When the readx;?x super TV set off a wave of Internet TV in China, in fact, in Hong Kong, x super TV and x super box, also achieved great success. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

It is true that the income level of Hong Kong residents is higher than that of the mainland, but the price level is also far higher than that of the first-tier cities in the mainland. In particular, the rent level is expensive, so that the income of the people at the bottom who do not have their own property and are still renting is not so rich. A variety of products that can save money and reduce living expenses, but do not affect the quality of life, naturally have a huge market potential in this city.

ATV's launch of X Super TV and X Box package in Hong Kong is also quite attractive to many citizens. In the case of the cheapest X-box package, the monthly rent is only 68 yuan, which is only about one-third of the monthly rent offered by other TV companies in Hong Kong.

What's more cost-effective is that the 68 yuan monthly lease contract only needs to be signed for one year, and what happens after one year expires?

The answer is - the box can still be used after the contract expires!

With the exception of ATV's symbolic closure of a few premium channels, the vast majority of the content is still available to watch. What's more, more free Internet OTT content makes it possible for viewers not necessarily to watch limited programs on TV channels.

Over-the-top (OTT) content provided by third-party content, the resources of programming far exceed that of watching live TV. Moreover, there is more choice, and the audience can watch what they want, without having to accept the unilateral arrangement of the TV station.

x super TV also has a package, such as 32 inches x super TV two-year package, pay 100 Hong Kong dollars per month, you can take the TV home for free. This means that for only 2400 Hong Kong dollars, you can get a 32-inch Internet TV, which is even cheaper than the mainland sales price, no, cheaper than the production cost!

Of course, the supply price of the partner company to ATV is 3,000 Hong Kong dollars, and the reason why ATV is so cheap to supply. Hao Yi, the current major shareholder of ATV, should privately contribute money to subsidize X Super TV.

As of the end of November, X Super TV and X Box have gained 30,000 subscribers in Hong Kong. This makes. Hong Kong has become the city with the largest number of X Super TV users.

Obviously, ATV's transformation success has seen an opportunity! At present, ATV is already developing its own Internet application, and after the application is completed, ATV can ask for the constraints of the Hong Kong and Pearl River Delta markets. Any user can now watch ATV's various shows on ATV's app.

At the same time, the equity negotiations between Hao Yi and the two major shareholders of Cha and Cai have also entered a critical stage.

"Two uncles, ATV is a company, you should know that in the past, it did not form a mechanism for making profits and rewarding shareholders, and now, it still can't rely on its own income to maintain normal operations, and it is still a money-burning machine, which requires shareholders to continue to invest funds!" Hao Yi said. "The current transformation of ATV is a key stage, for example, ATV TV based on Internet TV, tablet computers, mobile phones, PC development of multi-screen terminals, at least 300 million Hong Kong dollars need to be invested!"

"As shareholders, we think the same way!" Zha Maosheng said with a smile, "However, my personal financial resources are limited, if I inject tens of millions of dollars, it will be okay to take out hundreds of millions, it will definitely be difficult for a strong man." ”

"No, no, no. Not only do you not need to pay, you still have to earn, I can give you hundreds of millions, but your equity belongs to me! Hao Yi said with a smile.

"Traditional free-to-air TV doesn't do well. What else is the Internet, do you think the Internet is so easy to handle? Cai Yanming also said in the same yin and yang manner.

"Okay, if you don't have confidence in ATV, you can sell your equity to me, and your equity will add up, and I can give 900 million. The equity price is a little higher than Wang Zheng's! Hao Yi said.

"You!" Cha Maosheng was very angry and said, "Are you trying to get us out?" ”

"No, it's not rushing, it's in well-intentioned persuasion!" Hao Yi Chen said earnestly, "Sell it to me now, and the two of you still make money, but it's hard to say about the future!" ”

Cai Yanming said: "We became a shareholder of ATV, you don't know where to mix!" Wang Zheng didn't have the ability to drive us out, which onion do you think you are? ”

"Actually, whether the ATV is in my hands or not, the difference is not very big!" Hao Yi smiled and said, "Have you noticed that there are many employees who have recently applied for resignation from ATV, but the strange thing is that after they left, they still work at ATV and produce programs in ATV!" ”

"What do you mean?" Cai Yanming and Zha Maosheng seemed to sense a huge conspiracy.

"Because, more and more ATV employees, the personnel relationship has been transferred to Xingyi Media, which is now ATV's holding parent company. As employees of the parent company, they continue to work for ATV! In this way, ATV has reduced its salary expenses, which is conducive to turning around losses! Hao Yi said with a smile, "Compared with the ATV position with tight funds and relatively small salary, the salary and treatment of Xingyi Media are much higher." Moreover, ATV gradually repaid the money of Wang Zheng and other creditors, and had no money to invest in the show. Therefore, in the future, the copyright of newly produced programs will also be owned by Xingyi Media! Cheaply licensed to ATV by Star Media! ”

All of a sudden, Cai Yanming and Cha Mao came to the bottom of the kettle to draw salaries and hollow out ATV. Although the assets are not less, the talents have been transferred to Xingyi Media Company.

For these employees, it is not inappropriate to transfer personnel relations to the parent company. What's more, the parent company's treatment is higher and more secure.

But for Cai and Cha, who hold nearly half of ATV's shares but are not shareholders of Xingyi Media, this is very bad news.

"In the Internet era, the license of free TV in Hong Kong will depreciate more and more! ATV's real value is nothing more than the copyright and program production capabilities accumulated over time. As long as everyone can access the Internet, use our network set-top box or network TV, watch online programs, and there is no need for a TV station at all! Hao Yi said with a smile.

The more these two major shareholders think about it, the more chilling they become, ATV really has nothing to covet, except for brand, copyright and talent, ATV is basically equivalent to a debt-ridden shell. The brand can't be taken away, and the old copyright can't be transferred without spending a penny. However, talent can transfer them out.

As the majority shareholder of the company, most employees will consider transferring their personnel relations to Xingyi Media from ATV, which has unstable salaries, to Xingyi Media, which has a healthy financial health and good income.

Xingyi Media has hollowed out ATV's talents, and is building Internet content distribution channels, as for the ATV brand, it can really be thrown aside. (To be continued.) )