After the New Year 2009, in early March. Pen % fun % Pavilion www.biquge.info

Friends Film Entertainment Group is preparing for Boss Wang's new film - "The Four Famous Catches"!

The peculiarity of this movie is that it is the first Chinese IMAX3D movie!

In order to cooperate with the future release of this film, the partner company is also upgrading its cinema infrastructure. Among them, the promotion of IMAX screening halls has also become the focus of work.

After all, for IMAX3D movies to have a perfect experience, they must be played in a dedicated 3D screening room. The broadcast in the non-3D theater is only a 2D version, which is not much different from an ordinary 2D blockbuster.

The introduction of the IMAX projection system to the cinema market is only a matter of the last few years. Although there were 3D movies in the film market in the past, compared with IMAX, the technology was too primitive and rudimentary, and the experience effect was very average.

It wasn't until IMAX was promoted that viewers began to have a better 3D experience.

In terms of cinemas, the company expects to add more than 200 movie screens around the world in the next few years, and the goal is to break 800 screens!

And the screening hall of the IMAX system, this year's target is to add 50 new seats! In other words, within 2009, a quarter of the new screens of partner companies were IMAX screens.

This will make the partner company the cinema chain with the most IMAX screens in the world. In fact, there are currently no more than 100 IMAX movie theaters in operation around the world. At that time, if nothing else, the IMAX screens operated by the partner company will account for about one-third of the world's IMAX movie screening halls.

It is not only a major shareholder of IMAX, but also a major customer of IMAX.

The stake in this 3D movie screen giant is essentially because the small partner company hopes to save a little procurement cost through equity gains.

In addition to the use of IMAX professional film projection system, the company has the technology to shoot films. We have also cooperated with IMAX a lot.

For example, the IMAX team tailored a 3D camera system specifically for the crew.

At the heart of this is, of course, the 3D camera. Traditional cameras, no matter how high-definition, produce 2D movies. In the future, even if it is transcoded to 3D through post-production. It's often pseudo-3D. For example, even if blockbusters such as "Pirates of the Caribbean" claim to be in 3D, because they were not shot with 3D equipment, some 3D effects were added in the later stage, and the audience often felt disappointed with 3D movies when they walked into the cinema. I think 3D is just like that, it's no different from 2D. But it's really not the fault of the 3D film system, it's that these film companies lack morality and are all pseudo-3D! A movie only has an ad for IMAX at the beginning, and the 3D effect is the best, and there are only twenty or thirty minutes in the film at most with a good 3D effect, and the other parts are 2D effects, isn't this purely deceiving the audience?

In order to shoot a true 3D effect, you need to use 3D equipment when shooting a movie. In the past, 3D equipment used to shoot with more than two cameras at the same time. A video camera is left-eye vision. The other one is the right eye vision. Not only is it very troublesome to shoot, but it is also more difficult to work in post-production.

However, now that technology has advanced to a certain extent, at least professional 3D cameras have concentrated two lenses on one camera.

In this way, the camera crew operates this professional 3D camera, without considering two machines, to shoot the left eye vision and the right eye vision respectively. It is equivalent to a camera synchronously shooting different visions of the left and right eyes. Essentially. It not only reduces the technical difficulty during shooting, but also reduces the cycle and cost of post-production.

In addition to 3D cameras, professional equipment such as motion capture is also included. these devices. Even in Hollywood, it's top-notch!

Of course, this set of equipment is still relatively expensive, and the hardware investment alone has reached 38 million US dollars. This doesn't include the cost of post-production and shooting.

It is expected that this film will be filmed, regardless of the actors' salaries and the cost of filming. The investment in equipment alone reached 38 million US dollars.

And this set of orders alone is expected to be able to IMAX Group! After all, in this set of equipment, IMAX not only earned the difference in the price of the second-tier dealers who purchased the equipment, but also earned $5 million in patent fees - even if it cooperates with a small partner group that is nominally a major shareholder, and gives a maximum of one million dollars in profits, and wants to sell it at cost price, other shareholders are also resolutely opposed!

According to conservative estimates, the minimum budget for a real IMAX3D movie is currently $50 million.

It was used to shoot "The Four Famous Catches", which is really a luxury!

Of course, these equipment can still be used repeatedly, and the partner company can make money by making other 3D movies in the future, or renting the equipment to other companies.

If this set of equipment is taken out and rented, the annual rent will not be less than 5 million US dollars. Assuming that the wear and tear of the equipment in the next three years is not too serious, it is not technically obsolete, and at least the cost of 15 million US dollars can be recovered by leasing the equipment.

Of course, this is all in the future, if it is publicized now, the small partner company will definitely raise the budget. The money for buying equipment is all included in the budget of the movie, so that the audience will feel that this is a super blockbuster!

"With this system, we can shoot real 3D movies more efficiently!" IMAX CEO Richard Brown. Geerfang said proudly, "In the past, the cost of 3D movies was too expensive and the shooting cycle was too long. Therefore, only science and education films will be adopted. Commercial films, even the giants of Hollywood, will not be adopted. In the past, the cost of a 3D movie was hundreds of millions of dollars, and the shooting cycle may take more than ten years, just post-production, there are three years, and all Hollywood movie investors have no patience to make real 3D movies! It wasn't until the shooting technology of Mr. Cameron's "Avatar" 3D movie that it matured. Mr. Cameron's films use our technology! ”

"So, what's the difference between my system and the one used in Cameron's "Avatar"?" Wang Qinian asked.

"This system is based on the problems encountered during the filming of "Avatar", and after that, it was improved and improved to improve the system a few years ago. When "Avatar" was first filmed, the equipment was not as perfect as it is now! "Richard. "Actually, we can provide part of the Avatar team. Because, "Avatar" is nearing the end, some of the technicians involved in the production are more leisurely, and our company has at least more than 100 people. Participated in the production of "Avatar"! ”

In fact, this system includes not only the shooting system, but also the motion capture and computer special effects synthesis system.

Even if it is taken to Hollywood, it is very advanced, and most Hollywood giants and special effects companies have not even adopted these advanced technologies.

It can be seen that Wang Qinian's initial investment in IMAX is very worthwhile!

IMAX's technical background alone allows small partner companies to overtake in corners in some areas and adopt some advanced technologies earlier than Hollywood.

And not like in the past. Catch up behind the Hollywood movie giants!

Of course, this is also related to the weak economy of the United States in recent years, and although the Hollywood giants have developed by inertia, they are not as rapid as in the past

In the face of advanced technology, Hollywood studios do not necessarily adopt it immediately, but consider the cost. If the cost is very expensive, it may cause short-term performance losses, and even if it is promising, these traditional studios may not adopt it for a while!

After all, many film and television companies are listed companies. Investing in projects that may be loss-making and high-risk projects will be questioned by shareholders.

Shareholders in the film and television industry are more conservative and not as aggressive as those in high-tech companies. Therefore, the film and television industry adopts advanced technology. Obviously lagging behind the speed of technological upgrading in this era!

Hollywood is by no means forward-looking, constantly investing in advanced technology!

It is the continuous development of the technology field, and these outstanding people in the field of science and technology hope to apply their technology to more fields and continue to sell to Hollywood, which forces the development of technology in the film and television industry in the United States!

It's a different story for partner companies. As a latecomer catch-up, it's more keen to adopt newer technology than its Hollywood counterparts. In this way, it is possible to overtake in corners, catch up with or even surpass Hollywood giants!

Wang Qinian was more satisfied and said: "Can you let those teams who have participated in "Avatar" come over?" It seems that "Avatar" is coming to an end, right? ”

"Only partially!" Richard. "With the completion of Mr. Cameron's Avatar and now in post-production, some visionary Hollywood directors are also planning to shoot 3D films, and we need to shoot technicians to meet more customers for business needs!" ”

Follow the trend!

Cameron represents the hurricane of the film and television industry, and when he uses any technology or shoots something, he will soon attract many peers to follow suit!

Originally, it was difficult to attract investment in the project, as long as the director said - Cameron also made a similar movie. In this way, it is easy to pull investment!

In fact, Wang Qinian is ready to make a 3D movie, which is also the same as Cameron's style!

You must know that once "Avatar" is released, the 3D film market is about to usher in a blowout, and many viewers queue up to buy tickets just because the movie is advertised as 3D.

And countless film companies have temporarily converted 2D movies to 3D format, and they have also cheated a lot of money with this kind of pseudo-3D. This made some viewers suspicious...... The 3D experience seems to be just like that, and it doesn't seem to be much different from 2D!

Those that don't have much difference are basically pseudo-3D, 2D versions of the movie in order to make money, converted to 3D format!

Real 3D movies, such as "Avatar" and "2012", go to a 3D cinema to experience it, most of them will feel that the trip is worthwhile!

"Okay, you can arrange the candidates, but I ask for a very experienced team!" Wang Qinian glanced at him, "The 3D effect of the movie "Four Famous Catches" is not inferior to "Avatar"! ”

"Do your best, you know, it's not just a technical issue, it's an artistic issue. Who can pack tickets and achieve the same effect as "Avatar"? "Richard. Golfang shrugged.

It's not that the technology and equipment are the same to make the same thing. It's all about people, and -- luck!

During the filming process, you may encounter a lot of problems. If you're unlucky, even a master director and actor can make a bad movie! (To be continued.) )