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In mid-July 2003, the Xianxia TV series "Ethereal Journey" jointly created by Xiaowei Company and Tang Film Company also began to enter the hit stage. Pen "Fun" Pavilion www.biquge.info

The first round of broadcast rights of this TV series was bought by Mango TV for 20 million yuan, and in 2003, the first round of broadcast rights was bought at such a sky-high price, I have to say that Mango TV has the courage. As for the small partner company and Tang Film Company, the cost of selling the first round of broadcast rights has been basically recovered. Wait until you sell the second round of broadcast rights, and you will make pure money.

""Ethereal Journey" is on the air!"

"So handsome!"

"Flying swords and magic weapons are much better than traditional mythological dramas, and martial arts films, compared with "Ethereal", they are all weak!"

"Who is the actor who plays Li Qiang, he looks so handsome!"

"Hu Ge, a newcomer highly praised by Tang Film Company!"

"I think it's still not as good as the original book, and even, compared with the game, there are also inferior points!"

"Don't be so picky, this TV series already respects the original book quite a bit. Xiao Qian, the author of the original work, said that he participated in the adaptation of the script. Some plot revisions are due to the cost of TV series, and in addition, the original book is not flawless. Even if it is adapted from "Journey to the West", it cannot be exactly the same as the original book! ”

"I think some of the shots are borrowed from the movie "Journey to the West: The Great Sage"!"

The first season of the TV series "Ethereal Journey" ∞, ww≠w. invested 20 million yuan, a total of 50 episodes, and an average budget of 400,000 yuan per episode, which is very high in this era. In fact, only 10 million yuan was spent on the salary and shooting, and the remaining 10 million yuan was spent on special effects and soundtracks.

Because "Ethereal Journey" has been adapted from novels, comics, games, etc. in recent years, it has long been operated as a famous IP, and the number of ordinary fans of this work. More than 10 million. As for the hardcore fans, after the deliberate cultivation of the partner company, there are at least hundreds of thousands of hardcores.

Therefore, as soon as the TV series "Ethereal Journey" was launched, although the movement in traditional media was relatively small. It's just that there are some innocuous reports on the entertainment news.

After all, there are no superstars in this TV series. Traditional media do not pay attention to the preferences of young people, such as online novels, comics, and video games. However, relying on the spread among fans, coupled with the novelty of this TV series, the ratings are still devastating, with a national rating of more than 10%, that is, every ten viewers who turn on the TV. There's one watching "Ethereal Journey"!

It is conservatively estimated that there are 20 or 30 million TV viewers watching "Ethereal Journey" across the country!

At the same time, the social sections of Sina, NetEase, Sohu and other websites have been held in many well-known forums such as Shuimu Tsinghua University, Tianya, etc., and the heated discussion about "Ethereal Journey" has formed another wave of enthusiasm.

From the ratings statistics, as well as the buzz on the Internet. It can be seen how hot "Ethereal Journey" is, even if it does not reach the level of "Huanzhu Gege" when it was on the air. But it's not far off.

Among the major ratings statistics, since the hit of the TV series "Ethereal Journey", the national ratings have not been lower than 10%, and with the attitude of the champion, it dominates the TV hit series throughout the summer!

……

After the hit of the TV series "Ethereal Journey", major TV stations have been hot. Came with a check to buy the second round of broadcasting rights.

In addition to CCTV, almost all local stations are tempted to buy the second round of copyright for 50,000 yuan per episode. Although the second round of broadcasting rights is far less expensive than the first broadcast, it is better to have a small partner company that sold more than 10 second-round TV broadcast rights in one go.

So. The second round of broadcast rights sold more than 30 million in China. Coupled with the first round of broadcast rights, it means that the first season of "Ethereal Journey" actually sold more than 50 million yuan.

And the crazy sale in China, Hong Kong's ATV has also joined the ranks of buying copyrights.

ATV, how to say it, this TV station used to rely on strong self-made dramas, which was on par with TVB. Even, many TV series are better than TVB. But in recent years, ATV has become more and more inclined to buy TV series rather than self-made dramas.

Because if you shoot a TV series casually, you have to invest tens of millions of yuan no matter how hard you pick the door. And TV dramas with tens of millions of yuan investment can often only recover one or two million advertising fees. With the support of the local tyrant boss, ATV can still hold on. But as ATV changed several bosses, it became less and less tyrant, and became more and more conservative, tending to cut costs. The highest cost is undoubtedly the annual self-made drama, so cut the self-made drama!

So ATV is heading for a point of no return to buy!

To buy a TV series, only the copyright in Hong Kong often only requires one million yuan. In this way, ATV relies on buying dramas and broadcasting some classic old dramas to support. On the surface, the cost was quickly reduced. But in reality, this is actually a self-defeating way.

Buy a TV series instead of making it yourself! made ATV lose more and more of its ability to make its own dramas, and a large number of talents had no scenes to film, so they left ATV gloomily. Then, ATV is like a boiled frog in warm water, a little bit of chronic suicide. Ratings are down, advertising revenue is down, and production capacity is down......

Wang Qinian knew what happened to ATV later, but he did not refuse ATV to buy TV series. 、

Instead, according to the price of the second round of broadcasting rights, he sold the Hong Kong TV broadcast rights of the first season of "Ethereal Journey" to ATV for 1.5 million Hong Kong dollars.

At this price, it is already quite favorable!

After ATV got "Ethereal Journey", it was quickly put on the market. As a result, the ratings actually suppressed TVB's "Love Freestyle" broadcast at the same time. ATV's ratings once rose to 41%, overshadowing TVB's limelight.

It wasn't until later that TVB launched the anti-heaven drama "Golden Branches", and it regained its absolute lead in ratings.

However, even during the broadcast of "Golden Branches", the ratings of "Ethereal Journey" in Hong Kong exceeded 35%. Except for the audience who doesn't like to watch TV dramas, other mainstream audiences are basically divided by two popular dramas.

Seeing the power of "Ethereal Journey", ATV is naturally more and more determined that self-made dramas are not as good as purchased dramas!

……

In the first season of "Ethereal Journey", when the limelight was strong. People of insight have begun to compete for the broadcast rights of the second season!

The first bold one is Mango Terrace!

The director of Mango Channel held a check, hoping to directly buy the exclusive copyright of the second season of "Ethereal Journey" at a sky-high price of 50 million yuan.

This price is equivalent to the sales of the first quarter.

Considering that the sales process in the first quarter paid a certain marketing cost. Therefore, it may be more profitable to sell the exclusive TV broadcast rights in China directly for 50 million yuan in the second season.

Now the market has proved that the ratings of "Ethereal Journey" are no less than Qiong Yao dramas. Well, even ahead of Jin Yong's drama, why?

Because, of the 14 novels of Jin Yong's drama, some have been remade three or five times, and most have been remade more than ten times. Due to repeated remakes, the audience is already very familiar with Jin Yong's dramas, so the ratings of Jin Yong's dramas can reach a relatively high level, and it is difficult to hit the streets. However, due to the loss of suspense and novelty, it is becoming more and more difficult for Jin Yong's drama itself to win the ratings championship.

The advantage of Qiong Yao's drama is that Qiong Yao's novels are not as good as Jin Yong. The big head who has not read Qiong Yao's novels is here, in addition, Qiong Yao's novels in the early years were mainly film adaptations. In recent years, it has turned to a TV series adaptation. Therefore, many TV drama viewers are watching Qiong Yao dramas for the first time, and the number of remakes is relatively small, so the ratings of Qiong Yao dramas are higher than Jin Yong's dramas.

And "Ethereal Journey" is also because of its novelty, and it became a TV series for the first time. Many viewers haven't seen it either, because of the novelty, and in addition, many fans of "Gone with the Wind" are constantly buzzing with others to promote it, which has long aroused the curiosity of many people. In addition, this is the summer vacation, and many fans of Gone with the Wind novels, games, and comics are on summer vacation. This is also the fundamental reason why the "Ethereal Journey" TV series creates miracles.

At the moment, the first season of "Ethereal Journey" proved its ratings, and the second season is naturally bullish.

"Chief Wei!" Wang Qinian smiled and said, "Guitai is very bold and dares to spend 50 million yuan to buy the copyright of "Ethereal Journey", but I am curious, why do you think that 50 million yuan can buy out the copyright of my second season?" ”

"First, 50 million you will definitely make money!" Director Wei, the founder of Mango Channel, said, "In the first season of "Ethereal Journey", your shooting cost is 20 million yuan, and the gross profit is more than 30 million. For the second season, the filming budget is not expected to be much more than the first season. And I will buy your copyright directly for 50 million, and you no longer need to work hard to promote TV series on major stations. In addition, I prepaid in advance, which also reduces your risk. What's more, the second season will be broadcast at our Mango ** house, the ratings will be more concentrated, and the market performance will be more eye-catching, which may once again refresh the ratings record, which is conducive to launching the brand of the "Ethereal Journey" series! ”

Wang Qinian smiled when he heard this: "Okay! Your words show your sincerity. 50 million, the exclusive TV broadcast rights for the second season are no problem for you, but I have one condition! ”

"On what terms?" Director Wei was stunned.

"Xiao Qian, the author of the original book of "Ethereal Journey", is our top signed author. I think it still needs to be promoted, and it should be promoted like a star on TV! Wang Qinian emphatically said, "I hope that your station will promote Xiao Qian in entertainment variety shows, interviews, entertainment news and various programs." ”

"Yes!" Director Wei thinks that it is a big deal, and it is just propaganda to treat a novelist as a star. Although it takes a little resources, it doesn't actually cost much. If you don't do it, the program will have high ratings!

ps: Thank you for the support of the Internet crazy monthly pass, and thank you for your generous reward!

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