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There is no doubt that "Journey to the West" has become the king of the Spring Festival schedule. Pen ~ fun ~ pavilion www.biquge.info

In just 6 days, "Journey to the West" broke 500 million at the box office, becoming the fastest movie in the history of Chinese film box office to sweep the box office of 500 million.

And this movie has set multiple records before, and the only blockbuster with a daily box office of more than 100 million. This data is an unprecedented miracle before "Journey to the West". Even a god film like "Avatar" has not reached such a result at the single-day box office.

Of course, during the release of the movie, some pickers reported that Zhu Bajie was too ugly. and Sun Wukong was actually insidious and cunning, and after getting out of trouble, he gnawed people's necks in the battle, and there was an uncomfortable bloody scene, and the image of Brother Monkey was completely distorted.

Many original parties of Journey to the West have opinions on this adaptation!

Fortunately, radio and television are still more reasonable, and only require the deletion of some of the shots, so that the mainland version is a few minutes shorter than the overseas version. But in general, it is still harmless and does not affect the viewing experience of the whole movie.

The movie broke the box office of 500 million in six days, which shows that the popularity is strong, and almost no one can stop it.

According to the agreement signed between the partner company and Stephen Chow, 500 million box office is guaranteed. Previously, Stephen Chow was paid 100 million yuan in production costs, that is, the guaranteed share. According to this cost, the actual funds used in "Journey to the West" may be less than 100 million, after all, Stephen Chow, as the owner of a company, must give an offer on the basis of profit.

However, if only 100 million yuan can be shared, it means that Stephen Chow's team can only make a small profit. Therefore, the partner company gave a generous condition, if the box office exceeds 500 million yuan, Stephen Chow can take half of the general profit after deducting the cost.

As long as this profit refers to the investment interests of the film, the producer of the film can get a total of 43% of the pre-tax share. According to the calculation of 500 million votes, Stephen Chow's money is just about the same as the guaranteed 100 million.

But if the box office reaches 1 billion yuan, then he can be on top of the 100 million yuan he has already gotten. and got more than 100 million yuan in shares.

Historically, Huayi, as the main investor, fell out with Stephen Chow in "Journey to the West", mainly because Huayi had a contract with him. Only 500 million yuan of guaranteed accounts were signed in black and white. After verbally promising more than 500 million yuan, a reasonable profit share will be given to the excess part. However, due to the fact that the follow-up contract was not signed, by the time Stephen Chow's team went to divide the account according to the supplementary agreement contract that had been orally negotiated but had not yet been completed, Huayi had not signed the contract. refused to give Stephen Chow the profits in the supplementary agreement.

In this way, Huayi has indeed made hundreds of millions of dollars less and increased its profits by hundreds of millions of yuan.

However, after Stephen Chow lost such a big loss, the original cooperative relationship with Huayi for many years broke down. Later, he had a new work "Mermaid", so it was naturally impossible to cooperate with Huayi.

And Huayi's competitors have become investors in "The Mermaid", which is equivalent to a group of Huayi's peers teaming up with Stephen Chow to beat Huayi.

Wang Qinian handles it better than Huayi's boss, because in any industry. If you want to mix, you always get more help and less help from the unjust.

If you want to have the upper hand in the industry for a long time, you must make your reputation exceed the average level of the entire industry.

Most of the collaborators feel that the partner company is very reliable and fair, and after such a reputation is established, many outstanding creators in the industry will trust the partner company in the future and give priority to seeking cooperation with the partner company rather than other companies.

For the sake of one or two hundred million profits, it looks ugly. Actually, something is lost. Definitely more than you get.

Therefore, in the face of Stephen Chow's team's reminder of the follow-up account sharing problem, the partner company said that it should rest assured. There will be no less dividends, and the contract is signed in black and white.

……

During the release of the movie "Journey to the West", the partner company also took the opportunity to launch a mobile game of the same name. The mobile game of the same name has also adopted an account-sharing mechanism with Stephen Chow, with a minimum IP guarantee authorization fee of 10 million yuan. In fact, according to the 3% game recharge flow, pay the IP sub-royalty.

This is also the gameplay of the legendary movie and game linkage!

Traditional film, television and game linkage. The conversion rate of users is relatively low. However, after entering the era of mobile Internet and mobile games becoming popular, the gameplay of film and game linkage is mainly the linkage between film and television and mobile games.

I have to say that QR codes are a very good invention!

The advent of QR codes has made it very easy to convert offline and online users. Offline users can also become users on the Internet by scanning the QR code in the physical store.

Basically, on the posters of theaters across the country, you can see the QR code of the mobile game "Journey to the West"!

Millions of users pass by every day, bringing in at least hundreds of thousands of downloads every day!

In fact, the value of this amazing number of game downloads is almost as good as the profit from the box office share. In fact, this is also the reason why the partner company continues to develop offline theaters!

Nowadays, when online traffic is becoming more and more expensive, the big IP brought by a popular movie, according to the big IP, will simultaneously launch a mobile game. The download channel of mobile games mainly relies on the QR code of posters in movie theaters. As a result, the cost of acquiring user traffic for mobile games has become very low.

In addition, in the media across the country, whether it is online online media or offline newspapers and magazines, the trend of the advertorial of "Journey to the West" has gradually begun to shift from the movie itself to the game. The QR code of the mobile game "Journey to the West" is everywhere.

At a time when movies are still crazy about money, the mobile game has quietly attracted 5 million users to download and activate within 10 days.

Basically, during the release of the movie "Journey to the West", about 300,000 players downloaded the game by scanning the code every day. The remaining 200,000 downloads will be newly acquired through other promotion channels.

And it's not just the number of downloads, the top-up turnover of this game is also very amazing. In the first 10 days of the game's launch, it has received 80 million recharges.

Since the game is almost entirely self-operated by the partner company, and other Internet platforms are not authorized to conduct joint ventures for the time being, the absolute profit of the recharge flow is also very high. General games claim to be hundreds of millions of revenues, but in fact, many of them are jointly operated through multiple platforms, after deducting channel fees and promotion fees, it is very rare to really get two or three million yuan, not to mention, some games are to cooperate with listed companies to tell stories and create concepts, so there is a water injection component in the performance itself.

The performance of the self-operated platform of the small partner company's "Journey to the West and Conquering Demons" is also real, and after deducting various costs, it can guarantee at least 50 million net profits.

In the short term, the revenue of mobile games may not be as good as the performance created during the release of the movie, but if the game can maintain such a performance for a year, the revenue and profit may far exceed the movie itself. (To be continued.) )