Chapter 287: Policy support

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The first season of the TV series "Ethereal Journey", with the popularity of China and Hong Kong, has gradually formed a trend. Pen ~ Fun ~ Pavilion www.biquge.info TV stations in Taiwan, Singapore, South Korea, Vietnam, Malaysia and Thailand have come in an endless stream to discuss the introduction of this hit drama.

As a result, this TV series actually went abroad and swept the Asian market, and its momentum is almost not inferior to "Huanzhu Gege" and "Meteor Garden".

South Korea is just that, after all, Korean dramas have been emerging in recent years, and in two years, "Dae Jang Jin" will be in full swing. The popularity of "Ethereal Journey", although it is not popular, has not yet reached the point of breaking the record.

However, the popularity of "Ethereal Journey" in the Vietnamese market has reached an exaggerated level even more than that of China, Hong Kong and Taiwan, with an audience rating of more than 75%, becoming a hotly discussed film in Vietnam.

I have to mention that although Vietnam is now at the beginning of China's reform and opening up, it seems to be resentful of sending troops to build up Vietnam's prestige. But it is said that when it comes to flower imperialism, the country of flowers is the worst. But in fact, the culture of planting flowers is deeply rooted in the hearts of the people in Vietnam.

It can be said that after beating Vietnam Liwei in China, as well as the collapse of the Soviet Union, and China's reform and opening up, Vietnam has become a good student of China, imitating China everywhere.

Whenever a heavyweight meeting in China is held, the documents are often translated into Vietnamese within a month, and Vietnam is holding a meeting to study the spirit of a certain meeting in China and discuss how to absorb and digest China's experience.

Some of the popular things that have appeared in China are also imitated in Vietnam. It's just that the pop trend is a few years behind China's, so it often seems funny.

Online Games ...... in China Well, there is no online game market in Vietnam now, and historically, Kingsoft's "Sword Romance OL" occupies 92% of the online game market in Vietnam. China's online games have dominated the market, with a market share of more than 90% for nearly a decade and ten years. You must know that the market share of Chinese online game companies in their own domestic countries is not exaggerated!

Now that "Ethereal Journey" is a big hit in Vietnam, the partner company has begun to consider promoting the "Ethereal Journey" novel and game to Vietnam......

The cultural industry goes abroad. Exporting, this is obviously a political achievement! Although the market size of cultural products is far less than that of industrial products, the influence of exporting culture to foreign countries is far greater than that of ordinary commodities.

Why does China care so much about the Olympics, or the trophies of the events? Because, many sports events are followed by the whole world. If you get gold medals and trophies, you can be noticed by the whole world. Enhance China's national image.

The export of cultural products also has a similar effect!

Therefore, exporting cultural products to the outside world and achieving a good overseas influence is tantamount to winning glory for the country.

Inadvertently in the small partner company, he began to win glory for the country again. Wang Qinian was also invited to hold several cultural meetings, and was praised several times by the leaders.

After that, the small partner company gradually became a key cultural enterprise supported by the policy. Afterwards. Many domestic counterparts have come to visit and investigate. A bank group came to lend money to the partner company.

Of course. This is related to the change of leadership, from 2003 ~ 2013, is the river crab ten years. Although, there are often complaints about river crabs, but in fact, between this decade in the Internet and entertainment culture industry. The policy is relatively loose.

For example, some sixth-generation directors who were banned in China were previously banned for violating policies. After the leadership change in 2003, it seems that the ban will be lifted one after another within this year. They are allowed to be released in China, and of course, their movies are not good at the box office!

However, the recruitment of the sixth generation of literary film directors also reflects the attitude of the top management towards the pacification of the cultural circles.

Not to mention, Wang Qinian has made a director who has made a big industry and has repeatedly won glory for the country! As a result, various policy supports followed, the biggest support is the bank group to give loans, support the small partner companies to become the largest and stronger, and catch up with the cultural and entertainment companies of developed countries in Europe and the United States.

Wang Qinian often says that he wants to be like Disney? The senior management also wants to see if the partner company can do that. Of course, it's better to do that in 10 years, because ...... Ten years later, the leadership has changed!

Therefore, to give policies and loans, it is also to use the partner company as a pilot to accelerate the growth rate of the partner company and see if it can become a climate.

Of course, Wang Qinian doesn't need a loan.

The core driving force for the development of the small partner company comes from Wang Qinian's vision and layout. For example, in the film and television industry, the market size is too small, and now it is more important to circle talents and wait for the market to mature before making efforts.

There is also the online game industry, which in essence, can be like a money printing machine. As long as there is a popular online game in operation, it is enough to provide a steady stream of funds to enable the development of all aspects of the company's business.

Now, the monthly profit of the partner company is about to break 100 million. In addition, the company has just speculated on NetEase stocks, and there is a windfall of 400 million yuan when converted into RMB. It's just that there is a lot of money, and as a result, when the money is not bad, the bank group comes to take out a loan.

In this regard, Wang Qinian's attitude is that the loan is okay, the interest rate should be low, and the term should be long. Short-term loans are not interesting at all, and small partner companies only need long-term loans.

"How long do you want and how low the interest rate is?" Leading the negotiations was Jiang Jianqing, the president of ICBC.

"A minimum of 10 years, a maximum of 6% interest! Otherwise, I won't borrow it! Wang Qinian said.

"Okay, just a ten-year, 6% annual interest loan!" Jiang Jianqing said, "How much loan do you want?" ”

"Is 3 billion okay?" Wang Qinian asked.

This figure is the current asset scale of the partner company, with a loan of 3 billion, and the partner company has used financial leverage to double the asset scale.

The risk is still under control.

"Yes!" Jiang Jianqing smiled.

The loan is not only ICBC, but almost all major domestic banks. Jiang Jianqing took the lead, because industry and commerce are often the leading big brother in the bank group to lead the loan.

As for Jiang Jianqing himself, Wang Qinian has a very high opinion -- a world-class banker, well, the world's top banker. In terms of its business performance, there are really not many entrepreneurs in the world who can compare with it. For example, ICBC's profit in 2002 was only 6.2 billion yuan, which is not ranked at all in the world. But by 2014, the profit exceeded 270 billion yuan.

At the beginning, ICBC was only a few tenths of the profits of Citigroup, HSBC, Bank of America, Wells Fargo and other banks. But in less than a decade, ICBC has become the world's No. 1, and the world's top bank, which was once looked upon, has a profitability that is only a fraction of that of ICBC.

People began to exaggerate the description of ICBC as the largest bank in the universe, referred to as the universe line. In other words, the banks on the earth cannot find the opponent of ICBC. Therefore, if you want to compare, you can only go to outer space to find out if there are other peers in the universe.

Some people commented on President Jiang's merits - making ICBC into a cosmic bank, so his road to officialdom was blocked! can only be the head of the world's most profitable company, and basically cannot rise to the ranks.

Wang Qinian felt that Jiang Jianqing talked about merit and performance. However, in terms of salary, Jiang Jianqing's annual salary was only raised to two or three million yuan later. If it were the United States, a banker whose performance was only a few tenths of Jiang Jianqing's performance could also receive an annual salary of tens of millions of dollars.

Of course, because ICBC is a state-owned enterprise, it is impossible to give market-oriented high salaries to employees in the system. Otherwise, there will be a suspicion of wasting national wealth and a widening gap between the rich and the poor.

But in terms of Jiang Jianqing's ability and merits, compared with his annual salary, it is definitely underestimated.

If possible, Wang Qinian wants to pay dozens of times higher wages than ICBC to poach Jiang Jianqing to be the head of the financial department of the partner company.

Of course, it was originally a joke, but Jiang Jianqing took it seriously. Then, the poaching was unsuccessful, and Wang Qinian was educated instead.

Then, Wang Qinian realized that in fact, they have similarities, and they both want to be the first.

Wang Qinian wants to make the small partner company bigger, but he doesn't think that the company can still develop according to his intentions if he loses his controlling stake.

But Jiang Jianqing's goal is to make ICBC the first, but he doesn't have any idea of holding, well, he can't do it. China's banking market is still monopolized. Even if Minsheng Bank, a private joint-stock bank established in 98, although the initiators are the bosses of several private enterprises, the system is still the same as that of state-owned banks, and the president and other senior executives are directly appointed by the above, rather than hired by the shareholders themselves.

Therefore, at present, as a banker in China, you can only make a big career within the mixed system.

In the end, the partner company signed a loan agreement of RMB 3 billion with the "Guangzhao Migrant Workers Construction New China Bank Group" (Everbright, China Merchants, Agriculture, People's Livelihood, Industry and Commerce, Construction, Industrial and China). Loan agreement for up to 10 years, 6% per annum, unsecured line of credit.

The bank group gave loans to the small partner company, and also found out the family background of the small partner company. The cash deposited in the bank of the small partner company alone is more than 1 billion yuan, and in addition, the accounts set up by the small partner company in major banks have grown rapidly, which has also made the small partner company a very reputable company in the eyes of major banks.

In the eyes of financial institutions, "credibility" equals "money".

In particular, if a company has accumulated a fortune in the past and is still creating wealth, the credibility of such a company will be more reliable.

After reaching a ten-year loan agreement of 3 billion yuan, the current situation of small partner companies with a lot of money has been further aggravated. As a result, Wang Qinian plans to launch some projects that will only be invested in a few years later!

This investment layout has initially changed the small partner company from a point to a surface, from a participant in the industry to a promoter and innovator of many industries. (To be continued.) )

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