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With the success of K e-paper books, the small partner company began to establish its own presence in the consumer electronics industry. The pen "Fun" Pavilion www.biquge.info a small partner company to create a popular "toy" among young people, and has achieved a monthly order of more than 200 million yuan. Even if it can't be compared with Lenovo, Huawei, ZTE and other companies, the traditional electronics manufacturing industry does not dare to underestimate the energy of small partner companies.

An idea, a ghost idea, actually laid such a large piece of the market that everyone couldn't see in the past. Some veteran entrepreneurs, many people said that they admired Wang Qinian very much.

Of course, the entry of small partner companies into the consumer electronics industry is not just a product, in fact, follow-up products are still coming out in a steady stream.

After the launch of K subverted the reading market, the small partner company soon began to launch a new product - portable wifi router!

Users who have purchased a large number of K e-paper books, if they want to find books, they still need to go online to find them. Under normal circumstances, users of e-paper books go online, in order to save traffic fees, they also use data cables to plug into the interface of the computer, and use the computer's wired network to access the Internet.

This is naturally very inconvenient for many users.

On July 18, 2006, Wang Qinian held a new product promotion conference, and the theme of the conference was related to wireless Internet!

"At first, the telegraph was invented in the communications industry, and later, the telephone was invented. Next, on the basis of telephone lines, cable television networks and cable Internet were created. ”

"Later, we discovered radio waves, from wireless telegraphy, radio, radio, radar, satellites, to wireless telephones, wireless Internet!"

"Science and technology are advancing, and we have repeatedly challenged and applied new scientific and technological achievements. However, even now, wireless networks have been invented. But it is still not widely available. Because, the cost problem, it is expensive. The cost of construction is also expensive. ”

"Is there a wireless internet that is very cheap and can be used by ordinary people! I think there is. But it's not out of nowhere, you need to take your wired network, add a little accessories, you can turn it into a wireless network. A gadget, as long as it is plugged in like a USB flash drive and plugged into the computer, you can foolishly assume a wireless network base station. It doesn't have expensive Wi-Fi, except for the wired network that has already been prepaid. It's almost no money, free wifi! ”

"K portable wifi router, first of all, we take into account the needs of users who use k e-paper books, wireless Internet access. It's not always possible to get free hotspot signals anytime, anywhere. But can we turn the signal from the wired network into wireless, yes? You can use a wireless router, not a bulky one, of course, but one that is small and can be carried around. To put it simply. It's that we made the wireless router very small. A miniature antenna, plus a new piece of router, is plugged into the USB port of the computer. As long as your computer is networked. You can turn the wired broadband network into a wireless hotspot signal. Wang Qinian personally demonstrated on a computer at the new product promotion meeting, and inserted the mini wireless router into the computer, "We have no password by default, plug and play!" Of course, you can also set up password protection, so you have to enter the password you set to use this hotspot signal! ”

"Alright. You're set! We are in the signal range, using e-paper books! Log in to surf the internet. Very simple! ”

"Of course, it's not just the signal for e-paper books. It can also be used for a variety of wireless Internet devices. For example, laptops, mobile phones and other devices, as long as they have wifi function, they are basically OK! ”

After the launch of this heavyweight product, Wang Qinian was at the scene and gave a free K portable WiFi router to hundreds of reporters and fans present.

Next, this portable wifi router also began to be sold on the network.

The portable routers of later generations can beat the price to more than ten yuan, which is basically a small profit. Of course, now because of this product, it is still very novel, so the official website price of the small partner company is 68 yuan a!

68 yuan portable wifi router!

This price seems very attractive in 2006. Therefore, on the official Tianshu Technology under the small partner company, the orders obtained by the wifi router even far exceed the K electronic paper book!

After all, this portable router can not only be used for K electronic paper books, basically, all kinds of wireless Internet access devices!

The technical content of this product itself may be laughed off by Huawei, ZTE and other companies, and they feel that this kind of gadget is not worth mentioning.

In fact, this kind of product is also handed over to companies such as Huawei and ZTE to OEM.

But what is shocking is that the small partner company sells routers, and it is a hot mess again!

On July 18, there were more than 100,000 online orders! Next, this kind of gadget, like a spark in the prairie fire, became crazy in China.

Originally, operators such as China Mobile, China Unicom and China Telecom felt that they might suffer because they proposed to ban the sale of wireless routers.

But the small partner company can go straight to the sky and talk to the top leader. So, to put it mildly, I told the major operators that this kind of equipment must actually be under the conditions of a wired network before it can use wireless signals. In the environment where there is no broadband network in the outdoor and outdoor areas, it is not possible to create a network out of nothing.

Compared to the wireless network coverage of major operators, this kind of gadget is really nothing. This kind of gadget is just for the user to plug in the wireless router for convenience in the home, company and other environments with networks. Suppose that the user does not have a wireless router and uses a data cable to connect to the computer, but can also use the network?

After this explanation, the major operators reluctantly accepted it.

Of course, the major operators would not have imagined, assuming, that this kind of equipment would become widespread. Countless users have converted their wired networks into free wireless hotspot signals, which can be used not only for themselves, but also for others.

Many shopping malls, companies and major public places are doing this. Isn't it true that there are free hotspot signals everywhere?

Of course, before the major operators wake up, the partner company should take advantage of the trend to promote this product. Even if there are bigwigs who stop this product in the future, Wang Qinian feels that the brand image of the partner company in the minds of consumers will definitely be improved to the extreme!

Of course, at present, this gadget is still profitable, and the cost of hardware is only more than 30 yuan, plus transportation and mailing costs, and the cost of door-to-door delivery does not exceed 40 yuan.

For each portable wireless router, the pre-tax gross profit is 28 yuan!

If the sales volume is very small, such a small profit is naturally not worth mentioning. But the point is that the sales of this thing are growing explosively.

It is conservatively estimated that the monthly sales of this thing can exceed one million, and the annual sales can exceed ten million!

It can be said that the profit is almost no less than that of online games, and it is almost as fast as grabbing money......

Moreover, since the retail price of the sale is not very expensive, consumers will not think that this thing is very expensive and is a profiteering product. It is precisely because of this that for a long time, this thing can bring a lot of cash flow to the partner company. (To be continued)

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