In August 2012, the online drama business of the small partner company became very popular overnight. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info because, people quickly realized that the small partner company and the alliance are equivalent to building a bridge in the Sino-US market, relying on the scale advantage of the Sino-US Internet market, this market has just been born, and it is a huge market with a lot of meat to gnaw.

It's not just a lot of newcomers looking for investment to enter the online drama market. Even some old film and television companies have begun to allocate some resources to enter the online market.

Compared with overseas countries, China's enterprises and citizens have changed so much in recent years that it is difficult for people in the 70s to think about the social changes in the 80s, and it is even more difficult for people in the 80s to think about what the society was like in the 90s. When the people of the nineties arrived in the new century, they found that the world had changed again.

This kind of turbulent development and change makes it difficult to breathe. The skills that were just prepared, the exponential reserves and experience that were just prepared, turned out to be obsolete after a while. In this case, Chinese companies also have the strongest sense of crisis in the world. On the surface, Chinese companies are very impetuous, and as soon as they see something, they rush to it.

However, this also essentially shows that Chinese companies are the most innovative and crisis-conscious, and know that if they do not embrace new things, they may soon be eliminated.

While many companies and industry insiders are interested in the online drama market, at the same time, a funding gap has also emerged. After all, many people have ideas and want to make online dramas, but it doesn't mean that they have the funds, and many directors and actors are looking for investment with scripts.

After all, online dramas are not the same as those selfie sharing, at least a little more formal funds and teams, not too bad, if it is too bad, the content of the website is like a garbage dump, which is not conducive to future development.

Why can the company's paid film and television model surpass the sharing model created? Essentially. It's not because although there is a lot of content, it is miscellaneous but not refined. Many film and television companies may not be willing to put high-quality content. Get it on the website and get a very low advertising share revenue.

The premise of the online drama content sharing model engaged in by the partner company is naturally high-quality content. It is not advantageous to be free, and it is impossible to have a market for charging. And high-quality content, naturally, requires a cost. The budget is hundreds of thousands of yuan per episode of the web series. Most of them have a budget of several million per episode. The top luxury productions may reach a budget of tens of millions.

It is precisely because the partner company has to find a reliable source of funding for these crews. It is too risky to be funded by a small partner company, and the small partner company is naturally reluctant to do it.

It is necessary to find some qualified investors who are willing to invest and share the risk, and the investors will pay their own money to invest in the work, and they will naturally be more cautious about the project while taking the risk.

In this way, than the small partner company specialized in content moderation and investment institutions. It could be more efficient. Moreover, if you find someone to invest, it not only reduces the risk of the partner's own investment, but also reduces the human resources investment of the partner's company.

……

In September 2012, the small partner company took the lead and established the small partner film and television investment fund management Co., Ltd., the establishment of the company, mainly for the small partner group to carry out better reform of film and television investment projects. The returns and risks are shared by investors who are interested in the industry through funds.

The small partner company is gradually through the transformation. Transfer the investment risk out. But at the same time, not only will it not affect the influence of the small partner company on the industry, but even consolidate the monopoly of the small partner company on the industry.

Of course. The film and television industry is also a very industry, with a lot of funds, and if you want to find a new way to invest, you will naturally pour into the film and television industry. Instead of letting these new entrants become the opponents of the partner company, it is better to let them become the customers of the partner company.

After becoming a customer of a small partner company. So...... A steady stream of investment will be through the platform of the small partner, the investment in the small partner company to provide the project, so that the small partner not only transfers the risk of their own investment projects, but also ...... was originally the capital of competitors, but it has begun to become a partner to help small partner companies consolidate their hegemony!

Once the transformation is successful, the partner company will not only earn money from consumers in the market, but also from investors who participate in the market.

At the beginning, the small partners naturally had to come up with some high-quality projects that were easy to make money to lure investors in.

Of course, film and television investment is essentially similar to venture capital, which is a high-risk project. Small partners can't pit the ordinary public, so this fund is definitely not a public fund.

It is true that there is the possibility of high returns in film and television investment, but it is more obvious that it is riskier than stock investment in listed companies. It is even possible for a film and television project to invest 100 million yuan, recover 1 million, hit the street to a certain extent, and almost lose all the principal.

Of course, there are also some lucky people who invest millions of yuan, but the result is a super dark horse that has earned tens of millions or even hundreds of millions.

This is a private equity fund with a relatively high threshold, and it needs to prove that the personal net assets are not less than 10 million yuan in order to be eligible to apply for an investment account and have the qualification to subscribe to the project. The minimum share of a single investment is 500,000 yuan.

The threshold is relatively high, also because of the high risk of film and television investment, and the partner company cannot guarantee that online dramas can make money without losing money. Moreover, the fund does not have a management fee, but a subscription fee and a redemption fee. A 2.5% subscription fee will be charged for the subscription of the project, and a 2.5% redemption fee will be charged for the redemption of the funds.

The establishment of this fund company by small partners is essentially a transfer of risk to investors. After all, if they want to make a profit, they naturally have to take market risks.

Assuming that the partner company does not invest by itself, it can deprive 5% of the income just by charging the subscription fee and redemption fee of the fund project.

Although the small partner company is essentially to transfer the risk, others see more of the benefits. Everyone knows the risks of film and television investment, but the lottery-like thrill makes many investors obsessed. The small partner company continues to come up with some projects for others to invest, but they can get profits similar to casino rakes.

In the casino, gamblers win more. As long as the casino owner himself is not stupid and does not gamble with gamblers. Well, the casino will always be the winner, because: No matter who wins or loses, the casino will have a steady stream of rake shares. I'm not afraid that you won, I'm afraid that you won't gamble.

The highest level of doing business is not afraid that your customers will make money, or you are afraid that others will not buy your account. Don't be tempted by your project.

However, the establishment of this fund soon attracted more than 200 qualified investors and raised 1 billion yuan. Even if, the subscription and redemption add up, one in and one out is a 5% fee, but it still can't stop many funds from investing in high-quality projects.

There are some listed companies among them. For example, Huayi Brothers Company subscribed for a share of 50 million yuan, and Youngor Company subscribed for a share of 100 million yuan.

Major companies also subscribe for their own purposes, for example, the purpose of Huayi's subscription is to obtain the investment threshold for high-quality projects of online dramas. With the help of partner companies, the products are distributed all over the world. Even though Huayi is already a very powerful company, it is still an insignificant company compared to its partners.

Youngor and other companies subscribe to fund shares, in addition to the purpose of investment. There is also cooperation in the advertising business. For example, some popular dramas embed some brand soft advertisements can stimulate product sales.

The small partner online drama investment fund is divided into the share of the parent fund and the sub-share.

Shares of the parent fund, original net value. 1 yuan per share, with the profit and loss of the investment, the net value of each share will also change. At present, it is a total of 1 billion fund of funds shares. The parent fund invests in each project to diversify investment risks. Peacetime. When there is no project investment, idle funds to buy Yu'e Bao products to eat profits. When there is a project that needs to be invested, you can always take out the funds for investment. The initial customers of the fund subscribed for the share of the parent fund, which is also the foundation and foundation of the small partner film and television investment fund.

As for the sub-share, it is a separate online drama project, for example, the second season of "Romance of the Dragon and Snake" is to participate in the project by making the project a fund share.

Only clients who have subscribed to the share of the Master Fund can invest in a project with a separate sub-share. For example, the second season of "Romance of the Dragon and Snake" is both a sub-share project.

Investors are given priority to subscribe for the rights and interests of the sub-shares, but if the funds subscribed by the customer are insufficient, then the remaining shares that have not been subscribed will be funded by the parent fund.

"Huayi Company subscribed for the second season of "Romance of the Dragon and Snake", with a share of 20 million yuan."

"Youngor Company subscribed for 5 million yuan."

"Wang Qinian subscribed 10 million yuan."

"Wang Zhong (dreamed into the magic machine) subscribed for 5 million yuan."

"The company subscribed 10 million yuan."

The total investment in the second season of "Romance of the Dragon and Snake" reached 00,000 yuan. Among them, 50 million yuan was actively subscribed by different investors, and the remaining 30 million yuan was subscribed by the small partner film and television investment fund.

The subscription process was extremely enthusiastic, and all the funds of 00,000 yuan were implemented. All of a sudden, the production level of the second season of "Romance of the Dragon and Snake" reached the top level in China. Even some big-budget TV series may not be able to compare with the budget of the second season of "Romance of the Dragon and Snake".

After all, the second season of "Romance of Dragons and Snakes" has only 13 episodes in total. The budget for each episode has exceeded 6 million yuan. Compared with the budget of more than 1 million yuan per episode in the first season, it is already a crow to a phoenix.

Originally, among the top writers in China's online literature industry, the influence was not the top. But with the international success of "Romance of the Dragon and Snake", even in the overseas market, there are many fans who talk about "Romance of the Dragon and Snake" and dreaming of the magic machine!

This is the same as the later "Three-Body Problem", the original Chinese science fiction novels were unknown in the world. However, "The Three-Body Problem" has become popular, and many of Liu Cixin's novels have been translated into the languages and scripts of dozens of countries around the world, and its IP value has also been rapidly improved to a world-class level.

"The Romance of the Dragon and Snake" is now similar to the situation of "The Three-Body Problem", but "The Three-Body Problem" relies on science fiction to tell the law of the jungle in the universe, causing human beings to worry about their own fate, and the topic was quickly detonated.

"Dragon and Snake" relies on China's national art, and it has also become a phenomenal work.

A work must first have a topic, so that it can easily become a phenomenal work. Works that do not have topicality are more difficult in terms of news hype and marketing, and they need to pay a lot of price to achieve results. This is not a good investment project, a good project, basically a little ignited, almost without too much effortless marketing, quickly became popular! (To be continued.) )