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The group ordered some tea in the ** tea room near the small partner theater. Pen "Fun" Pavilion www.biquge.info

These stores that supply tea are not opened by the partner company itself, but are invited by external bidding, that is, the cinema of the partner company attracts customer traffic. Then, make some channels for books, records, merchandise, etc.

However, service venues such as cafes, Internet cafes, restaurants and KTVs are rented to attract some stores that meet the high rules and thresholds of small partner companies to settle in.

The so-called high-specification threshold, rent is one thing, safety standards, health standards, and integration into the entertainment ecology of the partner company, you can accept the consumption of the partner pass account and the partner membership card, which is also an important consideration.

At present, the small partner company has opened 7 cinemas and rented shops, and has also attracted more than 50 businesses to settle in. By collecting rent from these stores every year, they can earn more than 8 million yuan in addition. The rental income of these stores is already equivalent to a quarter of the box office income of the small partner theater.

In terms of profits, the rent of these stores is almost pure profit, which is no less than the box office profit of the movie theater of the small partner company. After all, collecting rent is almost nothing to worry about, but the cost of running your own movie theater chain is very expensive. 7 cinemas and already employ more than 100 people.

I have to say that the current film market, whether it is a theater or a producer, is a low-profit business. Of course, it is precisely because of 24,⊙wx.n⊙et that the cinema line is temporarily marginally profitable at this time, so, in 04 year, no more than 80 new cinemas will be opened throughout the year, with 500 new screens, and the new screens of the small partner cinema line will account for at least one-fifth of the new screens in the market.

No matter how you look at it, the small partner company is currently the most active investment in the cinema chain.

After everyone took their seats at the tea house.

Then the crowd began to speak as a sermon. Wang Qinian and Zhang Yimou, the two most popular directors at the box office in China, sat side by side. Yu Dong and Zhang Weiping, two well-known film company CEOs, accompanied him.

They represent the largest entertainment company in China, the small partner group, and the second largest new picture film company in the film industry. Although it is just an ordinary chat, it is a little instructive and a small summit that has a little influence on the film industry.

"Mr. Wang, your little partner company this year. has been increasing investment in cinemas, but in terms of film production, it is relatively shrinking, at least you have no new film plans, does it mean that the future transformation direction of the partner company is to do cinema channels? "Zhang Weiping is more sensitive, he regards film as a business, and naturally pays more attention to the prospects of the industry than to the specific content of his works.

"What do you say?" Wang Qinian pointed to the teapot, teacup, and tea and said. "The teapot represents the current total capacity of the market, which can hold so much water, we invest in the film market, we must consider the current capacity of the market teapot, the more water poured into the market, the better, if there is more, it will not be digested, it will overflow. That is, it is wasted. For example, the current teapot is a box office scale of more than one billion yuan. Even if the overseas market, TV copyrights, video discs, star brokerage contracts, advertisements and other peripheral copyrights are taken into account, now our entire film producers, the total annual investment scale cannot exceed 1 billion, and if it exceeds 1 billion yuan, the market cannot tolerate it for the time being. Overflow! In the future, our market will expand, that is, to change to larger and larger teapots, then, we can hold more water! Worldwide, Hollywood's teapot is huge! Disposable. It can accommodate a lot of movies, and everyone earns tens of millions, hundreds of millions of dollars at the box office. ”

Wang Qinian took these props as examples, and everyone listened attentively. Yu Dong gave a thumbs up and slapped Wang Qinian's ass.

And Zhang Weiping also applauded and said: "Okay, Mr. Wang's metaphor is very vivid!" The teapot was too small, so everyone poured water desperately and it overflowed, and everyone lost money! ”

"After talking about this teapot, I'll talk about the cup. The market is so big, the teapot is the total capacity, but everyone does not drink water from the teapot, but has a drinking channel. This drinking channel is the cup. These few teacups represent what kind of movie theater, the audience does not go directly to the production company to watch your movie, but watch it on the theater channel. If the number of cups is small, the teapot will be poured out less frequently, and if it is not emptied, it will not be able to continue to fill the water. And if we invest in building a lot of theaters, it is equivalent to investing in buying a lot of new cups. In this way, you can invite more tea customers to drink tea, everyone you have a cup, I double, and the water in the teapot will be drunk faster. Wang Qinian shook the teapot and said with water for everyone.

"Wang's investment in the cinema line is probably not just to invite more people to tea. Instead, you have to control the teacup yourself, and the water in the teapot will pass through your teacup and sell it to others, right? Zhang Weiping smiled as he saw through Wang Qinian's expression.

"Of course, I spent real money to invest in the cinema chain, and naturally I want to get a return!" Wang Qinian smiled, "However, this is also a win-win situation!" Theaters make money, and film investors can also make money! ”

"By the way, Director Wang, you said the teapot and teacup, what about the last tea?" Zhang Yimou is more sensitive, and he thinks that the article may be in "tea".

"Director Zhang is really very sensitive, we guests come to drink tea, whether the capacity of the teapot is good, or what teacup to drink, this may not be the focus of attention." Wang Qinian said with a smile.

"Emphasis on tea?!" Yu Dong asked.

"Hmmm! Tea is very important, if the tea is delicious, people want to drink it after drinking it, and the supply exceeds the demand. Then, the shopkeeper will invest, buy more teacups, and replace them with bigger teapots. Wang Qinian said with a smile, "When we drink tea, the teapot is bigger, so we can inject more tea." And if there are more people who drink tea, it is faster to drink dry tea. After that, the empty teapot can hold more freshly filled tea! ”

"The key is to have good tea!" Zhang Yimou said with emotion.

"That's right! If the tea is not good, the guests will not drink it, no matter how exquisite your teapot and teacup are, the tea is not good! Wang Qinian said with a smile, "If you say, the tea of our Chinese movies." Hollywood blockbusters are cola, coffee, if the guests are completely disappointed with our tea and don't want to drink it. Well, from now on, they will all order coffee. We, the tea sellers, can we still eat this bowl of rice? Fortunately, our national policy stipulates that tea must be drunk in our teapots and teacups, even Coke and coffee in the United States, and they must go through the channels of teapots and teacups. Otherwise, it will be even more difficult! The popularity of cola and coffee is due to the fact that they pay more attention to the essence of business and cater to consumers. Tea, but it has always been arrogant, developing in the direction of the niche, if, it will continue like this. Our market must have been occupied by Hollywood movies! ”

"Coffee and cola are very popular, so we tea must learn from their virtues and study why they are popular! And learn their popular tricks, master! Corresponding to the current market, we can't always make literary films, but make commercial films. Only commercial films are the mainstream of the market. to be able to win back the audience! ”

When everyone heard this, they were full of a sense of crisis.

"What kind of commercial film can compete with Hollywood?!" Zhang Yimou asked.

Wang Qinian Hu Kan said: "Excellent commercial films can naturally compete with Hollywood!" Commercial films, in fact, are more elaborate, much more elaborate than art films. Let's not talk about the number of theaters, publicity, and policy factors. I only discuss the quality of a film, the theme, plot, creativity, rhythm, actors, director, funds, technology, all aspects are very particular. My understanding is not textbook, but based on the actual market situation. Summed it up by yourself. ”

"Oh?" Zhang Yimou looked very serious, "Can you talk about it specifically?" ”

"No problem. In terms of themes, we have been researching, such as the theme of action movies, which may not be left in different markets, such as martial arts, fighting, kung fu, superpowers, etc.! Wang Qinian said, "The audience's appetite for action movies is upgrading, and to use a popular word now, it is to keep pace with the times." We can't stay in the past, but we must continue to study what the audience likes to watch now, and more carefully figure out what the audience will like to watch in the future! And, in the past, present, and future, in addition to the differences in these themes that the audience loves to watch, there are also those commonalities! At the beginning, we had very rough fights and chases, which could satisfy the audience. Later, they wanted to see better action design, as well as bigger scenes. So, I kept escalating, I wanted to fly away, the rhythm of the action had to be beautiful, and I wanted to make the audience nervous. Also, add some special effects such as ice picks, flying swords, tornadoes, fireballs, mountains and rivers cracking, flying sand and rocks. But in terms of the theme of action movies, what the audience wants to watch is fierce battles and battles, just like the ancient Romans watched the gladiators fight to the death and shouted madly. A bit savage, but ...... In essence, our combat and action themes are all violent, maybe beautified with violent aesthetics, but in fact, they still satisfy the violent impulse in the audience's heart**, in those battlefield scenes, the audience feels enthusiastic, which caters to their aesthetics of violence. ”

Zhang Yimou frowned and said: "Purely to satisfy the ** aspect of violence? ”

"Yes, the logic of action movies themselves is to satisfy the audience's aesthetic of violence. But we have to be responsible, and add some evil over good, good over evil, and so on. Violence is a means to defeat the forces of evil and so on, not an end. Wang Qinian said with a smile, "Otherwise, it is like a sword, if it is not wrapped in a scabbard, it is easy to hurt people!" ”

Next, Wang Qinian talked about comedy, romance, horror, suspense, science fiction, war films, historical films, political films, inspirational films and other categories, each theme, the meaning of existence, is to meet the needs of a part of the audience, for a certain theme, to cater to the audience's emotions, or aesthetics, or something else.

"Based on the subject matter, we only talk about the plot. The plot should be more professional, depending on the subject matter. For example, in war films, you should be serious, and in the context of the war, you must dig out all the details. What to wear, what weapons to use, these kinds of details have to be scrutinized. We are not experts, but we have to invite a large number of experts to serve us, and we have to get rid of all the hard flaws, all the unprofessional things, before and during the shooting. Wang Qinian said, "Moreover, the screenwriter and the director are separated, if a director is not a super screenwriter, then don't rob the screenwriter of the job!" Moreover, the script of a movie, in addition to having the so-called style, also requires a lot of people to come out and find out and constantly optimize, rather than studying the script behind closed doors. Many directors ponder the plot script by themselves all day long, and as a result. A bunch of logic, knowledge, and all sorts of hard flaws. Small flaws don't matter, but flaws that are easy for the audience to spot are very wrong. ”

"Creativity, we have to innovate, on the basis of understanding the needs of the audience, exceed the expectations of the audience, this is creativity. Like what. The audience only expects to watch an ordinary martial arts film, and nothing else. But the quality of the film we gave him, the scenes are grand, and it can be compared with Hollywood's top special effects blockbusters, exceeding their expectations, and it is naturally easy to get a good response. ”

"The rhythm of the film is also crucial, ** and low tide, constantly advancing in an orderly manner. A few minutes once a small **, more than ten minutes a large **. The audience's attention has always been firmly grasped in the plot of the movie. The suspense is stacked and their attention is constantly concentrated, and there are no urine spots in the whole process, which is a good commercial film. The rhythm of literary films is not good, most of them are dull, and the audience can't stand it. Commercial films pursue the audience to feel that every minute is good-looking. Wang Qinian said with a smile, "I evaluate the difference between commercial films and literary films. Successful commercial films, every minute should be good and catchy, not too profound. It's best to have a good time. Literary films can easily interrupt the audience's emotions. often makes the audience feel disappointed, which is often due to the different rhythms. ”

"And the actors and directors. Just like the players and coaches of football. Actors and directors have to run in, and tacit cooperation between actors and directors can often make it easier to shoot a good result. The actor chooses the director, and the director also chooses the actor, and meets the right actor for himself. The director can play better. If you work with some famous actors at will, it may not be the most suitable! Wang Qinian said, "If it is a team, a director and an actor. has been cooperating for a long time and making ten films, they must have a tacit understanding, and the deviation will not be too big! ”

Zhang Yimou was thoughtful, in fact, after he got involved in commercial films, he has always been engaged in a superstar strategy. And the superstars are still changing, except for the queen Zhang Ziyi, other actors have changed many times. Every time I change a batch of actors, in fact, I will encounter all kinds of problems with letters.

"Funding and technology are the director's ability to control them. It's not that the more money the better, the better the technology, but what level of funds can be controlled, and the funds will not be wasted. Also, knowing how to make those special effects and technologies play a role in the movie and increase the quality of the movie is the best. Wang Qinian said with a smile, "The progress of commercial film directors is that little by little, they can control more funds and technologies, so that funds and technologies can play the greatest effect." For example, Cameron of "Titanic" started as a special effects artist in the 80s and has a better understanding of the film's lenses and special effects. Later, he transformed into a director, and he was able to better innovate in special effects and control special effects artists. In addition, its special effects films continue to be successful, and new films are getting funding and snowballing. As a result, he continued to succeed, and he continued to have the money to practice his skills and ideas, and as a result, Cameron became the director with the highest box office achievements on the planet! The director of a commercial film is also the key to harnessing capital and technology. Of course, not only these, but also the theme, plot, creativity, rhythm, actors, funds, and technology, all of which are used, this is a successful commercial film director! ”

Seduced by Wang Qinian's statement, Zhang Yimou secretly figured it out in his heart, and couldn't help but feel very reasonable, no wonder Wang Qinian was able to achieve such a great achievement.

Previously, Wang Qinian's "Sea Tiger" movie surpassed "Hero" at the box office, and Zhang Yimou only felt that it was luck. But now that he heard Wang Qinian's story, Zhang Yimou felt that this was due to Wang Qinian's good control of various elements.

After finding the shortcomings, Zhang Yimou did not feel discouraged, but felt full of confidence that he could do better in future blockbusters!

Although Wang Qinian can't guess what Director Zhang thinks, he actually respects a director like Zhang Yimou. After all, Zhang Yimou's movies have become a business card of Chinese cinema for a long time.

At present, there are very few recognized Chinese directors in the overseas market, and Zhang Yimou is one of the few directors who are well-known overseas and have box office appeal.

"Hero", "Ambush on All Sides" and other movies should be relatively beautiful at the overseas box office.

Most of the fifth-generation directors such as Chen Kaige have failed, and the overseas box office has suffered repeated setbacks. Lose money, make more money.

It is precisely because of the comparison with the directors of the same era that I know the value of Zhang Yimou. The award-winning movie has been made, and then, after making an award-winning movie for half a lifetime, it is even more rare to transform into a commercial film and get results.

Although, limited to too much experience and experience, Zhang Yimou has not experienced the influence of reading comics, playing video games, going on the Internet, and reading fantasy novels. As a result, he has a generation gap with young people aesthetically.

However, Zhang Yimou can still make films now, which is a contribution to Chinese films. After all, filming is not only Zhang Yimou's own, but also has a lot of staff in the crew, who have benefited from filming with Zhang Yimou and gained experience. In the future, these filmmakers will generally spread out to the seeds, which will train a large number of backbones for the Chinese film and television industry.

Film is an industry, a project where a lot of people work together.

People need to have a lot of exercise before they can be exercised.

In addition, even the current Chinese cinema market is also in great need of blockbuster support such as "Hero" and "Ambush on All Sides".

These films are flawed compared to some of the productions of Hollywood's mature film industry. However, this is also normal, Hollywood is already the pinnacle of the world film industry, if it can be compared with Hollywood's top works, then the Chinese film industry, or the current state?

The future of China's film industry is immeasurable, but it still needs time to grow......

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