After the bell rings in the New Year, last year's results have become the annual financial statements. Pen Fun Pavilion www.biquge.info and in the new year, Wang Qinian and his friends ushered in a new challenge.

In mid-January 2012, Wang Qinian attended the opening ceremony of the 175th cinema of the Little Partner Cinema Line. Wang Qinian congratulated the opening of the 175th theater with an enthusiastic speech.

Although it has 175 theaters, it seems to be very large, and it is already the largest cinema group in China. However, the small partner cinema line only covers more than 60 cities across the country.

China is a populous country, with more than 3,000 cities above the county level, so even the largest cinema chain covers very few markets.

In other words, China's film market is mainly supported by a few economically developed regional cities, and most regions are not within the scope of box office statistics.

Therefore, the average number of movie watching by Chinese is very low, so that the idea that Chinese do not like to watch movies is completely false. You only have a few hundred cities with cinemas, and cinemas cover less than 20% of the country's population. The other 80% of the population wants to contribute to the box office of the Chinese film market, and they have to rush to other places.

The development process of China's film market is not only a process in which per capita income has increased and cultural consumption such as movies has begun to benefit, but more importantly, the film box office market has gradually covered from first- and second-tier cities to cities with relatively backward economies in the third, fourth and fifth tiers.

One day, every county in the country will be covered by the cinema market.

This goal is still far away for the time being!

However, once this goal is achieved, the North American box office will be nothing. The Chinese film market will be the world's largest box office market.

In the future, the global movie box office rankings will look at the face of the Chinese film market. The performance of China's film box office market will determine a film's ranking in the world film rankings.

"I believe that the Chinese film market is expected to surpass the American film market. It won't be too long, it should be less than ten years! Wang Qinian said. Even surpassing the U.S. box office market is only a quarter of what we spend on movies per capita in the U.S. I believe that with China's population and consumption potential, it is entirely possible! ”

"And the cinema line of our partner company. It should not only become a vested interest in the film market, but also a builder of the development of the Chinese film market. So, I put forward a little development goal, in the future, the small partner cinema line is to have more than one cinema in every county-level administrative unit in the country. Other words. Our goal for the future is to invest in at least 3,000 movie theaters, covering every county in the country...... Is this goal difficult? Yes, it's really hard! Probably, it is several times larger than the market size of our existing domestic cinema chains. It means that once our strategic goal is achieved, no one should be able to shake the status of the world's No. 1 cinema chain...... As for whether this goal is meaningful? ”

"I think there is, from the standpoint of the employees and shareholders of the small partner group, we are the leader in many areas, then. Naturally, the market is the most competitive in this field, and its viability and profitability clearly exceed that of its peers, which will bring returns to our shareholders and stable employment for our employees. For our national audience, our cinema market is developing well, and our own film market has become very large, so film and television creators can make movies with an investment of the same scale as their Hollywood counterparts. No need to pick the door. There is no need to make second- or third-rate 'big' movies that fool people because of lack of money. Our domestic audiences can also get a large number of excellent film works that are domestic and cater to our tastes. Our market is big enough, then. In the future, we will have a creative level that is not inferior to Hollywood. ”

In short, this business can not only meet our work and material needs, but also meet our own needs for spiritual food. If we want to see satisfactory works, we have to build our own market and use tickets to encourage what we like. For what we don't like, let it hit the street and let them invest at a loss, so that outside of the show, capital will not invest in the subject we don't like! To put it simply, what we do is to let more and more people in the market and our own favorite literary and artistic works, if you like to watch movies, and are not satisfied with the current level of film creation, and hope to see more and more good Chinese movies, then I believe that your efforts will play a role in promoting this ideal! ”

It is easy to say that the masses like to hear it, but it is difficult to do. In particular, there are some immortals in our country who specialize in going against the masses.

What the masses like to see, there are always some immortals who want to oppose it. The masses did not oppose you, but you first turned against the masses, forcing the ordinary people, who had nothing to do with you, to start firing at you and venting their dissatisfaction.

This is how many people don't do anything, they hurt all day long, and they go against the masses.

Ideological reversal is good, but ...... It should be done in a way that the masses like to see.

The masses do not like to hear it, so they try to use the method of education to condescendingly indoctrinate any truth, and the masses will naturally not accept it. This practice is also turning back the clock on history.

Hollywood blockbusters also indoctrinate ideology, however, they are well-made and don't indoctrinate you rigidly in the form of news broadcasts. Instead, it first makes you interested in the story of the film, and then, quietly stuffs in some of their ideological and politically correct stuff.

It is good to want to influence the ideology of society through literature and art, but if the crude interference makes people feel that the level is very low and not so pleasant, then it will definitely not be very good.

Literature and art that can influence the public are all things that people like to see. I have never heard of literary and artistic works that are not popular with the audience and can persuade the audience to accept the truth inside.

……

The Chinese film market has grown fifteen-fold in ten years. The growth rate of the film market has also made many theaters more convincing.

Of course, most of the cinema companies are not too strong in terms of capital strength, in order to rush the scale. Therefore, the franchise method was adopted, allowing some local theaters to sign franchise agreements with them, and after that, the cinema company had the distribution capacity to provide film content to these franchised cinemas.

However, in the future, this model of joining the theater chain will become more and more lacking in stamina. The theater is not its own asset, and it is always impossible to do it. In addition, the management is more complex, there are more people to share the money, the cost is more expensive, and the profitability is also weakened a lot.

The movie theater line of the little partner is not developed by joining the company.

Each cinema is invested by the partner company, and even the property rights of the theater are also owned by the partner company.

This is a one-time payment that is more expensive. However, with the increasing scale and the gradual rise in housing prices and rents in recent years, the small partner cinema chain has shown more and more strong competitiveness.

Rental theaters, because of the expensive rent, generally have to take more expensive movies for a long time. The small partner cinema is its own property, which reduces the cost of rent, and will not be affected by the increasing rent. Therefore, in many cases, the partner company can adopt a more approachable fare, while the opponent does not reduce the price will lose the market and reputation, and the price reduction may lose money.

In short, years of investment and asset-heavy model have provided a very good foundation for the development of small partner cinemas.

These property assets are certainly not burdens, on the contrary, they are the key to the low-cost operation of the small partner cinema line. If the theater is rented and operated, the annual rent of a large cinema may be millions or even tens of millions!

Under such costs, it is indeed more difficult for theaters to make a profit.

Therefore, although the development of the domestic film market is block, at least half of the movie theaters are loss-making. Some loss-making theaters have a relatively low occupancy rate, which is more caused by rising rents and cost pressures.

With the increasing price and rent in recent years, not to mention the appreciation of real estate, it has brought benefits to small partner companies. That is to say, the rent saved, the small partner cinema line company, the annual rent saving is not less than six or seven billion yuan. Assuming that now, the small partner cinema is still renting and operating, I am afraid that it will be difficult, for fear that the rent will rise again in the next year, and the business may lose money.

But now the little partner theater is calm, and the king's domineering is becoming more and more obvious. (To be continued.) )