Chapter 873: Not for Sale
The sudden announcement of the closure of a newspaper has serious consequences.
At worst, sales will decline, and at worst, reputation will go bankrupt.
Because readers buy newspapers, they have generally developed a habit.
If the closure of the publication were suddenly announced, it would be a bit overwhelming.
Just like a smoker suddenly ran out of cigarettes in his hands, netizens suddenly lost the Internet at home, and mobile phone families suddenly ran out of battery, although it will not be fatal, but the feeling of scratching the heart and lungs is enough to make people maddened.
The feeling of not reading a newspaper is not as strong, but it can still be very uncomfortable.
If the situation doesn't improve within a day or two, readers will switch to other newspapers.
As a result, even if the newspaper resumes circulation, there will be a major decline in circulation, and it will take a long time and much more effort to restore the sales that existed before the closure.
All the bosses knew this, so after the newspaper office was smashed and the employees were beaten, they quickly began to gather people to seize the time to get the newspaper back in circulation.
Although the media such as "Oriental Daily" and "Sing Tao Daily" are all fallen people, they can't take care of comradeship at this time.
In order to be the first to recruit enough manpower and resume the distribution of newspapers, the major media did not hesitate to use double and triple labor to recruit, and the conditions were better than the other, and the poaching war was one after another.
The editors-in-chief, reporters, and artists of many magazines have been robbed because the shortage of people is so serious that almost every position is short of manpower.
For example, some well-known editors-in-chief and reporters have received invitations from different newspapers at the same time, and the treatment is better than the other, which makes them feel very distressed.
In the end, the well-pocketed Oriental Daily first mustered enough people and resumed publication two days later.
But after changing reporters, editors, and artists. The whole newspaper has become very different from what it used to be. Although it is still the same paper, the same ink, and the same printing, the content of the newspaper is different, that is, its soul is different.
This is not obvious to ordinary readers, but it is like the old readers and die-hard fans of "Oriental Daily". But it can be distinguished clearly. This makes them feel very uncomfortable.
It's like a comic that suddenly changed the main writer halfway, although the character is still the same character, but fans can keenly notice the changes. Therefore, there are many examples of popular comics in Hong Kong, and sales plummeted because the main writer was changed halfway.
Because of the sudden change in style, the Oriental Daily has reduced a group of die-hard readers. This, coupled with the hasty restart of circulation and the shortage of manpower, led to a decline in the quality of the newspaper's content. Even the average reader can't stand it.
As a result, two days after the resumption of publication, the sales of the Oriental Daily have been declining, and now it has only sold more than 40,000 copies, only half of the previous sales.
As for the sales of "Sing Tao Daily", the sales volume was only 20,000 or 30,000 copies, not to mention a significant decrease from before, and it also attracted many bad reviews. It is believed that the quality of the newspaper's content has dropped significantly compared to before. made Hu Xian'er almost sad overnight.
The Economic Times is also facing such an embarrassing situation, and its sales are now unable to stabilize even 20,000 copies. And 20,000 copies. For a newspaper, it is already a red line of life and death. With more than 20,000 copies, there is still room for the newspaper to make a profit; But if it is less than 20,000 copies, then it will only be a loss-making transaction.
The boss of the "Economic Times" is not as rich as Han Jin, he can afford to lose money, and now he is also very worried. And the president Liu Qun was also scolded by the boss. It looks like I'm going to have to be squid fried with celery in a few days.
……
Just when these media outlets were in a panic, the weakest of them, the Economic Times, came with a distinguished guest.
"Miss Yu?! What are you doing here? He Zhiyang, the boss of the Economic Times, asked in surprise.
When Yu Zheng heard what he called him, he couldn't help but turn pale.
Although she is a daughter, she doesn't like others to call her "Miss Yu", and she likes others to call her English name "YT". Or call her "Yu Zheng" directly like Han Jin, which will make her feel that she is no different from a man.
"Mr. He, I came to talk to you about the acquisition of the Economic Times." Yu Zheng said straight to the point.
He Zhiyang was stunned for a moment and smiled bitterly, "Miss Yu, don't be joking, this newspaper was founded by our ancestors, and it has been passed down to me for the third generation." This is the foundation of our family, how can we sell it to outsiders? ”
The Economic Times was founded in 1930 by Ho Chi-yeung's grandfather, Mr. Ho Chi Yuen, and later passed on to his father, Mr. Ho Yuk-cheung, and then passed on to him in the late 70s, and has continued to this day, with a history of more than 50 years.
The newspaper is also well-known in Hong Kong, and many Hong Kongers like to use it to buy and sell stocks, horse racing and Mark Six lotteries, and the highest sales have been as high as 150,000 copies. It's just that a few years ago, Hong Kong's stock market crash and economic depression made the sales of "Economic Times" much worse than before.
However, the emaciated camel is bigger than the horse, and the "Economic Times" brand is still worth a few dollars.
"Mr. He, I'm a happy person, so there's no need to say this kind of nonsense." Yu Zheng waved his hand and said very domineeringly, "What is the current situation of the Economic Times, I think you and I are very clear. Sales are declining, reputations are damaged, lawsuits are riddled with lawsuits, and the outlook is very bleak. ”
He Zhiyang's face darkened, thinking to himself, isn't this to blame you!
If it weren't for you Yongsheng tossing so much, how could our "Economic Times" fall to such a point?!
"This is inseparable from your Yongsheng's 'help'." He said coldly.
Yu Zheng sneered, "Mr. He, at this time, don't think about shirking responsibility anymore." A year ago, you and I were clear about our relationship with you. At that time, I was in charge of helping Yongsheng do public relations, and I gave enough money to each newspaper. If I'm not mistaken, last year alone I gave away 2 million Hong Kong dollars to your newspaper! ”
"But how do you repay us? Spreading rumors, slandering, smearing, and attacking ...... If you insist on tearing your face with us, won't we be allowed to resist? Yu Zheng asked rhetorically.
Yu Zheng's rhetorical question suddenly made He Zhiyang close his mouth, speechless, and deeply regretted it in his heart.
His grandfather was a pro-Nationalist government, and the Economic Times was also a right-wing media outlet, and it did a lot of indiscriminate reports on the north. Later, this style was passed down, and to him, he still regarded himself as a right-wing media.
So when Han Jin was torn apart from Taiwan, he threw himself on Taiwan's side.
But I didn't expect that Taiwan's backstage was so useless, and he was tearing up with Han Jin, but they were negotiating peace with the mainland!
threw them, the rightist media, directly to Han Jin, and was ravaged by him.
"No matter what you say, I just won't sell it!" The more He Zhiyang thought about it, the more angry he became, and he gritted his teeth and said. (To be continued......)