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December 2001, BJ City. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ{

Shanshan Entertainment Company received a special guest, Chen Tianjiao from SH City.

In China's Internet rivers and lakes, Chen Tianjiao is definitely the person who has to be mentioned. In many books that write about the early development of China's Internet, Chen Tianjiao is a character depicted by these authors with a lot of pen and ink.

Internet entrepreneurship is an adventure. The vast majority of people are negative teaching materials for risk-taking failure, but Chen Tianjiao is a successful case!

From the very beginning, Chen Tianjiao's entrepreneurial road has been smooth sailing, and there have been few twists and turns during the period!

In 1999, Chen Tianjiao and his family mortgaged their residence to the bank, obtained 500,000 yuan of capital, established Shengda Company, and developed a popular virtual community "Internet Silicon Valley", relying on this product, Shengda won the favor of China.com. In 2000, before the NASDAQ bubble was burst, China.com was successfully listed on the NASDAQ. And Shengda Company is stained, or it is a $3 million venture capital from China.com!

If it only takes "Cyber Silicon Valley" as its main business, Shengda will not have much room for development.

In fact, Chen Tianjiao's success is due to his hobbies!

In the mid-90s, Chen Tianjiao was a hardcore gamer, playing games in front of the computer seven days and seven nights, relying only on bread and mineral water to survive. Because of this experience, he paid great attention to the game industry, and after receiving a huge amount of venture capital, he also turned his attention to the game industry.

In 2001, Chen Tianjiao paid $300,000 in copyright fees. With the addition of a 27% share, the "Legend" of the Korean company Actoz was introduced.

Although "Legend" is very popular in South Korea, it is only a third-rate game. However, after getting the Chinese market, it was surprisingly hot!

After the introduction of "Legend", since the operation in September, in just two months, it has attracted more than 500,000 registered users, and. The number of simultaneous online players exceeded 50,000. It quickly became one of the top three popular online games online.

Because of the tight capital chain, the official fee began to be charged after two months of the public beta of "Legend".

November. "Legends" began to charge. Although it once upset many free players. But the loss of players is not very many, and the vacancy in the server is quickly filled by more newly registered players. So. "Legend" did not lose much in the number of online players, but in November, it not only earned 5 million yuan in revenue, but also made a net profit of more than 3 million yuan.

After entering December, the number of online players of Shengda's "Legend" has increased exponentially. Shengda also followed the example of the small partner company and engaged in an Internet café recharge system. Moreover, the "Legend" point card gives more profit to the Internet café owner, so that many Internet café owners are more active in recommending "Legend" to gamers!

So far, "Legend" has opened new servers almost every week, and the profits have snowballed!

It is expected that in 2002, Chen Tianjiao will become a billionaire! This certainty is much higher than that of any Internet company!

"Mr. Xu is really young and promising!" After Chen Tianjiao was simple Xu Shanshan, he couldn't help but sigh. He himself is not very old, but it was only after working for a few years that he began to embark on the road of entrepreneurship.

And Xu Shanshan has just graduated and has begun to own her own company, and with the movie "The Next Superstar", which has attracted much attention, how can Chen Tianjiao not feel that the back waves of the Yangtze River push the front waves!

"Mr. Chen is even more admirable! Shengda has only been established for two years and has become a well-known game giant in China! Xu Shanshan said with a smile.

"The giants don't dare to be, the "Great Sage" of the small partner company is far more popular than our company's "Legend"!" Chen Tianjiao said a little jealously.

In fact, Chen Tianjiao does not think that "Legend" is inferior to "The Great Sage", and the two can only be said to have their own advantages. The picture of "The Great Sage" is more beautiful, and it also has the background of classical Chinese mythology. Legend, on the other hand, is a hodgepodge of Eastern and Western cultures, but it's easy to understand! In addition, many players with low configuration and low network speed will be very stuck playing "The Great Sage Chapter", but playing "Legend" is very smooth.

This has caused "Legend" to be listed half a year later than "The Great Sage Chapter", but its development momentum is not lost to the "Great Sage Chapter"!

From the point of view of the charging model, "Legend" has to be forced to charge when it reaches level 8. The Great Sage is a free-to-play and fee-based model, giving free-to-play players daily tasks in exchange for time to continue to experience in the game.

In contrast, "Legend" is more demanding on players, but players are pouring into "Legend" like moths to the flames!

Therefore, in Chen Tianjiao's mind, it should be possible for "Legend" to surpass "The Great Sage"! It's just that I haven't found a chance to overtake in the corner!

"Mr. Chen, I have played your company's "Legend", and I am quite impressed by the half-orc monster in it!" Xu Shanshan said with a smile.

"Oh?" Chen Tianjiao was curious.

"Because, in the movie we collaborated with Jay Chou, there is an original song called "Half Orc"!" Xu Shanshan said with a smile.

"Really?" Chen Tianjiao said happily, "You mean that we are cooperating in this regard?" ”

"Yes!" Xu Shanshan said with a smile, "Jay Chou's songs have become popular all over the Chinese cultural circle, and it can be said that his influence on the 80s is no less than Andy Lau and Jacky Cheung!" And the post-80s generation should be the mainstream player group of computer games now! ”

"Yes!" Chen Tianjiao said, "Jay Chou's fans and our online game player base coincide! ”

"Therefore, I suggest that Shengda cooperate with Sony Entertainment to let Jay Chou endorse "Legend"! Songs like "Half-Orc" are a powerful tool to promote "Legend"! ”

In fact, "Half Orc" created by Jay Chou and Fang Wenshan really has nothing to do with the game "Legend". It's because Jay Chou was deeply impressed by the orcs when he played the stand-alone game "Warcraft 3", and created songs from the perspective of the orcs.

This song was included on the upcoming album "Octave Space"!

However, Xu Shanshan felt that this song written for the game had greater commercial value. Therefore, it will promote the cooperation between Shengda Company and Jay Chou.

Pulling up the big win is actually a better blow to the small partner company.

After all, Shanshan Entertainment can only compete with partner companies in film and television, but even if film and television lose, partner companies can also make a lot of money by relying on online games.

This made Xu Shanshan unacceptable, so she has been observing the online game market. Until I discovered the game "Legend", I had the strength to fight with my partner company.

The enemy of the enemy is naturally the friend!

Shanshan Entertainment and Shengda Company, together, is naturally a matter of course! (To be continued.) )

ps: The second update, thank you for the support of my brother and sister in June!

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