Chapter Seventy-Four: The Light of a Grain of Rice?

The average box office of a single copy of "Gate of Destiny" is good, but after all, it was only screened in 11 theaters. Therefore, the daily box office is not very high - only 80,000!

Compared to blockbuster movies that grossed millions in one day, this measly 80,000 a day could scare potential viewers away if they were reported to the news.

Why?

Because, before most viewers watch the movie, they watch the propaganda!

The box office number jΓΉ is also an important reference number for the audience to decide whether to watch the film or not, and many viewers like to follow the trend to watch movies with high box office. As for movies with very low box office numbers, the audience subconsciously ignores this kind of film.

Going to the cinema was a luxury for the average person at the end of the 9o.

A movie ticket costs dozens of dollars a piece, and at this time, the average office worker's monthly salary is only a few hundred yuan, and a few tenths of the monthly salary is spent for a two-hour movie.

The audience has to think - the movie is not worth the ticket price!

In this era, Hollywood movies are popular! Because, Hollywood films are all very expensive blockbusters. When the cost is high, the audience often feels that the money is worth it, so they are willing to buy tickets to watch it.

In addition, the box office numbers of Hollywood movies are amazing!

Since the box office number is amazing, the audience will inevitably follow the trend to see it.

In the next few days, many big domestic directors will also realize that the audience is "easy to fool", as long as it is a blockbuster, it can attract the audience. So much so that directors are scrambling to make blockbusters costing hundreds of millions.

Before the O8 year, it was almost the golden age of such "blockbusters". Big directors, hundreds of millions of dollars, superstar lineups and computer special effects, as long as these are available, it is easy to attract audiences to flock to the cinema!

And a large number of viewers are attracted, generating an amazing box office, which in turn can be used as news propaganda to attract more audiences to the cinema to watch the movie.

It is precisely for this reason that the 80,000 box office of "Gate of Destiny" is not promoted, which is better than publicity!

However, Xingfang North Film Studio has also prepared a lot of publicity budget, which has not yet been spent. At the time of the screening, we continued to invest in publicity every day.

The focus of the promotion is on the plot and selling points of "Gate of Destiny"! Also, how awesome the music of the movie is!

Want to know how awesome these music are?

CCTV Movie Channel has already broadcast "Tick" before, and many people already feel amazing. Next, CCTV Movie Channel broadcast the song "In Spring" in the music program!

The previous "Tick" was a female version, which looked very soft. And this "In the Spring" is the feelings of men, and the singing voice evokes the feelings of many middle-aged and young people......

After the two-handed mV was played, Du Xun became popular all over the country.

It not only attracted a lot of potential audiences to the "Gate of Destiny" movie.

The music album has directly benefited, and within this week, sales have exceeded 30,000 copies.

In addition, moviegoers have become free word-of-mouth salesmen for music albums.

In addition, moviegoers often show their superiority to friends who have only listened to music: "Some songs must be seen to understand them!" ”

This kind of pretending has further caused the fans of "Gate of Destiny" music to go into the cinema to watch the movie!

……

On the fourth day of release, "The Gate of Destiny" has begun to be released simultaneously in more than 4o cinemas, and compared with the first day, the form has been much better, and the daily box office has reached 280,000 yuan!

However, on this day, that is, on September 9, the Hollywood blockbuster "Comet Hitting the Earth" began to appear in the 6 Chinese market, led by China Film Company, and the film was screened in 5oo cinemas across the country.

On the day of the release of "Comet Hitting the Earth", more than 100,000 viewers watched it. As a result, the box office of this movie broke the 3oo yuan mark at the box office that day.

Although the box office of "Gate of Destiny" on this day rose to 280,000 yuan, some film critics began to write articles: "The light of rice grains, dare to compete with the comet? 》

In this article, the box office of "Gate of Destiny" is listed as only 500,000 yuan, and he dares to make a science fiction film. Compared with Hollywood blockbusters, which cost $750,000, "Destiny's Gate" is like a child's playhouse.

Critics, constantly spit sharply and sharply, threw out that Chinese are turtle farmers and poor ghosts, can not imagine any technologically advanced future scenes, Chinese directors have low scientific literacy, and cannot make science fiction films.

After this conclusion was thrown, it caused an uproar all of a sudden!

It's okay to spray "Gate of Destiny", many Chinese people don't know about it at all, and they haven't seen this movie. However, the conclusion that the Chinese are poor ghosts and that Chinese directors have low scientific literacy obviously hurt the national feelings of the Chinese people.

"You guys type this article out. Then register the vest separately and reprint this article everywhere on the Internet! After Wang Qinian saw this article, he seemed a bit like a treasure.

"This ...... Obviously spraying our work, which also went online? Li Xie was surprised.

"Of course! Whether it's smearing, or praise! As long as there is news, go online to increase exposure and topicality! I'm not afraid of being hacked by others, I'm afraid that there will be no news, no controversy, and no attention! Wang Qinian is kind and inducing.

In Vanity Fair, there is no profit without fame!

The name is both a concern!

In order to maintain their fame, many Chinese-speaking celebrities even hire their own "fans", and some celebrities have very high incomes, but they are very depressed and frugal, why?

Because, maintaining fame and status in the rivers and lakes costs money!

Some kings and queens became popular in their early years.

But as it gradually became outdated, I couldn't keep up with the trend, I had to hold a concert by myself, and I had to spend money to hire someone to play a fan, slap a swollen face and become fat, and maintain my glamorous and decent side!

Why do you want to slap a swollen face to become fat and maintain a bright side? Because, for the sake of his worth and job, if his outdated side has become well-known news, then his value will inevitably plummet, which will directly affect his income. Other than that...... Celebrities also have to pay attention to decency, originally they were in the industry thriving, but now there are few fans, spread to the circle, where is the face?

All kinds of factors have caused many celebrities in the circle, in order to maintain their fame, they may need to spend their own money, lose their blood, and maintain the superficial brilliance.

Wang Qinian doesn't have so much money to hire fake fans to build momentum for himself, so he can only find his own way. Take advantage of cheap, efficient ways to increase exposure to your films.

Wang Qinian also transferred a lot of news to the Internet before, but the response was average.

Now this review of "The Light of Rice Grains" is dedicated to hacking him!

One black top and ten powders, Wang Qinian has a deep understanding of this truth.

Marketing in the Internet era in later generations is not about pink or black at all, as long as there is topicality, it is good publicity and hype.

In the future, some celebrities, even in order to attract attention, have taken out all kinds of self-blackening tricks!

And these blacks, often more than praise, can attract attention and controversy on the Internet! Therefore, there is a saying of "one black top ten powder"!

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