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"Hero" is a phenomenal blockbuster, with a box office of 80 million in the first five days of its release. After a period of time after the pen & fun & pavilion www.biquge.info the daily box office was more than 10 million yuan.

The box office exceeded 100 million in one week, and even broke the box office record set by "Titanic".

Of course, "Hero" is an immature experimental work after all, and the creative concept is relatively old, and the concept is at least seven or eight years behind. In essence, even if you compare it with "Titanic" now, there is still a huge gap.

Therefore, "Hero" exploded with huge box office potential at the beginning, and after that, the box office data for a few weeks gradually decreased.

But even so, "Hero" is still a milestone work in Chinese films! If you write the history of Chinese films and choose the most representative Chinese film in 2002, then you must choose - Zhang Yimou's "Hero"!

Even if it is immature and has a lot of flaws. But the advantages are also overwhelmingly overwhelming for the vast majority of Chinese movies!

For example, the special effects of Wang Qinian's "Journey to the West: The Great Sage" and "Jianghu" a few years ago were also overshadowed in front of "Hero".

Even "Jianghu 2" and "Sea Tiger", which has not yet been released, are far inferior to "Hero" in terms of special effects and pictures!

After the release of the film "Hero", it gave the entire domestic film industry unprecedented confidence. At least, for domestic blockbusters of more than 100 million yuan, I began to be full of confidence!

For the cinema chain, during the release of "Hero", a large cinema chain with good performance even earned two or three hundred thousand yuan a day. And there are countless theaters that attract tens of thousands of yuan a day. The screen of "Hero" is rarely less than 5,000 yuan per day. There are more than 1,000 movie screens across the country, and during this period, the attendance rate is rarely less than 50%!

Measured by the current cinema attendance. With an attendance rate of about 10%, you can break even. If you have more than 10% attendance, you can make money. But in most cases, many movie theaters have an average daily attendance rate of less than 10%.

There are many movie theaters that show Hollywood blockbusters and some people watch them. Put some domestic films, if it is not the works of particularly awesome directors and superstars, it is common for only one or two movies to be watched in the entire cinema.

Even like Zhang Yimou's previous works, the attendance rate is not as exaggerated as "Hero". Once a big director, if the movie was released, there was a box office income of 1 million per day, which was already quite awesome.

And now Zhang Yimou's "Hero" has directly increased the box office data of the big director's movie by ten times during the release period!

Cinemas all over the country. There is hardly a single one that does not make money!

Countless media, free publicity for "Heroes"!

Many viewers who have watched and have not watched "Hero" are talking about "Hero"!

In terms of popularity and topicality, it has even attracted much more attention than during the release of "Titanic"!

In addition, during the release of "Hero" in Hong Kong, in addition to "Infernal Affairs", it was also a big killing. The weekly box office exceeded 6 million Hong Kong dollars, which is slightly inferior to the weekly box office of 10 million Hong Kong dollars in "Infernal Affairs".

Until January 2003. "Hero" was released in Taiwan, and the box office in Taipei City was NT$7.11 million on the first day. It became the highest-grossing Chinese film ever released in Taiwan. "The Lord of the Rings 2" and "Crouching Tiger, Hidden Dragon" and other films, the box office is also a bit inferior to "Heroes".

In the Asian entertainment industry, "Hero" has made headlines. Suddenly, Zhang Yimou once again confirmed his status as an international director with box office results.

As for Wang Qinian's comments on Zhang Yimou, it is also considered by many media to be "sour" jealousy. In this regard, Wang Qinian disagreed. But in reality, he was so jealous!

As far as commercial films are concerned, the box office is king!

The box office of "Hero" is indeed gorgeous, not only in the Chinese film circle, but also in the film markets in Japan, South Korea, North America, Europe and other films in the future. The box office is quite beautiful. It seems that the global box office exceeded $170 million later, second only to "Crouching Tiger, Hidden Dragon".

The box office of more than 100 million dollars is indeed ...... is a very enviable figure. The global box office of a film cannot reach 100 million US dollars, and it is really not very convincing to say that it is an international director.

Moreover, the biggest contribution of "Hero" to domestic film production companies is to negotiate with theaters and increase the proportion of blockbuster accounts to 43%! Of course, this 43% is the income received by the distributor and the producer. Generally speaking, the distributor takes 10%, and 33% is the producer.

However, large film companies have distribution qualifications, such as the distribution and production of "Hero", which are mainly new picture companies. So, it's equivalent to saying that the film production company can take 43%!

In the past, the producer and the distributor jointly took 35%, but in fact, the producer took 25%, and the distribution interests were monopolized by the theater side for a long time.

At present, the cost of publicity is mainly borne by distributors, producers and theaters.

In other words, "Hero" is too strong, so when negotiating with the theater chain, take an additional 8% share. This increase in the 8% share ratio also gave the later blockbusters a basis!

For example, once a blockbuster like "Sea Tiger" is released, it will also be wiped out, and the distribution and production will jointly take 43% of the account.

Of course, Zhang Yimou relied on "Hero" to completely establish his status as the first person in Chinese films.

Therefore, even if there are directors who can surpass Zhang Yimou's "Hero" at the box office in the future, the influence cannot be compared with "Hero".

In this regard, Wang Qinian said that it is impossible not to be jealous.

However, it is a long time to come!

Wang Qinian knows that sooner or later, he will make a blockbuster with an exaggerated budget than "Hero"! Even if his influence is not as good as Zhang Yimou, he is only in his twenties, and Zhang Yimou is in his fifties.

Young people, there is no need to be jealous of a senior who has been in the industry for more than 20 years!

Sooner or later, the old-timers will have to retire!

In the future, in fact, it is still young!

……

When the "Hero" movie was unstoppable, "Sea Tiger" was still in post-production. Basically, the staggered schedules of the two are to avoid the competition between the two powers.

Now hundreds of millions of domestic blockbusters are still rare.

In the past, there were no blockbusters of 100 million yuan at all, and it was not until the current "Hero" and "Sea Tiger" that they sounded the clarion call for domestic blockbusters of 100 million yuan.

"Hero" can be a big hit, and naturally many people have expectations for "Sea Tiger".

At the beginning of 2003, the post-production of "Sea Tiger" was not completed, and after the first cut version was submitted for review, it basically passed the review. In addition, giants such as China Film and Shanghai Film signed an agreement with a partner company to agree to the box office sharing of "Sea Tiger", which is at the same level as "Hero"!

That is to say, the distribution and producer together get 43%, and the theater side gets 57%! This account-sharing ratio will be maintained for a long time in the future, until many big directors continue to negotiate with the theater chain again to increase the account-sharing. At that time, it was not as easy as it is now, but it was a lot of trouble.

"Sea Tiger" was distributed in China in the name of a domestic film, and Golden Harvest was released overseas as a Hong Kong film. Distributed in Europe and the United States, Warner also made "Sea Tiger" its production product.

In this mode of operation, the interests of investors are maximized! (To be continued.) )

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