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China's online game market, since its birth, has been synonymous with huge profits and high risks. Pen, fun, pavilion www. biquge。 Profiteering is a popular game that is successful in operation, and high risk is naturally for those products that fail.

1999 was the first year that the private server of "Network Genesis" was transmitted to the Chinese market. Subsequently, a large number of online games have also been operated in China.

In 2000, online games entered the stage of commercial operation.

By 2001, the online game market had grown to nearly 400 million yuan.

The 400 million yuan market is basically divided by a small number of popular games - "Journey to the West: The Great Sage", "Stone Age", "Legend", "The Legend of Jin Yong's Heroes", "Dragon Family", "Dark Light", "Millennium", "Red Moon", "Three Kingdoms Network", "Journey to the West" These games have collectively carved up more than 99% of the market share.

And in just a few years, the pattern of the online game market has also undergone several reshuffles!

In the year 2000, King of Kings was a game that became almost synonymous with online gaming. Its operator, Huacai, took the lead in charging for games and monopolized ninety percent of the market share of online games!

But in 2001, the market competition suddenly became fierce. First of all, at the beginning of 2001, the Japanese online game "Stone Age" entered the Chinese market and quickly hit the market of "King of Kings".

Huayi Company, which represents "Stone Age", has taken away the hegemony of the online game market!

Then, the "Great Sage Chapter" came out, which once again changed the pattern of the online game market with the leading operation strategy and game quality of the partner company.

After the second half of the year. "Net Gold", "Red Moon", "Millennium" and a bunch of popular games are on the market.

Even NetEase launched the online game product "Journey to the West" in November, trying to use online games to solve NetEase's profit problem. Thanks to the game, NetEase turned a profit in 2002, and after that, the stock price rose more than 100 times!

However, among these games, the fastest growing game is undoubtedly "Legend"! This game doesn't look amazing at first. From after the listing. Servers are filling up one after the other.

This gave Shengda the courage to announce a fee-based operation after only two months of public beta. After the fee, Legends experienced a very brief decline in the number of online players on the server. Afterwards. Servers are starting to fill up again.

With the success of Legends. Chen Tianjiao, the boss of Shengda Company, also began to swell his ambitions.

"The market share of online games in China is about 400 million yuan, of which. "Journey to the West: The Great Sage" and "Stone Age" each took 100 million! Chen Tianjiao said, "However, our Shengda Company's "Legend" is also emerging at present, and it is expected to have an income of 30 million this year. By next year, there could be 300 million in revenue! ”

Dozens of employees of Shengda Company suddenly held their breath. Because, the veterans who joined the company at the beginning basically had shares.

"In the beginning, our goal was to survive, and now, the company can survive very well. Next, our goal is to dominate! The first step is to become the hegemon in the fast-growing online game market and surpass the partner companies! The second step is to build a Chinese version of Disney! The online Disney empire, relying on the profitability of games, gradually began to make novels, comics, music, film and television. I believe that we can do better than any other company! Chen Tianjiao said, "When our empire is built, each of you will not only be tens of millions and billionaires, but more importantly, what kind of influence will our influence reach?" ”

With Chen Tianjiao's speech, the entire Shengda employees felt excited.

Next, Chen Tianjiao introduced the harvest of his BJ trip and his admiration for Jay Chou. and announced that the company's "Legend" game will pay a price of more than 3 million yuan, making Jay Chou the spokesperson of the game.

The news, after a little discussion, was quickly adopted.

Because, many people in Shengda Company have heard Jay Chou's songs, especially the new song "Half Orc", if it is used properly, it can bring a lot of exposure to "Legend"!

……

26 December 2001. Christmas.

Jay Chou's "Octave Space" music album and "The Next King" movie, before they were released, released an MV in advance - "Half Orc"!

The MV of "Half-Orc" was screened on the CCTV movie channel in the form of music.

With this MV broadcast on CCTV, a new round of Jay Chou fever has started again across the country!

"There is no more pure white soul

Degenerate from humans to orcs

I started using the first person

Keep track of everything that's happening in front of you

The morning of the Bloodthirsty Forest wakes up

Any aggression becomes possible

I relive it with an ancient mantra

Sing the soul overture to find your roots

Facing the evil kiss of the demon world, the unpolluted turn

Maintain the symbol of pure whiteness and then restore it

Let the souls of our orcs tumble

Put away the process of brutal memories of bestiality

Let us orcs have a simple look in their eyes

Instead of being greedy for eternity, loyal only to violence......"

The music of "Half-Orc" quickly swept Internet cafes and video stores across the country. Countless students were so excited that they were overwhelmed by Jay Chou's new song.

Although, this song does not directly promote the "Legend" online game, after all, there are relevant policies in China, and games, like tobacco, are not allowed to be advertised on TV.

However, tobacco companies have resorted to treacherous tactics - publishing some so-called public service announcements, which are better than banning smoking, or promoting culture and place names, without mentioning the name of tobacco, but in fact suggestive advertisements for many smokers.

Advertisements for online games can't be played on TV, but music videos can be played in programs. In addition, in the news, or in other programs, you can cleverly sneak into soft advertising.

Jay Chou's "Half-Orc" doesn't mention the game at all!

But with the popularity of this song, many entertainment themes began to continue to promote advertorials - Jay Chou's "Half-orc" was inspired by an online game "Legend", and Jay Chou is a die-hard fan of the "Legend" game......

Next, Jay Chou cooperated with the publicity and publicly admitted that he was playing "Legend"!

After a series of promotions were learned by Jay Chou's fans, many people began to inquire about the news of the "Legend" online game.

Let "Legends" start at the end of December, and the number of online players will begin to skyrocket. The number of registered players exceeded 1 million, and the highest number of online players exceeded 100,000! (To be continued.) )

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