The headquarters of the company in Tokyo, Japan, is located in Minato-ku, Tokyo. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 Although the INFO company is not as large as the domestic headquarters, it has a huge establishment of more than 600 people.

Among them, there are more than 80 Chinese employees dispatched locally, and most of the management are Chinese employees.

Japanese employees who follow the recruitment process are not allowed to be promoted to senior management. However, this has to be done according to the popular practice of Japanese companies, and the annual merit system is a system of employees. That is, the longer the historical merit and the longer the time in the company, the older the employee, the cheaper the promotion. New employees are naturally very hard-working, and it is difficult to get ahead under the hierarchical mechanism.

Naturally, the feudal companies with a meritocracy system were criticized by many people in Japan for causing economic recession. Pig. Pig. Island. One of the culprits of the novel. After all, many elderly people can't keep up with the times, but they firmly occupy the top of major companies and refuse to give way to young people.

Of course, with the economic downturn, Japanese companies retain the lifelong contracts and seniority systems that they signed before, but for some newcomers, they are reluctant to sign long-term contracts, but engage in contracts such as dispatch employees and temporary workers.

Most employees, even temporary workers, can't be regularized after decades of work. And when layoffs, many regular employees, even lifelong employees, are impossible to layoff. The average employee on a temporary contract is paid less and is almost never able to become a regular.

In other words, while many Japanese criticize the previous rigid system, they also envy this lifelong iron rice bowl.

The trick used by the partner company to tempt Japanese employees is a lifetime contract, and you can get a two-year contract when you sign a contract with a partner for the first time. After the expiration of two years, according to the performance, the best can directly get a lifetime contract with a skyrocketing contract. Other manifestations are mediocre. It is possible to sign a longer five-year contract, and when the five-year contract expires, select excellent employees in the assessment and obtain a lifetime contract.

Compared with ordinary employees, lifelong employees are not just a long-term iron rice bowl. Moreover, the income will also be increased several times by ordinary employees.

"Boss!"

"Welcome to the boss to visit the Tokyo branch!"

"Hello boss!"

Wang Qinian did not take the elevator, but went up the stairs from the first floor.

When you walk to a floor, you can hear the cries of idol worship.

Even in the Japanese branch, the employees have long admired Wang Qinian's name. Many people even joined the small partner company because they admired Wang Qinian.

Wang Qinian responded to the greetings of the team working on floor after floor.

Eventually, we came to the conference room on the top floor.

A group of accompanying people. It felt almost like a mountain climb.

In order to save office expenses and rent, the small partner company spent 80 billion yen to buy a 26-story office building.

Why buy the next building? In addition to Wang Qinian's heart, he believes that from a longer-term perspective, buying is always cheaper than renting.

Leasing may be asset-light at the beginning, requiring little investment, and it can quickly open up the situation. Heavy assets, there are certain risks.

But. Wang Qinian's purchase was based on considerations -- the money was obtained by a loan, and the currency unit of the loan was the yen. Why the yen?

Because. In the future, Japan will depreciate. Relying on the depreciation of the yen alone, it is already a great profit to pay off a large amount of debt in the future. What's more, save money on rent.

In addition, Japan is already a country with relatively low interest rates, and the deposit rate is already very close to 0! So. The interest rate on loans is not very high, and even for foreign companies such as small partners, the annual interest rate for loans from Japanese banks is only about 2.5%.

2.5% interest rate, plus: The yen will depreciate in the future. Actually, let's say you don't do anything, borrow a large amount of yen, and then exchange it for dollars or yuan at the current price. In a few years, after the loan expires, after the principal and interest are repaid, you can even make a big profit.

However, it seems too speculative and does not shape the corporate culture of the entire group very well. Therefore, the small partner company has adopted the purchase of office buildings, and the current loan interest rate is even cheaper than the annual rent. Such an investment itself seems very rational.

An office building can not only have office space, but also restaurants, shopping malls and low-cost hotels.

The reason why it is a cheap hotel is because most of the people who live in the hotel are the employees of the small partner company.

Every day, thousands of people come and go in and out of this building.

It should be a very busy and very energetic new team group. This team is involved in product sales, procurement, and investment in Japan. However, so far, the Japanese branch has not been profitable.

It can only be said that the existence of the Japanese branch has reduced the operating costs of other departments of the small partner group. The overall efficiency has been improved, but the branch itself is still in the investment period and is far from being profitable.

In addition to not achieving profitability, more importantly, the situation in Japan has not been completely opened. For example, the sales of small partner products to Japan, as well as the purpose of building a brand in Japan.

In the future, this team will not only serve the overall interests of the group, but more importantly, Japan will build itself into a R&D center, a profit center, a venture capital incubator and the largest platform for cultural industry exchanges between China and Japan.

"I came to Japan for two main reasons. One is to increase the sales of mobile terminal products in Japan, and the other is to investigate and invest in Japan's cultural industry. Wang Qinian said.

Although the XOS system of the partner has entered the Japanese market, the hot-selling terminals are Samsung, Huawei and other brands.

The sales of the little partner's own in Japan are average, and roughly, the cumulative sales this year are only 200,000 units. XPAD sales are still good, roughly 270,000 units sold.

If it were another company, it might already be very satisfied. But the small partner company is currently the boss of the mobile Internet terminal, and the product has not even won the top ten in the Japanese market, so it doesn't matter if you lose money, but it is true that you lose face.

And Apple's mobile phones and tablets are sold in Japan. Ten times more than my friends.

Even the Japanese market has not been won, and the dream of a small partner to dominate in the mobile Internet era is still a big step behind for the time being.

Although, relying on the Chinese market, the sales of mobile phones and tablets of small partners are enough to compete with Apple. But just shrinking in the Chinese market. That kind of partial security is not a very good pattern.

"Boss, the Japanese market is different from the domestic market and the developing market. Pure low price and cost performance cannot win the market. Users here pay more attention to the brand's reputation and unique experience. If the experience is very good, the word of mouth must be very good. The reputation is good, and even if the price is a little more expensive, it sells very well. For example, Japanese home appliances are generally priced at 2~10 times the price of our Chinese market. Refrigerators, air conditioners and so on, bought several times more expensive than our Chinese brands. However, due to the Japanese trust those old brands, the model of Chinese manufacturers fighting price wars has won at home and in many parts of the world, but has not achieved a decisive victory in Japan. Hu Wenhai, an executive at the Tokyo company in Japan, said. We feel that we will expand sales in the Japanese market. You can walk several sides. In the short term, it is very effective to take the route of operators customizing mobile phones and cooperating with local operators, but it is difficult to cultivate loyal users. It will also be subject to the operator. The long-term strategy is to increase publicity and build our reputation. ”

Wang Qinian nodded and said, "Yes, you can give it a try!" ”

"Boss. I think we can cooperate more with companies like Sony, Panasonic, and Toshiba in Japan. ”

"Celebrity endorsements, looking for stars that are familiar to Japanese people. Willing to spend money, Samsung is relying on the ferocious investment and advertising bombardment to rise rapidly in the world market! ”

"Localized R&D, although our XOS system has been well optimized. However, the user experience in different markets is different, and it needs to be fine-tuned based on user feedback in the local market. ”

"The key is the app application, the Chinese region, our application is very rich, the Japanese Internet entrepreneurs are not so active, we need to take measures to increase the number of app applications in the Japanese market."

The employees of the Japanese branch, you and I have made a lot of suggestions.

Some good suggestions were included in Wang Qinian's memo.

"Investment in culture is not a one-way street, but a two-way street, and we need to translate and export domestic cultural products to the Japanese market. In addition, Japan's ACG industry has many advantages, and we also take advantage of Japan's ACG talents to create good works and introduce them to China. Note that seeing that there is a good copyright on the Japanese side, it is naturally good for us to buy it and use it for adaptation. But in the longer term, the cheaper way to obtain the copyright should be to build our own platform to attract creators of comics, animations, games, light novels, etc., to sign contracts with us and hand over the copyright to us to operate. Instead, in cooperation with some companies, the copyright price will increase by many times compared to the manuscript fee or investment they pay to the creator! ”

"Boss, on the Japanese side, in terms of light novels, several well-known publishing houses, basically, are all controlled and participated in by Kadokawa, and light novels have been monopolized. Comics are similar.,Several major comic magazines,In fact, they were all split out at the beginning.,At present,Although it's been divided into different magazines.,But in essence,It's still a chaebol monopoly behind it.。 Lin Qianjun said, "Although there are many independent production teams in animation, we have noticed that well-known voice actors are all signed by a small number of voice actor agencies. At the same time, in terms of animation, TV stations occupy a strong right to speak, and those independent animation companies are scattered, all of which sell their copyrights to TV stations, not only TV broadcast rights, but also overseas copyrights are acquired by TV stations within a few years. Games are even more different, Nintendo and Sony dominate, and they have platform advantages. PC games and other things are not mainstream in Japan, but video games and handheld consoles are the mainstream. ”

"It's nothing, we use the Internet to subvert them." Li Lingxiang interjected.

The strength of ACG in Japan, especially in the manga and animation industries, is deeply felt in Japan compared to the strong point in Japan.

For example, Japan's One Piece single book can sell up to 8 million copies per volume. The entire series of comics has sold more than 100 million copies. Such a terrifying physical book sales makes its influence, converted into influence on the Internet, roughly equivalent to tens of billions of clicks.

Animation IndustryAt present, Japan's TV animation accounts for almost half of the world's TV animation market. The theatrical version of the animation, although the influence is not as good as the TV animation. However, it is also the second largest market size after American animated films.

Although Japan's ACG industry is so strong, Japan's ACG industry on the Internet is not strong. Whether it's a webtoon, a web novel, or something like a web animation, it's not a thing at all. On the one hand, Japan's publishing and anime-related interest groups are reluctant to engage in Internetization because they feel that Internetization is not conducive to their short-term profits. According to the traditional model, they can be guaranteed to be profitable. However, the transformation is mainly based on the Internet, which may not be able to have the current income, but it destroys the ecology of the traditional business model.

There are so many jars and jars that Japan's traditional ACG industry has not evolved into an Internet entertainment group. On the contrary, they have a lot of resources and channels at their disposal, because they control the advantages of content, allowing traditional industries to continue to have vitality and suppressing the development of original content on the Internet.

It is precisely for this reason that there is original content on the Japanese Internet, but it is fragmented, and there is a lack of various platforms for publishing and selling original content similar to China's, Youqi Comic Network, and Little Partner Music Network.

Without the formation of a market, Japan's Internet entertainment is naturally underdeveloped.

To put it simply, there is a lack of leadership from the small partner group!

There is no group leader who is full of interest and experience in Internet entertainment like Xiaoxiao Group, and countless original creators are not only rejected by traditional publishing and distribution channels, but also scattered on the Internet.

What is needed now is a super platform to attract people who are working on the web to one platform. If the content is concentrated on a professional platform, it will naturally attract a lot of traffic and popularity, forming a fixed market.

Conversely, as long as there is a successful precedent, it will inevitably attract more creators to start willing to try to contribute to Internet channels rather than traditional channels.

In the end, after the mechanism of self-hematopoiesis is formed, as long as there are no difficulties in terms of funds, the hegemony will be achieved! The later challengers, who actually paid dozens of times and hundreds of times the price, may not be able to shake the foundation of those who occupy the first opportunity! (To be continued.) )