readx;?“ Mr. Shen, "Qin Shi Mingyue" has become a wonderful flower in China's animation industry over the years, and your team has played a major role. Pen & Fun & Pavilion www.biquge.info" Wang Qinian said with a smile, "If China can have twenty or thirty elite teams like Xuanji Technology to make domestic original animation, there will be hope for China's animation industry!" ”

In fact, the chaos of China's animation industry will make people of insight feel heartache. It is nonsense to say that there is no capital investment and no policy support in China's animation industry!

It can be said that this industry has both capital investment and policy support. Even, in just a few years, due to policy support, thousands of undergraduate and junior colleges in China have set up animation-related courses, and the number of animation training institutions and companies can reach 10,000. Even, in terms of animation creation, the state also gives subsidies of several thousand yuan per minute, even if the work does not have any market prospects, you can also earn money from national policy subsidies.

It can be said that there is no second country in the world that supports the animation industry like China.

The support for the animation industry is closer than a son.

At present, online games with very shallow earning power are good things if they are not suppressed, and there is no support to talk about. The support for the film and television industry is also very limited.

Only anime, in recent years, the support has reached an unprecedented level.

But what's the use!

The support and funds have been used in the wrong place, so that the domestic garbage anime has grown wildly over the years. Many animation companies no longer consider the market and audience, and only consider creating more minutes of animation works at a low cost, so as to earn state subsidies. As long as the cost of creation is lower than the state-subsidized thousands of dollars per minute, then it can be profitable.

This kind of special arbitrage of state subsidies has become the main profit model for most animation companies. Therefore, in the past few years, the domestic animation industry has not pursued quality, but output!

At present, the output of domestic animation has reached an unprecedented level!

Japan is recognized as a major animation country, and the animation industry is one of its pillar industries. However, the peak of movable property production in Japan. It's just an anime with an annual production of 100,000 minutes.

In the past few years, China's animation production capacity has rapidly exceeded 100,000 minutes from tens of thousands of minutes. 200,000 minutes. It is estimated that by 2011, it will even reach an unprecedented 260,000 minutes! That's an unprecedented creative capacity!

However, more than ninety percent of the vast majority of Chinese-made animations have not been listed to meet the audience. After the creation is complete. After getting the policy subsidy, it was soon locked in the warehouse as inventory, and there was no plan to go public to meet the audience.

Why?

Because, ninety percent of anime, the quality is rotten and incorruptible! It is a product of pure subsidy fraud, and when it is taken out, it is embarrassing.

The number of minutes of anime created every year, China has exceeded 200,000 minutes. The total number of animation minutes created by other countries in the world is less than a fraction of China's animation production capacity.

But it's a pity. In the market, the audience sees too few Chinese domestic animations, especially high-quality domestic animations!

Therefore, in this special context, "Qin Shi Mingyue" has become a benchmark work that has attracted much attention in the domestic animation industry!

"Mr. Wen's original work also has a huge credit." Shen Leping is relatively humble and has no credit.

Wang Qinian shook his head, smiled and said: "I don't dare to say that such original novels are everywhere, but there must be many at home and abroad." is the literary group under our little partner, and there is no shortage of high-level. or highly popular novels, these novels, if there is a high-level production team, should also be able to replicate the success of "Qin Shi Mingyue". But. This kind of high-level animation team is rare in China! "Qin Shi Mingyue" can achieve such a great success, and the seven successes are due to Xuanji Technology! ”

"Wasn't your friend's previous "Rose Girl" also quite successful?" Shen Leping said.

"The comics are our local creations, I provide the ideas myself, and my wife is in charge of the drawings. Now, there is no shortage of cartoonists in the country either. If you give enough money, you can find many manga artists who are similar to professional Japanese manga artists! But in terms of animation, we have a lot of gaps with Japan, and seventy percent of the animation production team of "Rose Girl" are Japanese. Wang Qinian said helplessly, "It can be said that the localization level of our little partner's animation business is far from enough." It's not that we don't invest or spend money, or we can't make a difference, and it is difficult to ensure the level of production if we leave the team that was dug up in Japan. Even,Don't be afraid of jokes.,Take dubbing as an example.,My partner had an animation project before.,The original work、The team is basically domestic.,After it's produced.,Uploaded to the Internet.,There are Chinese dubbed versions.,There are also Japanese dubbed versions.。 As a result, guess what, the audience strongly demanded that the Chinese dubbed version be taken off the shelves, mainly the Japanese dubbed Chinese subtitled version. ”

For example, comics are equivalent to playing table tennis, and spending money can find geniuses, so even if the market for Chinese comics is not as developed as in Japan, as long as enough manuscript fees are given, there will be no shortage of talented cartoonists.

However, animation production is equivalent to playing football, you need to find a group of people to cooperate, everyone needs to be talented, and the team has tacit understanding and cooperation. In this regard, due to the lack of accumulation, there are very few high-quality products in China's animation industry.

The rare and valuable thing about "Qin Shi Mingyue" is that the whole team has played a synergistic role to be able to make such a high-quality product.

"......" Shen Leping couldn't help but be happy.

Although "Qin Shi Mingyue" cannot be said to have reached the most advanced level in the world, it is a rare work in China, which not only has a good production level, but also gradually has market appeal. Compared with the animation on the Japanese side, "Qin Shi Mingyue" is actually not quite the same.

After all, Japanese animation is more of a crowd tactic, relying on the experience and level of 2D animation of excellent artists. However, the current market size of 2D animation is not inferior to that of 3D animation. Especially in TV animation and serialized animation, 2D is definitely the mainstream.

3D animation is mainly promoted by Disney and DreamWorks in the United States, and high-level 3D animation films are the mainstay.

"Qin Shi Mingyue" belongs to a 3D animation!

Most of the so-called 3D animation in China has no sincerity at all, and most of them take 3D game engines to make up an animation. The labor cost and technical threshold are outrageous, and many of those 3D animations are speechless and have no market competitiveness, mainly to defraud the state of subsidies.

It seems that in terms of policy, the scale of subsidies for the animation industry in China is very huge. But the vast majority of subsidies are taken away by low-quality, plagiarized, patchwork, and shoddy animations that deceive subsidies. Some companies that do not want to make progress have a profit model that takes subsidies, and their works are almost never listed. After receiving the subsidy, the copies are forever locked in the warehouse.

Therefore, the kind of garbage animation that deceives subsidies is of no significance to the progress of the national animation industry, and it is purely a cancer. The large amount of subsidy funds invested by the state every year is obviously also used in the wrong place.

Works that are truly competitive in the market, such as "Qin Shi Mingyue", are even more rare and valuable in this environment.

Of course, compared with those works that cheat subsidies, even those young "Blue Cats and Red Rabbits" or "Pleasant Goat and Big Big Wolf" are better.

Of course, everyone has their own ambitions, although Wang Qinian is willing to invest money in the animation industry, the direction of his investment is not the kind of "Pleasant Goat and Big Big Wolf". The kind of young people can make money, and they are not bad at investing.

On the contrary, Wang Qinian is more willing to invest in some high-difficulty animation works that are the weakest in China's animation industry. Some people in their twenties and thirties also watch new episodes all day long, this kind of work is currently the weakest in China.

And many adults chase the new anime, and the scale of these people is actually no less than those who watch American dramas and stick dramas. That's right, this group of people is - otaku otaku! Although the otaku culture circle is not the mainstream culture, it has the potential to be not underestimated in the markets of various countries.

As extreme as Japan, otaku culture has become the mainstay of the cultural market, which is naturally a very rare wonder.

But like in the Chinese market, the hardcore fans in the otaku culture circle mainly watch new anime, play games that are more homely, and read light novels, etc., and these audiences are about tens of millions of people. And more extensively, there should be hundreds of millions of people who are slightly involved in and exposed to otaku culture.

This market has never been taken seriously.

After all, the top level of Chinese culture is relatively rigid and conservative, and the understanding of the animation industry is mainly children's cartoons. This outdated understanding has stifled the creativity of the domestic animation industry.

Of course, "Pleasant Goat and Big Big Wolf" and the like can rely on TV animation and big movies every year, and the market size can reach hundreds of millions. At the same time, the development of related peripheral products can achieve a billion-level market. This industry, when the domestic animation industry is in a depression, can make money and be valued, and it should be valued. This is an investment direction, although it is not the investment direction of a small partner.

And for boys, girls, youth, and adult anime, is there no other market? This is a misconception. In fact, the potential of this market is no less than that of children's animation, but it has not been fully developed before.

In Japan, the works of teenagers and young people have developed a lot of peripherals, and they are well received by otaku and otaku. The development of youth-oriented animation in the United States, such as "Spider-Man" and "Iron Man", has been put on the screen and changed into film and television works, which have gradually achieved great success around the world.

The works of the genre of "Qin Shi Mingyue" are naturally very different from the purely children's anime of "Pleasant Goat". In the more traditional concept in China, this kind of animation is not the direction of encouragement and support.

But according to the trend of the times, animation should not only be for children. Instead, there should be animations for teenagers, girls, youths, adults, middle-aged, elderly, and so on, for different ages and markets.

And animation, which is popular among young people, is often more likely to achieve great success when it is changed into film and television works!

For the copyright that can successfully turn the unpopular copyright of "Qin Shi Mingyue", through animation changes, it has gradually become a popular youth to domestic animation.

Xuanji Technology is consistent with its partner, or Wang Qinian's next strategic direction. Therefore, this company is worthy of Wang Qinian's acquisition and inclusion in the camp of small partners! (To be continued.) )