Chapter 164: E-sports Competition (1)

On June 16, 2ooo, the official website of the stand-alone version of the game "Journey to the West: The Great Sage" was launched for a week, and the traffic did not surge as Wang Qinian imagined, but it continued to grow steadily.

After all, the size of Internet users in 2ooo years is limited, and websites cannot be visited by tens of millions or hundreds of millions of visitors overnight.

"So far, there are about 10,000 players who have used activation codes and registered VIP service accounts. The number of players who log in with their accounts every day remains at about 2ooo! Lin Xiaoshu excitedly reported, "There are more than 6ooo users who buy activation codes through the guò network, but not every activation code is used, among them, there are only 3ooo multiple downloads." If you also include the number of ordinary visits to Wènip, there are at least 150,000 or 60,000 IP visits to Wèn every day! ”

"Is this kind of traffic high or low?" Wang Qinian asked.

"It should be considered a high traffic, many webmasters of personal websites, and the number of visits to their websites can exceed 1,000 per day, which is already very good." Lin Xiaoshu said affirmatively, "According to the statistics of third-party toolbars, our game website ranks within 5oo in the world. ”

Wang Qinian was not only emotionally moved when he heard this, but the current Internet rivers and lakes are very grassroots. With such a little bit of traffic, you can rank among the top 5oo in the world.

In fact, this also has a lot to do with the fact that the website is in a Chinese Internet environment.

The future world of the Internet industry pattern is dominated by Chinese and English! The vast majority of Internet giants are either cultivated by the English market or incubated by the Chinese market.

Markets other than Chinese and English are non-mainstream minority language markets. Due to language barriers. It is difficult to incubate large companies with the world's top user scale.

In the Internet rivers and lakes, using English or Chinese as the mother tongue to start a business has an inherent advantage over entrepreneurial teams in other languages around the world.

Of course, in the 2ooo year of Internet traffic ranking. Its pattern is not stable at all. Almost every month, a large number of new websites are rising, and the rise is overwhelming.

In addition, there are a large number of Internet predecessors, and the fall of Xun.

People use the wave to describe the Internet, standing at the top of the Internet. It's the top of the wave.

Wang Qinian is also mentally prepared to let the partner company rush to the top of the wave!

……

The operation of the official website of the game "Journey to the West: The Great Sage" is not only to provide game software and downloads of updates and patches.

Wang Qinian hopes to run this website into an interactive game community. So. The website has opened a section for submission and communication.

For example, the success of the later "World of Warcraft", in addition to the good quality of the game, the emergence of some large Warcraft exchange sites on the Internet is also one of the key factors.

The official website of "Journey to the West: The Great Sage" also contains cultural products related to the game, such as the movie video of "Journey to the West". It can be watched on this website. Others, novels, picture books, music, and other aspects of the periphery, are all dazzling.

Of course. The website also encourages players to post their own contributions, including some game tips, guides, and some game fanworks created by players.

For some excellent contributions, if they are accepted by the website, they will pay royalties. Also, it may be in the upgraded version of the game. Ideas from the web will be used.

In addition, the partner company plans to engage in an online battle platform for stand-alone games. The Tongguò platform allows players to find like-minded teammates on the Internet and play "Journey to the West: The Great Sage" together. A team adventure or battle that requires the cooperation of multiple people.

This battle platform will score and rank the results of each online battle of players.

In order to tempt players to be interested in Battle.net, Wang Qinian plans to implement a "professional player rating system" in Battle.net, and players on the battle platform are divided into gold, silver, bronze, black iron and other ratings. The ratings are ranked according to their points, among them, the gold level is a professional player, the number is limited to 1ooo, and only if the professional player drops the level, there will be a silver player to replace his place.

Silver-level players are already first-class competitive masters with a good level, but they may not be able to upgrade to gold due to quota restrictions.

Bronze-level players belong to the old birds, and the level is not too bad.

The Black Iron level players are some novices and players who are very good at the level.

In order to stimulate the interest of professional players, the small partner company subsidizes a bonus of 3oo yuan per quarter for players with gold ratings, and there is no drop in each consecutive quarter, and the bonus increases by 1oo yuan. Theoretically, under this mechanism, the level of competition of professional players will be higher and higher.

And the gold level player is known as the professional gamer, in addition to the rating subsidy on the network.

What's more, gold-level players can participate in the professional player e-sports competition of "Journey to the West: The Great Sage" held by the partner company.

In this e-sports tournament, those who have the qualification of professional players can register in their own name or form a team to register.

Professional players who sign up for the competition will go through the group stage, knockout round, finals and other processes, and finally, a professional qualifying match.

The small partner company will award the top three professional competitive teams. The prize money of the champion team is 1oo yuan, the runner-up prize is 5o yuan, and the third place prize is 3o yuan.

For other participating teams, the partner company will be responsible for their accommodation, travel expenses during the competition, and in addition, a participation bonus of 10,000 yuan will be given.

Such a contest is held once a year to enhance the influence of partner companies. In addition, competitive activities such as Tongguò have pushed the game brand of "Journey to the West: The Great Sage" to a new height.

"As for this competition, the main preparation is to pull sponsors! After all, domestic e-sports activities are also based on sponsorship by the organizer, and it is impossible to move for a long time just by relying on the organizer's own money to engage in activities! Wang Qinian said, "First, the hotel industry and large Internet café brands persuaded them to provide our Internet café venues as a venue for free. The hotel can provide free accommodation! And in return, our competitive platform will pay them to advertise and provide them with advertising throughout the year. Second, computer brands, wooing them to the contestants, the top 12 to give them the latest mainstream configuration of the PC. Ordinary contestants will be provided with keyboards, mice, or software as gifts. ”

"Well, I'll do my best!" Hao Yi smiled confidently.

A few years ago, "The Gate of Destiny", a film with a cost of hundreds of thousands of yuan, did not have enough investment funds, and Hao Yi won a lot of sponsorships with his three-inch tongue.

Now, the fame of the partner company is no longer what it used to be, and it should be easier to pull advertising sponsorship than in the past. It's just that this time it's the advertising sponsorship of e-sports, which should be a new thing in China, and it is not as easy to be understood and accepted by enterprises as the advertising sponsorship of film and television works. (To be continued)

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