In May 2010, "The Four Famous Catches" was filmed offline in major movie theaters around the world, with a total global box office of 530 million US dollars and a box office of 1.08 billion yuan in China's domestic market. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Although this movie did not catch up with the latest record of 1.5 billion yuan for "Avatar" in the domestic market, it is also the second film in the Chinese market to break the box office of 1 billion yuan, which is also quite inspiring to the fighting spirit of the domestic film industry!

Yes, there are two movies that have reached the record of 1 billion, which shows that the development of the domestic film market is no longer what it used to be. In the minds of many first-line directors, with their strength, if they cater to the market is at least 500 million box office, if they are lucky, they may be able to become the next 1 billion box office giants!

Many directors, screenwriters and actors have taken their own books and looked for local tyrants everywhere to invest. A lot of books that no one cared about in the past quickly attracted investment. Even,Some books are just a name for second- and third-tier celebrities.,It's an investment.。

The attention of various capitals to the film and television industry has also increased unprecedentedly. Many directors and stars of cats and dogs are treasured by various capitals. Local tyrants from all walks of life have thrown money into the film and television industry. Those who test the water spend millions of yuan in pocket money, and those who have a relatively large heart smash tens of millions of dollars. Some of the more intelligent ones are directly merging and appointing some small film and television companies or studios in Beijing, Hengdian and other places.

As the first film and television company listed on the A-share market, Huayi Brothers naturally does not give up publicity, as Huayi's number one director, Feng Xiaogang said in the media: "I am currently making a documentary film "Tangshan Earthquake". This movie is my first attempt at 3D technology. It uses the same technology and equipment as "Avatar" and "The Four Famous Catches". Why use IMAX3D technology, because, when "The Four Famous Catches" was not yet released, when Huayi had just been listed, Mr. Wang Qinian talked to us about IMAX technology when he attended the listing conference of the Shenzhen Stock Exchange. At that time, I was very impressed. Later, I talked to Mr. Wang Qinian about renting equipment. Although, equipment rental is expensive, and the cost of renting it for just one year is more than $5 million. But we Huayi still made up our minds to rent. Because, if we don't rent, we are rented by others. You see, the current box office revenue of "Avatar" and "The Four Famous Catches" in the Chinese film market alone has exceeded 1 billion yuan. The IMAX theaters of the two movies are even more difficult to find, and the audience is queuing up to buy tickets. With less than 100 IMAX screens, in less than half a year, there will be a box office income of 500 million! ”

Originally, Huayi's stock price has not been cheap since it was listed, on the one hand, the film and television industry is indeed a rapid growth at present, except for the Internet, there are few industries in China that can grow at a rate comparable to that of film and television.

And with the current IMAX fever and the benefits of "The Four Famous Catches", Huayi actually only relies on storytelling. The next day, a few price limits were pulled.

Although, then the market will calm down, considering the investment budget of the "Tangshan Earthquake", as well as the potential risks. Huayi's stock price then began to give back a lot of gains. However, the film and television industry is hot in the capital market and has become unstoppable!

Huayi's good performance in the capital market has also benefited a bunch of film and television companies in the next few years and successfully listed on the A-share market. And in the capital market, circle money. It is true that China's film and television industry will be extremely excited in the next few years, and the development of China's film and television industry in the global film and television cultural industry can be described as outstanding.

Even. In the next few years, the Chinese film market will have a different posture from the North American film market. Although, there is no film market that surpasses North America as a whole. However, in the future, the Chinese film market has already seen a single month with a market share exceeding that of North America in the same period. The two major markets are gradually beginning to show signs of differentiation from each other, and it is no longer the North American market that dominates the world.

……

When many media were paying attention to Wang Qinian. Wang Qinian is in Hangzhou, quietly talking about one thing - the acquisition of Xuanji Technology Company!

Xuanji Technology Company is a subsidiary of Taiwan's Tomorrow Technology, in fact, Tomorrow Technology Company is not a high-tech company, but a studio that invests in the cultural industry, and gradually changes to a company system after the development of the studio.

Xuanji Technology and Tomorrow Technology, most importantly, are the remains of the late founder of their company, Wen Shiren.

Wen Shiren was originally an entrepreneur and writer in Taiwan, although he was relatively successful in business and has become a billionaire, the company he founded has even exceeded 100 million yuan in annual profits for several consecutive years, but he is still obsessed with writing. Later, he even resigned from the company he founded and handed over these positions to his family, while he himself was mainly busy writing. His works include some chicken soup for the soul and financial works, as well as martial arts works.

In 2003, when Wen Shiren was creating the outline and the beginning of the first draft of "Qin Shi Mingyue", he was admitted to the hospital for a serious illness, and even if he was hospitalized, he still did not forget to write, and before his death, he left the "Qin Shi Mingyue" series of 8 settings, and completed the first part of the first part, as well as most of the second part. The remaining unfinished parts are also left with very detailed outlines and settings.

Because his dying wish was to complete this work and publish it. His family fulfilled his wish and entrusted Taiwan's cross talk Vasher to continue to create its follow-up content. In addition, he left a large legacy, leaving his family alone looking for opportunities to adapt his legacy more and expand its influence.

Later, Shen Leping in the animation industry was interested in the story of "Qin Shi Mingyue" and wanted to adapt it into animation. This is in line with Wen Shiren's family. Subsequently, Tomorrow Technology Company invested in the establishment of Xuanji Technology.

The general manager of Xuanji Technology is not only Shen Leping, but also the chief director of the animation of "Qin Shi Mingyue", which is naturally Shen Leping. This young director born in the 70s, born in Shaoxing, Zhejiang, has been passionate about literature, animation, film and television since childhood, and later graduated from Shanghai University. Before participating in the "Qin Shi Mingyue" anime project. He is already a celebrity in the ACG circle and has participated in the production of many 3D games by overseas manufacturers. It is precisely because of this work experience that he has accumulated rich experience in 3D animation production, which laid a good foundation for the 3D animation production of "Qin Shi Mingyue".

In addition, Shen Leping has also run game magazines and engaged in the e-sports industry. These work experiences show that he is an authentic ACG insider. The comics, animation, and game circles are inherently separated, and if you are proficient in games, you can naturally engage in the creation of manga and animation.

These markets have always been transformed into each other, you have me, I have you. The mobility of practitioners is very high, for example, the animation and game industries need excellent artists in the comic industry, and the game industry needs animation talents.

It can be said that China's animation industry has been a puddle of mud in recent years, and most of the successful works are the juvenile "Pleasant Goat and Big Big Wolf".

The birth of the animation of "Qin Shi Mingyue" is really eye-catching. It is realized that in addition to "Pleasant Goat", domestic animation can also have works for young audiences such as "Qin Shi Mingyue". Moreover, what is even more admirable about this anime is persistence.

At the beginning, the popularity of "Qin Shi Mingyue" was not very outstanding, but it has always persisted. One work after another has come out, whether it is the popularity on TV or the Internet, it is all rising. From the beginning, the online copyright was worthless, and now, the online copyright of "Qin Shi Mingyue" has risen to 300,000 yuan per episode, which can roughly be compared with the price of first-line hit TV series, which is not easy in China.

In addition, "Qin Shi Mingyue" also released a movie theater version, although the box office popularity cannot be compared with live-action movies, and it is not as good as the box office of "Pleasant Goat", but it is also a tens of millions of box office, which is good.

In addition, "Qin Shi Mingyue" not only has novels published, but also animation works, comics, games, stage plays and other adaptations, all of which have good popularity. Moreover, it is not a meteor, but now that domestic animation is not good, it has become a benchmark and an evergreen.

For many years to come, "Qin Shi Mingyue" will be a benchmark in youth-oriented animation works. Moreover, the later TV series adaptation is still very awesome.

In other words, although "Qin Shi Mingyue" does not dare to say that it can compete with the works of Jin Yong and Qiong Yao, it can compete in popularity. But Jin Yong and Qiong Yao's works have been adapted countless times, and the audience is aesthetically tired.

"Qin Shi Mingyue" is a new force, relying on magnificent imagination and huge background. Strictly speaking, it is not a martial arts, but a fantasy.

A rare super IP in fantasy!

Wang Qinian believes that the IP value of "Qin Shi Mingyue" even exceeds that of "The Four Famous Catches"! From the novelty of the story, the complexity of the setting, and the character setting. "Qin Shi Mingyue" is very brilliant and outstanding, especially the animation adaptation, so that its IP is value-added, rather than consumed.

If it is just an original novel, "Qin Shi Mingyue" is not a great work. But with the support of the high-quality animation of "Qin Shi Mingyue", the compulsion of this work will soar in the next few years. The fan base and popularity are increasing year by year.

It is precisely for this reason that Wang Qinian personally came forward to negotiate and prepare to take down the IP of "Qin Shi Mingyue", and Xuanji Technology, the team that produced this work, also wanted to win a large package.

It's not enough to have a good IP, you need to have an excellent team to make a good IP work. (To be continued.) )