"Mr. He, don't compete with money." Yu Zheng saw He Zhiyang's dead duck's hard mouth, and immediately said with a smile, "The Economic Times now sells less than 20,000 yuan, and it can be said that every issue is losing money." And I also know the financial resources of your family, and you still owe more than 10 million to Standard Chartered Bank. ”

"If you sell the newspaper to me now, you will get enough money to start a business again, after all, the "Economic Times" brand is still worth a few dollars." Yu Zheng said, "But in a few days, the sales will decline again, and then the lawsuit will be lost, and you will have to compensate us for our losses." Even if you want to sell it to me, I'm not interested in asking for it anymore. ”

He Zhiyang listened to Yu Zheng's words, and hated the roots of his teeth, but he had to admit that what she said was true.

The "Economic Times" has experienced a serious decline in efficiency in the past two years, and he embezzled some funds to speculate in stocks, and as a result, he lost a lot of money because of the failure of investment. In addition, he likes to play sports cars, and a good car will cost one million Hong Kong dollars, which is the output value of the newspaper company for a month, so now the bank owes a large amount of loans.

Originally, if the sales of the Economic Times were stable, it would not be difficult to repay the loan. But now the newspaper's sales have plummeted, and every issue has been losing money. Although the loss is not much, it is already great bad news for He Zhiyang, who is in urgent need of money.

What frightens him even more is that he is not sure whether the sales of the Economic Times will make another breakthrough in the future. The thought of the difficulties that the newspaper would face in the future, such as sales, advertisers, huge compensation, etc., made his head buzz!

"Mr. Ho, that's all I have to say. To sell or not to sell, you think for yourself. Yu Zheng finally said, "I hope you can make a decision prudently and don't regret it until the end!" ”

He Zhiyang listened to Yu Zheng's words. couldn't help but be shocked, and raised his head to look at her, "If I sell it, how much can you pay?" ”

Yu Zheng smiled, "Fair price, 35 million Hong Kong dollars~"

He Zhiyang was stunned. "It's too little, last year someone wanted to buy my newspaper, and the bid was 80 million Hong Kong dollars."

"At this time and that time, last year, your "Economic Times" sold more than 50,000 copies, and the annual income was more than 10 million Hong Kong dollars, and it was certainly worth buying 80 million Hong Kong dollars." Yu Zheng smiled, "But now, your "Economic Times" has sold less than 20,000 copies, and your reputation has been ruined. We're going to clean the signboards. I don't know how long it will take to get it profitable again. 35 million Hong Kong dollars, to be honest, we have already lost. ”

"Besides, if you don't sell it to us, we can wait a little longer. As soon as the lawsuit is over, then the compensation alone can bankrupt your newspaper, and then it will really be worthless. Yu Zheng said.

After He Zhiyang heard this, he was clever and shivered, and what he was most afraid of now was this trick.

Now he's in debt. The lawyer's fees for the lawsuit alone have already tied him down. When the time comes, he will be sentenced to compensation. If you really want to pay the newspaper to others, then you really won't be able to get a penny by then.

On the one hand, it is 35 million Hong Kong dollars, and on the other hand, it may be lost, He Zhiyang hesitated for a moment, then nodded and agreed, "Okay." I promise you~"

"Congratulations, Mr. Ho, you have finally made a wise choice." Yu Zheng nodded expressionlessly and said, but in fact, he was extremely happy in his heart.

Among the many newspapers, the only one Yu Zheng wanted to buy was the Economic Times. Instead of "Oriental Daily" and "Sing Tao Daily", two more famous and higher-selling newspapers.

The reason is very simple, "Oriental Daily" and "Sing Tao Daily" belong to comprehensive newspapers, and Yongsheng already has "Xiangjiang Daily", and the positioning overlaps, so there is no need to acquire "Oriental Daily" and "Sing Tao Daily". Even if you buy them in order to get angry, you are still fighting with your left hand and your right hand, and you are competing with yourself, so why bother!

The Economic Times is a financial and commercial newspaper, targeting the business community and securities investors, and its readership is more high-end.

Now Yongsheng has two newspapers, one is the comprehensive "Xiangjiang Daily" and the other is the entertainment "Le Pao", both of which are aimed at the general public, and most of the readers are middle and lower class.

As a result, Yongsheng Media faced a gap in the readership class and lacked the ability to attract middle- and upper-class readers, so the inclusion of the Economic Times filled this gap.

In the future, Insein Media will be able to attract the attention of upper-middle class readers and expand its presence in Hong Kong by influencing them. Like the media mogul Murdoch, he has both authoritative newspapers like The Times and vulgar tabloids like The Sun.

……

After signing the contract with He Zhiyang, Yu Zheng called Han Jin with great interest to report the good news.

Han Jin has finished performing in Singapore and Malaysia at the moment, and is now preparing to perform in Jakarta, Indonesia.

After learning about Yu Zheng's report, he also became very happy.

"Well done." He said with a smile, "Hurry up, and then buy the "Oriental Daily" and "Sing Tao Daily." ”

"But we have less energy, we now have "Xiangjiang Daily" and "Le Bao", why do we have to buy those two newspapers, isn't this a conflict with our newspaper?" Yu Zheng asked suspiciously.

Han Jin smiled, "You're really stupid, I didn't say that you have to sell newspapers if you buy it." How about you get them all to be magazines? A "Oriental Weekly" is dedicated to digging into the hot news of the week, and a "Sing Tao Weekly" is dedicated to real estate, isn't that enough? ”

Yu Zheng's eyes lit up when he heard Han Jin's words.

Her imagination was indeed shackled, and she was really embarrassed that she hadn't even figured out such a simple truth.

"I see, Jin Shao!" Yu Zheng immediately nodded in response.

"Well, then go about it, I'll wait for your good news." Han Jin said with a smile.

After receiving the "Economic Times", plus the "Le Bao" and "Xiangjiang Daily" in his hands, Han Jin now has a total of three newspapers in his hands, which are aimed at different social classes, and almost all of them have been covered.

The daily circulation will also exceed 800,000 copies, accounting for more than half of the total newspaper sales in Hong Kong, and its influence will also leap to the top in Hong Kong. At that point, he sneezes and it will rain in Hong Kong. Just like the media tycoon Murdoch, even in the US presidential election, he can influence the voting results, that is the real tycoon! (To be continued......)