"Brother Chong." After the test screening, Wang Jing ran over with a signature smile on her face and asked, "Brother Chong, what do you think?" ”

"It's good." Shen Chong took the half-drunk Coke can and said the scene, "It's a good shot, it's funny." ”

"Can that be fired? Can it be a big seller? Can it be sold for millions? ”

The little fat man's fanatical eyes and a series of questions made Shen Chong stunned, and he looked up to see several movie creators standing nearby, all looking at him with worried and hopeful expressions.

It looks like a student waiting for the teacher to report his grades.

When did I become an authority?

But it feels really good.

Shen Chong coughed lightly and said: "The content of the movie is very innovative, if the operation is good, it will sell for four or five million, and it will not be a big problem." ”

Wang Jing was overjoyed when she heard this.

In recent years, Shaw Brothers has been declining, even if he is as famous as Chu Yuan, he can only dominate in Taiwan, and it is only two or three million in Hong Kong, if this "Chasing Girls" can sell four or five million, his status in Shaw Brothers will inevitably rise sharply, and he will definitely become a big director from a small screenwriter, and he will no longer need to secretly run out to ask for investment in the future, and Shaw Brothers will take the initiative to take money to make movies for him.

Wang Jing was overjoyed, she didn't hear the sound outside the strings, but Zeng Lizhen on the side heard it, and she hurriedly asked, "Mr. Shen, how should this movie be operated?" ”

"We'll talk about it tomorrow." Shen Chong looked at the audience in the screening hall, smoking and chatting, and said, "Entertain the guests first." ”

Entertaining, naturally it's a big dinner, Wang Jing is an acting family with deep connections, and there are more people who come to the preview screening than "Crazy Robbery".

Shen Chong has participated in three industry gatherings so far, the first time, he was a poor student, the second time, he was the owner of a magazine and a part-time film investor, and this time again, he became the legitimate boss of the film company.

The identity has changed, the status has changed, and the content of the speech has also changed, the first time, he talked loudly and had no scruples, the second time, the guests and hosts were happy, and they were harmonious, and the third time, except for a few old friends who knew each other, the rest of the people were a little restrained in front of him and couldn't let go.

The world is like a sea and people are like a tide, and it has only been half a year, and things are not people.

After the collapse of Jiayi TV last year, TVB felt that the strong enemy was gone, so Ma Fang Nanshan disbanded the high-budget film group in the first half of this year, and the cradle of new wave film directors came to an end.

At that time, Shen Chong's career was just starting, and the film company was also a start-up, poor and white, unable to accept these talents, so they could only let them go their separate ways, Fang Yuping went to the Television Department of Radio Television Hong Kong, and frequently contacted the leftist film company, Tang Jiming went to Li's TV station, and was filming "Silkworm Transformation" that made TVB disgraced.

Shen Chong announced at the preview screening of "Crazy Robbery" that he wanted at least five movies, and then soon invested in Wang Jing to shoot "Chasing the Girl", and finalized the new movie of Yu Yunhang and Weng Weiquan.

So at the dinner after this test screening, the stars held the moon, Shen Chong became the protagonist, and the shouts of "Brother Chong Chong" kept coming, like a big guy, stealing the limelight from the directors and leading actors.

Sure enough, in the film industry, those who have money are uncles, and those who don't have money, no matter how talented they are, they have to lie on their stomachs.

……

Wang Xiaopang was self-cooked, and he ran to the Oriental Charm early the next morning to wait, and when he saw Shen Chong, he called Brother Chong, and he was very affectionate.

After he followed Shen Chong to the office, he asked eagerly: "Brother Chong, how should I operate my "Chasing Girls" to sell well?" ”

Shen Chong put down the manuscript in his hand, sat down slowly, and said while sorting out the text on the table: "Don't worry, Manager Jiang is in charge of the movie industry, and I'll talk about it when he comes." ”

Wang Jing stayed in the office for a while, fidgeting, like an ant on a hot pot, Shen Chong looked at it and smiled, and said: "Before Manager Jiang comes to work, you have to go to the magazine to get some information, if you are in a hurry, it is better to go over there to urge him." ”

Wang Jing stood up and ran.

Shen Chong smiled, he pressed the phone, and ordered: "Xiaoyu, help me pick up Chen Yunwen." ”

"Okay."

As soon as the phone was connected, before Shen Chong reported his home, Chen Yunwen's frantic voice came from there: "Boss Shen, don't let people live, call early in the morning to disturb people's dreams!" ”

"Sister Yunwen, you are really divine, I haven't spoken yet, how do you know it's me?"

"Who else but you, the hell of a ghost!"

"But it's past 9 o'clock now." Shen Chong was aggrieved and said, "How did I know that you were still resting." ”

After Chen Yunwen complained for a while, he adjusted his tone and said, "Say, what's the matter?" ”

"I've read the script, let's find a time to talk."

"I've been working hard for months, and you read it all in one night?"

"Or else?" Shen Chong said with a smile: "It takes ten months to conceive, but it only takes a while to give birth to a child." ”

"Having a baby is not a matter of time!" Chen Yunwen retorted, and then asked, "Boss Shen, what do you think of the script?" ”

"It's okay."

Chen Yunwen's tone became sharp again, and he shouted loudly: "It's okay?!" ”

"Don't get excited, Sister Yunwen." Shen Chong took the microphone away for a few minutes and said, "I didn't say anything bad. ”

"What else can it be considered a review?" Chen Yunwen was ruthless and said: "It's good, you give me a letter, it's not good, count my life hard, I'll rewrite it, if it's good, hurry up and give me a bonus, I'll go on vacation." ”

"Don't be so extreme, Sister Yunwen, I think some places are very good, and some places can be improved."

"Also improve ......" Chen Yunwen sighed over there, and said with annoyance: "I knew that I shouldn't take this job!" Do you know that this is the hardest play I've ever written, and I'm going crazy. ”

"Don't, go crazy when you're done." Shen Chong said a nonsensical comforting word, and then said: "Sister Yunwen, the loss of her face and her talent, is the biggest tragedy in the world, and the most touching one, but with such a good theme, if we can't create a masterpiece, we will be ruined." ”

"Shameful life, talented man is in love......" Chen Yunwen on the other end of the phone, recited these two words over and over a few times, and then said: "Boss Shen, you are waiting in the company, I will look for you later." ”

Then he hung up the phone with a snap.

Shen Chong took the microphone that made a busy sound, shook his head and smiled bitterly, Chen Yunwen's talent is undoubted, but her more neurotic temper is also well-known in the industry, sometimes people are crazy, sometimes they are very quiet.

However, her professionalism is very good, after "Crazy Robbery", countless filmmakers came to the door to ask for scripts, but she ignored them all and concentrated on writing "The Thirteen Langs of the South China Sea", which impressed Shen Chong.

Pressing the call button again, Shen Chong instructed: "Xiaoyu, find me the production documents of "Chasing Girls". ”

When Qiu Siyu sent the document, Shen Chong instructed again: "Wait for Chen Yunwen to come, if I am still in the conference room, you can help me entertain her first." ”

"Okay."

The budget of "Chasing Girls" is 1oo yuan, and under Zeng Lizhen's control, only more than 8o yuan was used in the end, presumably Wang Xiaopang was tortured a lot during filming......

However, looking at the production record, Zeng Lizhen did not deliberately make it difficult, what should be given and what should be bought, which did not affect the quality of the movie.

After Wang Jing and Jiang Zhiqiang came back, Shen Chong called Zeng Lizhen and went to the conference room for a meeting together.

"Brother Chong, now there are all the people." As soon as Wang Jing sat down, she said impatiently: "Tell me, how should I fry my "Chasing Girls"?" ”

"The movie is not a chestnut, what is fried." Shen Chong hung his appetite and asked Jiang Zhiqiang first, "How is the investigation?" ”

"Since "Crazy Robbery" used coupons to promote, in the past two months, a total of 7 movies in Hong Kong have adopted the same method, but the effect is not good, and the highest one has just over one million box office revenues." Jiang Zhiqiang handed a piece of paper to Shen Chong and said, "This is the detailed statistics I copied from the magazine. ”

Shen Chong took a look, and the first one was a Broadway theater, so he asked: "After "Crazy Robbery", Broadway also used this method for marketing?" ”

"Yes." Jiang Zhiqiang was a little embarrassed, he touched his head and said: "My eldest brother thinks this is a good method, so after "Crazy Robbery" went offline, he used the same method to sell a European movie, but the effect was not good, and the box office was less than 1o thousand a week. ”

Shen Chong sighed, and after carefully reading the records on the paper, he thought about it and said, "I think "Chasing Girls" can continue to use this method for marketing. ”

"Isn't it?" Wang Jing was in a hurry when she heard this, and shouted loudly: "Brother Chong, "Crazy Robbery" is the first time to use this method, everyone wants to be fresh, and it has become popular, in the past two months, there have been theaters doing this kind of thing every week, everyone is not surprised, but they think that the ticket price is expensive, and they don't watch what they wanted to watch, if "Chasing Girls" also uses this method, how can it be a big seller!" ”

"Chubby." Zeng Lizhen stabbed him on the side and said: "This movie is invested by Shen, he is not in a hurry, what is the urgency of a young director who has received his salary." ”

"It's all coupons, and it doesn't make sense that only "Crazy Robbery" will be so popular." Jiang Zhiqiang was thoughtful and said, "Mr. Shen, there is a trick in this, right?" ”

"Of course there are tricks." Shen Chong put down the piece of paper and said: "But if you want to use this method to make "Chasing Girls" popular, you have to let Director Wang do one thing first." ”

"Brother Chong just commanded." Wang Xiaopang was righteous and awe-inspiring, patting his chest and saying; "Go to the soup and go to the fire, and you will not hesitate."

"He is worthy of being a top student in the Chinese Department of Hong Kong Chinese University, and his export is a chapter." Shen Chong teased, and then said, "You go to Shaw Brothers and adjust the schedule for a week." ”

"Huh?" Wang Jing was dumbfounded and said, "Brother Chong, you're not joking, are you?" ”

"Do you think I'm joking?"

"Brother Chong, this is the schedule I begged my father to tell my grandmother, and I finally came to it."

"Mr. Shen, this is not good, I signed a contract with Shaw Brothers." Zeng Lizhen is a producer, the box office is not good, she is also responsible, at this time, she can't take revenge, and said helpfully: "And the movie posters of "Chasing Girls" have been printed, and when the early warm-up was promoted, it was also said that it would be released on August 16, and this postponement is not a small loss. ”

"It doesn't matter, as long as the movie can be delayed by a week, these losses are nothing." Shen Chong waved his hand and said, "The contract issue on the Shaw Brothers' side depends on Director Wang's ability." ”

Wang Jing asked with a sad face: "Do you really want to postpone?" ”

"I really want to." Shen Chong nodded, learned Chen Yunwen's words just now, and said: "You just give a letter, if you can postpone it, you can fry it, if you can't postpone it, if you have a hard life, you won't fry it, regular screening, resign yourself to fate." ”

After Wang Jing hesitated for a while, she slapped the table and said, "Okay, postpone it, postpone it, I'll go back and talk about it." ”

Then he immediately said with a flattering smile: "Brother Chong, you should tell me the reason, otherwise I won't know what reason to ask for a postponement when I go back." ”

"It's simple." Shen Chong no longer hung people's appetites, unveiled his hole cards, and said: "If it is released next week, it will be Qixi Festival in a few days." ”

"Tanabata?" Wang Jing was stunned.

Zeng Lizhen was also puzzled and asked: "Mr. Shen, what does Qixi have to do with the release of the movie?" ”

Shen Chong glanced at Jiang Zhiqiang, saw that he had an understanding, and said: "Qixi Festival is a begging festival, a day for the Cowherd and Weaver Girl to meet, and a festival for girls to seek marriage in traditional culture. ”

"So here's the trick." Jiang Zhiqiang suddenly realized and said: "I've been thinking about why "Crazy Robbery" can sell so well, and those who follow the trend can't, it turns out that they have one less reason to attract the audience to watch the movie." ”

"Manager Jiang is right." Shen Chong stroked his palms and laughed, and said: "All festivals, in modern society, the most important function is not to celebrate, nor to commemorate, but to stimulate consumption, so all holidays are called prime time, because at this time, people's consumption will be extraordinarily strong, if there is no festival as a reason, just rely on coupons, the attraction is much smaller." ”

Zeng Lizhen nodded in understanding, but quickly asked: "But at the time of "Crazy Robbery", there was no festival?" ”

"There is no festival, but Mr. Shen created a festival." Jiang Zhiqiang has obviously pondered for a long time, but now it suddenly dawned on him, he changed his usual calmness, and said excitedly: "Witnessing "Crazy Robbery" hitting the box office record of Hong Kong movies is a festival, a carnival!" ”

"It's still Manager Jiang's quick response." Shen Chong approved, and he further explained: "Making something out of nothing, creating a zào festival is also a marketing method, such as November 11th, it is not a festival, but we can hype it up, create a zào Singles' Day, and then let single men come to watch the movie." ”

"Singles' Day?" Wang Jing reacted quickly, he laughed, and said: "This festival is good, four 1s, haha, Brother Chong, this festival you created is interesting." ”

The other two people then realized the meaning of Singles' Day and laughed.

"Mr. Shen, you're really funny." Zeng Lizhen glanced at Shen Chong very femininely and said, "Who wants to have this kind of festival?" ”

"I just don't want to go to the movies, there are more people in the cinema, it's better than being alone, that's the reason." Shen Chong said: "Since the rise of television, the number of moviegoers has been declining, because TV is free, so the only purpose of our film marketing is to create an excuse for the audience to consume." ”

"Brother Chong, you are a master, I admire you!" Wang Jing suddenly stood up and said; "I'll go back and change the contract with Shaw now."

"Let Manager Jiang go with you, you don't change it, he changes it to count."

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