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The current subversion of traditional industries by the Internet is very crude and barbaric. Pen, fun, pavilion www. biquge。 Info is to change the habits of users and seize the market share of traditional industries.

For example, users who use computers and Internet terminals naturally reduce the time of traditional entertainment platforms such as television, and some users even stop using televisions.

With the advent of news portals, the number of subscriptions to traditional newspapers has plummeted, because portals not only have more news than traditional media, but also have a relevant news experience. Advertising customers have naturally reduced the cost of advertising in traditional print media, and have instead spent more of their advertising budgets on portals and search engines, as well as major Internet platforms. Therefore, the culprit of many traditional media's hard times is naturally the Internet.

Once the video website is really popular, and the film and television content is not inferior to the traditional TV media, the death penalty of the traditional TV media may be announced. At that time, TV media may also have to transform into Internet video media, or become a content production company.

Compared with the subversive experience effect of the Internet, many backward traditional media are naturally unwilling to be eliminated by the times, so they have adopted many ways to resist.

However, the process of Internetization is almost irreversible!

Once people have a better experience brought by technology, unless, the next technological innovation replaces the old technology. Otherwise, strong new technologies will inevitably obsolete the technologies of the past.

In the face of the general trend, those who go with it will prosper, and those who go against it will die. Traditional media want to go against the trend of the times and go back to the past, that is impossible.

"The sales of this mobile terminal product, as well as the layout of the cultural industry, I think it can be combined into one!" Lin Qianjun said.

"Oh?" Wang Qinian looked at the young man with appreciation.

"Our mobile phones and tablets are selling averagely, not because our hardware is bad. It's not that the experience is bad, the main thing is that our app in Japan is better. Young people in Japan. The main entertainment demand is nothing more than ACG, which has now expanded to TION (animation), (manga), game (game), (novel). Lin Qianjun said, "These things." We are very strong at home, but Japan has not yet formed an advantage. However, we should develop and market apps for Japanese manga, novels, and games on the XOS platform as soon as possible. Call for Papers. Lowering the threshold for soliciting papers, why is the originality of our domestic Internet very strong, and a scale has been formed. In essence, it is the Internet's solicitation model, which has a lower threshold than the traditional model, so a large amount of content is obtained, allowing readers on the Internet to choose the content they are interested in! The threshold on the Japanese side is not low, for example, Japanese light novels and manga and the like. It's going to be a rookie grand prix competition. It's not that you have written, painted, or worked hard, but I will recognize you, accept your manuscripts, and cultivate you. No, their newcomers need to go through layers of competitions, and the prize money of the competition is actually very low, thousands of people compete for a big prize, which is nearly 500,000 yen or 1 million yen. Most contributors. In the end, there was no harvest, and the proximity of the winner was very low, but they got a rare opportunity to debut, and only the reward was rewarded. is the easiest to debut. This model, of course, stifles a large number of garbage works in the cradle, but there are some works of better quality that may also be mistakenly stifled because of the tastes of editors and voters. Therefore. In fact, there are a large number of buried young people in Japan who choose to share their creations on the Internet. Some build their own personal websites, some start blogs, and some upload serials on forums. But it was fragmented and did not form a climate! Moreover, they did not form a direct subscription model on the Internet, and many works were serialized on the Internet to attract popularity, and in the end, they obtained income through publishing channels...... Personally, I think that if we provide a powerful platform, the threshold is relatively low, but after it finally becomes popular, it is no less than submitting light novel publishing groups and comic magazines, then it is bound to attract many people to come to contribute. By the way, there are already many original creators in Japan who are serialized for free on the Internet, and they have been rejected by publishing companies before. We can attract some creators who have already made a name for themselves on the Internet, and let them settle in the platform of our friends! ”

Wang Qinian nodded when he heard this, and said with a smile: "Very insightful!" It is almost a copy of our domestic ten years ago, the road of Internet culture! Ten years ago, the environment on our Internet was much more difficult than it is in Japan. ”

At that time, the domestic Internet did not have much traffic, there was not much income, and there were not many users. There are hardly any companies that make money, but they hold on. After more than ten years of development, it has incubated a large number of world-class Internet giants.

Japan's local Internet companies have wasted more than ten years of time, and they are still a group of weak J.

Although Japan's internet speed has increased and there are hundreds of millions of Internet users. However, its local Internet companies are hardly competitive.

Basically, the mainstream apps are all imported from Silicon Valley, such as Yahoo, Google, Facebook, ...... Basically, in the age of the Internet, Japan does not have a company that can do it.

Of course, this is mainly compared to China and the United States.

There seem to be only two countries in the world that have developed the local Internet industry relatively well - China and the United States.

However, although China's Internet companies are second only to the United States, they are on the defensive, tightly guarding the local market from falling.

However, the overseas market in the United States has once again staged a trend of Hollywood's contribution to the world, and the markets of one country after another have been occupied by Amazon, Yahoo, Google, and Facebook in the United States.

Many Chinese companies are forced to settle in the country, not because they don't want to occupy the world market. In the domestic market, before it is completely defended, who dares to disperse resources, enter the global market, and compete with Silicon Valley companies? !

Now that the domestic market structure has stabilized, many giants have also begun to go overseas to participate in the competition in the global Internet market.

Of course, the reason why China's Internet can succeed is not only because of the large Chinese population and relatively fast economic development.

What is even more crucial is that while constantly learning from the experience of Silicon Valley in the United States, policy barriers have been adopted to set up barriers for Silicon Valley companies to enter the domestic market, and even firewalls have been adopted to block many overseas websites. This rogue mechanism is indeed an effective mechanism conducive to the development of China's Internet.

By the time other countries want to learn from China and take steps to protect their own Internet industries, it will be too late. They missed some very critical moments.

One is actually the late 90s, when the Internet was just being commercialized. Another reality is that touch screen mobile phones began to be popularized in 07, and the mobile Internet began to catch up with the traditional Internet at a rapid pace.

If you don't take advantage of these two opportunities, the Internet hegemon will have nothing to do with you. No matter how high your morale is, you can only become an unpopular character in the rivers and lakes, and a trick to accompany the main characters in the TV series.

Of course, the Japanese Internet industry as a whole is underdeveloped, but there are some local websites with relatively high traffic and popularity. For example, ICO barrage websites.

It is the originator of the barrage website, and it does not have its own video resources, but it introduces the playback link of external video websites, and its website provides subtitle review functions. These subtitles fly over the video like a barrage, so it's called a barrage website.

This danmaku website is basically an innovative model of learning from the Japanese Internet in other countries overseas.

Of course, the video website of the small partner company in this time and space has had a barrage function for a long time. There is no need for a third-party barrage website to provide a barrage experience for video networks.

2ch forum, or barrage website, in essence, relies on the traffic supported by the otaku.

Of course, partner companies in Japan do not seem to be ready to compete with Silicon Valley giants in mainstream Internet applications such as social networking, portals, e-commerce, and search.

is also counting on the hope of winning over the houses.

Japan has been extremely successful in developing these cultural industries through traditional channels. But on the Internet, it is very backward. Looking at many websites in Japan, many people feel as if they have returned to the Internet era in the late 90s.

That rigid feeling illustrates the lack of passion on the Japanese Internet.

There are very few platforms based on hobbies, not promoted by large companies, and with otaku as the main market. A barrage site like animation,It's a little bit more energetic.。 However, there are still very few eye-catching Internet applications such as anime in Japan. If there are countless such innovative Internet applications, Japan will become an Internet powerhouse, and it will not be a weak Internet country like it is now.

Of course, niche applications such as animation are one of the few large-scale local online platforms in Japan that can survive. It also shows that Japan's mainstream Internet market is basically divided by Silicon Valley companies. For the rest, the market that Silicon Valley companies despise, or, who don't understand enough, is the opportunity!

Where the enemy is strong, it is silly to confront it head-on*.

A few decades ago, the rabbits knew that the enemy in the city was strong, so they adopted the strategy of surrounding the city from the countryside, thus laying down the country.

Now analyzing the Japanese market, it is necessary to first strive for the traffic of the otaku, and then it is the time to win the world. (To be continued.) )