, and hundreds of thousands of Hong Kong dollars are invested in an advertisement for a week.

The money in Xinyicheng is not blown by the wind, and the past two years seem to be infinitely beautiful, but in fact, they know their own suffering. Although the box office is high, the dividends of several major shareholders are also a lot, especially the big boss was taken away by Kowloon Bus Lei Juekun, and only a little bit is left to be shared by the three bosses.

In addition, I have recently invested in several new dramas, so the funds on the books are really a little stretched, and I am waiting for the movie "Gong Xi Cai" to sell well, which can alleviate the current financial situation.

But looking at the current box office situation of this movie, it is already good to be able to get back to the basics, and it is necessary to sell the box office in other cities to earn some back. So it's not a smart move to invest more now.

However, although Huang Baiming knew it in his heart, he was cautious and kind, and he didn't want to say it directly. was trying to find a more tactful way to refuse, but Mai Jia directly waved his hand, "No, there is not much money on the company's books now, and there is no money left to increase investment." ”

Seeing that he didn't think about it, Ishida refused, and his face couldn't help but change color, and he felt a little unhappy in his heart.

"Why don't you move the friends of the new art city again and let them help with the publicity?" Huang Baiming thought about it and said with a smile.

Friends of New Arts City is an organization established by New Arts City for movie fans, with more than 10,000 members, it is the largest fan organization in Hong Kong and the most loyal supporters of New Arts City.

"The friends of the new art city are almost done." Ishida waved his hand and said, "Even if I move again, it is estimated that there will be no potential to be tapped." ”

"So what to do, is there any way to promote without money?" When Huang Baiming heard this, he couldn't help frowning.

"It's strange, Yongsheng Entertainment Company shouldn't have invested much money in publicity, why is the news of their movie in the newspaper every day?" Mai Jia suddenly touched her bald head and said.

"Well, haven't they been in a scandal lately? The slut trio scolded Director Wang Jing for not succeeding in rape, so the three of them were banned. Wang Jing scolded the three of them for being born as pheasants, and now that they are famous, they want to play big names, and they also want to marry into a wealthy family to be a broad wife, and they want sparrows to become phoenixes. Now the two gangs quarrel every day, so it has attracted media coverage. Huang Baiming said.

Mai Jia's eyes lit up when she heard this, "Baiming, you said that they are acting, why do I think it is so dramatic?" ”

"No, how did I hear that someone seems to be behind the scenes and is throwing cold arrows at Han Jin?" Huang Baiming said suspiciously.

"You're just too honest and think too well of people, so you can't see through the Tao." Mai Jia suddenly smiled, "In my opinion, this is clearly just two groups of people acting." ”

"Why, what's the benefit of making scandals all over the place now?" Huang Baiming said suspiciously.

"Alas, stupid! When they quarreled, the attention was naturally high, the movie was also promoted for free, and the box office was steadily improved, do you think this is a benefit? Mai Jia glanced at him and said.

When Huang Baiming heard this, he couldn't help but widen his eyes, "There are such propaganda tricks, amazing, amazing!" (To be continued!)

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