The 175th cinema opened, and the movie was watched for free every week. Pen % fun % Pavilion www.biquge.info Yawen bar w·w=

Since it was a free room, the theater was very popular that day, and the attendance rate was close to 70%. The 3D screening hall is close to full.

However, the movies that are shown for free in theaters are all movies that have already been drawn.

For example, the 3D viewing hall currently takes turns to screen "Dragon Gate Flying Armor 3D" and "Four Famous Catches 3D".

The ordinary 2D viewing hall is to play back some of the past classics of the small partner company, such as the "Fate" series, the "Jianghu" series, the "Sea Tiger" series, "Journey to the West: The Great Sage", and "Singing and Dancing Youth". There is even Wang Qinian's debut film "The Gate of Destiny" as a director.

Although none of the films screened were new, the audience was quite interested.

"I didn't expect Wang Qinian's early movies to be so creative!" An audience member exclaimed, "The brain hole of "Gate of Destiny" is no less than "Butterfly Effect"! ”

"It seems that a popular game in Japan, after the animation has been adapted, the DVD is also selling very well, what is the door, purely borrowed from "The Gate of Destiny". Originally, this was nothing, but the game production team in Japan insisted that it was shameless that they hadn't watched "Destiny's Gate". ”

"I've seen that anime, it's called "The Gate of the Stone of Destiny", the choice of the stone gate, to say that I didn't copy "The Gate of Destiny", it's really hell!"

""Gate of Destiny" doesn't even have five-cent special effects, but I don't know how, it's better than many blockbusters. If Director Wang reinvests in production, he can make a classic blockbuster! ”

"Yes, "Dragon Gate Inn" is very classic, so after more than ten years, Tsui Hark's "Dragon Gate Flying Armor" is still a big hit, setting a new high at the box office of Tsui Hark's movie! Completely broke through the box office data of his electronic music one! ”

Because, many of Wang Qinian's previous works may have outdated special effects, but people feel the sincerity of the movie. To put it simply. A movie that tells the story smoothly and expresses everything that should be expressed is already a good movie. 雅_文_8__>w=w'

After Wang Qinian dressed up in disguise, he blended in the crowd. Hearing the comments of some viewers, I was still happy in my heart.

……

At this time, "Dragon Gate Flying Armor" has been painted, but the little friend theater still has the promotional poster of "Dragon Gate Flying Armor".

Including the newly opened theater, a promotional poster for "Dragon Gate Flying Armor" was also posted.

This is no longer mainly because of the movie. It's a mobile game.

Inside the movie poster, there is a mobile game download QR code of "Dragon Gate Flying Armor". There is a free IFI signal at the cinema site, allowing users to consume apps on their mobile phones without data fees.

This is also the IP strategy of a small partner company, a popular IP, whether it is a movie, a game, a novel or an anime, as long as it is popular, it can fully use its IP effect and wipe out its commercial interests.

The movie "Dragon Gate Flying Armor" has a box office of more than 500 million, and the number of moviegoers has exceeded 120,000.

Although the audience is repetitive, but the audience at the scene. The most conservative estimate would not be less than 1ooo people. Because, domestic movie audiences go to the cinema occasionally to watch a movie. Very few people watch a movie many times and contribute to the box office of a certain movie.

In the seventies and eighties, in the era of dime movie tickets, television and the Internet were not yet popular, and there were more than 10,000 movie theaters in China, not only in county seats. Even villages and towns have movie theaters. There were also some free open-air movie screenings, and the average Chinese at that time watched more than 1ooo movies a year, and more than 1ooo million people watched movies a year, making it the country with the most movies in the world.

Then. The frequency of Chinese audiences watching movies is unimaginable now.

But now China has gone to extremes again. The average person watches a movie every few years.

Therefore, a movie with more than 12oo people, there should not be many viewers who watch it repeatedly. > Yawen_w w'w'.'y·a=w=e=n=8. Unless you are a professional, no one will spend their precious life and time watching a movie over and over again. Even if you watch it repeatedly, you won't be stupid enough to go to the cinema many times.

There are 1ooo people watching "Dragon Gate Flying Armor" in the cinema, such a huge flow of people, even if one of the ten people is curious to scan the code and download the mobile game app, it is enough to bring 1oo0,000 downloads to the mobile game.

Under normal circumstances, can ten yuan be exchanged for a real and effective app download and install volume for game promotion and purchase traffic? !

Nowadays, when the cost of promotion is becoming more and more expensive, "Dragon Gate Flying Armor" adopts film and game linkage. When the movie is screened, it brings traffic to the mobile game.

It is equivalent to saving tens of millions of yuan in advertising costs for mobile games.

Wang Qinian was at the scene and followed everyone to watch a "Dragon Gate Flying Armor". When I first started walking into the theater, there were not many people in the audience who picked up their mobile phones to scan the code.

But after walking out of the cinema, many viewers talked endlessly.

"The movie is very good, it is equivalent to a 3D upgraded version of "Dragon Gate Inn"." An audience member said with a smile, "The classic level of "Dragon Gate Inn" back then, most of them can still have a box office now!" ”

"Dragon Gate Flying Armor mobile game? Scan the code to download and get a movie ticket? In addition, you can draw for free, and there is an 8o% probability of getting one of mobile phones, tablets, a bottle of 33oml Coca-Cola, a game gift package, and a cash red envelope? After hesitating for a while, another viewer began to pick up his mobile phone, scan the code, and > to download and install the game

After the installation is completed, the screen of the turntable lottery appears, and next, the viewer, click on the lottery!

After a while, he said excitedly: "I won the lottery, I actually won a bottle of Coca-Cola!" ”

Although it is not a grand prize, it is very exciting to draw for free and get a reward.

"Hello, Coke, I can cash it out to you on the spot!" A movie theater salesperson said to the audience.

"Okay, how do I redeem it?" The viewer, who was lucky enough to be a little sweet, asked.

"You click Apply to redeem the prize, and next, I will give you the prize, and you confirm that the redemption is successful. The next step is to rate my service. ”

"Okay!"

The redemption process is very smooth, after all, the partner company has a large number of personnel and trading experience on e-commerce platforms, so it is easy to do this kind of online and offline combination of prize redemption activities.

Of course, this activity is also an IP strategy. The mobile game of "Dragon Gate Flying Armor" was promoted on the spot, and in addition, the process of redeeming prizes was also a free mail-free, online and offline O2O transaction process.

It not only allows consumers to experience the services of small partner companies. In addition, it also trained the ability of employees of different departments of the whole group to collaborate and serve online and offline.

……

For the small partner group, the cinema line is not only as simple as the cinema line, but also the quasi-Internet traffic entrance.

Yes!

Traffic Entrance!

It not only has offline box office and retail functions, but can even use its own unique offline traffic to import traffic online.

The promotional posters of the small partner cinema, as well as the windows, are full of various QR codes. QR code, similar to the web address in the PC internet era. In the PC era, users memorized the URL of a website, typed it into their browser, and then they could visit the website.

In the era of QR codes, most smartphones have code scanning software and code scanning functions, and users can easily access the URL connection represented by the QR code by scanning the QR code pattern with the smartphone camera, or download the connection.

For example, use the QR code to download, that is, scan the code, get the app download URL, and then, start downloading and installing.

Use a QR code to promote the website, that is, the QR code contains the URL, and after scanning the code, log in to the website on your mobile phone.

In addition, there is also the offline use of mobile payment, which is also the extensive use of QR codes. After scanning the code, enter the interface of the third-party payment tool, and then, the user enters the payment password to confirm the payment.

It can be said that the emergence of QR codes has made offline physical stores also become Internet traffic entrances. This is a situation that was unimaginable in the past, the traditional PC Internet era.

Plastered with QR codes, it is possible to import users and traffic offline to online. Of course, it's not that you post a QR code that users will scan the code. At the very least, users have to trust you to dare to scan your QR code. Otherwise, users will definitely have to worry about their information security.

Because the company is a researcher of the XOS operating system, it can naturally gain the trust of a large number of users in the era of mobile Internet.

It's like the PC era, do you worry that it makes sense for Microsoft and Intel to leave a backdoor? Even if the backdoor is really left, ordinary users will definitely not worry about such a big company and use the backdoor to calculate themselves as an ordinary person. Even with the backdoor, ordinary users don't feel much of a threat to themselves, so they still trust these giants.

The degree of Internetization and mobile Internetization of small partner theaters is obviously very deep. At the scene, Wang Qinian picked up a mobile phone, used the wallet function of his partner, and scanned the QR code of the movie ticket to buy tickets.

In addition, the drinks and snacks present are very convenient to pay with the wallet of the partner. The small partner wallet has been continuously upgraded, based on payment, but it is also the entrance to the Internet micropayment. It has more popularity than UnionPay, Alipay, Tenpay and other payment methods.

Now the upgraded wallet of the little partner has embedded a lot of payments in daily life. For example, paying phone bills, water and electricity bills, tuition fees, buying lottery tickets, movie tickets, train tickets, etc., are gradually opening up.

At present, the goal of the small partner wallet is not just an ordinary third-party payment. Rather, it is a micro-payment tool that is more commonly used than Yinkang cards and credit cards. For large-amount payments, of course, bank transfer channels are still needed, but in terms of small-amount payments, small partner wallets have also begun to win the payment throne. (To be continued.) )