In July 2012, after "The Romance of the Dragon and Snake" became a hit on the Internet in China and the United States, the team of Little Partner Entertainment Group took the opportunity to sell the copyright of this online drama to Japan, South Korea, Southeast Asia, Australia, South America, Europe and even Africa......

The production level of this work is actually not the top in the world, it can only be said to be a work of not low standard, roughly, it can be about the same as the movie "Ip Man". Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info If the latest update of > book > Cabinet > is compared with a large-scale American drama with tens of millions of dollars in the United States, there must be a gap.

However, just like the Hong Kong films of the year, small costs can also rely on their unique style, which has caused a whirlwind of Chinese films around the world.

The popularity of "Dragon and Snake" is also based on the same factors. Chinese martial arts have a unique beauty in film and television works. Even today's Hollywood movies have absorbed elements of Chinese kung fu to perfect their action design. This makes Hollywood's action blockbusters and fighting action gorgeous over the years, which is a huge improvement over the years.

"Dragon and Snake" is actually limited in its innovation in action design, and many things can be found in the kung fu theme of Hong Kong films. The level will not exceed "Huang Feihong", "Jingwumen", "Huo Yuanjia", "Ip Man" too much, at most it is just a little more serious and hardworking.

Of course, the main thing is to do these things seriously, and the work must not be outdated.

The first season of "Dragon and Snake" quickly sold around the world, and in some small countries, it was almost half sold and half given away, and the copyright fee of several thousand dollars was authorized. In some of the larger markets, it is millions of dollars in royalties.

By and large, by selling overseas rights, it has sold $30 million in revenue in the first quarter. Coupled with continued sales on the site in China and the United States, it is estimated that the first quarter could generate a total revenue of $40 million.

This result is roughly able to catch up with the sales of American dramas.

The time has come for the partner company and nfix to cooperate tacitly to promote online dramas.

"In the next ten years, we will build an online cinema and serial channel on the Internet, and the goal is to surpass the offline box office market in the online cinema market!" Spokesperson for the latest press release of nfix. "Some serials may only be broadcast on the Internet, and the TV version will be placed on the back burner. ”

"The small partner company in the next three years. It is planned to invest no less than 50 online dramas every year. The annual investment budget for online dramas will exceed 2 billion yuan. In terms of future investment in film and television content, our total investment will increase to 10 billion yuan, and online dramas will account for at least one-fifth. Yu Dong echoed each other from afar, "Three years later." If the market is similar to what we expected, we will also invest more in online content. ”

……

Overnight, web dramas began to become the focus of the media. Some industry insiders have shouted that online dramas have become a new blue ocean.

During this time, Wang Qinian said to the school's teachers and students and some radio and television leaders at a lecture at the Beijing Film Academy:

"Recently, with the "Romance of the Dragon and Snake" of our partner company, it has not only earned a lot of income but also gained attention at home and abroad by relying only on the Internet market. Many colleagues in the industry are paying attention to the development of online dramas. Someone disdainful. Someone was excited. Some people also proposed to suppress the Internet and online dramas to avoid impacting the current traditional film and television pattern. I don't agree with this point of view, which is equivalent to the industrial revolution, ignorant traditional textile workers, began to enter the market one after another, smashing advanced machines, because advanced machines. It has hit their backward mode of production, and if they do not change their mode of production, they will lose their jobs. This practice, we now see. That's foolishness. Ignorance and backwardness of the mode of production and attempts to hinder the popularization of the advanced mode of production are all self-defeating. Even if you hinder these advanced modes, your opponents will not, and others will use these advanced production methods. Productivity increases, markets are gained, and you will be eliminated as well. In short, it is unscientific and bad to suppress advanced technology and industries! We should adapt to the new market and new environment as soon as possible, and seize the cake of the market, instead of holding on to the defects and waiting for death. ”

"Personally, I have a clear point of view that almost most industries in the future will be related to the Internet. It's almost impossible to find an industry that doesn't require the use of the Internet, and that's the way of the future. ”

"There are a lot of leaders and guests today, and I am not prepared, so I will talk about a few points casually. Before talking about the integration of the film and television industry with the Internet, let me first say that our Internet industry is quite developed, and the United States seems to be the only country in the world that we can look up to. Except for the United States, we look around the global Internet industry, and it seems that there is no one who can fight. Our film and television are still relatively backward, and we can't compare with the United States in the world. In terms of production level, it is not world-class, of course, our market is very large, so the industry is growing rapidly, and now low-quality film and television works can also make money. After making money, this money will continue to invest in the film and television industry. The viewer's eye is improving, and they will be picky. Gradually, practitioners are forced to get serious, and filmmakers who are not serious will be eliminated. If it is completely reversed by the market, we should have hope in the future that the film and television industry will become the world's first. It is also possible not only to be the first in terms of market size, but also to be the first in terms of technology and overall production level. ”

"However, it must be combined with the most advanced market and technology, you can't be in the 21st century, or use the concept of reform and opening up to create film and television works, and then, the audience doesn't buy it, you think the audience has no vision. Whether the audience has no vision or you can't, it's obvious. ”

"The film and television industry is a popular art, not a niche art. We all know how many markets there are for those niche arts, Peking Opera, Kunqu Opera, etc., and they do not adapt to the changes of the times and cannot cater to the public, so they can only become protected traditional culture and survive for a long time. If our film and television industry is also so self-righteous, it will eventually become a niche traditional literature and art that has lost its market and is protected. As for popular literature and art, that is, the audience is the master, not us practitioners who decide what content is good and what content is not good, we are serving the audience, the audience is the referee, and what they think is good is the trend and represents world-class standards. Of course, now our domestic audience is not mature enough. Some bad things can also have a high box office, but when they are taken to the world, they will soon hit the streets. Obviously, our domestic audience is too doting on our domestic film and television. When the domestic audience no longer spoils it, but votes entirely on the quality of the work, then, most of our movies that can be popular in China can also be popular overseas! This has increased the number of films and television productions we export overseas. The success rate of the hit in the overseas market. ”

"You know? In the PC era of the 80s, we were completely backward from the world. In the 90s, although we were poor and white, we were the most active imitation of the United States in terms of the Internet, coupled with our population base and the rise of the economy, we have a large number of world-class Internet companies. The stock prices of other developed and developing countries, including Japan, South Korea, Germany, France, the United Kingdom, Canada, etc., have almost disdainful of their Internet industry, and they have relatively high per capita income. But on the construction of the Internet world. They almost stagnated in the last century. It's not that Japan and South Korea don't work hard, in fact, they have also tried, but their market is too open, and there are not enough people who speak Japanese, Korean, German, and French, so that they can't work hard. What about India, why can't they? Because, we know, India is still a very strange country. Not a modern country, nominally modern and democratic, but they have a caste system that is even more backward than feudalism. This caste system is essentially slavery, and to this day, there are still strong remnants of caste in their society. The lower castes are not human beings at all, and many Indians do not talk about the Internet, even the popularization of electricity is a luxury. Some backward rural people have mobile phones, but they don't have electricity in their homes. You also have to queue up to go to the charging place to charge. There is also a high level of illiteracy in India, with hundreds of strange indigenous languages, and being able to write your own name is considered illiteracy. But this kind of low-quality population, in the Internet age, naturally can not support the huge market, after all, they are struggling to read, how can they be excited to surf the Internet, illiterate can not become Internet citizens, so India can't. ”

"Then again, it's still a web drama. Our young directors and actors, who are sitting on the cold bench in the film and TV drama market, can they give online dramas a try? You see, there is not a single star in "Dragon and Snake", but now, the salary of the director of "Dragon and Snake" in the second season has risen to 3 million yuan, and the main actors have risen from 2,000 yuan per episode to 20,000 yuan, and everyone in the crew has risen. Their efforts soon paid off. In the future, it is possible that after the online series is filmed, they will make movies again, and the crew of "Dragon and Snake" will almost all change from snakes to dragons! ”

"Of course, the production method of online dramas is also different. We are making a change of play, and adjust the follow-up plot at any time according to the feedback from the market. This model is more market-oriented than broadcasting after filming. In addition, broadcasting while filming and broadcasting one episode a week can also enhance the IP value of the entire series and the actor's own value. Now the TV series, one or two episodes are broadcast every day, and it will be broadcast in more than ten days and half a month, and the audience will quickly change the program after watching it, which is not impressive enough for you. Chasing dramas, a large number of viewers catch up on the latest episode on the Internet every week, which prolongs the broadcast cycle and prolongs the vitality of excellent dramas. In this way, it is easier for us to make stars by exposing the actors in a quarter. Also, one season of online dramas is broadcast every quarter, which also enhances the value of IP, selling peripheral products, who doesn't want the serial cycle of film and television dramas to be longer, so that it is better to promote peripheral products. The TV broadcast mode of broadcasting one episode or two episodes a day in our country seriously wastes the IP value of popular dramas, and it is obviously difficult for peripheral goods to achieve greater commercial value. Of course, traditional TV viewers have become accustomed to watching one or two episodes a day, and it would be too costly for us to forcibly change the viewing habits of TV viewers. However, in the emerging market of online dramas, I can make new rules. I said that online dramas should be broadcast once a week, and this rule is enforced, and the audience is used to it, and it has become a rule! ”

"Compared with traditional film and television dramas, there are more opportunities for online dramas. A crew from top to bottom, hundreds of people. In a year, the online dramas invested by our partners are expected to provide tens of thousands of jobs. Moreover, online dramas are also going out now, and we give priority to exporting online dramas overseas every year, to the nfix platform. If you want to take the international route, you may participate in an online drama that can be broadcast around the world, and you can leave an impression in front of the audience more than what awards you won. ”

"In short, leaders, colleagues, I think that at this stage, we should seize the opportunity given to us by the times and actively participate in the era of online dramas. In the new era and new market, elevate China's online dramas to the commanding heights of the world......"

There was thunderous applause at the scene, and after the meeting, countless peers began to ask Wang Qinian about the market rules of online dramas and what they need to know.

Of course, they are more concerned with exporting their products overseas.

Wang Qinian naturally vigorously asked them to register relevant Internet accounts and sign contracts with their partner companies. In the future, the work will be uploaded directly to the Internet, which will naturally be a web drama. The creation of the current web drama imitates the TV series, but in the long run, it should be different. (To be continued.) )