Ishida listened to Mai Jia's analysis, and couldn't help but light up, "Mai Jia, if this is really a propaganda method as you said, then do you think we can also use it?" ”

Mai Jia frowned, touched her bald head, and finally shook her head, "It's not appropriate for us to hype up such a scandal, the gains outweigh the losses!" ”

"What's the matter?" Ishida asked suspiciously.

"Our company's films, like "Best Partner", "Family Portrait", "Happy Ghost", ...... They are all family-friendly comedy movies, and our company is also favored by fans because of this kind of movie. If it is also changed to use scandal to promote now, I don't know if other audiences can attract it, but our own fans are going to be lost. Mai Jia explained to Ishida.

"Huh?! So why is Yongsheng not afraid of losing audiences? Ishida asked suspiciously.

"They don't have so-called fans in the first place, so what do they talk about losing or not losing? Besides, their entrepreneurial work is "Color is Empty", is there anything more cheap than that movie in Hong Kong? What they are playing now is a vulgar signboard, and they use all kinds of ', pee, and fart', and it is nothing to use scandals to promote it. Mai Jia slapped the table and said.

"So that's the case, so what should we do, do you just watch them be lowly to the end and snatch our audience away?" Ishida said depressedly.

The main audience of Hong Kong movies is young people between the ages of 15 and 25, and young people have always liked to be new and fun. Now Yongsheng Entertainment Company has used unprecedented publicity techniques to attract a large number of young audiences to their theaters. made the audience of the new art city lose Yan zhòng.

Before Hong Kong people knew that if they wanted to watch action movies, they would go to Golden Harvest, and the action movies of Cheng Long, Hong Jingbao, and Yuan Biaoshi brothers would never disappoint the audience; If you want to watch a comedy, come to New Arts City. Produced by Xinyicheng, it must be a high-quality product! It's a good reputation, everyone knows it!

But now Yongsheng Entertainment Company is also taking the comedy route, and it is also taking the vulgar and vulgar and kitsch route. The so-called Yongsheng production is full of entertainment! It is also the slogan played by Yongsheng Entertainment Company now.

Take a look at the two movies they are launching now, "Color is Empty" uses vulgar comedy of obscene and cheap pornography to attract young audiences, and a large number of sexual comedies and passionate scenes are completely forbidden by the eighteen. And "Ghost Horse and Flying Man" is also a ", pee, fart" shot. It's not educational at all.

comparatively. "Family Portrait", "Merry Christmas", "Happy Ghost" and so on in New Arts City all contain educational significance, not just know how to be simply funny.

But now, it is Yongsheng Entertainment that is popular that takes the three-vulgar route, and it is the new art city that takes the boutique route that is defeated. It's like Guo Degang of Deyun Club counterattacked a number of big-name cross talk celebrities in the Spring Festival Gala. This is a very frustrating result.

"Baiming. Do you say that we are already lagging behind. Can't keep up with the trend of today's young people? Mai Jia also glanced at Huang Baiming depressedly and said, "I really don't think there's anything funny about this "Ghost Horse and Flying Man". ”

"Why don't we try to go the vulgar route too?" Ishida thought for a moment and said.

"Mai Jia, Ishida, don't rush to the doctor. In my opinion, things have not been strict to that point. New Arts City should still take the family fun route, and I always think that comedy should be suitable for the whole family to enjoy together. Huang Baiming waved his hand and said, "Now this thing is just a special case, and it doesn't necessarily mean that taking the boutique route is not as good as taking the vulgar route." I think in the final analysis, it's still lost in publicity. ”

"Yongsheng Entertainment Company used the scandal to publicize, occupied the media page every day, and got free publicity without spending money." Huang Baiming said, "I think we can also learn from it. ”

"But stirring up a scandal is not good for us, and the gains outweigh the losses." Mai Jia said with a frown.

"I didn't say that I wanted to hype up the scandal, in fact, as long as there is news, such as hyping up the scandal, you can also do it." Huang Baiming said, "Mai Jia, what you just said reminded me, look at Yongsheng Entertainment, did it spread the scandal between Liu Qingyun and Wu Jiali before the release of "Ghost Horse and Flying Man", and it has been on the list for several days, and the hype is boiling. ”

"That's right, that's right, the news was really hot at that time, and the two of them even got a photo out. Strange, why is there no news now? Ishida asked suspiciously.

"Because that scandal was originally made for publicity. Now the media is good at reporting celebrity scandals, as if Han Jin was photographed last time, didn't he make a storm in the city. So now that a photo of Liu Qingyun and Wu Jiali has come out, everyone has begun to report it in a swarm, but in fact, it is all just chasing after the wind. Huang Baiming analyzed, "Someone deliberately arranged it this way, just to win media publicity." Now that the movie has been released and the box office is on fire, naturally there is no need to toss it anymore. ”

"But what good is it for the two of them to hype up the scandal like this?" Ishida asked suspiciously, "Aren't they afraid that they will be misunderstood?" ”

"Of course, there are many benefits, and first, the popularity has increased. When reporting the scandal before, the reporting rate of the two of them was much higher than that of Cheng Long and Xu Guanjie; Second, if the box office of the movie is high, they should also have a bonus; Third, you can see that these photos are all blurry, and none of them are ironclad. And the two have never expressed their stance to the media, which means that they can completely deny it, and the media can't catch the slightest evidence. As long as it takes a long time, the people will naturally forget about it, what impact can it have on the two of them? Huang Baiming explained.

"Awesome, awesome! was able to do publicity, and after the propaganda was finished, he could get out of the way without any injuries! Ishida couldn't help but widen his eyes and said, "It's amazing to be able to come up with such a powerful trick, and the people behind the scenes." ”

"Yes, you don't have to spend a penny, but you can achieve such an amazing publicity effect, this person behind the scenes is indeed not simple." Huang Baiming also nodded, and couldn't help but admire.

The three of them all started up in small film companies, and they also produced many movies back then, but they never thought of this kind of publicity. If only I could have thought of it. It is estimated that before Princess Jin invests, the three of them will already be rich.

"Who do you think is behind this?" Ishida asked again.

"Could it be Wang Jing, the director of these two dramas, he is a top student at Hong Kong Chinese University, and he is also a famous screenwriter who has the idea of such an idea." Huang Baiming thought for a while.

"It won't be him, I've never heard of him having such talent." Mai Jia shook her head and said.

"Who could that be?" Huang Baiming said suspiciously, "Yongsheng Entertainment Company, you and I both know that there are no talents at all." In addition to Wang Jing, Han Jin. It's that beautiful sister. Oh. By the way, they invited Yu Zheng over just now. ”

"Could it be that Sister Mei or Yu Zheng is behind the scenes?" Ishida said curiously.

"No way, that Sister Mei is said to have been the proprietress of a disco before, and she has no experience in film promotion. And Yu Zheng entered the company after the hype of "Ghost Horse and Flying Man" began. So it shouldn't be the one she mentioned. Huang Baiming waved his hand.

"So that's it. There was only one person left. Ishida said suddenly.

"Han Jin?!" Mai Jia, Huang Baiming, and Ishida blurted out together. After speaking, the three of them glanced at each other, and they all felt shocked.

"No, a young man who has just turned nineteen. How could you come up with such a ghostly idea? Ishida was surprised, "Then don't all of us live to be dogs?" ”

"Well, don't underestimate this young man, I have worked with him, and he has a very flexible mind. The Happy Girl Group was founded under his construction, and in my opinion, if he is really behind the scenes, it is not impossible! Huang Baiming waved his hand.

"Baiming is right, don't forget, it is said that Mei Yanfang can become popular, and it is also Han Jin's driving force behind it." Mai Jia also said, "If he can make a star popular, he can naturally make a movie popular." And you don't have it now, the techniques he uses to make celebrities and movies are similar. They first use controversial topics to attract the public's attention, and then carry out frequent hype, and only after seeing the results do they begin to die down. ”

"That's right, that's right~" Hearing him say this, Huang Baiming also nodded.

"Amazing, amazing, at such a young age, it is really admirable that he can be so familiar with the way of propaganda." Ishida couldn't help but say, "Mai Jia, Bai Ming, I think we should learn from him." ”

"Well," Mai Jia nodded, "Baiming, is it too late to hype now?" ”

"What, do you already have an idea?" Huang Baiming glanced at Mai Jia and said.

"Well, since they can use the scandal to publicize, I think we should be able to do the same." Mai Jia smiled.

Huang Baiming was stunned for a moment, "What do you mean, use the people in the crew of "Gong Xi Cai" to stir up scandals?" ”

"Yes, they can fry it, and we can fry it too." Mai Jia nodded.

"But in our play, Lin Zixiang has already been married, so it's not appropriate to stir up his scandal, right? Aaron already has a girlfriend, and with his current status in the music industry, he is not suitable for scandals with other girls, right? Besides, Anne is also a good girl with an innocent net worth, and she herself will not agree to stir up the scandal. Huang Baiming waved his hand.

Mai Jia was stunned for a moment, "Grandma has a leg, don't we have anything to fry?" ”

"It doesn't look like it!" Huang Baiming shook his head and said.

"Smack! Aren't we going to sit and die? When Mai Jia heard this, she couldn't help jumping to her feet depressedly.

"You see that Han Jin's "Ghost Horse and Flying Man" is just hyping Liu Qingyun and Wu Jiali, the two second-tier actors, not hyping the scandal of Liu Dehua and Zhong Chuhong." Huang Baiming said, "This also shows that they are also taboo about hyping up scandals." ”

"And in terms of scandals, it is also to stir up unpopular young actors like the trio. Well fried, win-win for both parties. Yongsheng Entertainment got the box office, and their trio got fame. Even if the speculation fails, it won't take much effort to block these three people. Huang Baiming analyzed, "So if you want to hype, you can't be in a hurry, Mai Jia, we don't have experience yet, so we can't follow the trend and hype it indiscriminately." ”

"So what do you say you should do? It's not okay to hype for free, it's not okay to spend money to hype, so just sit and wait for death? Mai Jia said depressedly.

"In my opinion, it's better to be like this, so I asked someone to dress up as the God of Wealth and go to the street to advertise." Huang Baiming thought for a while and said, "Now the company has celebrities of all sizes, and they are dispatched to do publicity, even if each person can bring in a hundred people, so many people can at least bring in tens of thousands of people." And celebrities pretending to be the God of Wealth on the street red envelopes are also news. Let's ask a few more well-connected media to help, won't this advertisement be out? ”

Mai Jia and Ishida couldn't help but light up when they heard this, "Yes, yes, it's still the brains of you screenwriters, so let's do it." ”

"I'm afraid that these celebrities are thin-skinned and refuse to go on the street." Ishida hesitated.

"Our three bosses lead by example, and then bring Teddy Robin, Xu Ke, Shi Nansheng, Xu Guanjie, Zhang Aijia and others, what else is there to be unwilling?" Mai Jia slapped the table and said. (To be continued!)

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