Compared with traditional publishers in Japan, the biggest difference between us and traditional publishers in Japan is that we are eager to find talents!

Since the small partner group has no content advantage in Japan, there are no author resources.

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As for translating Chinese works into Japanese and importing them into the Japanese market, this is a strategy that will be gradually implemented after a few years later, after the small partner has its own platform and distribution channels in Japan.

At this stage, the main strategy of the partner online (Japan) company is to obtain author resources and traffic at all costs.

Before Japan's homegrown publishing and entertainment giants wake up, build an indestructible, self-contained ecosystem.

Just as Shueisha is in the manga industry, Kadokawa Shoten's position in the light novel industry!

"We will operate as an independent company and will bring in venture capital stocks of interest from Japan and other regions. ===Breaking the Sky Comics/===. The future friends are online, and they are going to be on an equal footing with Shueisha and Kadokawa Shoten! ”

Wang Qinian said indifferently, "If you can't do this, then there is no need to keep the partner online in the future, either dissolve, or it will be spun off from the partner group and sold to other companies!" ”

In this regard, the senior management of the Japanese branch of the small partner has serious expressions, of course, many people are not very interested in this platform.

It is precisely for this reason that the platform of Xiaodian Online has been very interested in the two-dimensional culture and Internet culture from the beginning of the post-80s and 90-year employees.

Lin Qianjun and Hu Wenhai took advantage of it.

Originally, they were not at the top of the Japanese branch, but only middle-level cadres.

But because they are very interested in their friends online, they are constantly giving advice.

Therefore, the actual person in charge of the small partner online group is already the post-80s combination of Lin Qianjun and Hu Wenhai.

Of course, the resources available to the team are also limited.

That's a total of 10 billion yen in cash.

It is equivalent to 100 million US dollars, which seems like a lot, but if you want to achieve hegemony.

It's still very challenging.

"Boss, you can rest assured. I'm going to spend every penny! ”

Lin Qianjun said, "Even if you fail in the future, you must be vigorous before you fail!" ”

"How could it fail!"

Hu Wenhai scoffed.

According to his understanding, the next round of tuyere has shifted from touch screen mobile phone terminals to Internet Internet > small partner online is only a very strong Internet, and from the beginning, it went to the mobile Internet strategy.

But.

No matter how right the strategy is, it needs content!

Content is not conjured, but needs to be created by living creators.

Now, there is a lack of creator resources, so the online awards of friends are very generous.

The threshold for the small partner award is relatively low, and the difficulty of winning the prize is easier than that of the ordinary big prize.

300 places is already equivalent to dozens of awards.

The opportunity to get ahead is often a lot of opportunities offered by traditional entertainment giants in a few years.

To know.

The Kadokawa Group in the light novel industry and Shueisha in the manga industry provide up to 100 opportunities for newcomers a year.

A large number of places have been occupied by already popular novelists and cartoonists.

In order to maintain the hematopoietic function of the entire group and avoid the shortage of talent echelons in the future, we will continue to carry out new awards.

Otherwise, there is no need for most traditional institutions to continue to hold various awards and tap some new talents with uncertain futures.

It is precisely for this reason that the opportunities for traditional channels to get ahead are very limited.

If you want to serialize it, if you want to publish a single book, it is very difficult for newcomers.

A local tyrant who is not bad for money, he pays for his own books.

Of course it's different.

If you are not famous and want the publisher to praise you, then you naturally have to follow the rules, and you need to compete with countless newcomers, and it is only promising to print out of it.

"Yamada. Have you heard about the Buddy Awards? ”

"Of course I've heard that 300 people can win a prize for 1 billion prizes. Purely through the Internet, the rules for winning the contest are open and transparent, and are determined based on the popularity of the Internet. ”

"It's amazing, it's worthy of being the world's top giant, and it's much more generous than some Japanese publishing houses. Each award winner can get at least more than one million prizes, and at the very least, it can be serialized on the Internet platform, and the serialization has a share of the manuscript fee. As for whether it will be published as a single book and adapted into animation, film and television, and games, it will be necessary to prove its strength in the process of serialization. ”

"300 people, oh my God, that's amazing!"

"Hurry up and participate, anyway, the previous manuscript in "Shonen Jump" has been brushed down."

"Xiaomei, wait for me, win the big prize, and after becoming a professional cartoonist, I will marry you!"

On countless occasions in Japan, most unsuccessful manga artists, fiction writers, and singers have been drawn to it like a magnet.

On the first day of accepting submissions, more than 300 submissions have been uploaded on the website and participated in the competition.

In the next few days, the number of new submissions per day is more than hundreds.

Among them, the most fierce competition is novels, which account for more than half of the submissions.

However, there are also a lot of comics and music submissions.

A large number of contributions naturally bring new user traffic to the website.

In less than a month of operation, the daily access IP has grown to more than 100,000 people.

The number of new registered users is also growing at a rate of thousands per day.

At the same time, the online award forum of the little partner has become very popular.

More than 10 of the company's editors are online, answering questions from countless contributors.

In addition, the online hand-in-hand teaching of contributors how to use the Internet author background company under the small partner.

"Come on, Oda, if you get a place, you are free to choose the editor-in-charge. If you fill in my name, we can become long-term partners in the future! ”

Reiko Yamamoto, the editor-in-charge who has not been in the company for a long time, said to an author online with encouragement.

"Miss Reiko, wait for me, win the big prize and sign a contract to make money - marry Miss Reiko!"

Odanaka said with a full illness.

“……”

Reiko broke out in a cold sweat.

"I can't see it, on the first day of Reiko, she became a goddess in the minds of many authors!"

Deputy editor-in-chief Hu Wenhai smiled.

"Deputy Editor-in-Chief!"

Reiko felt frightened, "I didn't mean to!" ”

"Haha, it's not to criticize you, it's that you're very popular, I feel happy!"

Hu Wenhai smiled, "However, it's a bit clever to win over the author so early and become your team!" ”

In order to encourage the work motivation of its editors, on the basis of a fixed salary, 1% of the performance created by its authors will be included in the editor's bonus.

Suppose there is a god-level author who earns hundreds of millions of yen a year, then just being in charge of this god can get a performance bonus of 1 million yen a year.

And assuming that they are all bitter authors, each of whom earns hundreds of thousands of yen a year, then they need to be responsible for hundreds of authors, and the performance created is comparable to that of a god-level author.

Because, in line with the spirit of whoever pulls the author under the banner, the author is the author who is responsible for a certain editor-in-charge.

The performance is included in the name of the editor-in-charge.

This also forced some responsible editors to realize that pulling in first-class authors is the king!

It's easy to get bonuses without being so tired.

If there is no first-class author, then there may be hardships and tiredness, but there is not much performance, not much oil and water.

The deadline for the Big Buddy Online Awards is the end of December 2011, and it will take more than two months to accept submissions for music, novels, and publications.

Until January 2012, the winning works will be selected.

The mechanism for the generation of award-winning works is mainly the total traffic on the Internet, as well as the scoring and evaluation of the position judges invited by the partner company.

The ranking of data on the Internet accounts for 50% of the weight.

In addition, the professional judges also account for 50% of the score.

At present, registered users of Partner Online (Japan) are only eligible to vote after binding a special mobile phone number.

This is in addition to avoiding players from cheating and increasing the cost of cheating.

What's more, the little partner online also needs to get real registered users in Japan.

As for the list of judges for the big prize, it is kept secret for the time being, so as to avoid the contestants from bribing the judges.

Only after the final results of the awards are announced will the judges be announced at the award ceremony.

Of course, the inaugural Grand Prix winners were 300 people.

In the future, the number of winners will gradually be adjusted to 90 people.

In the case of the Japanese market, 90 newcomers are cultivated every year, and the number of places is actually very much.

Of course, participating in the big awards and getting rankings is the main talent mining mechanism for partners online.

However, some talents who have proven their abilities do not need to participate in the awards, and the partner companies will take the initiative to poach people.

It's like "One Punch Man", there is no need to participate in the newcomer award at all.

After all, before that, it was already a popular serialized manga on the Japanese Internet.

The author who has become famous in this way, even if the partner online will be disbanded in the future, the parent company of the partner group will still grasp such an author and copyright in its hands.

After all, the establishment of the platform of Little Partner Online is mainly to build a platform to attract cheap creative resources and traffic from Japan's ACG.

Through a large number of creators and works, very good works are selected from the big waves and sands for IP adaptation and operation.

In addition, the complementarity of cultural and creative resources between China and Japan is also very important.

For example, there is no shortage of interesting stories in China, and even, there is no shortage of comics.

However, there is a lack of ability to adapt manga into reliable quality animation.

Once the partner online has a firm foothold in Japan, it will naturally make full use of the resources of different regions and countries to develop more super IPs with international competitiveness!

(To be continued.)

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