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In late 2002 and early 2003, the film industry was talking about "Heroes" everywhere. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Traditional media and Internet media, the entertainment version has almost been swiped by "Hero"!

Not to mention "Hero", in the film circle, they all belong to laymen.

There is no more sensational movie than "Hero", the biggest success of this movie, China's fifth-generation director has the courage to try innovation and embrace advanced film special effects technology!

This is almost diametrically opposed to the practice of the great European directors.

In the 90s, Hollywood film special effects technology became more and more advanced, and commercial films were the general trend. Countless well-known directors in Europe have adopted a strong boycott of commercial films and reject all kinds of technological innovations. At the beginning, there was still a little effect, and some literary and artistic young people decided to watch Hollywood movies one after another, so that European local films had a tendency to regain the ground. But after a long time, the audience couldn't resist the temptation and was conquered by Hollywood blockbusters. The European film industry can only stay in the major film awards to refresh its presence.

After that, the directors who stuck to their homeland in Europe were still mainly literary films, but few directors could not resist the temptation and became famous for literary films, but they went to Hollywood one after another. The European film circle began to become a training base for sending talents to the United States.

China's film industry is under the impact of Hollywood special effects blockbusters. The first reaction is not to resist, but to learn. Like a sponge, learn to digest new techniques. Even the old-timers of the fifth generation of directors have tried to embrace computer special effects, although it is a bit awkward because it is a literary film director who has transformed into a commercial film, and it took half a lifetime to transform. But it has to be said that this is a good phenomenon.

The release of "Hero" marks the beginning of the Chinese film industry to actively embrace Hollywood special effects, and. A lot of local elements have been added.

At the same time, blockbusters with 100 million yuan have become the vane of Chinese-language films, in RMB or Hong Kong dollars. If anyone hasn't made a blockbuster movie with hundreds of millions of dollars, it seems that they don't deserve to be called a big director.

"Jianghu 2" is a blockbuster of 100 million yuan, and "Hero" is a blockbuster of 200 million yuan.

Directed by Wang Qinian, the upcoming "Sea Tiger" is also a blockbuster of 100 million yuan!

All of a sudden. has the qualifications to make a blockbuster of 100 million yuan, and has become a new benchmark for top directors in the Chinese film industry!

Chen Kaige - a great director who was once as famous as Zhang Yimou, is now also planning a 100 million yuan blockbuster "Wuji"!

Because Chen Kaige's past experience is similar to Wong Kar-wai, there are films that make money, such as "Farewell My Concubine", but there are more loss-making films, such as "Jing Ke Assassinates King Qin", a $10 million blockbuster, setting a new low at the box office of 2 million yuan. really damaged Chen Kaige's character. Let the investors walk around when they see him.

Then, Chen Kaige made a low-key film "With You" with a budget of 7 million yuan, which did not lose money, but made money. doesn't make a lot of money, but at least it proves that the films directed by Chen Kaige are not necessarily loss-making! In addition, in the early years, "Farewell My Concubine" made a lot of money. Earn word of mouth again.

and "Hero" is similar to "Jing Ke Assassinates King Qin" in terms of theme, which made many investors suddenly realize that "Hero" is with special effects. If "Jing Ke's Assassination of the King of Qin" was also a blockbuster with special effects, I'm afraid it wouldn't hit the streets, but would be a big hit, right?

It is precisely because of this that Chen Kaige has been pulling investments everywhere, and some people have begun to be willing to buy it. For example, China Film Group is the main investor. Invest in Boundless.

In addition, MoonstoneEntertainment, an American investor, also generously followed suit.

Next, Chen Kaige found Wang Qinian with the script.

Although, Wang Qinian knew that "Wuji" would be discredited because of "A Bloody Case Caused by a Steamed Bun" and become synonymous with bad movies.

But for this film to make money. Or decide to invest!

"20 million!" Wang Qinian said, "The small partner company invested 20 million yuan!" ”

"Thank you! Thank you very much, don't say anything else, try your best to make money! Chen Kaige said with great confidence.

His confidence comes from "adding special effects", because, seeing the popularity of special effects blockbusters in recent years, he thinks that he has found the key to making money from commercial blockbusters!

If you grasp this key, you will definitely be able to earn.

Although this understanding is too extreme, I have to say that in the current market, with publicity in place, special effects, and enough directors and actors, it is really difficult to hit the street.

……

When the box office of Zhang Yimou's "Hero" had exceeded 200 million, Wang Qinian returned to BJ City, on the one hand, to lay out the next publicity and distribution of "Sea Tiger".

On the other hand, it is the date for the partner company to hold the annual meeting.

On January 22, 2003, the partner company had already taken stock of last year's harvest. Clearly, 2002 was a bumper year. The profit earned this year is much higher than the sum of the past few years since the establishment of the company!

In addition to the huge profits of the online games of the small partner company, the small partner company also made a windfall - NetEase shares!

In January 2002, the partner company bought 1.47 million shares of NetEase, with an investment of about $1.3 million. Today, NetEase's share price has risen tenfold, and its assets have increased to $15 million! This windfall also makes the financial return rate of the partner company this year amazingly high!

"In 2002, the total operating income of each part of the small partner company was 1.25 billion yuan, and the net profit exceeded 200 million. The number of players is 6 million, and the number of paying players is 2 million. In the online game market, we have a total revenue of 500 million yuan, with a market share of more than 40%! Compared with the online game revenue of Shengda Company, which operates "Legend", it is slightly more than tens of millions of yuan.

Last year, the total sales of all our games exceeded 13 million copies, with a total operating income of 260 million yuan and a profit of 270,000 yuan, accounting for 60% of the market share of the single-player game market, and also in a market monopoly position. In the film business, we have produced and distributed films such as "Youth Musical", "Jianghu 2", "With You", "Legend of Tianmai" and other films, all of which are within the top 10 of the domestic box office. The total box office revenue exceeded 300 million yuan, and the domestic film market share reached 30%!

The book distributed 7 million copies, with 150 million yuan ...... the old comic of "Rose Girl", and continued to contribute 800,000 copies to sales this year. The publication of the novel "Ethereal Journey" contributed to the sales of more than 2 million copies. No less than 50 books with more than 10,000 copies sold. The book publishing department of our company is in a private publishing house. Firmly in the top three.

There are more than 20,000 starting novels and more than 1,000 VIP novels. The annual revenue has reached 30 million yuan, and our market share in the online novel market is more than 95%.

VS battle platform, TT voice and other client software, the total number of registered users exceeded 10 million, and the number of daily active users exceeded 1 million. client software. We are second only to Tencent's QQ.

VS Game Store, Little Partner Game Network, 17173, Ranger Network and many other game portal platforms, with more than 50 million daily views, more than one million visiting users, and an average daily download of 800,000, which has built a highland for our company to occupy the game publishing market.

In the NASDAQ market in the United States, NetEase invested $1.3 million in stocks, and currently holds a market value of $15 million within a year. Profit tenfold...... Most of these achievements have been completed under the leadership of Wang Dong. If you count from the beginning of the 911 incident, more than a year after the incident, Wang Dong personally laid out the bottom of the U.S. stocks, and has obtained an astonishing 150 times the rate of return! I remember the first time I heard that Wang Dong invested in stocks, I felt unreliable. But now I feel that Wang Dong, you are much better than Warren Buffett!

As of the fourth quarter of 2002. The total assets of the partner company are 870 million yuan and the liabilities are 500 million yuan. The net assets are 370 million yuan, and the cash and cashable financial assets are 200 million yuan. The value of real estate, office equipment, servers and other fixed assets was 170 million yuan. As for various intangible assets such as patents, technology inputs, and employee brokerage contracts, they are not included in the statistical ......"

Yu Dong announced passionately: "Looking forward to 2003, "Sea Tiger" will be released soon, which can bring box office revenue. The production of the TV series "Ethereal Journey" is coming to an end and is about to go on sale. "Ethereal Journey" online game in February. Enter the charging stage. The online game version of "Rose Girl" was tested in the first half of the year...... There are also countless mature projects that are either generating profits or grabbing the market. In January 2003 alone, we are expected to make a monthly profit of more than 50 million. If we can keep it up. Next year will be even better, growth and profitability will continue! ”

Wang Qinian took the lead in applauding and said: "In order to be more successful next year, and it will get better and better year by year in the future, and applaud!" ”

Bang Bang Bang!

Hundreds of people burst into applause!

The company's founders are even more embarrassed that when they first started the company, there was no venture capital and no huge amount of money. Only by getting up early to make movies, the millions of dollars earned are injected into the company.

Today, the company's monthly profit is 20 times that of the box office share of the "Gate of Destiny" movie at the beginning! I have to make everyone feel that fate is really magical.

Soon, it's a new year!

In 2002, the rumors were already released, and the investment in the cinema chain began to be open to qualified investors in China. Of course, in 2002, it was only a rumor, and major companies began to apply for qualifications.

At present, the small partner company has applied for the qualification to open a cinema line, and since 2003, the company will also have a new direction - cinema investment!

Cinema investment is a heavy capital project!

It is obviously not cost-effective to rent a cinema line, and the rent will be higher and higher in the future, and it will be difficult to make money. But now, taking advantage of the time when housing prices are not high, the cost of buying cheap commercial real estate and laying out movie theater lines is relatively low, and the future will enjoy the return on assets brought by the continuous growth of housing prices.

At the annual meeting, Yu Dong proposed to invest in the cinema line, which was supported by the majority of shareholders. In particular, Wang Qinian's support is the key.

After that, the company formed a resolution, and 2003 was the first year of the company's cinema strategy. The goal for the year is for the company to build its own small cinema chain, with 5 theaters and 30 movie screens!

This investment is conservatively estimated to be hundreds of millions of yuan, because the layout of the cinema is bought by the partner company, and the priority is given to investment in BJ urban area. (To be continued.) )

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