Although the box office momentum of "Journey to the West" is like a rainbow, however, after the movie enters the third week, the annual vacation comes to an end, and after the Spring Festival return starts, people have returned to the city where they work and study, and the box office of the movie has also begun to plummet. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Throughout February, "Journey to the West" generated a total of 900 million box office, and it is getting closer and closer to the 1 billion box office mark.

At the same time, box office feedback from markets outside the mainland has also been released, with the Hong Kong box office market (including the Macau market) generating 25 million yuan at the end of February, and it is expected that the entire film should be able to make 30 million before it is drawn.

The box office figure for the Taiwan market is about 2 million US dollars, which is slightly lower than the box office data of Hong Kong. It is inevitable that for many years, the overall box office market in Hong Kong has been slightly higher than that of Taiwan's market. Although Hong Kong films are in decline, the construction of cinemas is still first-class in major cities in Asia.

The box office in the Singapore market also reached more than $1.5 million. Singapore's major cinema chains have been evenly split between Shaw Brothers and Golden Harvest for decades, and Golden Harvest's distribution channel in Singapore is similar to that of home market.

Overall, the traditional market for Chinese-language films outside the mainland should be able to contribute about $7 million at the box office.

In addition, the movie "Journey to the West" is very powerful for the development of overseas markets. When the Chinese film market was released, Golden Harvest Company, which was responsible for overseas distribution, had already managed to deal with Asian markets such as Japan, South Korea, Vietnam, Malaysia, and Thailand.

Distributions in Europe, the Americas and Australia are also progressing well.

What makes people complain is that a certain peaceful country is very painful, even the relatively secular Malays, also criticize "Journey to the West", mainly the second senior brother.

A certain believer in Malay protested that the second senior brother was a pig, because of the interference of a certain disciple, the propaganda poster of "Demon Suppression" could only erase the second senior brother.

Of course, a certain believer in the Middle East. In some areas, music and film performances are even strictly prohibited in public places.

Therefore, the films of the small partner company will not be considered for distribution in the Middle East at all.

……

During the hot screening of "Journey to the West". At the beginning of March, through the efforts of the partner company, the first season of "House of Cards" successfully passed the review and could be released in the mainland.

"House of Cards", as a top political drama, was broadcast on the website after it was broadcast. sparked a hit boom.

As a partner, the partner company naturally obtained the exclusive copyright of "House of Cards" in Chinese.

Of course, in order to avoid incomplete procedures, it will cause hidden dangers in the future. Therefore, when introducing overseas serial copyrights, the partner company has already reviewed it in advance in accordance with the way of TV dramas.

You must know that many later websites that played on the sidelines, but many overseas copyrights introduced at high prices began to be removed from the shelves because they had not undergone strict review.

Future standards. Since it is the same review standard for online dramas as TV dramas, the copyright introduced by the small partner department has long been implemented in accordance with this standard.

The copyright of "House of Cards" in Hong Kong was authorized to ATV, and a symbolic copyright fee of 3 million yuan was collected. Since ATV broadcasts both the traditional subtitled version, "House of Cards" will not sell the copyright to the Taiwan market in the future, and Taiwanese audiences want to watch the traditional subtitled version of "House of Cards", which will contribute ratings to ATV, or network traffic.

……

"Blessed are American drama lovers, the Chinese subtitle version of "House of Cards" will be broadcast exclusively on station b under the little partner."

"Shenju "House of Cards", which triggered tens of millions of overseas online viewers to chase dramas, was introduced to the Chinese market."

"House of Cards" was broadcast exclusively on the video network owned by the little partner. quickly attracted a large number of American drama lovers.

And before "House of Cards" was released, it was already famous. Not only is it popular in the American market, but also, this self-made drama. It brings hundreds of millions of dollars in revenue, and it also makes the global video website shake!

You must know that most of the video sites in the past were money-burning models, whether they were self-made or introduced outside, few of them could make money by relying on the content itself.

But. "House of Cards" is so awesome, earning hundreds of millions of dollars in revenue. Not only did the cost be recovered, but there was also a certain surplus. In addition to these benefits, House of Cards has brought at least more than one million incremental users. It even made the stock price rise to more than $200.

Compared to the floor price of more than $60 in 2011 and LIX, the stock price has now turned around. Of course, the market value contributed by the stock price surge far outweighed the profit growth.

This is mainly due to the fact that the market has begun to favor the business model and has recognized the new business model of the company, which was originally an online rental video tape, to transform into a paid video website. This business model was not good before, just because the scale of users was too small in the transformation period, not only the income was not too high, but the profit also plummeted because of the increase in copyright procurement. Just imagine, all the money is used to buy illusory copyrights, and the current copyrights may not be able to make quick profits, and the market can be optimistic about Cai Hell.

Until now, telling the capital market that it is actually very simple for paid video sites to make money. When the scale of users reaches a certain level, as long as you invest in some good content, this business model will definitely be profitable. The larger the number of users, the more copyright inventory, and the future will be based on the change of paid video sites.

The video network of the small partner company also echoes each other from afar. The first season of "House of Cards" was introduced, and the first three episodes were piloted for free. The first three episodes have been promoted by the partner company, and in addition, there are always some domestic media who like to promote overseas popular dramas for free, so that the content introduced by the partner company is advertised for free.

The free three episodes of "House of Cards" quickly attracted hundreds of millions of hits, and by the time the fourth episode was officially charged, the number of viewers who subscribed to watch it also reached 3 million!

Although this achievement is not as dazzling as the data, looking around the world, the income of the video network's paid on-demand is only a little worse.

What's more, the income is higher, mainly because the U.S. market can take a higher charge. At present, in the Chinese market, the small partner company has tested and believes that one yuan per episode is a more reasonable charging standard, and if it is less, it may not be enough to support the traffic fee when users watch videos, and it is difficult to support the payment of shares to the copyright owner, and this model will not be profitable. However, with more expensive charges, a single subscription may be more profitable, but it is difficult to attract enough users, and this model will definitely fail.

Therefore, the film and television dramas charged by the Internet can definitely only take a moderate price. (To be continued.) )