On December 12, 2o12, the comedy film "Thai Embarrassment", invested by the small partner film and television investment fund platform, held a screening press conference at midnight. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info_>> Yawen bar w·w·w·w·. =y=a·

The entire publicity budget is 1ooo yuan, which is a relatively high publicity budget compared to the movies produced by 30 million.

Originally, Xu Zheng said very conscientiously for the 1ooo yuan publicity fee: "Boss, I think the publicity budget can be saved, a little post online, and a little more poster in the offline theater, there is no need to invite the media to do publicity, right?" ”

Wang Qinian said with a smile: "Without publicity, no matter how good the movie is, it won't sell!" ”

"But ......" Xu Zheng is still more conscientious and thinks about the investors of the film, unlike some directors who only need to get the money themselves, and don't think about whether the investors will lose money.

"There's nothing but, you have to be willing to spend money on the release of a new film, besides, a budget of 1ooo yuan is not too much, and the small partner company spends this money, which can at least be two or three times better than the effect of its peers." Wang Qinian said very confidently.

Why is it more cost-effective for partner companies to advertise? On the one hand, the partner company has many of its own publicity platforms, and the release of new films can be announced with the help of offline cinema lines and many online platforms. _Ya_文8___w=w-

On the other hand, the small partner company is already an old customer with many media at home and abroad, and the small partner company has to publicize the film and television works produced or operated in batches a year, and there are more than 1oo film and television works a year to spend money on publicity, and the average annual cost for film and television publicity is not less than 500 million. In the case of bulk procurement, in order to win over this long-term big customer, the media is naturally willing to help the works of the small partner company at a more discounted price.

Compared with Wang Qinian's confidence in "Thai Embarrassment", director Xu Zheng seems a little unconfident.

Xu Zheng directed and acted in a big movie, the cost is as high as 3ooo yuan, which is already a very high budget for newcomers, and he is already afraid that the film will lose money and affect his exhibition in the film industry. Originally, Xu Zheng suggested. The movie doesn't hold any grand press conferences, nor does it invite any media to build momentum, after all, the media is not a taxi driver who you invite and go. The media is now very commercial. Unless it is some special programs planned by the media itself, most film and television promotions require a little public relations fee.

Most of the reports of various film and television news are rarely soft advertising. Don't spend money on media PR, let alone news that builds momentum for you. Don't even think about the news that is dedicated to smearing you. After all, whether it is praised or black, it essentially has the effect of news exposure. > Yawen 8_>>w-

The entertainment industry that relies on fame to eat is not afraid of the media hacking you, but afraid that the media will not report you at all.

It's the same with movies, a movie is mainly income, which is the box office share earned during the first month or two of its release. The movie doesn't pay attention to slow heating, and it must make quick money during the movie theater for a month or two, otherwise, the movie will be drawn. Audience Cai realized that this is a good movie, and maybe, it will be beneficial to the director's next film, but if it can't achieve a high box office during the release, then it will naturally belong to hitting the street.

Of course, the small partner itself is the largest film and television channel, and offline theaters can arrange more shows during the movie release to avoid not enough shows, resulting in losses.

Other than that. After the movie is drawn, it is not over for my friends. Because, the small partner company invests, or the line of movies.

After the film is drawn. Generally, it will be launched on Bilibili.com, although the online fee is cheap, each movie online version costs only 2 yuan, but it is better to never draw!

In the long run, the future of online cinemas on the Internet may be better than offline physical cinemas. Of course. At this stage, the market share and profit level of offline theaters are still far more than the online movie payment income.

……

Midnight. Outside the door of a flagship cinema in Beijing, the underground parking lot is already full of vehicles. A large number of media professionals, film and television industry insiders, and investors from small partner film and television investment funds entered the venue, and the thousands of seats at the conference site were crowded.

At the press conference, Xu Zheng modestly said: "This movie is the film I directed when I transformed into a film director. As an actor, most of the films and television I have participated in are mainly comedy. ”

"In terms of the theme of the movie "Thai Embarrassment", it is also a comedy that I am good at. This movie, in the investment process, there were twists and turns, and many film and television institutions refused to invest in this film without even reading the script. Originally, I didn't report that I wanted to shoot, but I mentioned it to Ning Hao, and soon after, Ning Hao took me to see the boss. Mr. Wang Qinian, as a director, his level is higher than I don't know where it is, even a big director like Ning Hao respects Wang Qinian's senior brother very much, he is known as the most discerning godfather of China's film and television and entertainment industry, and can dig out the highlights that other investors ignore, he is a corporal of courtesy, even if he is a newcomer, he will not discriminate. Mr. Wang Qinian only spent ten minutes reading the script, and then, without hesitation, told me that he could invest, and even gave a lot of advice. ”

"At the beginning, this film was directly invested by the Little Partner Film and Television Entertainment Group, and later, the amount of investment was transferred to the Little Partner Film and Television Investment Fund. This fund is the first in China to divide the interests of film and television investment in the form of fund shares, and the fund threshold is very high, and the investors are many large enterprises with billions or tens of billions. Every investor makes me feel that they are so awesome. ”

"After a lot of twists and turns, "Thai Embarrassment" finally meets the audience, and I don't brag about what a great movie it is. But, I'm sure it's a comedy with heart. If you smile while watching, that's the biggest encouragement to me! ”

With the end of the opening publicity of the film, it enters the official screening stage. As the plot of the movie unfolds, at first the audience feels that it is just ordinary, at most a decent movie. After all, it's not a big production, it doesn't have flashy special effects, and it doesn't have a lot of big scenes.

But as the plot unfolded, the audience began to laugh again and again.

With the continuous laughter on the scene, whether it is Xu Zheng, the investors of the film, and even some media people, they all realized that this movie should be a big hit!

Successful comedy doesn't need to be awesome, as long as it can make people laugh, it's almost like cross talk. Whether the water is good or not, whether the popularity is high or not, it depends on whether there is a joke that can amuse people.

There are more than 5o laughs in the whole article of "Thai Embarrassment", although the laughter points of different audiences are different, and it is impossible to make all the people laugh 5o times. However, the audience laughed constantly, and few viewers saw it from the beginning to the end without laughing once. (To be continued.) )