Chapter Seventy-Three: The First Day Box Office
After watching the screening of "The Gate of Destiny" in the theater.
Wang Qinian sent Xiaoxiang home.
After that, he joined Hao Yi and them.
Although it was getting late, they still rented a taxi at night and inquired about the dynamics of "Destiny's Gate" at the gates of many movie theaters in the city.
I watched five movie theaters that showed "Destiny's Gate" in a row, watching the audience go in and out.
Everyone couldn't close their mouths with joy!
It is conservatively estimated that these five movie theaters alone brought thousands of viewers to "The Gate of Destiny". 11 cinemas screened, then the daily audience is conservatively estimated at more than 2,000.
"If it is only released in 11 theaters, and the average ticket price of 2,000 viewers is 2o yuan, it is a box office of 40,000 yuan. According to the box office of 40,000 per day, at least 10,000 yuan can be distributed a day, and it will be released for more than a month and a half, and at least the cost can be recovered. Li Xie said with drooling, "Plus 11 theaters are just the beginning, and more cinemas will join the screening later." This time, I'm sure I'm going to make a fortune! β
"When you make money, you have to pay it back to Xiaoxiang first. After that, let's split the account! Wang Qinian said.
"Yes!" The crowd took it for granted.
First of all, Wang Qinian's intelligence and funds for this movie are far beyond everyone else. And Xiaoxiang's share of the money was lent to the crew, and it was not even an investment and no dividends. The box office of the movie is shared, and the money is returned to her first, which is a matter of course.
To use an inappropriate analogy, the process of a company going bankrupt. It is also the first time that the assets are auctioned off and returned to the debtor, and after the debt settlement is completed, how much capital is left will be counted and then distributed to the shareholders.
Of course, the daily box office of 40,000, this is only their conservative estimate, in fact, the daily box office is better than they expected!
Because, although only 11 movie theaters were released, after all, it was a movie theater in BJ City, and in addition, the affordable ticket price of 2o yuan also attracted many audiences to buy it.
Therefore, on the day of release, the box office reached 80,000 yuan. Since only 11 copies were put on the market at the beginning, it means that each copy generates an average of nearly 8ooo yuan a day.
This number jΓΉ is already quite difficult for a small-budget movie.
In fact, although the box office sharing system was implemented in this era, there was still a rule in China, and the industry should ask the cinema operator to ensure that the total box office generated by a single copy should not be less than a certain number.
Some blockbusters will even make the theaters go all out - the box office of each copy must not be less than two or three hundred thousand, and if the box office task cannot be completed, the theaters will make up for it themselves.
However, such a domineering agreement is the patent of some big directors, big stars, and blockbusters.
"Gate of Destiny" is a low-budget film directed by a newcomer, so it is naturally impossible for theaters to sign this kind of box office agreement.
Now, 11 copies, 80,000 box office in one day. The average daily box office revenue per copy is close to 8ooo yuan. This amount of income is already a good benefit.
In fact, at this time, many domestic directors' films were released, and the box office numbers were generally bleak. A single copy can generate more than 1,000 box office per day, which can barely make the theater lose money. Many big directors, if they go on a nationwide film, it is not easy for a single copy to generate an average box office of 2,000 yuan a day.
Only at the beginning of the release of "Titanic", when the queue could not buy tickets, the average daily peak box office of a single copy could reach more than 20,000.
At present, "Titanic" has been painted in China, and more than 1ooo copies will be released at the same time. Over the years, the average total box office per copy is about 3o yuan. On average, every day, a copy of "Titanic" has an average daily box office of 3ooo yuan.
A copy is about 3ooo yuan a day, which is not a great number in BJ and SH cities, but in other cities, it is very rare. If the theater does not have a better choice, it will generally not be released with another movie.
"It's okay to count like "Gate of Destiny"! However, you can't be proud, first, this is a movie in BJ City, which is different from places such as examples. The theater in BJ City itself is two or three times more efficient than that of other regions. Second, the cinema has just been released, there are only 11 cinemas, and the audience has not been diverted, so the benefit is relatively high. Han Sanping, the head of Beijing Film Studio, smiled at Wang Qinian.
"Mr. Han, you mean that more copies will be on the market soon?" Wang Qinian's spirit was shocked.
Nowadays, film copies are used for film releases, and the cost is relatively expensive, and the production cost of a single copy is seven or eight thousand yuan.
In the past, the way to do business before the sharing system was to sell copies, and a copy was sold for 10,000 yuan, so as long as the local cinema was willing to purchase, there was no need to consider whether the audience was willing to watch it.
But now the box office is divided, and the local theaters do not pay for copies, and after that, after the box office is generated, it will be divided. Therefore, the merchant himself is not a white wolf with empty gloves, taking out the producer's films and selling them to earn commissions for nothing. In fact, many of the costs of publicity and copying are borne by the merchants.
Because of the market factors, it is not possible to produce hundreds of copies of the movie at once. Rather, based on market feedback, we should consider whether to make more copies.
"Well, the copy is still in production for 6 years. Tomorrow, there will be a 2O movie theater "Gate of Destiny"! As for whether the copy will be more, it depends on whether the movie can stand the test of the market! Director Han Sanping smiled and said, "By the way, on September 7, "Comet Hit the Earth" will be released! β
"I'm dizzy!" Wang Qinian felt very funny.
"The Gate of Destiny", which costs 5o million yuan, is the opponent of "Comet Hitting the Earth", which costs as much as 750,000 US dollars!
Because "Comet Hits Earth" grossed more than $100 million in North America. At present, the global box office has exceeded 300 million yuan.
Although there is a gap with "Titanic", it definitely belongs to a sci-fi blockbuster with excellent word-of-mouth and box office.
It's no wonder that many big domestic directors have died down during this period of time, and they are rarely promoting new films.
It turned out that they all waited for the limelight of "Comet Hitting the Earth".
It is precisely because of the fear of "Comet Hitting the Earth" that the domestic blockbuster actually gave up even the eleventh schedule.
On October 1, there are basically not many commercial movies released, only "The Gate of Destiny" and "Comet Hit the Earth" are against each other.
The remaining National Day gift films, main theme movies, this is actually not to worry, people's main theme movies are chartered by units and schools, and few ordinary audiences take the initiative to buy movie tickets to watch the main theme movies.
Therefore, commercial films and main theme movies can be said to be two parallel markets.
Although the main theme movie will occupy some theater resources, in essence, it does not compete with commercial films for audiences.
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