On November 11, 2012, the year's Double Eleven, the small partner group and the little prince e-commerce, the daily sales of the double small group alliance exceeded 46 billion. Pen, fun, pavilion www. biquge。 info

Among them, there are 13 billion yuan in sales, which are contributed by small partner companies. The rest of the sales are co-created by the Little Prince E-commerce Group and tens of thousands of brands at home and abroad.

Of course, there is also a certain amount of water in this, for example, Jingtang Shengshi also took out tens of billions of real estate and promoted it online on the day of Double 11. General commodities are sold at a discount of 85%, and consumers will not feel that they are too profitable, but real estate is sold at a discount of 85%, whether it is a household who just needs to buy a house, or a buyer for investment purposes will be crazy.

After all, real estate is not like other consumer goods, it is an "asset" thing. What is an asset, what is a consumer product. From the perspective of value preservation and appreciation, if it can maintain and increase its value, and if it is sold in ten or twenty years, it can at least be valuable, and there is even the possibility of appreciation and price increase, which is an asset.

As for consumer goods, cars, watches, mobile phones, TVs, clothing, and so on are all consumer goods. The moment I bought it, it depreciated, for example, someone pretended to * and said that my car was worth 1 million yuan. But in fact, you can slap your face on the spot: "I'm sorry, it used to be worth 1 million yuan, and it was worth this price the moment you bought it back." However, since it was bought, it has been depreciating every minute and every second, all the way to the price of scrap iron. ”

In the most well-known book in financial management books, "Poor Dad Rich Dad", it is very simple to introduce the poor dad's poverty, not necessarily because he can't make money. The rich dad is not necessarily rich because his earning power is stronger than the poor dad said. Both may even be co-workers, or even poor dads may be leaders of rich dads. But the poor father's income has been used for consumption, and decades later, the consumer goods he bought are worthless. However, because rich dads buy some assets that will not depreciate, their future wealth will open up a huge gap. When the poor dad was still renting, the car was already in tatters, and he didn't have much savings. Rich dads own real estate and a lot of assets that have increased in value.

There is no shortage of savvy people in any country, especially the traditional Chinese with a strong sense of savings. As long as there are certain asset attributes, the goods are discounted and exported. It's sure to be a frenzy of buying.

Using real estate to flush the scale of sales is actually a bit of a suspicion of cheating. However, even after deducting the real estate sales of Jingtang Shengshi, the small partner and the little prince double small group also recorded a sales performance of more than 36 billion yuan on Double 11.

Relative to the scenery of the little partner and the Little Prince Group on this day. Ali Group is relatively inferior. However, Taobao and Tmall's Double 11 promotion also achieved 13 billion yuan in sales.

In fact, if there were no partners and the Little Prince Group, Taobao would definitely become the largest e-commerce company on the planet.

But the little prince has been keeping an eye on Taobao and is reporting fakes and counterfeits on Taobao almost every day. Any fakes that appear on Taobao. The little prince will expose it with great fanfare. In addition, Little Prince E-commerce has long instilled in consumers a concept - it is impossible for businesses to do loss-making business for a long time, and it is reasonable to subsidize consumers with investors' money in the short term, but in the long run, it is definitely consumers who will suffer. Because, merchants who can't make money will sell fake goods to consumers.

Only when merchants can make money selling genuine products, consumers will really benefit.

Why do consumers buy fake goods, although the people who sell fake goods have a certain responsibility, but the vast majority of them are connived at by consumers, and let the people who make and sell fake goods have a market. Stuff can be sold. For example, consumers choose the cheapest goods without distinguishing between them, and most of these goods are shoddy fakes, except for a very small number of merchants who advertise at a loss.

The genuine will lose the price, and the fake will not necessarily lose.

Buy the cheapest consumers without discernment, they prop up the market for fakes. If this concept of consumption is not corrected, fakes are inexhaustible.

Buying the lowest-priced goods only by looking at the price is greedy and cheap, which is essentially a bad currency driving out good money, and inferior goods are sold in large quantities, and harming the interests of the majority of the people in the entire market. The interests of merchants and consumers will be harmed.

Under the constant targeted attacks of the little prince. Ali had to start screening its Taobao and Tmall products, and cracked down on counterfeits from time to time. However, the endless fakes make consumers very suspicious of the Taobao model.

So. The authentic Little Prince e-commerce is gradually becoming more and more trusted by consumers. Of course, the Little Prince's product categories will not be as many as Taobao. But authenticity is guaranteed, and consumers don't need to risk buying a fake.

The management model of Little Prince e-commerce is first of all to choose a brand with a more reliable reputation. It will not allow any merchant to sell on the Little Prince platform without screening for the sake of product categories. Basically. Some merchants and brands with a good reputation, Little Prince E-commerce adopts an invitation system, and will not charge rent for opening stores, but allows any reputable merchant to open a store on the Little Prince e-commerce platform for free.

Little Prince E-commerce also does not charge any advertising fees for brand recommendation and product promotion advertising. Instead, according to the cost performance, quality, reputation and brand of the goods, some better products are regularly promoted. In addition, Little Prince E-commerce strictly controls the goods sold on the platform, and any product will be removed from the shelves if there is a problem, and it will take the initiative to compensate consumers for losses. Subsequently, brands and merchants began to be held responsible, and serious penalties were taken to close stores.

This practice makes the Little Prince e-commerce platform the highest authentic platform in China, whether online or offline, no retailer can guarantee that the authenticity rate of Little Prince e-commerce is so high.

Of course, in the case of rent-free merchants, the main profit model of Little Prince E-commerce is mainly to earn transaction commissions. For the settled brands, if the merchant sells independently, the sales commission drawn by the little prince is only 1%, which is also quite low. But even if it is a 1% commission, on the day of Double 11, the goods sold through the Little Prince platform.

Based on the sales of more than 40 billion yuan on the day of Double 11, even if the 1% sales share is very low. But the little prince can also get a sales commission of 400 million yuan in one day. This is also a business model of lying down to make money, as long as the platform has traffic and sales, the little prince can earn a steady stream of commissions.

Of course, the little prince will also purchase self-operated goods from manufacturers, but with the increasing sales scale of the entire platform, the sales of the little prince's self-operated goods only account for about 20% of the total sales.

After the data on the day of Double 11 was released, it not only took the lead in the domestic e-commerce industry, but also shook retailers around the world.

Even Wal-Mart, the planet's largest retail company, admitted: "China's e-commerce is developing very rapidly, and Xiaoxiao, Little Prince and Alibaba Group are all very strong opponents." In the near future, China will replace the United States as the world's largest consumer market. At the same time, Chinese retailers are also likely to replace Walmart as the world's largest retail giant! ”

Amazon also said: "Although, we have gained a leading position in many markets around the world. Unfortunately, we missed out on China's e-commerce market, which has grown to the largest point in the world. We are ready to enter the Chinese market in a big way, and we hope that there are still opportunities! ”

……

While many giants are paying attention to China's Double 11 sales performance, Wang Qinian is more concerned about the sales performance of X super TV.

"Double Eleven, summarized by major channels, the total order of X super TV is 86 million yuan, plus X super set-top box is 17 million yuan, and the daily sales have exceeded 100 million!" Tian Junjie, general manager of the X super TV project, nervously reported to Wang Qinian.

"How many users are there?" Wang Qinian asked.

"Super TVs sold 16,000 units, and boxes sold more than 40,000 units. Overall, 56,000 new users! Tian Junjie reported.

"Okay, I won't put pressure on you, but, in 2012, X super TV and X box, the overall user scale should reach 1 million!" Wang Qinian said.

"......" Tian Junjie complained in his heart, this is not too early to give pressure. There's only a month and a half left at the end of the year, okay. More than 1 million users in a month and a half, which is much more difficult than breaking 1 million software downloads and installations.

But how hard is it? At the most...... Sell more boxes, sell less TVs. The box is relatively cheap, 399 yuan a box.

The cheapest TV is 24 inches, and the price also reaches 1999 yuan.

In the short term, it must be the most cost-effective to sell boxes.

But in the long run, selling TV is more promising.

Buying a box is not necessarily a loyal user, they can buy other Internet TVs at any time. But buying a TV, especially a large one, should not be replaced for a long time.

After all, TVs are durable goods, and it is possible to use them for more than five years or even with good maintenance, and they can be used for more than ten or twenty years.

Traditional TV users are slow to replace. Only by upgrading the technology,It is possible to eliminate the old TV,Let more users replace the new TV。

For example, in the past, CTR TVs were the mainstay, and users were generally reluctant to replace Y crystal TVs. But when the performance of Y crystal TV completes the traditional CTR TV, it will be outdated if you use CTR. In addition, the price of the Y crystal panel is also decreasing year by year, making the Y crystal more and more competitive.

The partner company allows users to change to Internet TV,Once the user is used to using the Internet TV of the partner,Then the cost of changing the platform is relatively expensive。 After all, the usage habits are different, and the applications in it may not be compatible.

The era of Internet TV is also a rush process.

Whoever leads, who occupies the most market share, has become the mainstream. Later competitors can only cry out in vain, and it is difficult to challenge the hegemony of the Internet TV era. (To be continued.) )