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In July 2006, as more and more skybook e-paper books were put on the market, it was definitely a subversive revolution to the domestic publishing industry!

When the terminal sales of e-paper books are relatively small, publishing houses, newspapers, and magazines are all waiting and seeing. Pen ~ fun ~ pavilion www.biquge.info but with the skybook e-paper book sales of more than 200,000 units.

A large number of e-reading markets are added every day, and many online novel and comic book authors have been on the Internet, and their monthly income is expected to exceed tens of thousands or more than 100,000 next month. Of course, there are only some low-level authors in Dese, and most of the really high-income god-level authors are too lazy to compare manuscript fees with a group of street fighters.

After the advent of e-paper books, many god-level authors have received buyout agreements, and the buyout manuscript fees are all 1,000 words (1,000 yuan upwards). In the past, only Xiao Qian was a thousand words and a thousand yuan.

But now there are more than 30 authors with thousands of words and thousands of yuan. This speed of development is much faster than that of the online literature industry in later generations.

Of course, Xiao Qian is already 8,000 yuan per thousand words, and writing a word is worth 8 yuan, and he has to write about 6,000 or 7,000 words a day, and his income has steadily surpassed the current top stars in China. In addition, the copyright adaptation is shared, and the annual income is 30 million, although he is silent, he has an outstanding position in the partner company, and he can directly talk to the senior management of the group. Some people who are mixed in the game and film and television industries also often stammer Xiao Qian, and regard him as a contemporary Jin Yong and Gulong-level god.

It can be said that with the popularity of e-paper books, the income of online writers and cartoonists is rapidly surpassing that of the traditional publishing industry.

Even the "BJ Cartoon" magazine under the Little Partner Publishing Group also announced that the number of subscribers to the electronic version exceeded 10,000, and in just one month, 10,000 new electronic readers were added without affecting the circulation of paper. And. This data is still increasing day by day!

The small partner publishing group announced that it plans to build a 100-billion-level publishing group within ten years, and the target market in the future is not only the Chinese region, but also the English market and other large language markets.

Tianshu Technology announced plans to open branches in the United States, the United Kingdom, Singapore, Canada, India, Australia and other regions. Promote the English version of Skybook. Because the size of the English publishing market is currently more than dozens of times that of the Chinese publishing market. Entering the English market is not only to sell hardware, but also to cooperate with overseas publishing companies to introduce copyrights. At the same time, some high-quality Chinese published content will also be translated into English. The Chinese and English markets are interconnected to create an international super electronic publishing platform. It is also the mission of Tianshu Technology Company.

This strategy of exporting Chinese culture has received high-level support in China. Some overseas countries also hope to import more copyrights into the Chinese market, so many international publishing giants have begun to discuss strategic cooperation with partner companies.

For example, Murdoch, the owner of an internationally renowned news and publishing group, said: "I am willing to try to reach a strategic cooperation with Skybook!" Of course, if you can invest in shares. Even better! ”

In response, Wang Qinian said: "In the future, Skybook will be divided into two parallel institutions: the Chinese market and the international market. Chinese market section. For the time being, strategic investors will not be introduced, and strategic investors are welcome in overseas markets if the price is right! ”

Next, the two sides really sent teams to discuss this issue, and finally. Murdoch, the boss of the press and publishing group, announced that he will invest 51 million US dollars in a 51% stake in Skybook International!

The reason why it is possible to hand over the controlling stake in the overseas market to the press and publishing group. In fact, it is also to reassure the governments of the United States and other Western countries. If an electronic publishing group controlled by a Chinese boss develops wildly in Western countries, it will most likely be wiped out.

No matter how much the Chinese "love America," they will always run into a ceiling. Invisible discrimination and exclusion are not something that you can change by subservient to others.

One grand story after another, being run out!

At this time, the major publishing institutions can't be calm!

Many traditional publishing companies have been in a downturn for a long time, for example, newspapers and magazines, most of the sales are declining, not growing. The skybook of the small partner company is obviously a continuous crit, and it may become the existence of subverting the publishing market and creating a larger reading platform.

This is a high-speed train that is about to depart, and if you don't get on the train, you may really be eliminated from the market.

……

On July 5th, "Ancient Legends" magazine signed a contract with a partner company to release an electronic version on the skybook platform. The content of each issue is the same as the paper version, but the price is only 2 yuan, which is equivalent to one-fifth of the paper version.

Next, major newspapers such as "People's Daily" and "Reference News" also announced the release of electronic versions.

"Reader", "Bosom Friend", "Story Club" and other magazines with huge publications have also announced that they will soon produce electronic versions and publish them on the skybook platform.

One heavyweight publishing organization after another has settled in, and even newspapers and magazines have published electronic editions. Other publishing houses, which mainly publish physical books, have naturally begun to announce plans to cooperate with partner companies to release electronic versions.

Since SkyBook saves paper and circulation costs, the pricing of electronic publications must be very low. For example, a physical book of 200,000 words is usually sold for about 20 yuan in a bookstore. However, the retail price of the electronic version on SkyBook is generally 5 yuan.

For authors in the traditional publishing industry, 20 yuan for a physical book can get a manuscript fee of 2 yuan for each copy sold, which is already rare. sold 10,000 physical books, and the author actually only got 20,000 yuan in remuneration. Moreover, the cost of physical books is relatively high, so the twists and turns before publication are also very huge. Publishers are generally reluctant to easily publish books to authors who have difficulty assessing market prospects.

For the electronic version of the book, although the partner company signed a contract with the publisher, it did not sign a contract directly with the author. But for five yuan for an e-book, 7% of the sales go to the publishing house. Therefore, the cooperative publishing house can get a share of 3.5 yuan for every subscription obtained on the electronic platform.

The 3.5 yuan share, in addition to the paper and channels of the physical book, is actually the same as selling real paper books. The income earned is about the same.

The small partner company suggested that the publishing house should adopt a 55-5 split with the authors in principle, that is, the publisher will take 1.75 yuan and the author will take 1.75 yuan.

This share ratio is roughly the same as the proportion of income from publishing paper books. In other words, sell an e-paper book for 5 yuan. In fact, it sells a paper book for 20 yuan. For publishers and authors, basically, there is not much difference between the net income and the manuscript fee.

With the same sales volume and word count on an Internet platform, for the benefit of both publishers and authors, it is almost the same.

Although the traditional publishing market has a scale of 100 billion yuan every year, after removing textbooks, it is actually this market. It is rare to have a scale of 10 billion yuan. Most of this 10 billion yuan is divided up by paper, ink, book number fees, channel fees, etc., and the author and the publishing house can essentially obtain only no more than 5 billion yuan in income.

In other words, if the size of the book market sold on the Skybook platform exceeds 5 billion yuan a year, the benefits generated by the offline book market (except education and newspapers) will be even greater.

The market of 10 billion yuan is only 10 million e-paper books.

Is 10 million e-paper books a lot? Wang Qinian is convinced. Not much at all! At present, it is limited by production capacity, but it is expected that the monthly sales should not be less than 200,000 units.

If the capacity increases. Monthly sales can increase to more than 400,000 units.

10 million e-paper books should be a strategic goal that can be achieved in less than two years. But we have to grasp the market staking ground, if Apple, Android and other touchscreen mobile phones and tablets are published, before the e-paper book market has not developed and grown, then. There is no chance to grow and grow.

In order to successfully complete the strategic goal, the main work of the small partner company is to urge Yuantai Technology Company to produce as soon as possible in Taiwan.

People stop the machine and don't stop, and they work three shifts a day to produce e-ink screens.

Affected by the boom in production and sales, Yuantai Technology is more optimistic about the prospects of e-ink screens than in history, so. The company plans to invest USD 150 million to expand its production line. The company plans to expand the monthly production of e-ink screens from less than 200,000 per month to 1 million screens per month.

In addition to the screens produced by Yuantai Technology, the small partner company is naturally making multi-hand preparations, and the domestic LCD screen leader, BOE Technology Co., Ltd., plans to set up a SIPIX electronic paper screen factory in TJ City.

Relatively speaking, the e-paper e-link, which is monopolized by Yuantai Technology, is relatively mature in technology, with fast contrast, brightness, and response speed. But this patent, Yuantai Technology refused to authorize.

The SiPix technology is similar to E-Link in terms of distance, but because the development time is not as good as that of E-Link, it is currently slightly inferior.

However, in the long run, SiPix screens will invest more R&D costs, and they will not be inferior to E-Link screens in the future.

Of course, both screens are in black and white, and the application is relatively narrow.

Therefore, the e-paper book of the small partner company, black and white, naturally have to be grasped. But at the same time, there are also plans to launch color e-paper books.

Colour e-book technology - mirasol technology! In fact, it is also an e-ink technology, but it is better than the traditional e-ink screen, because it can display colors, and even, it can also play the video, and the response speed is also extremely fast.

This technology is currently developed by Qualcomm Optoelectronics, a subsidiary of Qualcomm Inc., and it is a pity that a technology has not been popular in history.

The small partner company has spent 30 million US dollars in advance to buy the patent authorization of the Sipix screen and the Mirasol screen.

There is no problem with patents, but the small partner company can't produce it by itself, so it will find BOE to cooperate.

……

On July 16, the headquarters of BJ partner company ushered in Wang Dongsheng, a heavyweight technology tycoon BOE Technology Company.

In the future, BOE Technology Co., Ltd. has always been among the top ten domestic technology companies in terms of the number of patents applied for each year. It is at the same level as Huawei, ZTE, BYD and other large patent applicants.

Of course, more patents does not mean more profits.

Nokia and Motorola, the world's major patent owners, are still very beautiful, but with the advent of Apple and Android platform mobile phones, these big mobile phone patents are miserable later, and they can't bear to look at it directly.

Therefore, although the number of patents of technology companies is important, it does not mean that whoever has more patents is awesome!

What's more critical is the market!

If, relying on a lot of patents, you feel that the moat is strong and despise the market, you will definitely suffer Waterloo.

Welcomed by the market, it is always more than the number of patents, and the core technology is much stronger!

The market is the first, the innovation is the second, and the technology is the third!

"Hello, Mr. Wang!" Wang Dongsheng, chairman of BOE, said to Wang Qinian with a smile.

"Hehe, Qiao! You are also Mr. Wang!" Wang Qinian said humorously, it seems that in the enterprises that cooperate with him, there are a lot of Mr. Wang and Wang Dong, and there are a lot of Mr. Wang's cooperation, maybe others will mistakenly think that it is a different branch of a big family.

"It's not as good as your corporate scenery!" Wang Dongsheng sighed.

"Science and technology companies must endure loneliness, and wait until the patent threshold, technology threshold, and production capacity threshold reach a critical point, and then they can achieve winner-take-all!" Wang Qinian said with a smile, "Your company, settled in the locality, is simply a large creator of GDP and taxes, in China, the local government that wants to make achievements will definitely actively give your enterprise countless preferential policies, and even buy a single part of your enterprise's cost!" ”

When Wang Dongsheng heard this, he said firmly: "What you said makes sense! Although, technology companies will not see the dawn of profitability for a long time, but I believe it. The mass production of BOE's products will save a lot of foreign exchange for the country and a lot of shopping costs for consumers, which will always be of social significance! ”

It is true that it has social significance, but BOE is a listed company that has been listed for more than ten years and has not created much benefit for shareholders. The scale has snowballed, the domestic electronics industry and consumers have benefited, and the shareholders are basically a model for the country, right?

Wang Qinian knows that he can become a partner with a company like BOE, but he must not hold BOE shares for a long time. Even if you want to buy the bottom, it will take many years later, and BOE's stock price will reach more than one dollar. Moreover, burning money for more than ten years and ushering in a profit inflection point is a good time to enter the game.

BOE is the leader of the domestic LCD industry, has been burning money to engage in LCD panels, historically, burning money for ten years, rushing to the top three in the world, to achieve profitability. BOE is engaged in the screen of e-paper books alone, naturally it will not be interested, because, the market is relatively small.

However, the small partner company gave capital and gave a large number of orders as a guarantee. As a result, BOE looked at the profits, and reluctantly made it difficult to shoot a team, and began to establish a joint venture with a small partner company to establish a "small partner optoelectronic technology co., LTD.", specializing in the development and production of e-paper book screens.

Little partner optoelectronic technology company, small partner company invested 1 billion yuan to obtain 80% of the shares, BOE technical team to get 10% of the shares. In addition, a 10% stake will be held in TJ City, and the TJ City Government will acquire a 10% stake in the factory site in the industrial park, and the entire plant is not expected to be put into operation until 2008 at the earliest.

This process is naturally very money-burning. However, the small partner company has a large number of money-making projects and continues to provide cash flow, and it is not afraid of this kind of project that may burn more than 1 billion yuan in the future. (To be continued......)

ps: Thank you for your support!

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