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"I said Lao Yang, this matter is your CCTV's fault. www.biquge.info If you want to say that Mr. Li is a person, he understands righteousness and does things kindly. But on this issue, on the contrary, your CCTV is not kind enough, if there is a problem, then your CCTV should have made this problem clear before, and only at this time did you say that there was no problem, but you made it problematic.

It's no wonder that Mr. Li is angry, and I am also angry if I change it. Your CCTV is clearly bullying people, don't say it sooner, don't say it later, but only say it at this time, isn't your CCTV playing tricks? Mr. Li's investment is to talk about rules and politics, and if we all want to do it like you CCTV, then we can't talk about business? Is the task still complete? I knew that your CCTV was so troublesome, so I simply didn't call you, which made everyone unhappy. Lao Wang said with a dark face.

Hearing Lao Wang's words, Director Yang also looked bitter, because this matter was not brought up by him in the first place. It was brought up by the leader above, but can he Lao Yang say such a thing? can't, so this black cauldron is only carried by him Yang Taichang. Fortunately, the person above also mentioned this matter, and did not require him Lao Yang to complete it 100%, so there is still room for maneuver in this matter.

So Director Yang immediately said: "Director Wang, on this issue, I am willing to accept criticism, this time it is our CCTV that is not doing it right, and I hope that Mr. Li, you Haihan, this matter is not a big deal, what we CCTV are most afraid of is wasting those talents who have returned from school, after all, the country is not rich, if these learned people waste their talents in vain, we CCTV will also feel distressed."

But since Mr. Li has said that those talents who are well cultivated, your company will fully accept them, so that we CCTV can rest assured, on this issue, we can still follow the rules that we said before, and we will not cause trouble to Mr. Li. ”

Hearing Director Yang's words, Li Mingbao's face was a little better, but he continued: "Actually, this matter, just like Director Yang said, is not a big deal. But I am a businessman, and what I pay attention to is integrity, as long as the matter is decided, then even if I suffer a loss, I will do a good job, because this represents integrity.

The word integrity, for our businessmen, is more important than business, because the basis of business is the word integrity, if you are not honest in business, then your business is definitely not big. This point is circulating in the world, now we are our own people, it doesn't matter if we change some things slightly, but when we go outside to do business, if we don't grasp these two words, we will suffer a big loss, especially those foreigners, who like to worry about these things the most, even if there is a change in small things, they will make things bigger, and when they stand on the moral high ground, it is difficult for you to refute, plus their media advantages, when the time comes, they can only suffer in vain. The benefits are not recovered at all. ”

Li Mingbao said this, in fact, he was not just talking about the current project, but telling Lao Wang about the world's mainstream business methods, on this issue, when the mainland went out, it did not suffer less, and did not care about some small problems in the contract before, and signed the contract with great arrogance, but there are many loopholes that are not conducive to the mainland on these small problems.

By the time the mainland finds out, it will be too late, and then the mainland will only have two ways to go, either to eat this loss, or to break the contract and eat hard, although it will suffer a loss, but it will finally preserve its reputation. However, people on the mainland side, many times, will not suffer such a loss, because the person in charge is afraid of taking responsibility, so they can only break the contract, and after the contract is broken, international trade will be involved, and the international mainstream media will naturally not be angry with the mainland.

Therefore, if you do this, you will not only suffer in the end, but you will also have to build your own reputation. When the time comes, the loss will be eaten, and the credibility will not be maintained, and if there are too many things, the media in the outside world will be given sufficient ammunition, and they will slander as much as they want. Those media will not care about the loopholes in the contracts made by foreign businessmen before, which is unreasonable, they will only see that the mainland has broken the contract, is not honest, and others have the advantage of home court, so they naturally can handle it as they want.

Li Mingbao's words made Director Yang's face a little unpleasant, but in Lao Wang's ears, he also understood the meaning of Li Mingbao's words, so after listening to Li Mingbao's words, he said very gratefully: "We really don't know much about international trade in China, and after hearing Mr. Li's words, I realized that there are risks in it." With Mr. Li's reminder, when we do international trade in the future, we will definitely carefully check the contract, and strive to clear the loopholes in the contracts that are not conducive to us, and not give those people the opportunity to take advantage. ”

"I'm just going to say it, international affairs, as long as the mainland goes out, it will naturally be able to see the specific situation, and we must pay attention to this kind of thing when we sign a contract, otherwise there will be more times when we suffer losses, and I will understand this truth when I do business in the United States, so in the United States, I have specially raised a group of lawyers, in order not to let myself suffer." Li Mingbao didn't take credit at all, anyway, he also understood that if he really had to wait until something specific happened, he would still have to suffer a loss, and this was not something that he could reverse as a small businessman.

After the mainland suffers a lot of losses, the mainland will naturally be able to remember Li Mingbao's words, and then increase their good opinion of Li Mingbao, after all, ordinary people will never tell the mainland, and if they do, how can they take advantage?

"Okay, on the issue of international trade, if the country is interested in listening to it, then we will take another time to talk about this issue separately. Now let's return to the cooperation of CCTV.

Since CCTV has such an opinion, our company will not fail to listen, as before, mainly when Director Yang said it, it was too abrupt, and there was no new opinion for a long time, and now I will not be in a good mood when I put it forward at this time. But we will not ignore your CCTV ideas.

Now that the topic has been said, I think it's better to have a new plan. CCTV wants to get its own advertising production company, which is not impossible, but considering that CCTV does not have any foundation in this matter, so even if this company is to be established, it is not so easy to solve the problem for a while.

Otherwise, we still follow the rules of the first article, CCTV's advertising production company, in five years, began to be established, in this way, CCTV does not have to rush into battle, there is also a time to prepare, and our company, can also maintain the quality of CCTV advertising, CCTV advertising business planning, in fact, is not as simple as Director Yang you imagined.

To tell the truth, even Uncle Liu's wireless is outdated in terms of advertising, and the current advertising business is actually a fairly systematic work, not that the advertisement is produced, so the advertisement can be screened directly, which also involves a brand problem.

The main reason why I lost my temper before was that I was afraid that CCTV would suddenly go into the advertising business and make some advertisements, which were completely inconsistent with CCTV's brand, and then forcibly went into battle, which would be very harmful to the brand establishment of CCTV advertising. If others think that the value of CCTV's advertising brand is not high, it will be the interests of both of us who will lose money.

When it comes to brand issues, perhaps everyone here is relatively unfamiliar, this thing is now very popular in Europe and the United States, and Japan also has a deep understanding of brand knowledge, and Hong Kong is relatively outdated in this regard. If you want to talk about this topic in detail, then it will take a lot of time, after all, it is time for negotiations, and it is impossible to explain it too clearly to everyone. I will briefly summarize two sentences, the brand is a thing, to put it bluntly, it is actually the added value of the product.

Unbranded goods can only be sold for five dollars, and they may not be able to sell yet. But there are branded things, especially those top brands, things that cost five yuan, even if they ask for five thousand yuan, countless people will buy them, which is the added value of the brand.

The quality of CCTV's resources is understandable, and it is the top in the world, and what our company wants to do is to tap the potential of such a brand, so that we can both get rich returns. If CCTV itself does not have a clear understanding of this issue and rashly makes some relatively low-end advertisements, it is smashing its own signboard.

And if the signboard is smashed, the consequence is that something that could have been sold for 5,000 yuan can only be sold for 50 yuan, and these losses have to be borne by both of us, and it will really be no good for anyone at that time. That's why I'm restricting CCTV from making ads now, and I'm afraid of smashing signboards.

If CCTV must go to its own advertising production company, then I must ask CCTV's advertising production company to not produce CCTV's own advertisements until it reaches a certain technical level, so that it is responsible for you CCTV itself and for me. Li Mingbao said very seriously.

Li Mingbao's words made Director Yang's face even more bitter. He didn't expect that there was so much knowledge in advertising production, and now it involves the brand, not to mention that he hasn't considered these things, even if it is the people above, they don't have such a concept at all.

The reason why they put forward such a request is that they feel that CCTV's advertising production business can be regarded as a piece of power, and if CCTV loses this power, it is not easy to explain how much, but what brand is involved, and everyone doesn't know how to solve it.

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