readx;?“ "Thai Embarrassment" is against the sky! ”

"A movie with a budget of 30 million yuan, a box office of 30,000 yuan on the first day!"

"Impossible!"

"Who is the director Xu Zheng, I seem to have a little impression. Pen "Fun" Pavilion www.biquge.info"

"Wang Baoqiang and Huang Bo participated, it seems that they have also participated in many movies with a box office of hundreds of millions, and they have a normal box office appeal."

Overnight, "Thai Embarrassment" began to swipe the screen on the Internet, Weibo, WeChat, Tieba, BBS, various social platforms, and the discussion of this movie has become popular rapidly.

Of course, most people are in the mood of watching the excitement, and there are not many people who have actually watched this movie for the time being.

The reason for this is also because the box office data on the first day is too beautiful, which makes many people feel incredible!

On December 12, 2012, the box office of "Thai Embarrassment" was released on the first day, reaching 30,000 yuan, exceeding the expectations of all industry insiders.

At the same time, it has also completely changed people's impression that small-budget films cannot surpass blockbusters.

The box office on the first day of release alone has far exceeded the 30 million yuan invested in the film. Even after deducting various costs and expenses, investors in the film can earn more than 10 million yuan a day.

According to this trend, the investment cost of the film can be recovered in three days, and after that, every additional day of release is pure earning!

Since the film was invested in the name of the small partner film and television investment fund, the fund currently has hundreds of share holders. Most of these share holders invest with the mentality of venture capital and participation in shares, but not many people are interested in a single film with a small cost investment. Therefore, "Thai Embarrassment" is invested in the name of the parent fund, and 30 million yuan is the investment amount, accounting for about 3% of the 1 billion yuan share of the film and television investment parent fund! Even if it is sold well, the overall net value contribution to such a large market as the parent fund is limited.

Of course, many investors in small film and television investment funds can't help but regret it. If they apply for investment sub-projects and invest in "Thai Embarrassment" alone, the investment income will definitely be more profitable than holding the parent fund.

The parent fund of small partner film and television investment is mainly a large plate. Funds are diversified into multiple film and television projects. Because, the risk of a single project losing money and causing an overall huge loss is reduced by the dispersion of the project. At the same time, diversification avoids windfall profits from concentrating on a single project.

With the advertising effect of "Thai Embarrassment". The number of customers of the small partner film and television investment fund and the funds remitted are also growing rapidly. Every day, almost hundreds of millions of funds are opened in the small partner film and television investment fund.

If it is not a fund or a private equity fund, the threshold for funds is very high. Otherwise, the scale of the fund may be able to rapidly develop to 10 billion.

But when the scale is large, it naturally reduces the income. After all, it is impossible for a partner company to guarantee that there are a large number of high-quality projects every year.

If you want to ensure that this fund can make a lot of profits, the scale of several billion yuan is the most moderate.

……

"Thai Embarrassment" is destined to become the hottest topic in December of this year. Countless professionals and people who watch the excitement are speculating about the box office of this movie.

There is almost no suspense at the box office of hundreds of millions, but most people speculate that the phenomenon of "Thai Embarrassment" is short-lived. It should be luck to be able to get a box office of three or five billion, if the luck is not good, the box office may collapse quickly, if that is the case, the box office of 200 million is good.

Many people in the industry believe that the box office on the first day is pure luck, and it should be well arranged. The number of theater screenings is comparable to blockbusters. In the next few days, after the boom subsides, it is unlikely that this good result will continue.

This analysis seems to have some truth, such as the release of movies by big directors such as Zhang Yimou and Feng Xiaogang. Generally, the data bursts at the beginning, but it quickly declines.

But in the following days, the craze of "Thai Embarrassment" was not only outdated, but also continued to continue the myth of the box office boom.

By December 12, the box office of the movie had exceeded 100 million. Overnight, the topic of "Thai Embarrassment" began to sweep the entertainment media and the internet, and people could be seen talking about the film everywhere.

Of course. As the movie became popular, so did the criticism.

"The data of "Thai Embarrassment" is a bit fake! How is it possible for the box office to break 300 million in a week? I haven't heard of Xu Zheng at all. Huang Bo and Wang Baoqiang are so stupid, can they also have this box office appeal? Even if Jackie Chan's big brother, Jet Li, Andy Lau, the box office appeal is not as good as a fraction of his! Zhang Yimou and Feng Xiaogang's pats can't catch up with Xu Zheng's first-day box office data, is this possible? ”

"There's no denying that it's a qualified comedy. But that's about it. At least, I feel that it is still far from the level of Stephen Chow's movies, and even Ge You's movies are better than it. The level is ranked in the middle and upper middle of comedy films, and it is not up to the best level. Even, its funnyness is not as good as Guo Degang's cross talk, Guo Degang's cross talk can also make you laugh from beginning to end, and the jokes are fresher than this movie. A film critic posted a jealous Weibo about the success of "Thai Embarrassment".

In addition, Zhou Libo, a well-known talk show celebrity in Shanghai, said unceremoniously: "Who is Xu Zheng?" The pig's head who played "Spring Splendid Pig Bajie"? Seriously, he plays a pig better than a person, why don't you play Xu Zheng, who is the pig you are best at, but you want to play a person? ”

"A bad movie, it was actually hyped like this, and the little partner company is really getting more and more limitless."

"The box office data is definitely fake, and it is possible to charter the venue, ghost the scene, or even steal the box office and cheat."

There are more and more critical voices, this is almost a hot newcomer king in the entertainment industry, and he has to go through the test. Every newcomer who became an instant hit and did not accumulate fans for a long time, the moment he became popular, he was definitely criticized and questioned, which exceeded the praise.

Only after going through the test and baptizing over time, will it be recognized by the whole circle.

……

Xu Zheng's recent mood is almost very complicated, on the one hand, the good results of "Thai Embarrassment" make it difficult for him to execute. Almost every day, it's like living in a dream.

At the same time, watching TV, surfing the Internet, and reading newspapers, he often sees criticism that makes him angry. Some celebrities and big V should be regarded as existences, and they haven't seen his movies, so they are subconsciously spraying him.

In particular, Zhou Libo even pointed at his nose and scolded him for being a pig!

Even if Xu Zheng has a good temper, he feels that he is trembling with anger!

In this regard, Xu Zheng said on the Weibo that he just opened: ""Thai Embarrassment" is just an ordinary comedy. The results are good, probably because the audience is low-demanding, they only ask to watch one that makes them happy. Movies with a smile. Basically, it does what it does to make most of the audience laugh. Perhaps, it has no artistic value, but it is not enough to shout at it, right? ”

"As a director, I was just a primary school student. There's a lot to learn. The first movie can be made like this, in fact, I am a little proud. Thank you for pouring cold water on me and keeping me from being too proud. ”

"Wang Baoqiang and Huang Bo acted very well, if you want to criticize, just come at me."

After Xu Zheng's several Weibo posts were published, overnight, public opinion on the Internet began to change greatly. Many people in the entertainment industry have begun to express their support.

Feng Xiaogang said for the first time that "Thai Embarrassment" is a very good-looking movie, and Xu Zheng is a promising director. Other people in the industry. also knows that you can not speak out, if you speak out, you will spray a big hit, and the promising new director must have a hole in his brain.

At the same time, many viewers who have watched "Thai Embarrassment" have also expressed their support for Xu Zheng on Weibo. Overnight, Xu Zheng's several Weibo posts actually received millions of retweets and comments.

There are billions of clicks, which shows that "Thai Embarrassment" is a big hit. It's really full of gold, and there is no half-point falsehood.

……

During the release of "Thai Embarrassment", it dominated the box office champion list for several weeks. At first, it was only thought that the opening box office was accidental, but for several weeks. The weekly box office is more than 200 million.

With the development of time, more and more media and industry insiders began to study and talk about "Thai Embarrassment" feverishly. Those who haven't seen this movie don't seem to be worthy of mixing in the film industry.

In TV news and variety shows, "Thai Embarrassment" continues to be the most topical topic.

By the end of December, the total box office of "Thai Embarrassment" exceeded the 1 billion mark!

Even if the box office growth momentum has slowed. However, the daily new box office is still maintained at about 10 million. At this point, many big-name directors in the industry can no longer look at Xu Zheng with the eyes of the past!

In addition to imported films, there are only two domestic films with a box office exceeding the 1 billion mark. One of them is Wang Qinian's "Four Famous Catches 3D", and the other is Xu Zheng's "Thai Embarrassment"!

"Congratulations, 1 billion box office director!" Including Ning Hao, he couldn't help but greet his old friend with envy.

Xu Zheng was still a TV actor in the past, and although TV series such as "Spring Splendid Pig Bajie" were popular, they were not taken seriously by the film industry. Many film people feel that TV series are just that, and if they really want to have a high grade, they still have to be popular in the film market.

Xu Zheng also thought so at the time, so he volunteered to participate in Ning Hao's "Crazy Stone" with a lower box office. After that, many of Ning Hao's movies had Xu Zheng inflated.

Of course, Xu Zheng not only has the idea of transforming into a film actor, but after acting in movies for a few years, he made an amazing decision - to become a film director himself!

In terms of being a film director, Ning Hao can be regarded as half of Xu Zheng's teacher.

However, now that Xu Zheng has actually shown the momentum of being better than the blue, it is impossible for Ning Hao not to be jealous at all. But after all, they are still friends, and friends can be so popular, which also makes him have a bright face.

"Thank you Brother Ning for your support, if it weren't for your support, I don't know if this movie would be able to successfully attract investment!" Xu Zheng said sincerely.

"Ha, you want to thank me, I don't know how?" Ning Hao said with a smile.

"Say it, as long as I can do it, I can do it!" Xu Zheng said sincerely.

"Okay, when I'm the star of the next movie!" Ning Hao patted him on the shoulder and said.

"Okay!" Xu Zheng agreed without hesitation.

"The movie doesn't have much budget, and it's about the same small cost as "Thai Embarrassment." Ning Hao said.

"Okay!" Xu Zheng actually doesn't care too much about the cost.

"The guaranteed salary is very low, and dividends are given according to the box office!" Ning Hao reminded again.

"No problem!" Xu Zheng knows that he can get more if the movie is popular, but he doesn't have the face to get a lot of remuneration if he loses it. He is still a very face-saving person, besides, relying on the popularity of "Thai Embarrassment", Xu Zheng should not worry about money in the second half of his life.

In fact, Xu Zheng has played the starring role in many movies of Ning Hao, including "Crazy Stone", which Ning Hao showed his talent before. In addition, there is also a hard-working sincerity movie "No Man's Land", in fact, it has already been completed.

Xu Zheng also finished filming "No Man's Land", Cai began to want to be a director himself.

But due to bad luck in "No Man's Land", it happened to encounter an accident in the cake cutting province. Any subject about this area, even if there is no problem, cannot be released for the time being, and you can only eat ashes in the warehouse.

However, "No Man's Land" is indeed a good movie, even if it was made in 09, without many special effects, but it is full of blockbuster temperament. encountered river crabs for the time being, and the partner company did not give up its efforts, and when the limelight passed next year, it would be ready to be screened.

As for Ning Hao, he invited Xu Zheng to shoot the next movie, and the theme is also a comedy - "Heart Flower Road"! Although it is a bit suspected of following the trend of "Thai Embarrassment", it can be regarded as a qualified comedy, taking advantage of the current box office market hit. Xu Zheng, Huang Bo and other friends still have box office appeal, and they make a low-cost movie that will not cost very much to grab money.

In essence, this is also Ning Hao's ability to prove himself or have the ability to earn high tickets for small-budget movies. Of course, this is inevitably a little suspicious of cheating, Xu Zheng, Huang Bo and other superstars with box office appeal gave him a friendly price to participate in the performance, and Ning Hao created a myth!

If it was someone else, he also filmed "Heart Flower Road", and there was no 100 million budget to talk about. Because, with ordinary capital, their face is worthless, Xu Zheng, Huang Bo and Ning Hao don't need to wronged themselves and join with a very low salary.

However, Ning Hao wants to copy the myth of "Thai Embarrassment", Xu Zheng and Huang Bo naturally want to give face. (To be continued.) )