During the online awards, Wang Qinian and other high-level executives from China were not idle. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 However, the specific work is arranged and let the following team complete it, Wang Qinian is to test the market and make major strategic investment decisions.

During this period, the partner company visited hundreds of companies in Japan, including publishing, music, animation, film and television, games and other companies.

After communicating with a bunch of companies, the partner company reached a cooperation with a bunch of cultural giants such as Kadokawa Shoten, Shueisha, and Shogakukan. got light novels such as "Magic ** Catalog" and "Sword Art Online", but the more popular copyrights such as "One Piece" and "Naruto" did not get their hands as expected.

Of course, after getting the copyrights of "Demon Forbidden", "Sword Art Online" and "Attack on Titan", Wang Qinian is already very satisfied. After all, the value of copyright in the animated adaptation of these two works is completely comparable to the "Fate" series.

In particular, the theme of "Demon Forbidden" is very powerful, not only has the value of animation adaptation, but even, Wang Qinian judged that its live-action film and television adaptation value also has great potential.

After all, after the success of the later anime adaptation of "Demon Forbidden", the call for live-action film and television adaptation is rising. It's a pity that the original author Hippo is very profitable when he sells books, and even the anime adaptation is just to stimulate the sales of his novels.

"Attack on Titan" is also an unprecedented success in the animation adaptation, but later, the live-action film adaptation messed up and became a puddle of shit. It can be seen that the ACG production capacity on the Japanese side is very strong, but the ability to adapt movies is still relatively weak.

But the little partner is just the opposite, the live-action film and television adaptation ability is very strong, and its directors and stars are gathered. But the best IP reserves in the hands of small partners are insufficient.

Relying on the IP of China's domestic online literature market alone, it is already possible to temporarily satisfy the domestic market. However, if you want to have influence in the world, the IP of Japanese animation may be more influential than domestic online novels.

After signing a series of copyright cooperation agreements, the partner company has circled more than 100 popular IP copyrights in Japan.

Of course, for the time being, Wang Qinian can only be eyed by his own company's "One Punch Man". and "Demon Forbidden", "Sword Art Online", and "Attack on Titan", which have obtained the adaptation rights.

……

Cooperation in copyright. From the perspective of Japan's capital market and mainstream public opinion industry, it is just a small fight, not a big deal.

Many people are complaining about whether Wang Qinian is an otaku or not. I came to Japan to invest in something that the otaku are interested in?!

Even the domestic media also said that Wang Qinian invested in Japan because the domestic animation industry was underdeveloped and it was difficult to meet the needs of his manga films.

But. Soon Wang Qinian broke everyone's mood and made people realize that Wang Qinian is a big capitalist and a capitalist who does big things!

On November 1, 2011, Wang Qinian, chairman of the company, and Masayoshi Son, president of SoftBank, jointly announced that the two had reached a super strategic cooperation project. Among them, SoftBank invested 100 billion yen to invest 20% of the equity of the small partner online (Japan) company.

At the same time, the 2 sales agency rights of the partner company in Japan are also entrusted to SoftBank.

SoftBank promises to order 2 million units of 3 units if. 3Sales are good in Japan, and the number of orders for the next generation will only increase in the future.

The orders for XPAD 2 reached 500,000 units, after all, SoftBank is based on telecommunications. The sales of mobile phones are more conducive to its growth in the number of customers, and the tablet can only be regarded as a novelty toy, which does not stimulate the operator's main business.

After the completion of the behind-the-scenes negotiations, the two sides quickly made the announcement.

Wang Qinian, the founder of the small partner company, stands side by side with Masayoshi Son, the richest man in Japan. After the picture of the signing of the agreement became news, the entire Japanese market was shocked!

Cry wolf!

China's mobile phones have entered the Japanese market strongly!

It was once the leading Japanese mobile phone manufacturer in Asia. Because of the strategic failure, not only did it gradually lose the global market, but its local market also gradually began to be attacked by mobile phones from the United States, South Korea and other countries.

At present, Japanese manufacturers are still suppliers of many components, such as: For products such as high-definition cameras, touch screen components, batteries, and memory cards, Japanese manufacturers still have a high market share.

However, as a more critical brand, Japanese mobile phones, including the most popular Sony, are now no longer popular brands.

In fact, the market share of Chinese manufacturers in Japan is also increasing year by year. For example, ZTE, Huawei and other manufacturers have entered the Japanese market.

My partner's mobile phone has also entered the Japanese market before, but it is not a customized version of the operator, and it is more difficult to open up sales. After all, for Japanese consumers who worship the strong, Apple, which has a higher fashion value, may be more interested in them.

Samsung does not have the same high fashion value as Apple, but Samsung has become the largest advertising tyrant in many markets around the world. Under the advertising bombardment strategy, Samsung has also become a popular mobile phone brand second only to Apple.

It's not that the little partner has no money, but if you want to spend money like Samsung, you still have to hesitate again and again. In the end, it was decided to take the operator's customized mobile phone strategy in overseas markets such as Japan, which is the most capital-saving and fastest way to open up the situation through this channel.

Compared with the traditional mobile phone sales channel, the more powerful sales channel is undoubtedly the operator's customized version.

After all, the vast majority of mobile phone users, especially new users, do not choose mobile phones in shopping malls, but according to the recommendations of mobile phone operators. After gradually replacing multiple mobile phones, I gradually began to have certain personality requirements for mobile phones, and I began to choose my own mobile phones.

As Japan's second largest telecom operator, SoftBank's base station and signal functions are far inferior to NTT, Japan's largest telecom operator. As a challenger, SoftBank naturally needs to launch more star terminals, preferably exclusively star terminals.

At present, the pattern of Japan's telecommunications industry is that NTT and its subsidiary O occupy more than 40% of the market.

Of course, in fact, NTT's market share was higher in the past, but under the suppression of anti-monopoly laws, NTT's development in recent years has been suppressed.

As a result, SoftBank gradually rose after these later periods. Currently, SoftBank is the second-largest operator in Japan, but the coverage is far less extensive than that of NTT.

And in order to surpass the NTT, or rather, fight your way out of the NTT's suppression. SoftBank has successively introduced some popular star terminals, such as Canada's BlackBerry mobile phone, before the appearance of touch screen mobile phones, SoftBank relied on the introduction of BlackBerry mobile phones, developed a BlackBerry mobile phone payment package, and obtained a large number of student users.

Subsequently, BlackBerry became unpopular, and SoftBank signed it again, and Apple's terminal also brought a large number of incremental users to SoftBank.

Now, the introduction of 3, the exclusive agent of this popular star terminal is no less than 3. Naturally, it is also possible to bring new user increments to SoftBank.

"SoftBank's customized version of 3 will take an installment package." "If you pay 980 yen a month in installments for 24 consecutive months, you can get a 34.5-inch phone for free," Son said. The package includes value-added services such as airtime, SMS, and data per month. For 3 users, there is a 5G package traffic every month, in addition, the small partner online APP, directional free traffic fee! ”

All of a sudden, the whole scene shook!

"So cheap?"

"It's so much cheaper than Apple!"

"Phones can't be shoddy, right?"

This means that users in Japan can get 3 for paying more than 23,000 yen in less than 24 months. This price is equivalent to less than half of Apple's mobile phone. In terms of hardware, the 3 of the small partner company is stronger than Apple's new mobile phone in the same period, and the configuration is only stronger than weak.

As for the free phone fee and traffic in the package, it can only be regarded as a free gift. (To be continued.) )